Kawasaki Brochure Rack Conveys ‘Leading Edge’
Kawasaki is using this brochure rack in motorcycle dealerships. The brochure rack is designed to integrate Kawasaki’s “Leading Edge” corporate tagline, and support this positioning with its contemporary styling.
The brochure rack is a permanent display made of brushed aluminum, screen printed, anodized and laser cut. The brochure rack is ultra compact yet highly visible.
The Kawasaki Brochure Rack was produced by Cornerstone Display Group, a San Fernando, CA-based point-of-purchase display firm.
Audi Presents Streets Of Tomorrow
Audi of America is presenting Streets of Tomorrow, an upscale lifestyle and driving experience featuring the 2007 Audi Q7 in major U.S. cities. Each local event will enable guests to participate in an array of experiences tailored to their personal interests, such as gourmet cooking demonstrations and lectures on exotic travel destinations. The ride and drive experience will offer guests the opportunity to understand Audi’s technology, and put them behind the wheel of the Audi Q7.
“True to Audi’s heritage, Streets of Tomorrow is a festival of innovation, technology, design and performance,” said Stephen Berkov, Marketing Director for Audi. “It will give consumers an all-encompassing lifestyle and driving experience.”
New Cadillac Marketing Campaign Is Themed “Life. Liberty. And The Pursuit.”
Cadillac is introducing a new marketing campaign, themed “Life. Liberty. And The Pursuit,” showcasing Cadillac’s relevancy to today’s luxury consumers.
“We have achieved good momentum with the Cadillac brand,” said Cadillac Global Marketing Director, Liz Vanzura. “But now it’s time to put a face on the brand and invite more consumers to experience what Cadillac has to offer.”
Unlike Cadillac’s previous ‘Break Through’ campaign, which relied solely on Led Zeppelin music and Gary Sinise voice-overs, Cadillac’s new campaign will show different individuals behind the wheel of a Cadillac and utilize different voices and music for every execution to connect with each target consumer group.
The integrated campaign will include TV, print, an array of non-traditional media and promotional activities.
STERLING PROMOTIONAL CORP.
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