The Shell Passionate Experts campaign continues to educate motorists about the importance of fuel quality. All-new p.o.p. materials feature 3D images of “gunky valves,” a visual demonstration of the build-up that can be caused by low quality discount gasoline. The campaign will be supported with national TV spots featuring the Passionate Experts and Kevin Harvick, along with radio, print and billboards showcasing the multi-dimensional valves. All components communicate that "All gasolines are NOT the same."
“The focus of the campaign is consistent, simple messages that compliment the current Passionate Experts platform,” said Karen Wildman, Shell Brand & Communications Manager. “From the campaign launch in 2007 to present, we've educated motorists that engine gunk exists. Now it's time to take this reality to the next level with enhanced materials and consumer promotions to continue to drive loyalty and site traffic to retail locations.”
POP Helps BP Launch Gasoline With Invigorate
BP Products North America is launching BP gasoline with Invigorate through a lifestyle campaign unique among gasoline companies.
“Instead of using traditional technical descriptions to promote the gasoline, which few people can relate to, we took a non-traditional approach to showcase the product's benefits, by comparing human health and wellness to vehicle health and wellness,” said Linda Bartman, Marketing Communications Manager.
STERLING PROMOTIONAL CORP.
Dresser Wayne Helps Zarco 66 Earth Friendly Fuels Go Green
Dresser Wayne, a global marketer of retail fuel dispensers and technologies, and Zarco 66 Earth Friendly Fuels celebrated a new landmark in alternative fueling with the grand opening of a sustainable site in Lawrence, Kansas. The Zarco 66 location not only dispenses ethanol and biodiesel produced within a 75 mile radius of the facility, the station represents an innovative vision of sustainable construction and energy consumption.
Dubbed the “Green Energy Gateway Fuel Station,” the station and coffee shop will serve as a model as the organization establishes standards and guidelines for other retail fuel businesses that want to incorporate green practices. The EPA is using the station as a pilot demonstration project. The EPA will evaluate the energy and pollution reduction benefits of the pilot and plans to develop a framework for other fuel stations that wish to “go green.”
Honda Introduces FCX Clarity Car
American Honda Motor has introduced the FCX Clarity, a next-generation, hydrogen-powered fuel cell vehicle. The FCX has a driving range up to 280 miles.
Propelled by an electric motor that runs on electricity generated in the fuel cell, the vehicle's only by-products are heat and water, and its fuel efficiency is three times that of a modern gasoline-powered automobile.
Detail Magic Launches Earth Friendly Auto Cleaners
For Life Products has launched Detail Magic, earth-friendly automobile care and cleaning products created to protect, clean and restore automobiles without the harmful chemicals found in other cleaning products.
Detail Magic Waterless Wash & Wax Protectant was designed to create a beautiful shine without the use of water.
Chrysler iShowroom Features Digital Signage
Wireless Ronin Technologies, Inc., a Minneapolis-based worldwide digital signage provider, has been selected by Chrysler LLC to develop an interactive digital signage program for dealer showroom applications called iShowroom. The iShowroom program can be used by dealership sales personnel to lead sales presentations, but it is also intuitive enough for consumers to navigate on their own.
Chrysler's digital signage program will be made available to nearly 3,500 dealership locations in 2009. Each dealership showroom will be outfitted with one or more 46 inch NEC interactive displays powered by RoninCast(r) digital signage.
BP Gasoline Launches Invigorate Mobile Tour
BP is bringing BP gasoline with Invigorate to life through an interactive experience, called the Invigoration Station, that will offer people the chance to win cool prizes, such as BP gift cards, while challenging them to step into the shoes of the Invigorate athletes.
Making a stop in 15 markets through the end of 2008, the Invigoration Station will take people on a unique journey and provide them a personal experience they may not otherwise have an opportunity to complete, such as balance on a wave-taming surfboard, climb a mountain or run a simulated marathon.
This 75 ft. Inflatable was produced to create eye-catching signage for a special event in Detroit called the "Dream Cruise" for Chevrolet’s electric car, The Volt. The inflatable has traveled all over the country for special events for the car. The inflatable adds 3D visual appeal to large format signage for the Volt electric car. This 75 ft.Chevy Volt inflatable was created by Airbrands, 5450 W. Jefferson, Detroit, MI 48209.
This modular motorcycle apparel and accessory display is constructed from metal, tubing and wire. The grid center tower allows for the t-bar, dual prong and single bar hangers to be positioned in various positions. The metal ovals on the front of the hangers are branded with product logos. The powder coated MDF sign frame, allows for a 2-sided interchangeable sign and the powder coated MDF base has roller ball casters. All metal parts have a durable powder finish. For more information, contact Nashville Display, 306 Hartman Dr., Lebanon, TN 37087.
Suzuki is using this streamlined, metal merchandising fixture to spur sales of Genuine Suzuki accessories within its dealer network. This modular, scalable, lightweight metal display is constructed from two Wire Grid Frames and slotted posts. This display has Suzuki logos laser-cut into components. The lightweight design breaks down into smaller parts to minimize shipping costs. This display was created by SMS, Inc. 760 Lakeside Drive, Ste. D, Gurnee, IL 60031.
