Sears Runs Jeep Off-Road Sweepstakes
As part of the launch of Jeep bicycles, Sears Roebuck and Co. is conducting the “Jeep Off-Road Adventure!” Sweepstakes. The sweepstakes offers outdoor enthusiasts a chance to win a new 1999 Jeep Wrangler SE, and custom off-road adventure vacations including Jeep mountain bikes and Jeep backpacks.
The Sweepstakes is the culmination of a marketing campaign designed to drive consumers to their local Sears store to experience the new line of Jeep mountain bikes. Consumers have been invited to come to any of the 850 Sears stores nationwide and view the Jeep bicycles when submitting a contest entry form. Awareness of the contest will be generated through point-of-purchase signage in the Sporting Goods Departments of all Sears stores.
GM & Warner Form Marketing Alliance
General Motors and Warner Bros. have formed a long-term, multi-million dollar marketing partnership providing GM category-exclusive promotional tie-ins.
As part of the announcement, the Chevy Venture Warner Bros. Edition minivan was unveiled. The vehicle features a state-of-the-art entertainment system that will bring Warner Bros.’ entertainment history to the family road-trip. Upon purchasing a Chevy Venture Warner Bros. Edition minivan, consumers will be given special access to Warner Bros. entertainment. The three-year relationship includes benefits such as free videos and compact discs, special discounts at Warner Bros. Studio Stores, early access to Six Flags theme parks, and sneak previews of Warner Bros. movies.
Dodge & Universal Studios Run Mktg. Program
Dodge and Universal Studios have joined forces for a major relationship marketing effort. Inside Universal Studios’ new theme park in Orlando, FL, Dodge will showcase 13 different displays and 41 Dodge vehicles.
The alliance between Dodge and Universal provides for unique licensing and merchandising opportunities for Dodge to build on the entertainment value of Universal’s properties. These include a first-look at marketing tie-ins with motion pictures; an exclusive automotive partnership with animalhouse.com, the web site for young adults; and the use of Universal characters through advertising and p.o.p. displays.
Saab Appts. CMG As Promotion Agency
Carlson Marketing Group (CMG), Minneapolis, MN, has been named the Promotions and Event Marketing agency-of-record for Saab Cars USA through the year 2000. CMG will help Saab align its promotions and event efforts with marketing communications objectives. It will develop promotions that reflect brand positioning and drive showroom traffic.
CMG’s first assignment was the grand opening event for the Saab-sponsored IMAX film "Extreme," at the Sony Theatre in New York City.
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