HMSHost and NASCAR have opened The NASCAR Shop in the atrium of Charlotte Douglas International Airport's Main Terminal, marking the first retail collaboration between HMSHost and NASCAR.
“NASCAR’s sports history began in Charlotte and it is only fitting that Charlotte Douglas International Airport be the first airport to open The NASCAR Shop for our travelers,” said Jerry Orr, Aviation Director, Charlotte Douglas International Airport.
With its brightly colored signage and graphics, the 700 square foot Charlotte Douglas NASCAR store is instantly recognizable to fans. Travelers will find the store features the highest quality and most popular NASCAR licensed merchandise, including special displays of NASCAR's 60th Anniversary items. The NASCAR Shop will offer apparel, collectibles and accessories for men, women and children. A wide selection of gifts and souvenirs will add to the energy and excitement of visiting The NASCAR Shop.
“This partnership with HMSHost will provide the fans traveling through Charlotte an opportunity to bring the excitement of NASCAR home,” said Blake Davidson, Managing Director, Licensed Products, NASCAR. "This store is an important component to our overall retail strategy and
there is no better place to open this first store than right in the heart of NASCAR industry and home of the NASCAR Hall of Fame."
New Study Shows Multiple Cars Are King In American Households
In a study of households with at least one vehicle, Experian Automotive found that households with three or more cars are the single largest group among American car owners. The U.S.national average is 2.28 vehicles per household. Experian Automotive found single- and two-vehicle households are almost neck and neck, at 34% and 31%, respectively. Households with three or more vehicles comprise the single largest category at 35%.
The number of vehicles per household varies across regions, with Washington, D.C., having the highest single-car percentage (62.5%), and South Dakota the highest percentage of households with five or more vehicles (12.8%).
Households with only domestic vehicles come out on top among two-vehicle households, comprising 40% of the category. When moving up to three- and four-vehicle households, Americans tend to prefer a blend of domestic and import vehicles, at 49.8% and 59.9%, respectively.
The percentage of one-vehicle households for those earning $250,000 or more annually is 35% about the same as households with incomes of $25,000 to $34,999.
STERLING PROMOTIONAL CORP.
Harris Interactive Studies “Influentials”
“Influentials” are US adults who describe themselves as “extremely knowledgeable” about vehicles. They are much more likely than ordinary consumers, referred to as “Non-influentials,” to know many people who are also knowledgeable about vehicles. And, they are more likely to talk to other people about the vehicles they are considering. With this in mind, Harris Interactive recently studied “Influentials” in the automotive market.
Overall, one in five US adults (19%) fit into this category. Males (82%) dominate the Influentials. The average age of Influentials is 45. Influentials have higher incomes, with more than half (53%) earning $75,000 or more.
Close to three in five (57%) Influentials know many people who are very knowledgeable about vehicles, compared to just 18% of Non-influentials. Influentials talk about vehicles to family (60%) and friends (58%). While Influentials talk to each other about vehicle choices, Non-influentials actively seek out advice from Influentials.
Auto Broadcast Network Announces Launch & Alliance With CBS
Automotive Broadcasting Network™ (ABN) has announced an alliance with CBS, to provide a new, innovative marketing channel to reach consumers at more than 20,000 auto dealers across the U.S.
CBS Outernet, a part of CBS, will power ABN with family-friendly entertainment including CBS programming not normally available during business hours as well as clips and segments from “The Late Late Show with Craig Ferguson,” “Entertainment Tonight,” and news content from “60 Minutes.” Central to ABN’s offering is a series of automotive-specific “shorts,” produced by ABN.
“The CBS viewing experience is the perfect basis for ABN because we are supplying rich content that is sure to engage the dealership visitor,” said George Schweitzer, President, CBS Marketing.
For more information, contact Automotive Broadcasting Network, 5000 Sawgrass Village Circle, Ponte Vedra Beach, FL 32082; (Web) www.automotivebroadcastingnetwork.com.
Nashville Display will be showing this stunning modular display for Shark Helmets, which is constructed of tubing, wire, metal and MDF. This unit offers the flexibility of building a helmet or an apparel display by using different components. The MDF shelves have a dark gray textured powder finish and each shelf front has a metal logo plate for branding and a product information holder for each helmet. The base has a powder finish and roller bearings for mobility. A 2-sided oval header has laser cut metal plates with a silver powder finish and are screened with the Shark logo. A bracket is available for attaching the sign to slatwall. To learn more about this display, contact Richard Hornsby at Global Shop, Booth 1227; or call 615-743-2950.
Honda & Acura Cargo Tray Displays. These displays were developed to promote the sales of cargo trays for Honda and Acura. The "spilled paint" was simulated in a way that could economically be mass produced to provide a compelling image for the displays. Created by RP Creative Display Inc.,17865 Sky Park Circle, Suite H, Irvine, CA 92614.
Surf City Garage Speed Shop. This permanent floor display features a colorful embossed aluminum Surf City Garage Sign. The display is made of MDF shelves and legs and a custom peg board that fit together using custom fasteners without tools. The objective was to convey the distinctive aesthetics and power of the vintage muscle car making the brand prominent to consumers. Created by Santa Cruz Industries, Inc., 1414 Soquel Ave., Santa Cruz, CA 95062.
Mighty Storm Guard Display
This floor display combines steel tubing, wire and screen-printed plastic panels. The side panels showcase a new brand of wiper blades, called "Storm Guard" while the header card and "Mighty" logo create depth. The display is curved to provide continuity to the curved windshield wipers it is promoting. Casters allow for easy mobility. The display holds a maximum of product in a minimum amount of floor space. The Mighty Storm Guard Display was created by Metaline Displays With A Twist, 101 North Feltus Street, South Amboy, NJ 08879.
Monroe International Neon Sign
This neon electric sign with coordinated neon yellow color was designed to identify the brand. Backlite was added to enhance the printed graphic. The sign offers the option to independently light the exterior neon or an interior flash option is included. The neon display is housed in an injection molded frame. The objective was to create a unique branded sign which could be used for six different Monroe brands for dealer locations in the US and Canadian markets. The design selected was included in the dealer program to be positioned as needed and for window placement. The Monroe International Neon Sign was created by Focus Display Group, 10328 Highlands West Drive, Escondido, CA 92029.
