A recent AutoTrader.com study has found that Echo Boomers, the generation born between 1975 and 1991, estimated to be about 77 million strong, view car ownership as an important and exciting event in their life. 76% of Echo boomers in the study agreed that “Owning a vehicle is an important step to adulthood.”
While they enjoy the automotive experience, Echo Boomers are concerned about the environment. Some 64% of Echo Boomers believe vehicle emissions cause serious harm to the environment. Only 28% believe that car manufacturers genuinely care about vehicles’ impact on the environment. Given Echo Boomers’ environmental awareness, it is not surprising that 44% of the Echos surveyed will consider a hybrid vehicle for their next purchase. That is a better rate of consideration than for all-electric vehicles, which have only a 26% consideration rate.
Echos showed a fair level of interest in cars targeted specifically towards them, with the Nissan Cube and Ford Fiesta having the highest consideration rate at 16%, followed by the Kia Soul (15%) and Scion xB (14%).
Pioneer Navigation System Entertains With Pandora
Pioneer Electronics has launched the AVIC-Z120BT in-dash navigation system, which brings together the best route guidance features with more entertainment and convenience attributes that include PandoraLink for Pioneer App, MusicSphere, Pioneer’s proprietary music analysis software, a revolutionary 3D user interface and ECO Graph for eco-friendly drivers. Pandora internet radio fans now have a control interface directly on the AVIC-Z120BT.
ESPN Craftsman Tech Garage Goes On Tour
Craftsman, the Official Tools of NASCAR and ESPN is giving race fans a VIP NASCAR racing experience right in their own back yard with special events held in Sears stores in markets across the country. Fans will get a behind-the-scenes look at the ESPN Craftsman Tech Garage, the traveling television studio used throughout the network’s multi-platform NASCAR race coverage. Fans can experience “pit row” with complimentary vehicle inspections by a Sears Auto Center Mechanic, and have the chance to get up close with the tools trusted by NASCAR.
Kris Malkoski, V.P., Craftsman brand, said, “This tour gives fans an all-access exclusive look inside the studio and shows them the Craftsman tools that have become a trusted name among NASCAR auto enthusiasts.”
Toyota Motion Simulator Offers Users An Immersive Experience
Digital Tech Frontier, (www.dtf.net), a leader in the custom development of virtual reality systems, has designed a custom virtual reality motion simulator for Toyota’s 4Runner. The Precision Motion Simulator™ is designed to allow participants to experience the unforgiving “off-road” experience of the Baja 1000.
The Baja 1000 simulator was fueled by Toyota's desire to demonstrate the impressive durability and performance of the new 4Runner. Toyota’s Precision Motion Simulator premiered at the Daytona 500 Toyota Pit Pass event. The new Toyota Precision Motion Simulator is currently making stops at 21 other races across the United States.
The three seat motion simulator presents the ultimate driver experience through the use of virtual reality, wide screen, personal, head-mounted display systems. This is the first sophisticated virtual reality motion system that physically moves and lifts the seat occupants horizontally and vertically with up to 2G’s of precise acceleration and torque to accurately simulate the Baja 1000.
Category: Corrugated Displays Display Producer: U.S. Display Group
810 S. Washington St., Tullahoma, TN 37388
This Mini Quart 1/4 Pallet was produced for Valvoline which offered an oil change Special. Over 5,800 displays were shipped to O'Reilly and Advance Auto Part stores across the country. The large side graphic panels and header showcase the current oil change promotion.
Category: Corrugated Displays Display Producer: U.S. Display Group
810 S. Washington St., Tullahoma, TN 37388
The MicroFiber Car Floorstand was developed for Old World Industries to hold multiple skus that could be shipped fully packed directly to Pep Boys across the Country. Old World Industries and U.S. Display Group worked together and created an innovative and eye-catching display while keeping the program cost effective.
