Chevrolet Offers Interactive Wheelstand To Chicago Dealers
Chevrolet was looking for a cost effective, interactive, informational vehicle wheelstand they could offer to their dealers in the Chicago area. These stands, along with its interactive touch screen hardware needed to be secure from theft and tampering. Graphic Resource Group, a Troy, MI-based display firm designed and produced a custom, metal wheelstand that fit under the vehicle tire to securely anchor the unit. A security bracket was engineered to prevent tablet tampering and theft.
Chrysler Group Launches South Miami FIAT
South Miami FIAT opened in Miami, Florida, recently after a three-month renovation project that transformed this former used car dealership into a striking new FIAT Studio. “We are thrilled to welcome South Miami FIAT into our ever-growing family of FIAT Studios in Florida and the United States,” said Laura Soave, Head of FIAT Brand North America. “Miami is a key market for the FIAT brand in Florida and we are well represented with South Miami FIAT.”
With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology - the same attributes that made the original version an icon - the 2012 Fiat 500 is relevant for an entirely new generation of drivers. The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, now joined by the Fiat 500 Cabrio.
Jiffy Lube has introduced a new approach to oil changes called Oil Change Schedule (OCS), which enables customers to choose when they will return to Jiffy Lube for their next oil change based on vehicle manufacturer’s recommendations for their individual driving habits and conditions.
The new approach directly engages customers in the preventive maintenance process by helping them understand what their vehicle manufacturer recommends for oil changes. When customers visit a participating Jiffy Lube service center for a Jiffy Lube Signature Service Oil Change, they will be given three choices for their new schedule: Follow the vehicle manufacturer’s recommendation for severe driving conditions, Follow the vehicle manufacturer’s recommendation for normal driving conditions, or Select an oil change schedule of their own choosing.
Valvoline Displays NextGen Motor Oil
Valvoline is introducing NextGen motor oil, a new formula made from 50% recycled oil. NextGen motor oil is better for the environment, with reduced environmental impact compared to non-recycled motor oil. In support of the launch, Valvoline is partnering with Rutledge Wood, co-host of “Top Gear U.S.” on the History Channel and NASCAR analyst for the SPEED Channel, to help raise awareness about the importance of recycling motor oil. Wood will serve as NextGen brand ambassador, making retail appearances. Point-of-purchase displays will support the launch.
GMC Kicks Off Monday Night Football Tour
GMC, together with the NFL, is conducting a Monday Night Football Tour program, which invites fans to test their football skills against the pros for a chance to win Monday Night Football game tickets, NFLshop.com gift cards and signed memorabilia. Fans can also meet current and former NFL players as well as ESPN Monday Night Football announcer Mike Tirico. After testing their skills and meeting the pros, fans will have the opportunity to test drive the GMC Acadia, Sierra, Terrain and Yukon. “GMC is taking its game plan for the Monday Night Football Tour to the next level by delivering an engaging interactive event for NFL fans,” said Craig Bierley, GMC Advertising & Sales Promotion Director.
Bosch Battery Center
Bosch wanted to display 450 pounds of Bosch premium car batteries and capitalize on the changing high traffic patterns in the store. This display is on locking casters to make movement easy within the store. The display organizes the product so consumers can easily locate the battery right for them. A large header and side logos reinforced the Bosch brand. This Bosch Battery Center was created by W/M Display Group, 1040 W. 40th St., Chicago, IL 60609; (Web site) www.wmdisplay.com
