Wyman’s Liquors Using Denon Digital Signage System
Wyman’s Liquors, a well-known brand in Massachusetts for over 80 years, called upon the Denon Professional DN-V755 Digital Audio/Video Player to achieve the chain’s goal of bringing in digital signage that would cost-effectively increase awareness of its offerings. The Denon DN-V755 has the ability to store and playback a variety of file formats from its built-in hard drive.
“The Denon DN-V755 has brought about a significantly enhanced shopping experience,” said Jacques Marchetti, President of Marchetti Engineering, the Boston-area company which developed a proprietary remote control interface (SW-755) that allows customers to navigate the content stored on the DN-V755s hard drive.
Wymans goal was to draw customers’ attention to weekly specials in an engaging manner, and to do so cost-effectively, with low maintenance requirements and the ability for each store to manage its own digital content.
Primo Amore Wines Launch
Casa Vinicola Zonin S.p.A., Italy’s largest privately held wine company, has launched Primo Amore, a new line of affordable, high-quality Italian wines in the U.S.
Francesco Zonin, V.P. Zonin S.p.A, said, “wine is all about love, and a famous quote from Shakespeare, (“a rose by any other name...”) further emphasizes that these are wines to fall in love with.”
Primo Amore wines are made near Verona, Italy, home of the real-life couple who inspired Shakespeare’s Romeo and Juliet.
In keeping with the romantic theme, two of the wines are named for that famous pair of “star-crossed” lovers; Primo Amore Romeo (red) and Primo Amore Juliet (white).
Easy to read labels, colorful packaging and affordable pricing make Primo Amore perfect for those who are just getting to know wine or who are discouraged by complicated or pretentious labels.
Mardi Gras Wines Celebrate Mardi Gras All Year-Long
Mardi Gras Wine will touch thousands who have a heartfelt feeling for the people of New Orleans.
“We have captured the spirit of Mardi Gras in every bottle of our California Chardonnay and Merlot wine,” said Diane Svehlak, President of Access Beverage, Irvine, CA, (www.accessbeverage.com.)
A portion of the proceeds from every bottle of Mardi Gras Wine goes towards rebuilding homes and businesses in the Gulf Coast through selected aid organizations.
Visuals promoting the new line feature, “Dancing at the Mardi Gras,” by Ulrike Martin. The Mardi Gras Wine labels illustrate the Mardi Gras High Priestess with the aid of her magic beads blowing the hurricanes away from the Gulf Coast.
Espresso Americano Launches EA Brevita Drive-Thru Concept
Espresso Americano International has launched EA Brevita, a specialty beverage drive-thru concept. The concept has been developed to help entrepreneurs enter the specialty beverage retailing business.
EA Brevita offers this beverage drive-thru unit for $89,000, delivered anywhere in the lower 48 states on a flatbed truck Co-Owner Jeff Ericson, said, “By giving the little guy and newcomers to specialty beverages access to big business-level training and operations support, and providing them with a less expensive business model with co-op-negotiated pricing, we’re leveling the playing field.”
Newman’s Own Wines Are Unveiled
Newman’s Own has unveiled Newman’s Own California Chardonnay and California Cabernet Sauvignon. The Newman's Own Foundation will donate all profits and royalties after taxes to educational and charitable purposes.
To realize his winemaking vision, Newman worked with the Rebel Wine Co., a collaboration of Three Thieves and Trinchero Family Estates.
Budweiser & Clamato Chelada Beers Launch
Budweiser & Clamato Chelada and Bud Light & Clamato Chelada have launched nationwide. Latinos have been mixing beer with Clamato for decades. Budweiser & Clamato Chelada and Bud Light & Clamato Chelada honor that tradition by combining Budweiser with Clamato Tomato Cocktail, made by Cadbury Schweppes.
“This recipe combines cultures and flavors,” said Ana Vitrano, Product Manager, Anheuser-Busch.
SoBe Life Water Debuts Five Low Cal Flavors
SoBe Life Water is blitzing the national retail marketplace with its new five flavor line. Each of the five low calorie flavors, Blackberry Grape, Pomegranate Cherry, Orange Tangerine, Strawberry Kiwi, and Passionfruit Citrus, are infused with a unique mix of antioxidant vitamins C & E, essential B vitamins, and healthy herbal ingredients.
SoBe Life Water will be supported by a major marketing initiative.
Hanson Industries offers custom pole hugger signs which attract attention in and near retail stores. The signs are printed on durable 3/16" (4 MM) White Coroplast. They can be custom cut to any shape or size. The signs come with pre-cut holes and cable ties for easy installation. The signs are economical and cost effective, even for low quantity runs. For more information contact Hanson Industries, 4401 Quebec Ave. North, New Hope, MN 55428; (Tel.) 763-533-0385; (Fax) 763-533-0496, 800-856-0813; (Web Site) www.signline.com.
Gatorade Events Launches G2 Lifestyle Beverage
Gatorade Co. is supporting the launch of G2, a new low-calorie lifestyle beverage, with an integrated marketing campaign.
Yankee shortstop, Derek Jeter provided a sneak peek of the G2 television commercial against a giant backdrop in New York City’s Herald Square, which brought the creative treatment from the commercial to life. Over the course of a week, the backdrop -- a brick wall and sidewalk, was gradually transformed into a baseball field, covered with real turf and infield dirt.
Passersby were encouraged to visit www.drinkG2.com to learn more about G2.
Pyramid Sandwich Board Attracts Attention
Pyramid Brewing Co. is using this Sandwich Board for marketing on-premise. The Sandwich board features two framed chalkboards with a printed wooden header. Hinged at the top, the sandwich board can easily be displayed in a vestibule or on a sidewalk.
This Pyramid Sandwich Board was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240; (Tel) 570-645-8701; (Web) www.popsigns.com.
Clontarf Irish Whiskey Launches Campaign
Castle Brands has launched a new marketing campaign for its Clontarf Irish Whiskey brand.
The name “Clontarf” refers to the famous battle at which High King Brian Boru drove foreign invaders from Ireland’s shores. Although the new packaging gives a nod to history, Clontarf Irish Whiskey’s vision is to the future. Along with its new look, Clontarf Irish Whiskey is also getting an edgy marketing campaign.
“THE NEW IRISH” is the brands new tagline, and the campaign puts a youthful, light-hearted spin on traditional Irish phrases.
“The first of the millennial generation (those born between 1980 and 2000) are in their late twenties now. Irish whiskey, with its very approachable flavor profile, is new again,” said Roseann Sessa, V.P. Marketing for Castle Brands. “Clontarf is not their father's whiskey. The brand was ‘born’ in 1998 and is therefore itself part of the millennial generation.”
Sterling Promotional Corp. will be showing this Cruzan Rum Key West Sloop which attracts attention and appeals to the free-spirit of the Cruzan Rum consumer. The unit which is more than three feet tall is also being used as a window display and as a back-bar display on premise. To learn more about this display, contact Steve Linder at Global Shop, Booth 2009; or call 9l4-939-3535.
Amko Displays Corp. will be showing a variety of point-of-purchase and store fixture products, including metal fixtures, gridwall, display hooks, showcases and an attention getting light panel. Amko Display, which has offices in Moonachie, NJ, has manufacturing facilities in China and Korea. To learn more about Amko Display’s point-of-purchase lightpanels, display and fixture products, contact Andy Lee at Global Shop, Booth 6021, or call 201-470-7199.
Captain Morgan Rotating Globe Sign. Diageo wanted a standout POS piece that would attract attention and support the “Great taste of Captain & Cola” promotional theme. This rotating sign boosts awareness of the theme with a compelling combination of light and motion. Created by Everbrite, LLC., 4949 South 110th Street, Greenfield, WI 53228.
This shelf signage system consists of a Wobbler with a unique twist to it. The twist makes it viewable from either side by the consumer as they walk down the aisle. The Wobbler is in full color, litho printed then die cut to shape. It has a bounce to it that draws the consumer's eye to the shelf. These wobblers are custom made to any shape and are an inexpensive method to get the message out on the shelf. For more information, contact Proprint Services, Inc., 5621 Finch Avenue East, Suite 5, Toronto, Ont. MlB 2T9; www.proprintservices.com.
Yellow Tail Sparkling Floor Stand
This permanent floor stand was featured by Yellow Tail to introduce its sparkling wine. It is constructed of Melamine and Acrylic. The display holds three cases, 36 bottles of wine in a small footprint. The unit is on casters so that it can be placed as needed in the retail environment. The attractive header calls attention with the phrase "do you sparkle".The Yellow Tail Sparkling Floor Stand was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466.
Toasted Head Wines Picnic Table Display
Toasted Head Wines wanted to convey the fun, outdoor recreational aspect of the brand. Sterling Promotional Corp. designed and developed this unique and patent-pending convertible picnic table/garden bench to unite the outdoor environment of The Bear with the toasted barrel flavor of the wine. The table/bench was used in grocery stores as a display enhancer and dealer loader. This table often was placed in the front of the stores to promote entertaining and picnicking. This display was created for Toasted Head Wines by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573.
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