Snapple Announces Significant Brand Makeover
Snapple, the original new-age beverage, is undergoing the most significant makeover in its 37-year history. “The Best Stuff on Earth” just got even better with a new formula, reduced calories and packaging that promotes the blend of healthy green and tasty black tea leaves. Over the years, consumers enjoyed the fun, quirky Snapple personality without realizing that premium teas are used to make every bottle of Snapple. The brand's new formula heightens the flavor derived from the tea leaves, uses sugar as the sweetener, and reduces the calories in some cases up to 20 percent .
“We want to ensure Snapple continues to be the Best Stuff on Earth,” said Bryan Mazur, V.P., Marketing for Snapple. “These changes to the formula and packaging come with one goal in mind: deliver the same great product, just make it even better.”
Snapple will retain its clever and light-hearted brand personality, but with a more premium, mature execution. A new logo, a sleeker bottle and label design that speaks to the new formula. The new graphics also highlight that Snapple is made from healthy green tea and tasty black tea leaves . Point-of-sale materials serve as a friendly reminder that Snapple has always been made from the Best Stuff on Earth.
Bota Box Displays Environmentally Friendly Wines
This attention-getting display holds 30 3.0L packages of Bota Box wines with FlexTap™, a state of the art technology which keeps wines fresh for up to six weeks after opening.
Now consumers can enjoy premium California wines by the glass whenever they want without the worries of waste or spoilage. Bota Box is portable; allowing consumers to take it anywhere glass is undesirable such as camping, barbecues, hiking, boating and poolside.
According to recent studies, Bag-In-Box wines create 85% less landfill waste than traditional glass packages and have a smaller carbon footprint as well.
The colorful, space efficient display highlights the portability and environmental benefits of the Bota Box wines.Each Bota Box contains the equivalent of four 750ml bottles of wine or approximately 20 glasses.
Organic Wines Displayed In Winn-Dixie Stores
Natural Merchants, LLC, Grants Pass, OR is displaying its USDA certified organic wines in Winn Dixie stores. All wines in the special wood display will be priced under $20/bottle.
Edward Field of Natural Merchants, said, “As more consumers integrate wine into their everyday organic lifestyles, they’ll be searching for a variety of quality, affordable wines made with organically grown grapes.”
Winn-Dixie will be offering its customers educational information on organic wines and include Tasting Notes, Pairings and Ratings for each of the featured selections.
“This is another opportunity for us to offer our shoppers the products they have previously only found in specialty stores,” said Robin Miller, Winn-Dixie’s director of communications. “It’s all about offering our customers a fresh and local shopping experience every time they visit our stores.”
Sandwich Board Promotes Yuengling Brewery
Yuengling Brewery is featuring this Sandwich Board to help on-premise accounts inform customers of food or drink specials as well as promotional events.
The Sandwich boards inform consumers about the availability of Yuengling products and reinforce the brand’s traditions.
The D.G. Yuengling Brewery Sandwich Board was created by Heritage Sign and Display, a Nesquehoning, PA-based display firm.
BACARDI Displays Dragon Berry Rum
BACARDI has launched BACARDI Dragon Berry, the latest addition to the BACARDI family of Flavored Rums.
Dragon Berry offers the light, fruity flavor of strawberry, infused with the crisp, fresh flavor of dragon fruit. As the leader in the flavored rum category, BACARDI is the first brand to introduce dragon fruit to the spirits category. This unique ingredient is an emerging superfruit with a bold, tropical taste that creates an exceptional flavor experience when combined with strawberry.
“Flavored rums continue to drive innovation in the rum category,” said Gordon Chisholm, Brand Director, BACARDI Flavored Rums. “BACARDI Dragon Berry brings together the classic taste of strawberry and enhances it with the exciting and dynamic flavor of the exotic dragon fruit. The result is a fresh, one-of-a-kind taste .”
Pepsi Testing Naturally Refrigerated Vendors
PepsiCo has introduced the most climate-friendly vending machines ever placed in the U.S. The machines, which feature the new Pepsi logo along with a special green refrigerant sticker, use less energy and generate 12% less greenhouse gas (GHG) emissions than current vending machines. In addition to their energy efficiency improvements, the new machines use carbon dioxide (CO2), a natural refrigerant, instead of hydrofluorocarbons (HFCs). This marks the first time that vending machines cooled by CO2 have been introduced in the U.S.
This project is part of PepsiCo's broad commitment to reducing the environmental footprint of the vending and cooling equipment used to sell its drinks.
Coca-Cola Testing Interactive Vending Machine
The Coca-Cola Company is testing new high-tech interactive vending machines in select Simon malls, enabling consumers to purchase ice cold beverages while enjoying a refreshing new brand experience. The sleek, stylish units feature a large format touch screen display, allowing consumers to interact with their favorite Coca-Cola brands while learning more about Simon promotions.
“The new machines incorporate sight, sound and motion video to take the vending experience from transaction to true interaction,” said Anthony Phillips, Global Brand Manager, Coca-Cola Co.
Lipton/Dole Runs In-Store Beverage Promotion
This promotional piece was litho printed on 100# coated stock, full color with an aq coating. It was then mounted to b-flute corrugate and die cut into shape.
The displays were then packed together with cling vinyls and shelf talkers to create kits which were shipped out across the country.
The header is prominently displayed by a rack of chips, while the cling vinyl is on cooler doors and the shelf talkers are on product and shelves.
The message calls to attention that there is something free to receive once a shopper purchases a beverage.
The objective of this promotion, which was to give away many free bags of chips with a corresponding an increase in the sales of 12-packs of beverages, was exceeded.
All the pop pieces were produced by Proprint Services Inc., (www.pop-online.com), a Toronto, Ontario, Canada-based point-of-purchase display firm.
Jones Soda Displays Its New Jones GABA Blend
Jones GABA, Jones Soda Co.’s highly anticipated tea-juice blend with the amino acid, GABA, is being introduced in stores across the country.
Jones GABA is the only beverage in the U.S. with natural PharmaGABA, which studies have shown to improve mental focus, balance and clarity, while reducing stress. Its benefits extend to a wide array of consumer groups.
Jones GABA is available in four refreshing flavors: Fuji Apple, Lemon Honey, Nectarine and Grapefruit. Single serve 12 fl. oz. cans contain 150 mg of PharmaGABA.
Colorful point-of-sale materials explain the health benefits of Jones’ new GABA beverage.
Coca-Cola Launches Hispanic Campaign Themed 'Destapa La Felicidad'
“Destapa Tus Sueños” or “Unleash Your Dreams” is the central message for ‘Destapa La Felicidad,’ the Hispanic adaptation of the ‘Open Happiness’ global integrated marketing campaign for Coca-Cola. The Hispanic adaptation includes new point of sale, enhanced shopper experiences, and consumer promotions.
The integrated marketing campaign will include programs that will help make dreams come true for Hispanic consumers, including the Coca-Cola Telenovela Club. Through this promotion, fans have the opportunity to win premiums related to their favorite novela and enter a sweepstakes for the chance to meet two of the stars. Coca-Cola will implement a robust national marketing campaign featuring the Mexican National Team (MNT) in the U.S., which will offer opportunities for futbol fans to attend a soccer clinic with Guillermo “Memo” Ochoa; and attend matches of the MNT in the U.S. Coca-Cola will continue partnering with authentic food brands to bring Hispanic families taste, refreshment and value.
Jamba Juice Rolls Out New Airport Kiosk Locations
Jamba Juice, a leading provider of healthy, fun and on-the-go food, snacks and beverages, has opened new Jamba Juice airport locations. The initiative builds upon Jamba's success in launching franchise kiosks and small formats at over 20 colleges and universities nationwide and brings a healthy and portable food option to busy customers on the go.
With a short installation time and affordable build cost, Jamba’s modular kiosks are specifically designed with eye-catching branding and streamlined operational flow to succeed in high-traffic venues. A total of 50 new Jamba franchise locations are planned for 2009 - of which 30-35 will be non-traditional - as part of the company's broader strategy to reposition its business model with a greater emphasis on franchising.
Pepsi Natural Launches In Select Markets
An all-new premium cola, Pepsi Natural is made with all-natural ingredients, including lightly sparkling water, natural sugar, natural caramel and kola nut extract. From the amount of bubbles to the foam that rises to the top of the beverage when it’s poured, Pepsi Natural offers a brand-new cola experience.
Pepsi Natural is packaged in a sleek 12-oz. glass bottle and is available in single-serve and 4-packs initially in the premium and/or natural food aisles of retail outlets.
Ecologica Organic Wine Arrives In U.S.
Biagio Cru and Estate Wines has announced the U.S. arrival of Ecologica, one of the first Fair Trade Certified(TM) and organic wines to be sold in the nation. The Ecologica line, produced by Argentina’s La Riojana, will include a Torrontes-Chardonnay blend as well as a Syrah/Malbec blend.
Darren Restivo, Marketing Director of Biagio Cru and Estate Wines, said “Ecologica combines a quality and affordable wine with a social conscience and healthy living.”
Juicy Juice Premieres Products For Immunity And Brain Development
Nestle Juicy Juice is premiering Juicy Juice Brain Development and Juicy Juice Immunity, fruit juice beverages fortified with nutrients. Juicy Juice Brain Development offers DHA, which is a building block for brain development during a child’s first two years. Juicy Juice Immunity offers zinc, vitamin C and prebiotic fiber.
Starbucks VIA™ Ready Brew Debuts
Starbucks has found a way to offer a great cup of coffee that can be prepared instantly by just adding water. The instant Starbucks VIA™ Ready Brew is full-bodied and flavorful, just like the Starbucks coffee consumers know and love.
The magic is in a proprietary, all-natural process that microgrinds the coffee in a way that preserves all of their essential oils and flavor.
CLIF Quench Sport Drink Is Introduced
Clif Bar & Co. has introduced its new sports drink, called CLIF Quench, made with all natural and 88% organic ingredients. CLIF Quench is all-natural and contains no artificial colors, sweeteners or preservatives.
The bottle is made of 40% post-consumer recycled PET. The bottle and label are fully recyclable.
CLIF Quench comes in four flavors: Fruit Punch, Orange, Lime-Ade & Strawberry Citrus.
Diageo Debuts Virtual Bartender
Diageo has developed the Virtual Bartender, an interactive touch screen kiosk placed at the point of purchase to enhance the shopping experience.
The Virtual Bartender features brand education, cocktail preparation and party planning tools, as well as the capability for consumers to email drink recipes and print shopping lists in store. This state-of-the-art merchandising vehicle helps drive up-sell through brand education and generate multiple purchases through party planning tools.
“The Virtual Bartender” provides a variety of information in an entertaining and user-friendly way and is a great resource to educate store staff and consumers,” said Paul Warren, Trade Marketing Off-Premise Manager. “With DIAGEO brands prominently displayed, consumers get everything they need to stock their bar, plan a party and serve the best cocktails.”
Focus Display Group Offers Custom Shelf Media Players
Focus Display Group offers the AeroDynamic 7" shelf media player. The front panel can be custom designed to match the brand image on the shelf. This high resolution LCD media player attaches to the shelf with a channel mounting bracket. The screen front panel is removable making it easy to update the unit.
For more information, contact Focus Display Group, 10328 Highland West Drive, Encondido CA 92029; (Tel.) 858-695-3353; (Web) www.focuspackaging.com.
Guinness Celebrates 250 Years With Anniversary Stout
To commemorate the legacy of Arthur Guinness who founded the Guinness Brewery in Dublin 250 years ago, Guinness 250 Anniversary Stout is being made available in the U.S on a limited edition basis.
“The Guinness brand felt it owed our loyal consumers a special gift to mark this historical occasion,” said Patrick Hughes, Brand Director, Diageo - Guinness USA.
The limited edition Stout is being supported with point-of-sale materials including signage, case cards, posters, and cooler decals.
Miller Displays Extras Loyalty Program
Through the Extras loyalty program, Miller High Life will help fans celebrate baseball. The High Life Extras loyalty program allows consumers to earn reward points by purchasing specially marked packages of High Life and High Life Light, and redeem those points for High Life baseball gear.
“Offering exclusive High Life-themed baseball merchandise is another way to add value for our loyal fans,” said High Life Sr. Brand Manager, Kevin Oglesby. “From a High Life baseball jersey to a base-and-bat barstool, the Extras program offers something for all fans.”
BrandBooths Launched For Events
R World Enterprises has launched BrandBooths, designed to accommodate staffers, while creating an impactful, brand presence for event promotions. The small, 4' footprint combines with an 8' tall graphic to recreate a brand’s packaging or allow for an impactful theme.
BrandBooths feature easy set-up/break down and have a sturdy shipping case with wheels. The durable Brandbooths include a custom graphic “skin” or exterior banner. The ShowStar Model touts an aluminum frame with a patented tensioning system which results in a rigid presentation resembling a can. The 24" service shelf, is to sampling and food service.
“Reaching customers through street teams, events and trade shows is great, but having them get noticed and remembered is what BrandBooths were designed to do,” said Robert Nelson, creator of BrandBooths. For more information, visit (Web) www.brandbooths.com.
Jeremiah Weed Sweet Tea Targets Racing Enthusiasts
Jeremiah Weed Southern Style Sweet Tea has launched a promotion to sponsor the air in the tires of the major stock car racing teams.
Jeremiah Weed Southern Style Sweet Tea is a sweet tea flavored vodka drink that is 70 proof and is one of the latest product innovations from Diageo. Jeremiah Weed Southern Style Sweet Tea Global Brand Director, Guy Smith, said, “We believe that this takes sponsorship to a new level in a sport that is comfortable with many sponsors.” The air for the race tires would come exclusively from the mountain hollows near Weed, Kentucky and be transported to racetracks in traditional compressed air containers.
Sauza® Tequila Promotes New Margarita-In-A-Box
Beam Global Spirits & Wine and Sauza® Tequila have launched Sauza® Margarita-in-a-Box, the first boxed margarita cocktail made with real tequila to hit the market. Sauza Margarita-in-a-Box is a convenient and cost-effective way to celebrate at home without the effort of mixing or blending. The compact Margarita-in-a-Box fits easily into a refrigerator, keeping it fresh for up to six weeks after opening.
“Sauza Margarita-in-a-Box tastes great and is as easy as putting ice in a glass and pouring straight from the refrigerator,” said Antonio Portillo, Sr. Brand Manager, Sauza Tequila.
The Sauza Margarita-in-a-Box launch will be supported with shelf talkers, case cards and other p.o.s. display materials.
Smirnoff Introduces New Flavored Vodkas
Smirnoff Vodka has added two more offerings to its flavored vodka portfolio, Smirnoff Melon Flavored Vodka and Smirnoff Pomegranate Flavored Vodka. Additionally, the brand's ready-to-drink Cocktails Collection gets a new addition with Smirnoff Tuscan Lemonade. These new offerings provide consumers with additional options for effortless, at-home entertaining.
“Our Smirnoff Cocktails Collection and Flavored Vodka portfolios continue to grow, due in large part to our consumers' desire for fresh, flavorful, high-quality offerings that simplify at-home entertaining,” said David Tapscott, Director of Vodka Category.
Smirnoff Melon Flavored Vodka is blended with fresh melons, including cantaloupe and honeydew. Smirnoff Pomegranate Flavored Vodka is infused with pomegranate, citrus, apples and honey, with a hint of the Chinese Osmanthus flower.
Red Truck Wines Displays Mini-Barrel
Red Truck Wines’ new Mini-Barrel has launched in Sam’s Club stores nationwide. With a patent-pending barrel design featuring the iconic wine barrel shape complete with rings, staves, a wood-grain look and burned-in imagery and typography, the Mini-Barrel has a fresh-from-the-winery feel. The 3L Mini-Barrel, which holds Red Truck's Red Wine, is equivalent to four 750ml bottles.
“It’s time consumers had the option of a premium quality wine in a format larger than 750ml," said Carol Reber, V.P., Marketing at 585 Wine Partners which owns Red Truck Wines. “For anyone who's ever visited a winery or wished they could, the Mini-Barrel by Red Truck makes the experience come alive in their own home.”
Mini-Barrel by Red Truck is being introduced at a time when the consumer is looking to make smart, value-oriented wine purchases. Furthermore, large format packages are widely considered to be more environmentally friendly than glass bottles due to their comparative lighter weight and lower carbon footprint.
Miller Chill Twisted Display
This display was designed in support of Miller's New Product Launch of an unusual product: lime-flavored beer. The maintenance-free merchandiser was designed to be quickly installed while creating a launch-home and personality for the new product off shelf. The twisted silver tubular structure offers the message in the Miller Chill "Twisted" advertising campaign. It promotes permanent branding with its unique Miller Chill dual-sided header, uniquely positioned shelves and unusual laser-cut base, floating between three twisted upright tubes. This Display won a Gold OMA in the Beverages-Beer Category. The Miller Chill Twisted Display was created by United Displaycraft, 333 East Touhy Avenue, Des Plaines, IL 60018.
Molson Heineken Experiential Bar Content
Molson was seeking to increase Heineken's brand awareness in bars and restaurants owned by Sir Corp, which operates 35 locations in Canada under the Jack Astor's, Alice Fazooli's and Four Restaurant banners, all of which have high-visibility digital screens. A 3 minute long branded motion graphics spot was created to heighten the awareness of this brand with the after-work crowd by showcasing a 3 minute long branded motion graphics spot.The experiential approach provided visibility for the brand, but not to the point of overselling - the emphasis was on fun within the bar context, with Heineken an integral part of that experience. This display won a Gold OMA in the Experiential Category, and was created by Artisan Complete, 100 Bentley Street, Markham, Ontario, Canada L3R 3L2.
Miller Genuine Draft Guitar Display
This display was created to convey Miller Genuine Draft’s super premium positioning. The illuminated sign was created with screen-printing on vacuum formed PETG in the shape of a guitar, and fluorescent lighting. This display won a Gold OMA in the Beverages-Beer Category, and was created by May Advertising, 1200 Forum Way South, Fort Worth, TX 76140.
Negra Modelo LED Label Sign
This LED Sign was created to maximize brand awareness for Negra Modelo at on-premise accounts. The brightly illuminated sign may be placed in a window or on an interior wall. 200 LEDs vibrantly illuminate the logo to neon illumination values. The LED sign is lightweight, durable and features low operating costs. This display was created by Alluma Tech, 8010 W. Coventry Drive, Franklin, WI 53132. SILVER OMA.
Zavida Flavor Dispenser
The objective of this display was to increase coffee sales at the convenience store level. The featured product is a Gourmet Liquid Flavor Dispensing System that will flavor hot and cold beverages. The display is designed for self-service operations in convenience stores and allows the retailer to sell flavored coffees without the need to brew flavored coffees. The Zavida Flavor Dispenser was created by Add Ink, Atlantic Decorated & Display, 36 Overlea Blvd., Toronto, Ontario M4H 1B7, Canada. BRONZE OMA.
Coca-Cola Holiday House Spectacular
This display was designed to highlight the entire line of Coke and Sprite products during the 2008 holiday season. The unit was designed to remind the consumer of the tradition of Coke products as an important part of holiday celebrations at home. The three-dimensional house is welcoming and the classic Coke Santa icon reminds the consumer of tradition. This display was created by Ellie Inc., 28 Hawk Ridge Circle, Suite 110, Lake St. Louis, MO 63367. BRONZE OMA.
Anheuser-Busch Shock Top Sign
The objectives for this sign were to increase the Shock Top's brand awareness in on-premise environments, and to increase distribution and product placement. The dimensional sign is 28" wide by 22" tall by 2.5" deep. The dimensional sign was molded from rigid polyurethane foam. The molding and decorating process of twelve colors are designed to give the appearance of sculpted wood. The Anheuser-Busch Shock Top Sign was created by MoldRite Products, Inc., N29 W22870 Marjean Lane, Waukesha, WI 53186.
Moet Floor Display
This floor display for Moet's premium accounts features a locking Showcase. The unit was produced with Melamine wood panels. An acrylic dual locking theft resistant door protects the expensive product. The graphics are 4-color litho spot mounted to styrene panels. The logos were applied by silkscreen. All aspects of this project were produced in a domestic production facility. The Moet Floor Display was created by Flair Display, Inc., 3920 Merritt Avenue, Bronx, NY 10466.
Senseo Giant Inflatable
This giant inflatable promotes Philips’ Senseo coffee brewing system.It replicates on a grand scale the Senseo personal coffee machine. Giant inflatables promote brand awareness at the point-of-purchase and special promotional events. This Senseo Giant Inflatable was created by Above All Advertising, 9080 Activity Road, #A, San Diego, CA 92126.
Coca Cola Floor Display
This modular display is constructed of metal and vacuum formed. The objective was to have a modular, multi-brand floor rack that shows some of the brands of the group, and also that could be used as a single brand display. The display helped increase sales by 15% at the convenience stores plus presented a very attractive floor display. The Coca Cola Floor Display was created by MEASA Displays Mexico, Castulo Garcia #51 Col. La conchita, Mexico City, DF 13360.
Heaven Hills "It's Hpnotiq" Sign
This "It's Hpnotiq" sign was created for Heaven Hills Distributors. The sign accentuates the exotically mysterious nature of the drink and stimulates consumer interest. The sign uses paper-thin electro-luminescent material with segment animation to create the illusion of a swirling pinwheel. The product name and brand slogans fade up and flash to complete the illusion. A built in timer allows control of operating hours. The sign is elegantly mounted in a brushed aluminum frame. The Heaven Hills "It's Hpnotiq" Sign was created by Synergetic Media, Inc., 711 South Carson St., Carson City, NV 89701.
Cheese and Wine Display
This is a multi functional display. The lower shelves are made of wood and glass to hold bottles of wine in a modern but classic look. There are pockets to hold recipe cards, newsletters packed with product information, and books which feature cheese products matched with the best corresponding wine. The top portion is also designed to feature two wine bottles. This display was created by Lingo Manufacturing, 7400 Industrial Road, Florence, KY 41042.
Miller Modular Merchandising System
The objective for this program was to create Miller brand dominance in C-Stores, liquor stores, supermarkets and mass merchandisers. The system is designed using backlit, two-sided, four-foot signage with easily interchangeable graphics allowing for promotion of the full Miller portfolio as well as seasonal promotions. The basic 4' modular sign can be used individually or linked. The modular unit can also be wall-mounted as a vertical sign or an over-the-cooler system or used in end cap and in-line configurations. The Miller Modular Merchandising System was created by Henschel-Steinau, Inc., 300 Grand Ave., Englewood, NJ 07631.
Dr Pepper Venom Spiral Snake Rack
This display features a unique, sleek spiral design with dimensional simulated life-like snake that is positioned from the bottom of the display up, to the two-sided header card with its red and black snake eye branding. The unit holds l6 bottles of 4-packs per shelf for a total of 80 bottles. The "Knock Down" display is designed with freight savings in mind. The spiral snake display translates the energy theme "Piercing Energy that Strikes Back." The Dr Pepper Venom Spiral Snake Rack was created by Applied Merchandising Concepts, Inc., 15 Beechwood Avenue, New Rochelle, NY 10801.
Pepsi Store Specific Poster
This poster is litho printed on two sides. It was part of a whole instore program involving a cross promotion with the store, beverages, snacks and the NHL. The posters were prominently displayed next to where the products were sold throughout the grocery store. The program included shelf talkers, basewrap, cooler clings and tent cards. The message is bold and clear. Buy one of the products and receive an entry ballot to a 2009 NHL Stanley cup playoff game. This program was created by Proprint Services, Inc., 5621 Finch Ave.East, Unit 5, Toronto, Ontario, Canada M1B 2T9.
Glaceau Gravity Feed Display
This gravity feed tubular wire display features bottle shaped sides with interchangeable graphic panels. It accommodates several different shaped die-cut headers. It merchandises ninety-six, 1 liter SmartWater bottles. The three sided, die-cut reversible header panels feature brand spokesperson, Jennifer Aniston. The compact display footprint maximizes available retail space. The Glaceau Gravity Feed Display was created by New Business Solutions Inc., 1F Enterprise Place, Hicksville, New York 11801.
Barnard Griffin Wines Banner Stand
This upscale, 6 ft. - 9 ft. powder coated metal stand displays a 4 foot silk banner. It was designed to showcase l2 - 56 cascading cases of wine, cut flowers and a banner for Barnard Griffin Wines which communicates the “Tulip Label” branding. The unit conveys an elegant look and feel of fashion while adding interest and appeal to the wine aisle. This upscale metal banner stand was created by Pinquist Industries, 63 Meserole Avenue, Brooklyn , NY 11222.
Shelf LCD Media Player
Focus Display Group offers a 7" LCD media player, which can be positioned anywhere on store shelves. The unit attaches to a shelf channel with a simple clip attachment. The front plate of the LCD screen can be personalized with brand identity. The LCD screen offers high resolution and has a Flash memory drive, memory card and USB connector to download images. For more information, contact Focus Display Group, 10328 Highlands West Dr., Escondido, CA 92029.
Circle K Light Boxes
Circle is using its customized light boxes to merchandise its line of beverages. The objective was to take advantage of unused advertising space to better reinforce the Circle K brand image. Looking at the back of their current light boxes, they realized that they had valuable real estate that could be used for branding. The customized light boxes achieved brand reinforcement. The Circle K Light Boxes were created by Millusions®, 170 S. Lively Blvd., Elk Grove Village, IL 60007.
Roll-About Multi-use Display
This roll-about four-sided display has been used in convenience stores to sell beverages. The unit offers a flexible versatile display that can merchandise a variety of different products. It has adjustable shelves that can set flat or be tilted down. It also offers graphic capabilities and accommodates a lot of weight. This roll-about multi-use display is available from Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
Stock Rack For Beverage Marketing
This high impact poly styrene display features trays and a base and could be used for beverage marketing. The unit has an l8" diameter with a 20" base. The eye-catching display is structurally sound while offering maximum product visibility. This stock rack is available from Midway Displays, 6554 S. Austin Avenue, Bedford Park, IL 60638.
Extrude-A-Scent Mouldings
This product, Extrude-A-Sent Mouldings, is appropriately suited for marketing beverages. There is an unlimited choice of scents available for incorporation into any type of moulding. The product may be used for indoor and outdoor in a variety of flavor and fragrance point-of purchase display applications. Extrude-A-Scent Mouldings are available from Outwater Plastics Industries, Inc., 24 River Road Bogota, NJ 07603.
Black Swan Wine Wood Display
This display for E&J Gallo’s Black Swan wine is constructed of unfinished pine and plywood. Branded graphics are screen printed on the wood crates and display header. The arbor can be adjusted to accommodate either a 2-case or 3-case width. This display was created by Ruszel Woodworks, 2980 Bayshore Road, Benicia, CA 94510.
Brown-Forman - Tangerine Crate
This unique promotional piece was sent to distributors and store owners to introduce the new Tangerine Fusion flavor of Finlandia Vodka. The mailer included a zip drive, sample bottle and tangerines. The display is constructed with E Flute and Litho Laminated. The displays were created by U.S. Display Group, 810 S. Washington St., Tullahoma, TN 37388.
Yuengling Plywood Sign
Yuengling Brewery, America's oldest brewery, chose to replicate an old style hand painted wooden sign for use inside of on premise accounts. The hand painted look of the art was printed using a 4cp 600 dpi digital printer. The sign is made from plywood, and features bump out 3 d skis to add visual interest to the piece. This sign will be placed in Ski resorts as well as other venues around New England and the East Coast and will remind people that this establishment serves Yuengling Products. This sign was created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240.
Beverage Shelf Extender
Practical Retail Merchandising offers a special shelf extender for beverages. The display prominently displays a bottle extended from a store shelf or floor display while colorful graphics call attention to the product. The display is engineered to install easily. For more information, contact Practical Retail Merchandising, 7 Williamsburg Road, Evanston, IL 60203.
Bacardi Graphics Program
This national program for Bacardi included production and installation of all elements into liquor stores and bars. The graphic pieces included banners, window graphics, wall graphics and even air vent wraps. Each graphic was tailored to its specific location and featured localized messaging. The objective was to promote newly introduced flavors of Rum. The Bacardi Graphics Program was created by Large Format Digital, P.O.Box 111, Edgerton, WI 53534.
Lindeman's Front Case Platform Merchandiser
This display, used in Safeway Stores, provides additional space to display products and keep them off the floor. It boosts beverage sales without a major investment in new permanent fixtures. The display is made of l00% recyclable plastics. The Lindeman's Front Case Platform Merchandiser was created by Masonways Indestructible Plastics, LLC, 580 Village Blvd., West Palm Beach, FL 33409.
Isopure Permanent Floor Display
Isopure is using this off-shelf display to gain attention for its line of healthy beverages. The display holds a large weight of product in a minimum of floor space. The unit is designed to replicate the distinctive Isopure bottle, which calls further attention to the product line. This display was created by Display Marketing Group, 170 Oval Drive, Islandia, NY 11749.
ethos Water Rack
North American Coffee Partnership wanted a clean simple merchandiser that conveyed a premium brand with a purpose. This display gained off-shelf inventory for ethos, and conveyed the message "Helping Children Get Clean Water". The ethos Water Rack was created by Racks Inc., 7684 St. Andrews Avenue, San Diego, CA 92154.
Mountain Dew Snap Mobile® Ceiling Dangler
This 3D Ceiling Dangler can be viewed from all sides. All three panels have a pop-out basketball and a pop-out hoop. The display ships flat and sets up in one minute. The piece can be a ceiling dangler or pole topper or display topper. The Snap Mobile® can be from 3" tall to 6'tall and can be die cut to almost any shape. The Snap Mobile® is versatile and attracts attention. The Mountain Dew Snap Mobile® was created by Promo Print Solutions, Inc., 420 S. Koeller Street, Oshkosh, WI 54902.
Harpoon Brewery Wood Display
Harpoon Brewery is using this colorful permanent wood display to gain prominent off-shelf positioning. This hard wood display supports a great weight of product, and is on casters, so retailers can easily position the display in prime locations. The display is easily updated with new header graphics. For more information, contact J.H. Dunning, Corp., One Dunning Lane N. Walpole, NH 03609.
Premium Brand Change Mat
Gemini Spirits & Wine wanted a Change Mat that would overcome the high unit cost of a low quantity request for the mats and would also substantially increase brand awareness at the cash register in regional high end liquor stores. The Mat had to be both economical and durable with a scratch-resistant surface. This program was able to meet the client's budget requirements with the low quantity of 50 mats offering full color visibility at the checkout. The Gemini Spirits & Wine Change Mat was created by SPC Graphics, 20l N. 3rd Street, Hannibal, MO 63401.
Illuminated Beverage Signage
Palmer Promotions offers a large selection of illuminated signs and displays including single-sided, double-sided, flat panel and snap-frame. More than 30 stock sizes are available, and custom sizes and shapes are also available. Lighting types available include Cold Cathode Fluorescent, Standard Fluorescent, and LED. For more information, contact Palmer Promotions, 23001 W. Industrial Drive, St. Clair Shores, MI 48080.
Vitamin Water Multi-Case Display
Vitamin Water is using this display to gain attention for major promotions at supermarkets and mass merchandisers. The display highlights the different flavors in the line, and that the waters only have 10 calories. This display was created by Packaging Impressions, 2155 Fifth Ave., Ronkonkoma, NY 11779.
Pepsi Illuminated Kiosk
This display for Pepsico is corrosion-resistant and made of recyclable extruded aluminum construction. It features hidden integrated hinges and locking doors, as well as scratch-resistant Lexan solar grade door glazing. The four-sided kiosk features a Pepsi vending machine on two sides and display advertising on the other two sides. Pepsico is using the kiosk in malls around the country. This Pepsi Kiosk was created by EcoTek Lighting, 2645 Vista Terrace, Lake Forest, CA 92630.
Testrite Creo Display System
Testrite Visual Products’ Creo display system, an innovative modular display system designed in Italy, features tool free assembly and heavy load capability. Creo doesn't have a lot of components, but it is designed to be configured in many different ways. One of the many types of displays that Creo can be used to create is furniture quality podiums. Testrite has the exclusive license to manufacture Creo in the United States. For more information, contact Testrite Visual Products, P.O. Box 3015, S. Hackensack, NJ 07606.
Beverage Organizer Display
This display organizes the beverages, billboards the product and automatically offers face lanes. The unit is from stock and is customized with a shelf management merchandiser system. It can be inclined to gravity feed. One-piece construction speeds installation and minimizes installation costs. The unit may be mounted to various shelf styles, and can be tailored to any size container. The Beverage Organizer Display was created by Trion Industries Inc., 297 Laird Street, Wilkes-Barre, PA 18702.
Chemetal manufactures more than 100 different metal laminate designs for all types of display applications. Many Chemetal finishes are made entirely of aluminum, the most recycled material on the planet. Some of Chemetal’s aluminum finishes contain up to 85% recycled content, which contributes to LEED MR Credits 4.1 and 4.2. Also, Chemetal is not petroleum-based, unlike many plastics, resins and other commercial interior products. Chemetal also offers bending, forming, die cutting, hole punching, beveling, and cutting services and can create custom formed pieces. For more information, contact Chemetal, 39 O'Neill Street, Easthampton, MA 01027; www.chemetalco.com.
Outwater Plastics Industries offers NuMetal High Pressure Metal Laminate for display applications. NuMetal Laminates are real aluminum, stainless steel and copper foils laminated to a phenolic backing. NuMetal laminates are offered in a wide variety of different colors and embossed decorative patterns. Polished surfaces in the NuMetal collection are anodized. Brushed, Matte and Mill surfaces are lacquered for protection. For more information, contact Outwater Plastics Industries, 24 River Road, Bogota NJ, 07603; www.outwater.com.
The FocusPro has voice activation with motion sensor to combine the attraction of an illuminated display with audio promotion. The voice activation is downloaded from a flash memory card. The FocusPro can be used in a wall mount application or with a tripod stand. Graphics can easily be changed out for different brand promotions. For more information, contact Focus Display Group, 10328 Highlands West Dr., Escondido, CA 92029; www.focuspackaging.com.
This ultra slim, ultra sleek, ultra bright edge lit marker board supports the roll out of Diamond Standard Vodka in high end accounts. This updated version of the edge lit marker board features laser etched and screen printed graphics, plus a unique custom add on - a Swarovski crystal imbedded into the face of the board. The crystal is illuminated by the super bright Led header. The high perceived value of this sign supported the brand's image. The Diamond Edge Lit Marker Board was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240; www.popsigns.com.
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