PepsiCo Unveils Energy-Efficient, HFC-Free Cooler
PepsiCo placed the first hydrofluorocarbon-free (HFC-Free) coolers in the United States at Sun Life Stadium in Miami during the Super Bowl, as part of a pilot project to reduce the carbon footprint of its refrigeration equipment. The new coolers use less energy than a 100-watt light bulb.
“PepsiCo is strongly committed to reducing its carbon footprint by reducing greenhouse gas (GHG) emissions in its coolers,” said Robert Lewis, VP packaging & equipment for PepsiCo. “Energy consumption accounts for at least 95 percent of GHG emissions in coolers, and introducing these energy-efficient, HFC-free coolers is the next step in PepsiCo’s strategic sustainability initiative to reduce harmful emissions from its refrigeration equipment.”
George Killian’s Launches St. Patrick's Day Promotion
To celebrate its Irish roots for St. Patrick’s Day, George Killian's Irish Red brand is giving consumers a chance to win a home in Enniscorthy, Ireland, the birthplace of George Killian’s Irish Red. Killian’s bottles in specially marked packages have featured an entry code under each cap. Consumers can use the code to register at the George Killian’s web site for the chance to win the Grand Prize: a home in Enniscorthy, Ireland. In addition, participating retail locations will distribute promotional cards featuring an entry code.
Nu-Era Group has introduced IlluminERA Panels, a new line of cutting-edge LED light panels. The lightweight panels measure less than ½" thick and are completely customizable in size and shape, even convex and concave designs. The plexi panels safely encase the light diffusion panel and graphic. Panels are available in countertop, wall-mount and framed/un-framed models. For more information, visit Nu-Era Group, 8000 Hall Street, Saint Louis, MO 63147; (Tel) 800 325.7003; (Web site) www.thenueragroup.com
RockTenn Merchandising Displays has entered into a strategic supply agreement with Synergetic Media, an illuminated signage manufacturer with offices in the U.S., Canada, and China. Craig Gunckel, Gen. Mgr., RockTenn Displays, said, “Our arrangement with Synergetic Media gives our customers a unique offering in the marketplace.” For more information, visit (Web site) www.rocktenn.com or (Web site) www.synergeticmedia.com
Vanguard Visual Grafix manufactures fabric banners, tablecloths, flags and textile collateral. It uses an offset or digital dye sublimation or screen printing to reproduce images on cloth. For more information, contact Vanguard Visual Grafix, 1335 Garrott Ave., Monks Corner, SC 29461; (Tel) 800-806-5333; (Web site) www.vanguardvisualgrafix.com
Labatt Featuring Digital Display System
Labatt Breweries of Canada is featuring digital in-store displays created by Digital Display and Communications, (www.ddc-ca.com), Waterloo, Ontario, Canada. The program features an attractive merchandising unit based around a 32-inch LCD monitor and built-in media player. Blake Jarrett & Co. engineered and manufactured a highly functional and cost-effective structure to deliver the technology.
“It was critical that the electronics be pre-installed in a fashion that was rugged enough for shipping and surviving in retail, while at the same time being ‘plug-and- play’ when it arrived,” said DDC’s VP Business Development, Steve Harris.
The unit can be wheeled into a store, requiring only a power outlet to start showing videos and connecting to the management network. DDC provides ongoing content creation and network management services, controlling the deployed PODs remotely using a wireless data network.
LuxuryTec Launches Mirror Image Digital Network
LuxuryTec, Hunterville, NC, has launched the Mirror Image, a 40" digital display controlled remotely via a broadcast quality content management system. Mirror Image displays a brand image or video and when engaged by a consumer, the brand message instantly disappears and becomes a fully functioning mirror. When the consumer steps away, the brand message instantly re-appears.
The Mirror Image offers a captivating experience in HD still and HD video, providing marketers a variety of engaging and dynamic content options. Located over sinks in the initial deployment, Mirror Image provides industry leading brands with the opportunity to reach specific genders as well as concrete consumer engagement metrics. Mirror Image accomplishes this through the utilization of a robust sensor located in the bezel of the unit that records every consumer engagement. For more information about Mirror Image and the Mirror Image Network, visit www.luxurytec.com.
St. Pauli Girl Names Katarina Van Derham 2010 St. Pauli Girl
Katarina Van Derham has been named the 2010 St. Pauli Girl spokesmodel, marking the first time that the same woman has served as the German barmaid icon for two consecutive years. St. Pauli Girl unveiled two new posters with an updated look, and fans can choose the official 2010 poster in an online vote.
Selecting a spokesmodel to represent the beer is a decades-long tradition for St. Pauli Girl, the No. 2 German lager in the U.S. The St. Pauli Girl collectible poster was first introduced in 1982 and more than 2.5 million posters have been printed or downloaded. “Katarina is a great representative of the beer and it was an obvious choice to bring her back,” said John Nichols, Brand Manager, Crown Imports.
EA & Dr Pepper Unveil Marketing Partnership
Electronic Arts and Dr Pepper have launched a marketing program delivering custom interactive entertainment to Dr Pepper fans. Consumers who buy 20-ounce bottles of Dr Pepper can also download new, exclusive content in EA games like virtual clothes for their Sims or body parts for their Spore™ creatures. Gaming fans will receive access to these add-ons with codes on more than 500 million Dr Pepper bottles. Tony Jacobs, VP Marketing, Dr Pepper, said, “The promotion gives fans a gaming experience they can only access through Dr Pepper.”
Coca-Cola Zero Partners With ‘Avatar’
Coca-Cola’s Coca-Cola Zero brand recently partnered with Twentieth Century Fox on a major global promotional campaign tied in with James Cameron's epic film AVATAR. In an effort to provide consumers with the most compelling information about the movie, the digital team at Coca-Cola Zero collaborated directly with the studio to create www.AVTR.com for AVATAR fans. Visitors to AVTR.com will be able to access exclusive AVATAR imagery, wallpapers, games and applications as well as regularly updated, real-time AVATAR news. A TV commercial and cinema spot was also created, promoting the brand’s partnership with AVATAR.
Special AR enabled Coke Zero packaging featuring the AVTR mark will provide consumers with an immersive AVATAR related experience. Through the use of AR technology Coke Zero consumers will be able to maneuver a Samson helicopter, a vehicle featured in the movie.
Pretzelmaker Promotes Blended Drinks With Mango & Pomegranate
Pretzelmaker®/Pretzel Time® is rolling out two new popular blended drink flavors for 2010 - Mango Madness and Power Pomegranate. In addition to introducing the new flavors, Pretzelmaker has renamed all of their current flavors as part of a system-wide effort to feature the blended drink category in stores.
“We're excited to be able to offer new beverages that both appeal to our customers and compliment our wide variety of pretzel snacks,” said Jenn Johnston, Sr. VP Brand Marketing for NexCen Franchise Management. "Mango and pomegranate are up and coming flavors and are natural additions to our blended drink line.”
tava touchpoints' Launches In-store Interactive Technologies
tava touchpoints is bringing in-store digital media screens down to eye-level, and launching tavaMeasures™, an audience measurement report that tracks in-store digital marketing programs. The company has established a partnership with Toronto-based Planet-Tek Systems. tava is using the company’s EcoStream and interactive EcoTouch display units, which use minimal energy. By using displays that are part of custom pedestals or ready for mounting on shelves or end aisles, brand marketers can promote products using touchscreens. For more information, contact tava touchpoints, Vancouver, B.C., Canada; (Tel) 604-375-2000; (Web) www.tavatouchpoints.com.
The Hispanic got milk? Tour Promotes Benefits Of Drinking Milk
The Hispanic got milk? Milk Mustache Mobile has launched on a 75 city tour which includes the top 10 Hispanic cities, to reintroduce Hispanics to this nutrient powerhouse and its array of benefits. The tour hosts free events to encourage local residents to not only live well, but to drink well with nature's wellness drink: milk.
At the events, Hispanic mothers are given the opportunity to enter the Milk Looks Good on You sweepstakes and win an original dress by Carolina Herrera, a free paid vacation for two to New York City for 3 nights and $500 for expenses.
The tour is sponsored by the Milk Processor Education Program (MilkPEP), Washington, D.C., funded by the nation’s milk processors. The MilkPEP Board runs the national Milk Mustache “got milk?” Campaign. The tagline “got milk?”(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners.
Outwater Plastics Industries will be showing its LED Ribbon-Flex 24 Volt display light, the thinnest LED light available. The LED Ribbon Flex is easy to install, and is well suited for showcases, window display, wall units, in-cabinet displays and more. It is very bright, yet it uses little power and generates no heat. It has a bulb life of 50,000 hours. To learn more about this LED Ribbon-Flex 24 Volt display light, contact Outwater Plastics at Booth 2755, or call 800-631-8375. (Web Site) www.outerwater.com
Proprint Services Inc. will be showing this display created for a multi-brand Pepsico/NHL ‘Big Ticket’ promotion featuring Pepsi, Frito-Lay and Gatorade products. The display highlighted the Grand Prize of the promotion, which offers a trip to three of this year’s most important hockey events -- The All Star Game, the Winter Olympics and the Stanley Cup. The display, which features NHL All Star Sidney Crosby attracts attention with its graphics that show Crosby shooting a hockey puck. To learn more about this display program, contact Marc Salsky at Booth 4157, at Global Shop, or call 416-754-3028. (Web Site) www.pop-online.com
Masonways Indestructible Plastics, LLC, will be showing this five-bottle wine display. The versatile display may be used on a counter, inline on a shelf or front case floor. The 24"W x 12"D x 13"H display is offered in several colors. It is available with optional graphics, signage or display pedestal. To learn more about this five-bottle wine display, contact Judd Ettinger at Booth 4011 at Global Shop or call 800-837-2881.(Web Site) www.masonways.com
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