Jim Beam & Kid Rock Partner To Offer Music Downloads
Jim Beam Bourbon and musician Kid Rock are breaking new ground with a new campaign with Atlantic Records offering fans exclusive downloads of the new, unreleased song, “Times Like These” from Kid Rock’s upcoming album.
These downloads, available via tear pad or on special edition gift cartons of Jim Beam and Red Stag by Jim Beam, mark the first time a spirits brand and major record label have worked together to distribute new music via a non-traditional retail channel on a massive scale.
“Kid Rock’s unique blend of music is a great fit for Jim Beam. We are excited to take our relationship to the next level with this fully integrated program,” said Kelly Doss, Senior Director Bourbons, Beam Global Wine & Spirits. “Kid Rock music downloads are not available online, so this innovative offer rewards our mutual fans with an opportunity to download their favorite Kid Rock music to enjoy with a glass of their favorite Bourbon this summer.”
Ready-To-Go New Southern Comfort Lime Launches
Southern Comfort has launched Southern Comfort Lime, a perfectly mixed ready-to-pour version of the popular SoCo & Lime bar call. This on-premise solution will keep service easy and quick for bartenders in the demanding on-premise environment and deliver a consistent taste profile for consumers. Southern Comfort Lime is available in 750ml and 1L sizes.
“SoCo & Lime is one of the most popular and delicious ways to enjoy Southern Comfort. We have been able to create a perfect balance of these two great flavors and in the process made serving it simpler for everyone,” said Campbell Brown, VP, Director of the Americas, Southern Comfort.
Constellation Wines Displays blufeld Riesling
Constellation Wines U.S. has introduced blufeld, a medium dry Riesling from the Mosel Valley-Germany's most prestigious wine region. blufeld continues Constellation’s commitment to offer high-quality wine at an attractive price ($10.99).
Rebecca Stead, Marketing Manager for blufeld, said, “We saw the rising consumer demand for quality German Riesling from a known region and made the decision to create a truly phenomenal wine at an approachable price.”
In the highly competitive super-premium category, the imported Riesling segment grew by 9.1% in dollar sales in the past year. By comparison, Pinot Grigio grew by 2.8% and Chardonnay grew by 2.7%.
blufeld’s tall blue bottle evokes the blue slate of the Mosel. blufeld’s distinctive p.o.p. displays have a contemporary design that attracts attention.
Bacardi Displays Ready-To-Drink Cocktails
BACARDI is introducing two new cocktail additions to its ready-to-drink portfolio; the Bacardi Classic Cocktail Pina Colada and the Bacardi Classic Cocktail Strawberry Daiquiri.
“Premium pre-mixed cocktails are growing in popularity, as more consumers shift their entertainment from bars to at-home,” said Gordon Chisholm, Brand Director, Bacardi Flavored Rums. “And true to our company's pioneering legacy it only makes sense that Bacardi has innovated an interesting twist on these legendary drinks. Both products have a key point of difference to the traditional versions: the Pina Colada has 0 fat because we use coconut water instead of cream, and the Strawberry Daiquiri does not require any blending: It was developed as a delicious ‘on the rocks’ liquid.”
Caribou Coffee Promotes New Brand Look In-Store
Caribou Coffee has undergone a makeover that will roll out during 2010 and into early 2011. The new brand look includes a new logo, color palette and design elements that bring fresh energy and broader context to the existing tagline: Life is short. Stay awake for it.®
“We saw an opportunity to better express who we are and what we believe in as a company across all interactions with our customers,” said Alfredo Martel, Sr. VP, Marketing. "The new elements of our brand give us an opportunity to do that and to ask our customers to explore and share what ‘staying awake’ means in their lives.”
The new look will be introduced via in-store elements such as napkins, cups, drink carriers, canteens and signage
New Nespresso Boutique Bar Heats Up Miami
Nespresso, a worldwide pioneer in premium portioned coffee, has opened its first Boutique Bar in Miami Beach.
The new Nespresso Boutique Bar joins Miami Beach’s premier pedestrian promenade as part of the 1111 Lincoln Road structure by famed architects Herzog & de Meuron.
“The opening of the flagship Nespresso Boutique Bar in Miami marks a new stage in the expansion of the brand on the international scene,” said Frederic Levy, President of Nespresso North America. "We are excited to further establish an even stronger brand presence in the U.S. and bring Nespresso to Miami’s discerning coffee aficionados." In 2010, Nespresso plans to expand its network of boutiques from 191 to more than 230.
The Nespresso Boutique Bar in Miami Beach is the latest indication of the brand's continued worldwide growth. Nespresso continues to be the fastest growing brand in the Nestle Group with an average annual growth rate of 30% since 2000.
Twang Beer Salt Develops New Hanging Display
Twang Partners LTD, San Antonio, TX, is using this one-piece merchandiser to merchandise its Twang Beer Salt. The display strip attaches to the door of the beer cooler, so it's directly in the consumer's line of site. The display strips are shaped like a beer bottle and die cut with 12 individual tabs, which securely hold the 1.4-ounce longneck shakers in plain sight, like ornaments on a Christmas tree. Each tab is perforated to make for easy dispensing and refilling. Composed of 30-mil white high-density polyethylene (HDPE), the display is screen-printed using four-color process plus black with a 65-line screen and requires no special finishing other than die cutting.
Because it’s made of HDPE, the display has the added benefit of being fully recyclable. The display was created by WS Packaging at its facility in Algoma, WI.
Hennessy Introduces Hennessy Black Nationwide
Hennessy, the number one selling cognac in the world, is introducing Hennessy Black nationwide, marking the company’s first major product introduction in the U.S. in 50 years. Hennessy Black will differ from the brand’s existing line, transitioning from being enjoyed as a sipping drink alone to being the main ingredient in mixed drinks, similar to tequila or vodka. The brand will aim to reach young, hip consumers through dance and music in high-energy settings across the country.
Beefeater Launches Summer Edition Gin
New Beefeater Summer Edition Gin is designed to reflect a more relaxed style of drinking. With the addition of floral botanicals, Beefeater Summer Edition Gin has a light and delicate style. Maria Pribble, Sr. Brand Manager, Pernod Ricard, said, “Beefeater Summer Edition Gin blends beautifully to create easy, refreshing summer cocktails.”
Starbucks Introduces Fusions Naturally Flavored Coffee In Grocery Stores
Starbucks has introduced its latest innovation in packaged coffee; Starbucks Natural Fusions, the industry’s first and only nationally-branded naturally-flavored premium coffee made with real ingredients, such as vanilla, cinnamon and nutmeg, ground and blended in with the coffee. The new coffees, vanilla, caramel, and cinnamon, will be available in 11 oz. packages where groceries are sold.
Annie Young-Scrivner, Global Chief Marketing Officer for Starbucks, said, “These new coffees provide the Starbucks coffee taste that people expect with just the right amount of flavor.
Intercept Corp. has introduced two new KwikStand portable marketing kiosks, the “Advertiser” and “LightsOn-Advertiser.” Both units display full wrap base graphics. Graphics use a velcro mounting system for easy updates. The Advertiser’s wrap around base graphic is 44" wide x 34" high and the header graphic is 48" W x 8" H. The “LightsOn-Advertiser” unit features a backlit base and overhead graphic. The wrap around backlit base graphic is 44" W x 34" H and the backlit header graphic is 29" W x 10" H. For more information, visit, (Web site) www.kwikstand.com
Joseph Struhl Co. offers the Tip 'N Roll® Sidewalk Sign. The 24" x 46" sign face is easily decorated with computer cut vinyl, screen printing or large format digital graphics. Tip 'N Roll® Sidewalk Signs have a compact, low-profile technopolymer base with built-in wheels that roll easily on most surfaces. The 24" diameter base fits easily through any door. For more information, contact, Joseph Struhl Co., (Tel) 516-741-3660; (Web site) www.magicmaster.com
Heineken Conducts ‘Plug Into Summer’ Promotion
Heineken is conducting a ‘Plug into Summer’ consumer initiative aimed at bringing off-the-chart music experiences from some of the hottest music artists to consumers. The program combines promotional packaging, cutting-edge brand experiences, exclusive merchandise tie-ins with partners such as Fender Guitars, and an on- and off-premise display program.
Breege Murphy, Channel Marketing Manager, Heineken USA, said, “Our blowout ‘Plug into Summer’ program has all the elements to inspire consumers to seize the moment and ‘plug in’ by creating the ultimate summer party at home through the fusion of great music, incredible fusion food suggestions and ice cold Heineken and Heineken Light beer.”
Interactive retail displays featuring light, sound and themed display enhancers, including branded guitars, iPod docking speaker with amp and lighted music towers, will create electrifying in-store music destinations.
Aisle Sentry Offers Retail Safety System
Aisle Sentry offers a unique, patented hazard warning system designed to aid in the prevention of slip-and-fall and other aisle related accidents.
An individual Aisle Sentry unit is a self-enclosed (surface-mounted, shelf-mounted or free standing) device, which is easily activated by any employee simply by activating the concealed caution arm. The unit is not only an extremely effective warning device, but also provides eye-level, drop-in advertising space. Major product features include: Warning Signal-the current 85dB alarm (or verbal warning) is audible within 15 feet of the unit. Shelf Mounting Brackets, are designed so units can be at a consistent level throughout the aisle. The Advertising Slots are designed for easy installation and removal of in store messages.
For more information, visit www.aislesentry.com.
LuxuryTec & N4D Bring 3D To Digital Signage
LuxuryTec, which operates The Mirror Image Digital Network, and Atlanta based N4D a provider of the stereoscopic 3D technology, have announced a partnership to provide auto stereoscopic (no glasses needed) 3D digital mirror signage across the USA in facilities including airports, major sporting venues and others.
LuxuryTec’s President, Brian Reid said, “Our strategic partnership brings a new dimension to advertising. Our captivating Mirror Image technology coupled with auto-stereoscopic 3-D will enable advertisers to literally reach out and engage every consumer.”
Clif Parker, N4D’s CEO, said, “N4D’s 20 years of perception research provides LuxuryTec with a definite edge. It also ensures that viewers of the 3D advertisements will enjoy the world’s most comfortable 3D experience.”
POWERADE Conducts First Hispanic Integrated Campaign
POWERADE will feature Guillermo “Memo” Ochoa, star goalkeeper for the Mexican National Team, in its first-ever, fully-integrated marketing campaign created exclusively for the U.S. Hispanic consumer. The POWERADE Latino campaign coincided with the 2010 FIFA World Cup in South Africa. FIFA officially designated POWERADE as “Chosen by FIFA to Hydrate 2010 FIFA World Cup Players.”
“The POWERADE Latino campaign is part of our broader FIFA World Cup activation,” said Jose Serafin, Sr. Brand Manager, Hispanic Marketing, Coca-Cola NA.
The Spanish-language campaign in major U.S. Hispanic markets includes broadcast, print, out-of-home, online, in-store and product packaging. Memo will be the only athlete of the campaign featured throughout the World Cup. Frank Bracken, Brand Director, POWERADE, said, “Memo embodies the POWERADE brand personality; bold, confident and independent.”
JOLT ENERGY Runs Music Promotion
JOLT ENERGY wanted to gain attention in target markets through c-store display. A promotional program was developed that utilized the product’s “safety seal” to deliver the message, which was reinforced with clings and posters.
It was touted as the first under the cap promotion in the energy category. JOLT offered a free music download with every purchase (through partner Island Def Jam Records) with a chance to win a grand prize concert experience. The promotion achieved awareness at the point of sale, drove traffic to the website and created consumer interaction with the brand. This promotion was developed by Concept One Communications, Westport, CT; (Tel) 203-221-1118; www.conceptone.com.
Miller Coors Launches ‘Batch 19’ Pre-Prohibition Beer
Beer drinkers curious about what beer tasted like before Prohibition now have their chance to find out thanks to a recent discovery of a 91-year-old, authentic pre-Prohibition recipe by MillerCoors.
Batch 19 Pre-Prohibition Style Lager will be available on draft in limited quantities and in select locations in Chicago, San Francisco, San Jose, Washington, D.C. and Milwaukee. Batch 19 is derived from a recipe found in an old logbook discovered in brewery archives dating back before 1919, when Prohibition banned beer.
Corona Kicks Off Summer With ‘Pop-Up’ Beach In NYC
To kick off summer and leverage its largest promotion ever, Corona Extra and Corona Light hosted a 24-hour beach party in New York City’s Times Square. Corona brought its lifestyle to NYC and encouraged consumers to start celebrating summer by visiting the larger than life beach Times Square. This unique event kicked off Corona’s “Win a Beach Getaway” summer promotion.
The Corona “pop-up” beach boasts: 30 tons of sand spanning 2,500 sq. ft., Ocean sounds piped in via a sound system, dozens of palm trees, beach chairs, volleyball nets, and brand ambassadors taking photos of visitors in a giant 30 feet tall Corona bottle.
As part of the promotion, consumers can look inside specially marked 12-packs, 18-packs and 24-packs for a chance to find a promotional bottle. Two-thousand Corona Extra and Corona Light 12 oz. bottles will feature a special graphic wrap and a unique entry code redeemable at www.coronabeachgetaway.com for a chance to win 1 of 1,000 prizes including 100 Grand Prize trips for two to Cancun, Mexico.
Dunkin’ Turbo Big Taste Tour Brings Dunkin’ Turbo Coffee Across America
Fans of Dunkin' Donuts packaged coffee can track down the Dunkin’ Turbo Big Taste Tour as it offers consumers free samples of the new taste of Dunkin' Turbo coffee. Dunkin' Turbo coffee is the newest variety of packaged Dunkin’ Donuts coffee, now available where groceries are sold.
Thanks to a Dunkin' Donuts branded RV that's designed to be a coffee-brewing kitchen on wheels, the Dunkin Turbo Big Taste Tour will travel to over 30 U.S. cities, offering wet and dry samples of Dunkin Turbo coffee at both large public events and local landmarks. The Dunkin’ Turbo Big Taste Tour offers various activities to engage consumers with the new Dunkin’ Donuts blend. These include: Dunkin' Turbo Wheel - Consumers can spin the Dunkin' Turbo wheel for a chance to win a variety of prizes, including a year's worth of Dunkin' Turbo packaged coffee. Big Taste Mascot - Take a picture with the Dunkin’ Donuts mug mascot. Coupon Giveaways - Tour staffers will distribute coupons for $1 off 11 oz. packages of Dunkin' Turbo coffee.
Firestarter Vodka Continues Rapid Market Expansion
Firestarter Vodka, recently introduced in Southern California, is expanding its distribution across the country. Its unique, philanthropic business approach is underscored by its proprietary program, the win-win Firefighter Appreciation Fund. Firestarter’s fund allows distributors to partner with Firestarter Spirits and give back to firefighters in their states.
“A key component of our business plan was to make a significant contribution to firefighters. Now, we are in the position to extend this outreach program, donating a percentage of sales to firefighters,” said Matt Wilkerson, VP, Firestarter Spirits.
Okanagan Spring Brewery Features Custom Floor Display
Okanagan Spring Brewery is using this custom shelving unit which was designed to merchandise l2 6-packs of Sleemans Cream Ale.
The unit features full side panel graphics of the bottle image as well as an acrylic “pop out” logo on the header panel.
The Sleeman Cream Ale custom Display was created by Avante Mfg., of Okanagan Falls, GC, Canada; (Tel) 250-497-5110; (Web Site) www.avante.com.
Category: Promotional Displays/Vinyl Cling
Display Producer: Proprint Services Inc.
5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada, M1lB 2T9
This piece of 2 sided repositional vinyl cling was litho printed on a 6 color Heidelberg press and then trimmed to size. It was one part of many point of sale materials produced for Gatorade including posters, wobblers, cooler clings and mobiles that were then kitted and shipped out across the country for use on premise. This program continues the sponsorship of one of the elite NHL players within the sport drink segment.
Category: Permanent Displays
Display Producer: WM Display Group
1040 West 40th Street, Chicago, IL 60609
WM Display Group offers a gondola fixture with only a few components that has been transformed into an old world wine shop. Oak panels flank each side of the gondola and oak millwork creates a front channel for UPC and pricing information. Shelf inserts are color-coded to the type of wine and food symbols offering menu pairing for each wine. Bottle organizers on each shelf safely inventory stock. Aisle signs command attention.
Category: Promotional Displays
Display Producer: Flair Display, Inc.
3920 Merritt Ave., Bronx, NY 10466
This promotional display for Moet Champagne was designed to be used during the period when the Oscars were announced. The display featured temporary materials including foam board and corrugated. Digital printing promotes the Champagne during Oscar month for celebration parties.
Category: Electronic Displays
Display Producer: Focus Display Group
10328 Highland West Drive, Escondido CA 92029
Focus Display Group offers this new 7" LCD embedded into a back lit snap lock frame. It is easy to change out graphics in the frame along with a coordinating video in LCD player. The unit has an embedded motion sensor and LED edge lite.
Category: Permanent Displays
Display Producer: J.H. Dunning Corp.
One Dunning Lane, North Walpole, N.H. 03451
The Dogfish Head permanent display is made from hardwood which is sourced from certified renewable domestic forests. It is a four shelf unit which displays full cases of beer on the lower three shelves and larger single bottles on the top shelf. The display features silk screen images on the sides and header and is shipped knocked down flat and assembles easily in the field.
Category: Plastic Displays
Display Producer: Masonways Plastics
580 Village Blvd. #330, West Palm Beach, FL 33409
Masonways offers Corner Guards for pallet displays. The 17” High Corner Guards prevent damage to merchandise from shopping carts and help to reduce injuries and breakages due to falling merchandise. The Corner Guards easily lock onto Masonways Pallet Guards and they provide additional in-store advertising exposure.
Category: Bottle Glorifiers
Display Producer: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA 18240
This premium wood and acrylic back bar glorifier was manufactured for Caballeros. The 5 and 7 year old Scorpion Mezcal is served in upscale establishments and many celebrity chef restaurants. The Glorifier was used to bring attention to the bottle on the shelves of upscale venues. The Glorifier features a lightly stained and finished hardwood base, laser cut and engraved acrylic edge light riser, super bright LEDs, and a magnetic changeable number.
Category: Promotional Displays/Standees
Display Producer: Proprint Services Inc.
5621Finch Avenue East, Unit 5, Toronto, Ontario, Canada, M1B 2T9
Hennessey Privilege launched a Hispanic trade marketing program utilizing popular Latino DJs to serve as brand ambassadors. Various POS elements reflecting the DJs were created. Shown is the DJ Eddie One Standee. Mercury Mambo, Austin, TX did the creative.
Flair Display Inc. recently created this Crop Eco-Friendly Green Floor Display. It features no formaldehyde added MDF which is recyclable and safe in landfills. The unit offers shelf space and header for brand identity. Graphics are also provided on the sides and front of the display. For more information, contact Flair Display Inc., 3920 Merrit Avenue, Bronx, NY 10466. (Web site) www.flairdisplay.com"
MasonWays Indestructible Plastics offers its "Mobile Shelf Merchandiser" a fixture which may be used for spot placement throughout the store. The display is manufactured using Recyclable, Eco-Friendly plastics. For more information, contact MasonWays Indestructible Plastics LLC, 580 Village Blvd. #330, West Palm Beach, FL 33409. (Web site) www.masonways.com
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