1800 Margarita Tequila Mass Floor Display
This mass floor display is a family unit consisting of four units specifically designed for larger stores. Smaller accounts would get one unit with the Pole Topper of a Margarita glass. The MDF wood display at the center of the family unit is medium density fiberboard. It holds both Tequila and the Margarita mix. The graphics are 4-color process litho laminated to MDF. The corners hold the product units of extra Tequila. The Pole Topper is a vacuum formed Margarita Glass. The 1800 Margarita Tequila Mass Floor Display was created by Flair Display Inc. 3920 Merritt Avenue, Bronx, New York 10466.
Woodchuck 4 Tier Roll-About Display
This 4 shelf display produced for Green Mountain Beverage, features a 4-color litho mounted die cut header sign and the brand logo on each shelf front, offering strong brand identity. The display holds 9 cases of product, provides great versatility and can be moved around the store to cross merchandise. The merchandiser is constructed from wire, tubing and metal and has a green powder finish. The Woodchuck 4 Tier roll-About Display was created by Nashville Display, 306 Hartman Dr., Lebanon, TN 37087.
Mirassou Features SkyBox Display
Mirassou is using this new patent pending sign system called the SkyBox, from Island Display to attract attention at beverage stores. The advertising displays are made of modified acrylic and can be installed on the existing fluorescent light that you see on a drop ceiling or they can be equipped with its own lighting source and suspended by cable directly over the merchandise. This SkyBox Display was created by Island Display, 1601 Harvest Glen Drive, Flower Mound, TX 75028.
Ecast Touchscreen Music Service Delivers Young Adults
The Ecast Touchscreen Music Service is a high-tech, interactive form of place-based advertising. The Ecast music service, which is available in 10,000 bars and nightclubs across the U.S.is noticed by more than three quarters (78 percent) of bar patrons, according to a survey conducted by Arbitron Inc. Ecast units run on a secure broadband network that provides access to a catalog of over 250,000 songs through an advanced interactive touchscreen with promotional capabilities. The Ecast network is an emerging media channel for brands and labels to engage young, affluent and influential adults in a social setting. The service is supported by advertisements and sponsorships that are displayed onscreen. For more information, contact Ecast, 49 Geary Street, Mezzanine, San Francisco, CA 94108; (Web Site) www.ecastinc.com.
Pepsi Ceiling Breakthrough
This litho printed piece was manufactured on a new 6 color Heidelberg press. It consists of three forms that are mounted and die cut to shape. This unit was designed to increase awareness of the NHL playoffs and to tie in Pepsi products. The breakthrough is part of a multi-piece promotion that includes cling vinyl, tent cards, cooler toppers and pole signs. All the pieces create awareness of the online contests. This project is on-going for the playoffs duration and the program has generated heightened awareness of the NHL and the Pepsi products involved. The Pepsi Ceiling Breakthrough was created by Proprint Services Inc., 5621 Finch Avenue East, Unit #5, Toronto, Ontario M1B 2T9.
Cognac Monnet Floor Display
This floor display consists of a standard TriAd unit, to which a pedestal is attached, which allows it to stand independently at viewing height, as well as a spotlight, which draws extra attention to the moving graphics. The products that it is promoting are positioned around it, complementing the unit's graphics. This concept may be used in a retail situation to merchandise any product of a reasonable size. The configuration may be supplied for any size of TriAd unit. The Cognac Monnet Floor Display was created by Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Bacardi Aluminum Lightbox
Bacardi wanted to create a sign that could be used for each of its flavored rums. This upscale aluminum framed, backlit mirror helps draw attention to the bottle graphic. Both the top and bottom of the stainless frame are printed to help get the brand message across. The graphic panel is printed on glass and mirrored using a special process. Then the panel is printed using a high resolution digital image of the bottle and neo-neon area across the top and bottom of the graphic panel. A series of these light boxes were made to include the many flavors of the Bacardi flavored rums. This Bacardi Aluminum Lightbox was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
Melita Gourmet Coffee Floor Display
The challenge for this display was to bring Gourmet Coffee to grocery channels. Consumers are attracted to the "warm" graphics. The display highlights the "flavored" coffees of the month. It has a small footprint and is prepacked for quick set up. Promoting the coffee brand as well as the filters is integral to the overall marketing strategy. The Melita Gourmet Coffee Floor Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
Mumm Display Features 3D Graphics
This Mumm Champagne display features attention-grabbing three-dimensional graphics. AP Graphics is the exclusive U.S. distributor of a three dimensional relief printing process known as AP3D. This printing process is a more dynamic alternative to flat one dimensional printing, and can be used in a myriad of ways including point-of-purchase displays, case cards, standees, full size posters, backlit signage, counter cards and danglers. This Mumm display was created by AP Graphics, 250 Hudson Street, New York, NY 10013.
Enviga Mini Dump Bin Display
Coca-Cola recently used this Enviga mini dump bin display to launch its new Enviga beverage. The display uses four-color process printing to convey the new refreshing beverage. The dump bin measures 19” diameter x 38” high, replicating the tall, narrow shape of the can. The product sits in a top tray divided into three sections. Each section holds a different flavor. The wire base represents the tea leaf logo in a sleek, modern design. The objective of the display program was to attract the attention of shoppers in-store to gain trial. This display was created for Coca-Cola by Edge Display Group, Ronkonkoma, NY 11779.
Kwik-Stak Stock Liquor Rack
Art-Phyl Creations offers its Kwik-Stack line of trays and accessories that may be used for liquor displays as shown. Modular components available immediately from stock in a variety of racks and add on sign holders, literature pockets, peghooks, etc. can provide an economical solution for any display requirement. For more information contact Art-Phyl Creations, 16250 NW 48 Ave., Hialeah, FL 33014. Complete catalog website at www.art-phyl.com
3 Blind Moose Inflatable
3 Blind Moose recently used this custom inflatable Snow Globe display, from Sterling to promote its wines this holiday season. This 3 Blind Moose Snow Globe, features a caroling moose, and highlights the lines fun, trademark character. The Snow Globes are easy to set up; simply plug in, and they self-inflate in seconds. This 3 Blind Moose Snow Globe Inflatable Display was created by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573.
Pama Liqueur Floor Display
Heaven Hill Distilleries is using this unique floor display to distinguish its PAMA Liqueur from other brands in its category while enhancing the consumer experience at retail. The display merchandises twenty bottles of PAMA on 5 cantilevered shelves attached to a sleek "sculpture" like metal structure mimicking the PAMA tree logo. This PAMA Liqueur metal floor display was created by Inventive Display Group, Inc., 7415 N. Melvina Ave., Niles, IL 60714.
Smirnoff Illuminated Slim Light Box
This slim light box was produced to bring awareness to the fresh triple distilled taste of Smirnoff's premium Vodka. This illumimated slim light box measures 20"L x l5"H x l"d, with a white powder coated aluminum frame that showcases the Smirnoff brand with a flashing outline of the bottle graphic. The flashing outlined bottle graphics provide a clean and visible presence against the white and red artwork. Smirnoff is still in test market stages of this promotion but the feedback has been positive and a more global campaign may be forthcoming. The Smirnoff Illuminated Slim Light Box was created by Centsible Lighting LLC, 2253 E. Arrowhead, Cottonwood, AZ 86326.
Caribou Coffee Four Tier Floor Display
The objective for this display was to provide a free standing floor display with a small footprint to showcase the addition of Caribou Coffee to Bed, Bath and Beyond stores. This display has been well received by retailers. The unit is easy to set up and after one week on the floor, it produced product re-orders. The Caribou Coffee Floor Display was created by Meridian Display, 162 York Avenue E. St. Paul, MN 55117.
Back Bar Mountain Icon Display
This display was designed for use as a Back Bar unit for Coor's and the objective was to high-light the Coor's Mountain Icon using LED for the back light and the Coor's Light Brand. The display featured Focus' new thin neon called ULTRANEON.™ The display helped build traffic for the brand with this on-premise Back Bar Sign. The Coor's Back Bar Mountain Icon Display was created by Focus Display Group, l0328 Highlands West Dr., Escondido, CA 92029.
Tsingtao Beer Floor Display
This display was designed to provide a temporary floor unit with permanent display aesthetics that would hold cased product. The display appearance had to reinforce the "Asian" feel of the brand. And it also had to be easily field assembled. The unit had to meet a budget that would allow the production of multiple units for nationwide placement. The merchandisers have been successful in generating consumer interest. They have created incremental sales lifts as the product came off the shelf and into the aisle. The Tsingtao Beer Floor Display was created by Great Northern Corporation Consumer Packaging and Display, l800 South Street, Racine, WI 53404.
Portable /Beverage Box Includes Plastic Cups
This Instant Beverage Party Pack comes with a built in supply of plastic cups. Drinks may be served chilled or at room temperature. This product is great for backyard barbeques, pool parties, boating excursions, sporting events and picnics. This all in one beverage dispenser is a practical and useful item. This project was produced for Hang Loose Rum Tropical Party Packs in a test market promotion and over 40,000 cases have been sold. Each case held 4 Party Packs. The Portable/Beverage Box was created by Mission Packaging, Inc., 1920 S. Archibald Ave. Suite A, Ontario, CA 91761.
Back to Top
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
