Beverage Merchandising Update 2009<br> April/May 2009
Moet Floor Display
This floor display for Moet's premium accounts features a locking Showcase. The unit was produced with Melamine wood panels. An acrylic dual locking theft resistant door protects the expensive product. The graphics are 4-color litho spot mounted to styrene panels. The logos were applied by silkscreen. All aspects of this project were produced in a domestic production facility. The Moet Floor Display was created by Flair Display, Inc., 3920 Merritt Avenue, Bronx, NY 10466.
Anheuser-Busch Shock Top Sign
The objectives for this sign were to increase the Shock Top's brand awareness in on-premise environments, and to increase distribution and product placement. The dimensional sign is 28" wide by 22" tall by 2.5" deep. The dimensional sign was molded from rigid polyurethane foam. The molding and decorating process of twelve colors are designed to give the appearance of sculpted wood. The Anheuser-Busch Shock Top Sign was created by MoldRite Products, Inc., N29 W22870 Marjean Lane, Waukesha, WI 53186.
Senseo Giant Inflatable
This giant inflatable promotes Philips’ Senseo coffee brewing system.It replicates on a grand scale the Senseo personal coffee machine. Giant inflatables promote brand awareness at the point-of-purchase and special promotional events. This Senseo Giant Inflatable was created by Above All Advertising, 9080 Activity Road, #A, San Diego, CA 92126.
Coca Cola Floor Display
This modular display is constructed of metal and vacuum formed. The objective was to have a modular, multi-brand floor rack that shows some of the brands of the group, and also that could be used as a single brand display. The display helped increase sales by 15% at the convenience stores plus presented a very attractive floor display. The Coca Cola Floor Display was created by MEASA Displays Mexico, Castulo Garcia #51 Col. La conchita, Mexico City, DF 13360.
Heaven Hills "It's Hpnotiq" Sign
This "It's Hpnotiq" sign was created for Heaven Hills Distributors. The sign accentuates the exotically mysterious nature of the drink and stimulates consumer interest. The sign uses paper-thin electro-luminescent material with segment animation to create the illusion of a swirling pinwheel. The product name and brand slogans fade up and flash to complete the illusion. A built in timer allows control of operating hours. The sign is elegantly mounted in a brushed aluminum frame. The Heaven Hills "It's Hpnotiq" Sign was created by Synergetic Media, Inc., 711 South Carson St., Carson City, NV 89701.
Miller Modular Merchandising System
The objective for this program was to create Miller brand dominance in C-Stores, liquor stores, supermarkets and mass merchandisers. The system is designed using backlit, two-sided, four-foot signage with easily interchangeable graphics allowing for promotion of the full Miller portfolio as well as seasonal promotions. The basic 4' modular sign can be used individually or linked. The modular unit can also be wall-mounted as a vertical sign or an over-the-cooler system or used in end cap and in-line configurations. The Miller Modular Merchandising System was created by Henschel-Steinau, Inc., 300 Grand Ave., Englewood, NJ 07631.
Cheese and Wine Display
This is a multi functional display. The lower shelves are made of wood and glass to hold bottles of wine in a modern but classic look. There are pockets to hold recipe cards, newsletters packed with product information, and books which feature cheese products matched with the best corresponding wine. The top portion is also designed to feature two wine bottles. This display was created by Lingo Manufacturing, 7400 Industrial Road, Florence, KY 41042.
Dr Pepper Venom Spiral Snake Rack
This display features a unique, sleek spiral design with dimensional simulated life-like snake that is positioned from the bottom of the display up, to the two-sided header card with its red and black snake eye branding. The unit holds l6 bottles of 4-packs per shelf for a total of 80 bottles. The "Knock Down" display is designed with freight savings in mind. The spiral snake display translates the energy theme "Piercing Energy that Strikes Back." The Dr Pepper Venom Spiral Snake Rack was created by Applied Merchandising Concepts, Inc., 15 Beechwood Avenue, New Rochelle, NY 10801.
Pepsi Store Specific Poster
This poster is litho printed on two sides. It was part of a whole instore program involving a cross promotion with the store, beverages, snacks and the NHL. The posters were prominently displayed next to where the products were sold throughout the grocery store. The program included shelf talkers, basewrap, cooler clings and tent cards. The message is bold and clear. Buy one of the products and receive an entry ballot to a 2009 NHL Stanley cup playoff game. This program was created by Proprint Services, Inc., 5621 Finch Ave.East, Unit 5, Toronto, Ontario, Canada M1B 2T9.
Barnard Griffin Wines Banner Stand
This upscale, 6 ft. - 9 ft. powder coated metal stand displays a 4 foot silk banner. It was designed to showcase l2 - 56 cascading cases of wine, cut flowers and a banner for Barnard Griffin Wines which communicates the “Tulip Label” branding. The unit conveys an elegant look and feel of fashion while adding interest and appeal to the wine aisle. This upscale metal banner stand was created by Pinquist Industries, 63 Meserole Avenue, Brooklyn , NY 11222.
Shelf LCD Media Player
Focus Display Group offers a 7" LCD media player, which can be positioned anywhere on store shelves. The unit attaches to a shelf channel with a simple clip attachment. The front plate of the LCD screen can be personalized with brand identity. The LCD screen offers high resolution and has a Flash memory drive, memory card and USB connector to download images. For more information, contact Focus Display Group, 10328 Highlands West Dr., Escondido, CA 92029.
Glaceau Gravity Feed Display
This gravity feed tubular wire display features bottle shaped sides with interchangeable graphic panels. It accommodates several different shaped die-cut headers. It merchandises ninety-six, 1 liter SmartWater bottles. The three sided, die-cut reversible header panels feature brand spokesperson, Jennifer Aniston. The compact display footprint maximizes available retail space. The Glaceau Gravity Feed Display was created by New Business Solutions Inc., 1F Enterprise Place, Hicksville, New York 11801.
Circle K Light Boxes
Circle is using its customized light boxes to merchandise its line of beverages. The objective was to take advantage of unused advertising space to better reinforce the Circle K brand image. Looking at the back of their current light boxes, they realized that they had valuable real estate that could be used for branding. The customized light boxes achieved brand reinforcement. The Circle K Light Boxes were created by Millusions®, 170 S. Lively Blvd., Elk Grove Village, IL 60007.
Stock Rack For Beverage Marketing
This high impact poly styrene display features trays and a base and could be used for beverage marketing. The unit has an l8" diameter with a 20" base. The eye-catching display is structurally sound while offering maximum product visibility. This stock rack is available from Midway Displays, 6554 S. Austin Avenue, Bedford Park, IL 60638.
Roll-About Multi-use Display
This roll-about four-sided display has been used in convenience stores to sell beverages. The unit offers a flexible versatile display that can merchandise a variety of different products. It has adjustable shelves that can set flat or be tilted down. It also offers graphic capabilities and accommodates a lot of weight. This roll-about multi-use display is available from Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
Extrude-A-Scent Mouldings
This product, Extrude-A-Sent Mouldings, is appropriately suited for marketing beverages. There is an unlimited choice of scents available for incorporation into any type of moulding. The product may be used for indoor and outdoor in a variety of flavor and fragrance point-of purchase display applications. Extrude-A-Scent Mouldings are available from Outwater Plastics Industries, Inc., 24 River Road Bogota, NJ 07603.
Yuengling Plywood Sign
Yuengling Brewery, America's oldest brewery, chose to replicate an old style hand painted wooden sign for use inside of on premise accounts. The hand painted look of the art was printed using a 4cp 600 dpi digital printer. The sign is made from plywood, and features bump out 3 d skis to add visual interest to the piece. This sign will be placed in Ski resorts as well as other venues around New England and the East Coast and will remind people that this establishment serves Yuengling Products. This sign was created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240.
Black Swan Wine Wood Display
This display for E&J Gallo’s Black Swan wine is constructed of unfinished pine and plywood. Branded graphics are screen printed on the wood crates and display header. The arbor can be adjusted to accommodate either a 2-case or 3-case width. This display was created by Ruszel Woodworks, 2980 Bayshore Road, Benicia, CA 94510.
Beverage Shelf Extender
Practical Retail Merchandising offers a special shelf extender for beverages. The display prominently displays a bottle extended from a store shelf or floor display while colorful graphics call attention to the product. The display is engineered to install easily. For more information, contact Practical Retail Merchandising, 7 Williamsburg Road, Evanston, IL 60203.
Brown-Forman - Tangerine Crate
This unique promotional piece was sent to distributors and store owners to introduce the new Tangerine Fusion flavor of Finlandia Vodka. The mailer included a zip drive, sample bottle and tangerines. The display is constructed with E Flute and Litho Laminated. The displays were created by U.S. Display Group, 810 S. Washington St., Tullahoma, TN 37388.
Isopure Permanent Floor Display
Isopure is using this off-shelf display to gain attention for its line of healthy beverages. The display holds a large weight of product in a minimum of floor space. The unit is designed to replicate the distinctive Isopure bottle, which calls further attention to the product line. This display was created by Display Marketing Group, 170 Oval Drive, Islandia, NY 11749.
5-Bottle, In-Line Shelving Merchandiser
This display, used in Newfoundland Liquor Store, provides additional space to display products and keep them off the floor. It boosts beverage sales without a major investment in new permanent fixtures. The display is made of l00% recyclable plastics. The Merchandiser was created by Masonways Indestructible Plastics, LLC, 580 Village Blvd., West Palm Beach, FL 33409.
ethos Water Rack
North American Coffee Partnership wanted a clean simple merchandiser that conveyed a premium brand with a purpose. This display gained off-shelf inventory for ethos, and conveyed the message "Helping Children Get Clean Water". The ethos Water Rack was created by Racks Inc., 7684 St. Andrews Avenue, San Diego, CA 92154.
Bacardi Graphics Program
This national program for Bacardi included production and installation of all elements into liquor stores and bars. The graphic pieces included banners, window graphics, wall graphics and even air vent wraps. Each graphic was tailored to its specific location and featured localized messaging. The objective was to promote newly introduced flavors of Rum. The Bacardi Graphics Program was created by Large Format Digital, P.O.Box 111, Edgerton, WI 53534.
Harpoon Brewery Wood Display
Harpoon Brewery is using this colorful permanent wood display to gain prominent off-shelf positioning. This hard wood display supports a great weight of product, and is on casters, so retailers can easily position the display in prime locations. The display is easily updated with new header graphics. For more information, contact J.H. Dunning, Corp., One Dunning Lane N. Walpole, NH 03609.
Premium Brand Change Mat
Gemini Spirits & Wine wanted a Change Mat that would overcome the high unit cost of a low quantity request for the mats and would also substantially increase brand awareness at the cash register in regional high end liquor stores. The Mat had to be both economical and durable with a scratch-resistant surface. This program was able to meet the client's budget requirements with the low quantity of 50 mats offering full color visibility at the checkout. The Gemini Spirits & Wine Change Mat was created by SPC Graphics, 20l N. 3rd Street, Hannibal, MO 63401.
Illuminated Beverage Signage
Palmer Promotions offers a large selection of illuminated signs and displays including single-sided, double-sided, flat panel and snap-frame. More than 30 stock sizes are available, and custom sizes and shapes are also available. Lighting types available include Cold Cathode Fluorescent, Standard Fluorescent, and LED. For more information, contact Palmer Promotions, 23001 W. Industrial Drive, St. Clair Shores, MI 48080.
Mountain Dew Snap Mobile® Ceiling Dangler
This 3D Ceiling Dangler can be viewed from all sides. All three panels have a pop-out basketball and a pop-out hoop. The display ships flat and sets up in one minute. The piece can be a ceiling dangler or pole topper or display topper. The Snap Mobile® can be from 3" tall to 6'tall and can be die cut to almost any shape. The Snap Mobile® is versatile and attracts attention. The Mountain Dew Snap Mobile® was created by Promo Print Solutions, Inc., 420 S. Koeller Street, Oshkosh, WI 54902.
Beverage Organizer Display
This display organizes the beverages, billboards the product and automatically offers face lanes. The unit is from stock and is customized with a shelf management merchandiser system. It can be inclined to gravity feed. One-piece construction speeds installation and minimizes installation costs. The unit may be mounted to various shelf styles, and can be tailored to any size container. The Beverage Organizer Display was created by Trion Industries Inc., 297 Laird Street, Wilkes-Barre, PA 18702.
Pepsi Illuminated Kiosk
This display for Pepsico is corrosion-resistant and made of recyclable extruded aluminum construction. It features hidden integrated hinges and locking doors, as well as scratch-resistant Lexan solar grade door glazing. The four-sided kiosk features a Pepsi vending machine on two sides and display advertising on the other two sides. Pepsico is using the kiosk in malls around the country. This Pepsi Kiosk was created by EcoTek Lighting, 2645 Vista Terrace, Lake Forest, CA 92630.
Testrite Creo Display System
Testrite Visual Products’ Creo display system, an innovative modular display system designed in Italy, features tool free assembly and heavy load capability. Creo doesn't have a lot of components, but it is designed to be configured in many different ways. One of the many types of displays that Creo can be used to create is furniture quality podiums. Testrite has the exclusive license to manufacture Creo in the United States. For more information, contact Testrite Visual Products, P.O. Box 3015, S. Hackensack, NJ 07606.
Vitamin Water Multi-Case Display
Vitamin Water is using this display to gain attention for major promotions at supermarkets and mass merchandisers. The display highlights the different flavors in the line, and that the waters only have 10 calories. This display was created by Packaging Impressions, 2155 Fifth Ave., Ronkonkoma, NY 11779.
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