EarthLink 3-Sided Floor Display
This 9 pocket display is constructed from metal, tubing, wire and plastic. The round header signs and base are laser cut from metal. Four color header signs and vertical signs are printed on Styrene. The metal parts have a durable powder finish. This display achieved floor space with its unique distinctive look and its strong brand identification. The EarthLink 3-Sided Floor Display was created by Nashville Display Custom Displays, 306 Hartman Drive, Lebanon, TN 37087.
No Ten By Tanqueray Three Case Rack
This display introduced the 1.7 liter size of Tanqueray. The unit is constructed of metal with a wire frame which is powder coated silver. The shelves are of green glass Acrylic which catches reflective light to attract the customer’s eye. The base is brushed silver Melamine and the back panel is printed 4-color process. The display holds three cases of the new size product. The No Ten By Tanqueray Three Case Rack was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York l0466.
Robert Mondavi Winery Private Selection Tower Display
This display was designed as the centerpiece for Robert Mondavi's Private Selection's marketing campaign. The display follows the lines of the wineries landmark tower. Consumers are naturally drawn to it because of its iconic nature. Because it is a permanent display it stays in stores longer and aids in increased brand recognition, visibility and sales. The Robert Mondavi Winery Tower Display was designed and manufactured by Ruszel Woodworks, 2980 Bayshore Road, Benicia, CA 94510.
Duracell Power Center
This permanent mass display was designed for Wal-Mart to provide category exclusivity for Duracell for four weeks and then was to be converted to accommodate competing brands. After the exclusive period, the unit became a permanent battery destination at Wal-Mart. The display ships fully loaded with nearly 2,000 pounds of batteries in place. The Duracell Power Center was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Compex Technologies SlenderTone Product Line
This display was created for a retail roll-out for Sports Authority stores nationwide. The kiosk projected an upscale look because of the high qualilty materials used. The unique shape is representative of the actual product itself, extending their branding into a three-dimensional fixture. A video monitor was included to help draw attention to the display which featured product endorsements from celebrities including Sara Ferguson, Duchess of York and many professional athletes. The Compex Technologies SlenderTone Display was created by Display Arts Inc., 7839 Elm Street, Minneapolis, MN 55432.
Wal-Mart CD Island Fixture
The objective for this display was to create a custom island fixture to promote the sale of new release CDs and special value CDs. This 48” x 48” island fixture is constructed of a powder coated tubing frame with wire shelves, sitting on a black plastic pallet. The signage is standard Wal-Mart consisting of white extruded plastic with slide-in graphics and pricing. This fixture also includes a special feature, a music sampler outpost with electronics, speakers and key pad all built into a durable metal case. The fixture can be easily repositioned to capitalize on promotional opportunities. Feedback on this display has been positive. The Wal-Mart CD Island Fixture was created by Thorco Industries, Inc., l300 E l2th Street, Lamar, MO 64759.
Finding Nemo T-shirt Display
These Finding Nemo Displays were created for Disney on Ice and capture the spirit of the movie and provide a product display that creates attention. The display invokes the fun and love for the characters in the movie. The product stands out on the display back drop. The use of shape, wood, metal and rope give the display an overall nautical feel needed to draw attention to the brand. The Finding Nemo T-Shirt Display was created by Display Boys, 17032 Murphy Avenue, Irvine, California 92614.
With Love, Barbie – Shop in Shop
Mattel’s “With Love, Barbie” launched in Federated department stores with the unique challenge of pulling together apparel, accessories, cosmetics and a new fragrance, to create a modern lifestyle image in-store to appeal to a targeted audience. In true Barbie style, shop-in-shops visual enhancement items include custom fixtures, furniture and signage which were developed to represent the brand’s lifestyle image. The innovation of selling a new fragrance in the children’s apparel department put the fragrance front and center. The Shop creates a shopping experience for both mothers and daughters alike. The “With Love, Barbie” fixtures and installations were designed, developed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Parts Plus Merchandiser
Parts Plus required a visual system that would display to its customers all of the services available at its franchises, including prices. As the services and prices varied with each location, the system had to be completely flexible; large enough to hold l00 items, small enough to ship via UPS, and graphically appealing. The merchandiser features a sophisticated molded chassis, only 48” x 3l”, capable of holding and pricing up to l00 items. Each unit came supplied with a library of over l00 colorful strips designed to slide into rails and a pricing system featuring an injection molded digit carrier with die cut price tabs. The unit is easy to set up and easy to install. The merchandiser achieved an increase in ticket sales as high as 20% as well as day to day education of both the staff and customer. The Parts Plus Merchandiser was created by International Patterns Inc., 50 Inez Drive, Bay Shore, NY 11706.
Heineken Lighted Tube Display
Heineken wanted a P.O.P. item that would project an urban, industrial appearance reflecting its current marketing campaign. This display features a brushed aluminum finish with a brilliant illusionary glow. The display was incorporated into the set of the reality TV show ICE. The Heineken Lighted Tube Display was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA l8240.
Covey Run Display Rack
This permanent unit features an attractive design with real wood accents reinforcing the premium image of the Covey Run brand. The display’s sturdy furniture quality adds to its aesthetics and function. The display provides additional space to hold four cases of the wine plus space to cross merchandise related products in any store location. The rack was well received and demand for the unit is high. The Covey Run Display Rack was created by Sterling Promotional Corp., 30l0 Westchester Avenue, Purchase, NY 10577.
Luminaire Ultra® III
This display is an ultra-thin backlit graphic display. The narrow profile of l-5/8” minimum fixture, allows awareness to focus on the graphic message. The display’s frame flips open on all four sides for easy graphic and service access. The cold-cathode fluorescent lamps have life expectancy of up to 9 years without lamp changes in a typical retail environment. Light distribution is extraordinarily even through an innovative method of edgelighting an internal, precision-etched acrylic panel. It is available in eight standard sizes with custom sizes available. The Luminaire Ultra® III is available from Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
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