New Research Studies and Reports For Marketers
After more than a year when online shopping was the lifeline of many US consumers, new GfK research affirms the continuing influence exerted by traditional in-store marketing tactics. The latest findings from GfK’s FutureBuy® study show that in-store displays hold the strongest influence across 16 product categories measured. The opinions of family, friends and colleagues […]
Whole Foods Market revealed its first plant-based trend predictions, with nut-based cheese alternatives, banana blossoms and creamy cashew dips topping the list. Whole Foods Market’s top five plant-based trends include: 1.Alternative Cheeses Go Gourmet-Give charcuterie boards an upgraded, plant-based twist with cheese alternatives that are dairy free. Plant-based cheesemakers are also replicating the methods used […]
Inmar Intelligence, (www.inmar.com), has released findings from a new survey, which shows that over a quarter (27 percent) of consumers plan on doing most of their grocery shopping in-store once they are fully vaccinated and over a third (38 percent) will be doing a combination of online and in-store shopping. “As vaccines become more widely […]
The McCormick Flavor Forecast 21st Edition identifies four new flavor themes: Plants Pushing Boundaries, Humble Nosh, Underwater Under Discovered, and Physiological Eating. Plants Pushing Boundaries represents how the plant-based world is now mainstream and has developed into a culinary trend that uniquely honors vegetables, fruits, and botanicals. Humble Nosh is inspired by the Yiddish word […]
Kroger’s food predictions for 2021 include: 1. Futureproof Foods. Shoppers can expect to see more foods with added benefits to support immune health, gut and brain health, energy levels and stress management. 2. Seeking Comfort. Easy-to-prepare comfort foods are on the rise as consumers look to balance convenience and quick preparation times with flavorful meal […]
Raydiant, (www.raydiant.com), a San Francisco, CA-based digital signage and in-location experience management platform has released the findings from its second annual State of Consumer Behavior Report. Key findings of the report include: Many consumers still prefer shopping in person. Forty-six percent of respondents said that given the choice, they prefer to shop in person rather […]
The most recent issue of The Checkout, powered by The Integer Group, examines shifts in shopper behavior across retail channels over the past decade. Findings include: Evolving Value Expectations-Shoppers have evolved their view on value. While value is a combination of price and quality, a heavier emphasis today is placed on quality. Shopping Fragmentation-Shopping habits […]
A number of the homebuying characteristics of younger millennials are replicating the buying desires of those in the silent generation, according to the latest study from the National Association of Realtors, the 2020 Home Buyer and Seller Generational Trends report. Among both age groups, proximity to friends and family is a high priority, with 53% […]
Millennial home buyers are more active on social media and plan to entertain more at home than other generations, according to the Better Homes & Gardens New Home Buyers report The study found that 65% of Millennial home buyers see purchasing a home as a good investment, versus 56% of both GenX and Boomer buyers. […]
The food culture and buying habits of affluent food shoppers (the 42 million grocery shoppers in the U.S. with household incomes of $150,000 or more) cause them to have a disproportionate impact on the bottom line of supermarkets. In the market research report “Affluent Food Shoppers,” Packaged Fact identifies four key ways that U.S. grocers […]
Quality drives millennial food shopping, and they are willing to pay more for it, according to a new Whole Foods Market survey conducted by YouGov. Eighty percent of millennials value quality when it comes to food shopping, and nearly 70% are willing to spend more money on high quality foods. Another trend that emerged is […]
More than five retail chains are opening stores for every retailer that is closing stores in 2019, according to new research from IHL Group. This is up from 3.7 in 2018. The company also reports that the number of chains adding stores in 2019 has increased 56%, while the number of closing stores has decreased […]
The Specialty Food Association’s annual State of the Specialty Food Industry Report, reveals that specialty food remains one of the fastest-growing segments of the food business. Sales jumped 9.8% between 2016 and 2018, reaching $148.7 billion last year. Specialty food sales outpaced the growth of all food at retail – up 10.3% vs. 3.1%. Product […]
Younger millennials are outspending older generations in food dollars, while older cohorts are more likely to be using a number of money-saving tactics to keep food bills manageable, according to IRI Consumer Connect survey findings. “Younger millennials have been lulled by the historically low unemployment rates, which is boosting their overall confidence,” said Joan Driggs, […]
Major opportunities remain in meat and poultry, though not in the usual ways or for the usual players, according to U.S. Food Market Outlook 2019, a report by market research firm Packaged Facts. Leading players have done much to innovate in meat and poultry with new and acquired products that offer premium farm-to-table experiences with […]
Valassis has released new research on how today’s moms shop and make purchase decisions for food, household goods and health and beauty care (HBC) items. Interestingly, amid the changing grocery landscape and with the growing availability of shopper-friendly technology, 2K19 Coupon Intelligence Report findings show moms are still shopping brick-and-mortar retail. When it comes to […]
Millennial and Gen Z consumers are more loyal to physical stores than older generations according to a study by Oracle NetSuite, polling services firm Wakefield Research, and consulting firm The Retail Doctor. In fact, 43% of millennials and Gen Zers are likely to do more in-store shopping this year than online shopping, compared with 29% […]