Nestle Pioneers Meals Solution Center
Nestle is using this Mexican Meals Made Easy merchandiser to increase sales for its Ortega brand. It was imperative that the unit hold an array of complimentary chilled and non-perishable products, offer turnkey functionality, and visual impact.
Nestle has positioned the merchandiser at end aisle locations, produce and meat sections areas predisposed to impulse buying. Joanne Saxer of Nestle’s Marketing Services Division, said, “The FRIGOPUB system allows us to provide meal-solution ideas by merchandising complimentary items together and providing quick, easy recipes the whole family enjoys.”
FRIGOPUB is marketed by Octagon Industries, a Toronto, Canada-based P.O.P. company.
Quik Rack Displays Gordon’s Flavored Vodka’s And Gins
Shaped like a Gordon’s orange flavored vodka bottle, this customized Quik Rack display was produced to help build sales and brand awareness for Gordon’s flavored vodkas and gins.
The in-store merchandiser was constructed with a durable heavy wire frame and attractive side panels featuring bold graphics of the brand’s colors and logo. The floor stand displays six Gordon’s brands. It sets up in minutes, and is collapsible, portable, reusable, and ships knocked-down flat easily to stores in the marketplace. Its number of shelves and height was customized to meet the client’s exact specifications.
The Quik Rack, featured in Display Technologies’ TechStoc line of pretooled displays, is an affordable display readily available for immediate delivery. Display Technologies is based in College Point, NY.
Movable Sign System Promotes Frozen Coke Rollout At Burger King
To help support the introduction of frozen Coca-Cola products in Burger King restaurants, Dinaco, Inc., Houston, TX, developed this movable sign system, with umbrella base, wheels and swivel pole system. Coke and Burger King wanted an eye catching display that was versatile enough to be used indoors or out.
Young Adults Gravitating To Fruity New Drink Concoctions In Bars And Clubs
From a Woo-Woo (vodka, peach schnapps & cranberry juice) to Tequiza (beer flavored with tequila and lime), young adults are gravitating to fruity new drink concoctions when they go out to bars and clubs, according to Irma Zandl, President of the Zandl Group, a New York-based trends research firm that just completed a nationwide survey of 21- to 24-year-olds.
For this generation, flavored alcoholic beverages seem more modern, noted Zandl, and they enable marketers to deliver the sweet taste young people prefer. Survey results include: How They Learn About New Drinks: Friends (69%); Bartender suggestions and bar promotions (14%), Advertising (13%), Magazine articles (8%), TV/movies (4%) and Web sites (1%). At Bars And Clubs, Their Usual Drink: Beer (49%), Liquor (39%), Soft drinks (11%), Wine (6%), Water (4%) and Juice (3%).
Mistic Brands Introduces Tropical Carrot Juice
Mistic Brands is leveraging the popularity of its carrot blends with the introduction of its newest flavor, Tropical Carrot, specially formulated with 50% juice content for health conscious consumers.
Matt Sawyer, V.P., Mistic Marketing, said, “The popularity of carrot blends, up 39% since last year, has made it possible for us to add new carrot flavors without cannibalizing other products in the carafe juice drink line.”
Hansen Natural Launches Multi-Vitamin Juice Slam
Hansen Natural Corporation, Corona, CA, has introduced an all-natural juice beverage directed toward children, Hansen’s Natural Multi-Vitamin Juice Slam. Each Hansen’s Juice Slam contains 11 essential vitamins along with 6 essential minerals. Hansen’s Juice Slam is made with all natural ingredients, no artificial colors, flavors or preservatives.
Three flavors are offered: Wild Berry, Strawberry Banana Twist and Paradise Punch.
Displays Kick Off Bud Bowl Sweepstakes
For the 12th edition of Bud Bowl, Budweiser has partnered with ESPN to give sports fans a chance for a “behind the scenes” tour of ESPN studios in Bristol, CT. Consumers can enter the Bud Bowl sweepstakes via tear pads at retail displays.
On-premise items feature a message encouraging consumers to watch the game on ABC. POS includes motion displays, aisle violators, cooler and floor wobblers, inflatables, banners, case and counter cards.
Guinness Runs Promos Through St. Pat’s Day
To kick off the new century, Guinness is inviting consumers to “Raise a Pint” of Guinness during its biggest Great Guinness Toast ever and to continue through the first St. Patrick’s Day of the new millennium.
The Great Guinness Toast returns in major cities across the United States, culminating on Toast Night, Saturday, February 26. Toast participants will “Raise a Pint” in an attempt to “Raise the Record” of the largest simultaneous Toast, set last year by 197,846 officially registered adults. In an effort to break the record, Guinness will support the promotion via media and p.o.s.materials, including the Great Guinness Toast countdown clock.
The “Raise the Roof” promotion will help make this a St. Patrick’s Day to remember. POS support is highlighted by a mass display (70” high and can accommodate 2, 3 and 4 cases wide), price spots, case cards and mid-size displays with lug-on stickers.
Bud Light Promo Features Gretzky
Anheuser-Busch has announced an exclusive multiyear agreement with Wayne Gretzky to serve as spokesperson for Bud Light and its “Official Beer of the NHL” sponsorship. “It was inevitable, teaming the best-selling premium light beer with hockey’s greatest living legend,” said Andy Goeler, Director of Bud Light Marketing.
As part of his agreement, Gretzky will appear in TV and print ads, and his likeness will appear on NHL-themed retail p.o.s. materials such as a life-sized standups, table tents, counter cards and banners.
Miller Lite Promotion Settles ‘Super Bowl Debate’
Miller Lite fans could vote for the “Greatest Super Bowl Team Ever” by voting on the Miller Lite Web site (www.SuperBowl.com).
Miller Lite, the official beer sponsor of SuperBowl XXXIV, also offered a commemorative mounted poster featuring Super Tickets from Super Bowl I through XXXIII. The mounted poster could be purchased via tear pads mounted on point-of-sale materials. Miller Lite also teamed up with Gardetto’s Snack Mix in select markets, offering a coupon toward the purchase of a Gardetto’s snack package.
Off-premise Super Bowl-themed promotional materials included multi-case displays, posters, pole toppers, and danglers.
Budweiser Sponsors Bay Clean Up
Anheuser-Busch’s Budweiser is supporting the Chesapeake Bay Trust, created to help clean up the Chesapeake Bay. For every beer mug purchased, $1.00 is donated to the Chesapeake Bay Trust.
The mugs were displayed on this 4-color custom-printed stock display.
The display was created by Alpak Manufacturing Corp., Montgomery, NY.
SOPEXA Launches ‘Oui’ Hours Campaign
SOPEXA/Food and Wines From France, Inc. has introduced a new, “OUI” HOURS promotion campaign for Wines From France, which moves in a more fun and light-hearted direction.
“OUI” HOURS promotional materials are being distributed to over 3,000 point-of-sale outlets nationally. POS materials include a wine and food guide, a case card featuring a working clock and a one-bottle gift bag.
Beefeater Gin Launches ‘Bold Spirit’ Campaign
Beefeater gin is introducing a bold marketing campaign aimed at making the brand more relevant to young adults. The campaign transforms the brand’s historic Beefeater mascot into a young, fun personality.
“This bold stroke is differentiating, ownable and iconic for Beefeater,” said Matt Wiant, the brand’s Marketing V.P. at Allied Domecq Spirits, USA (ADSUSA). “The campaign is targeted at self-confident young adults who are smart, and adventurous.”
Beefeater’s “Bold Spirit” strategy will be extended through on-and off-premise programs. A “Bold Spirit” sweepstakes will whisk two winners off to London for an exclusive Beefeater experience.
Snapple Display Promotes WhipperSnapple Line
This Snapple WhipperSnapple Blender Floorstand has a bottle capacity of 280 and stands over six feet high. The unique “blender” design of the display attracts attention, while reinforcing WhipperSnapple’s attributes.
WhipperSnapple, available in six fruit flavors, is the number one ready-to-drink smoothie, according to Bob Todaro, Snapple Director of Merchandising and Valerie Pietropinto, Snapple Manager of Merchandising, who are pictured with the Snapple Blender display.
RMS Launches BEVision In-Store Advertising
Retail Media Systems, Inc. (RMS Networks) plans to launch BEVision, an in-store television network for beer, wine and spirits retailers. BEVision is designed to increase store sales by communicating informative and relevant product information to the approximate $110 billion beer, wine and spirits retail market. RMS Networks plans to target stores that meet its BEVision audience criteria; high-end beer, wine and spirits retail environments that offer a large and varied selection of brands, to include specialty items such as cigars and gourmet foods.
“Currently there is a limited means for television advertising for the alcoholic beverage and liquor industry,” said Sam Ambrose, RMS Vice President of Marketing. “With BEVision, manufacturers, retailers and media buyers can now reach their target audience while they are making their buying decisions; in-store at the point of purchase, in a compelling and entertaining format.”
BEVision features quality digital programming and will be broadcast daily to retailers via RMS 2-way satellite technology. RMS Networks is the nation’s largest creator and provider of interactive television networks for in-store advertising and communications, based in Fort Lauderdale, FL.
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