Outdoor Broadcaster Promotes Coca-Cola
Coca-Cola is using this Giant Outdoor Broadcaster, a point-of-sale sign which is designed to sit near the road and attract consumers. Its louvred panels can withstand winds up to 30 miles per hour.
The Giant Outdoor Broadcaster is a stock display unit produced by Paul Flum Ideas, Inc., St. Louis, MO.
Heineken Runs ‘Shop. Click. And Save’ Promo.
Heineken and 800.com, a leading online retailer of consumer electronics, have partnered for a promotion that gives shoppers discounts of up to $100 off purchases of $300 or more on 800.com’s Web site.
The 800.com/Heineken “Shop. Click. And Save” promotion, was offered via Heineken/Amstel Light p.o.p. displays at more than 14,000 stores. At the displays, consumers can obtain Web decoder cards that reveal discounts on 800.com’s Web site. The promotion delivers over 1.2 million decoder cards, each offering discounts that range from $10 off purchases of $50 or more, $25 off purchases of $100 or more and $100 off purchases of $300 or more.
“We are excited to partner with a market leader like 800.com to tap into the excitement of consumer electronics and e-commerce,” said Scott Hunter-Smith, Brand Manager, Heineken.
Hiram Walker Launches ‘Snowstorm’ Liqueur
Hiram Walker Liqueurs recently debuted its new frosty liqueur called Snowstorm, a wintergreen schnapps drink with unique flavor crystals that create a winter wonderland when the bottle is shaken up.
Craig Johnson, Marketing Director for ADvantage Brands, USA, said “Snowstorm is a fun and delicious ‘snow globe’ drink. It makes a great gift, and it’s the perfect ice breaker at parties.”
Mott’s Introduces Margaritaville Mix
Mott’s Inc., has introduced its newest cocktail mix, Margaritaville Margarita Mix, licensed under the authority of Jimmy Buffet’s Margaritaville Holdings.
Mott’s newest cocktail product is partnering with Seagram’s Margaritaville Tequila. Co-merchandising and co-packaging events are slated.
‘Bud World’ Features Interactive Displays
Anheuser-Busch has launched Bud World, a mobile exhibit that uses state-of-the-art technologies to create an entertaining interactive experience. “Bud World is designed to educate and entertain our consumers, while communicating the commitment to quality that has made Budweiser an American classic,” said Tim Schoen, V.P., Presence Marketing, Anheuser-Busch.
Bud World comprises three distinct experiences - the “World of Budweiser” pre-show area, the “Bud Vision” theatre and the “Bud Brew House” tasting areas. As guests enter the “World of Budweiser,” they view a variety of displays highlighting Budweiser’s past and present. Also in the pre-show area, visitors watch a brief video on the history of Anheuser-Busch. Guests then enter the centerpiece of Bud World, the “Bud Vision” theatre to view a high-definition video on a 10’ x 18’ screen.
“BudVision is the highlight of Bud World in terms of content and technology,” said Mark Greenspahn, Manager, Special Event Marketing, Anheuser-Busch. “The high-definition video format gives visitors a sensory experience unlike anything they’ve felt before with larger-than-life imagery.”
Bud World is comprised of two 53-foot-long trailers and one 37-foot-long trailer that unfold and join together to create a 2,000-sq.-ft. exhibit. The “World of Budweiser” pre-show area, “Bud Vision” theatre and “Bud Brew House” tasting area each can accommodate 40 people. Bud World is appearing at major consumer events such as state fairs, festivals and sporting events.
Colonial Properties Trust Implements Partnership With Coca-Cola Company
Colonial Properties Trust has announced a partnership with The Coca-Cola Co. to implement a sponsorship and marketing program at Colonial Properties Trust malls. This partnership brings together two companies with strong market position in the Sunbelt region of the U.S.
Beverage machines will be recessed in a 4-paneled kiosk that displays information about Colonial Properties’ on three sides and provides a beverage machine on the fourth.
“By leveraging the strength of the Coca-Cola trademark and imagery, we will enhance our own brand through association,” said Anne Michaels, V.P., Specialty Leasing for Colonial Properties. “The presentation of the beverage machines epitomizes the partnering of two very strong companies. This type of presentation allows us to promote our company and provide consumers the refreshments they want.”
Coca-Cola Uses The Beverage Bridge
Coca-Cola is using the Beverage Bridge, designed to suspend its soft drinks across the top of ice cream coolers, creating a “true bridge.” The display encourages consumers to purchase both ice cream or other frozen products with soda, while utilizing previously unused space.
Display Technologies, College Point, NY, has introduced the beverage Bridge for cross-merchandising beverages with other products. The Beverage Bridge is constructed of steel coated with enamel, with plastic glide racks running across the span that allow different graphics to be easily inserted and removed.
Dr Pepper Promo Offers Chance To Win Video Game Room
Eager consumers can obtain the latest game in the best-selling Legend of Zelda series, “The Legend of Zelda: Majora’s Mask,” thanks to a holiday promotion by Dr Pepper and Nintendo of America Inc.
Dr Pepper drinkers can instantly win Nintendo’s The Legend of Zelda: Majora’s Mask video game and a Nintedo 64 game system by looking behind the label of specially marked 20-ounce bottles. Twelve-packs and two-liter bottles will carry a mail-in sweepstakes form to enter the grand prize drawing for the “Ultimate Video Game Room” featuring state-of-the-art audio and visual components, such as a Nintendo 64 system, Nintendo 64 game library, The Game Seat game chair and a one-year supply of Dr Pepper.
Point-of-sale support for the promotion includes cold vault static cling, vender clings, display spectaculars, shelf talkers and pole signs.
Sprite Runs Promo. With RocketCash
More than a billion Sprite bottles will offer “RocketCash-Under-the-Cap,” enabling teens to buy what they want online. The program gives Sprite.com users instant access to a broad selection of merchandise available from more than 100 different e-tailers in RocketCash’s virtual mall.
More than one billion Sprite bottle caps will be marked with special codes that can be redeemed for RocketCash, or with instant win messages for free Sprite. Consumers log into Sprite.com and enter the codes found under the Sprite caps to determine the denomination of Sprite.com-RocketCash they have won.
“We recognize that the Internet is a fundamental part of today’s teen lifestyle,” said Jan Hall, Senior Vice President and Director of Consumer Brand Marketing, Coca-Cola, USA. “Sprite.com offers teens a direct, online gateway to purchase any merchandise from RocketCash merchants and allows us to enhance our ongoing relationship with Sprite drinkers.”
Finlandia Promotion Highlights Drink Favorites
Finlandia Vodka, marketed by Brown-Forman Beverages, is conducting an on- and off-premise promotion, offering many ways to enjoy Finlandia. The promotion highlights classics like Finlandia Bloody Mary, Screwdriver, and the Finlandia Cranberry Kiss.
Vibrant case cards draw consumers to the displays.
POS Promotes Dr. Enuf
Consumer demand for products with vitamins has drawn a half-century-old soft drink into the national spotlight. Tennessee-based Tri-City Beverage Corp. began bottling Dr. Enuf in 1949 as the “original energy booster.”
Announcing that Dr. Enuf will now be offered to distributors nationwide, Jack Gordon, Company President, said, “Dr. Enuf has grown in distribution from a few Tennessee counties to 10 Southeastern states in a few years. This one-of-a-kind soft drink offers distributors a breakthrough product for 2001.”
Dr. Enuf p.o.s. items include a 4 pack stacker, ice barrel, and banner and window signage.
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