Miller Opens ‘Miller Cool Zones’
Nascent Foodservice, the leading distributor of imported products in Mexico, recently partnered with club store chain, Smart and Final De Mexico, with 10 locations in California, for a Miller beer promotion. Nascent created a store within a store concept called the “Miller Cool Zone,” promoting the Miller beer brand in these Smart and Final outlets.
Sandro Piancone, CEO of Nascent, said, “We are excited to partner with Smart and Final De Mexico by creating a store-within-store concept, the ‘Miller Cool Zone’ for its beer outlet locations. This will enable us to expand the reach of the Miller beer brand and expand Nascent’s relationship with Smart and Final.”
Captain Morgan Launches Original Spiced100 Proof Rum
Diageo has introduced Captain Morgan 100 Proof Spiced Rum nationwide. The new spirit is available nationwide in a range of sizes from 50ML to 1.75L.
The new blend has a pleasant and robust taste balanced with delicious spices, and is a great alternative for Captain Morgan Original Spiced Rum drinkers who are looking for a full-flavored taste.
“Captain Morgan 100 Proof Spiced Rum offers a hint of vanilla and dry fruits, creating an exceptionally different and smooth taste,” said Nagisa Manabe, Vice President, Captain Morgan.
An array of colorful point-of-sale materials will support the launch of Captain Morgan Original Spiced Rum.
Buzzwater Features Wobbler In P.O.P. Campaign
The Buzzwater Company has launched a point of sale campaign using high impact wobblers. The wobbler draws the consumer’s eye to these healthy caffeine enhanced premium natural spring water beverages.
These beverages are enhanced with two different strengths of l00% pure organic caffeine. They are further enhanced with minerals and electrolytes. The two beverage products contain zero calories, carbs or artificial flavorings.
The wobblers have had a large impact on sales of cases of the caffeine enhanced water line.
The wobblers were created for Buzzwater Co. by Proprint Services Inc., a Toronto, Ontario-based point-of-purchase display company.
Celsius Develops Floor Display For Walgreens
Celsius, The Original Calorie Burner beverage, developed this floor display for Walgreens stores in New England.
Several in-store promotions will reward consumers for shopping at Walgreens and buying Celsius. These include a chance to win: Bruins “Miss” Conduct promotion which includes 4 Bruins tickets; NCAA College Sports tickets to see the New England area college teams and a College Sixth Man Basketball or Hockey promotion which includes 4 tickets to two customers each month to be “Sixth Man” at a New England University-based hockey or basketball team.
Canadian Club® Whisky Opens Lounge At Detroit Pistons Palace Of Auburn Hills
Beam Global Spirits & Wine, Inc., a global leader in premium spirits, and Canadian Club® Canadian whisky (CC™), one of the world's leading Canadian whiskies, unveiled a newly branded 4,000 squ. ft. Terrace at The Palace of Auburn Hills, home of the Detroit Pistons® basketball team.
The Canadian Club Terrace features imagery from the brand’s current campaign, “Damn Right Your Dad Drank It” in an open air bar and restaurant surrounding a masculine dark wood, black and silver accented CC™ themed bar. The 300-seat lounge will be open before each Pistons game for ticket holders to enjoy a buffet dinner and CC cocktails. Brian Stockard, brand manager, Canadian Club, said, “The CC Terrace will enhance the fan experience at the Palace and help basketball fans create their own memories of great games, friends and Canadian Club.”
BAWLS Guarana Partners With GameFly
BAWLS Guarana, the energy drink choice for video gamers, has launched a partnership with GameFly, the leading online video game rental service. Through this new affiliation, BAWLS will give customers a chance to try GameFly free for 30 days and GameFly users will receive substantial discounts on the purchase of BAWLS Guarana/GameFly co-branded products.
“Partnering with GameFly is a perfect fit for BAWLS Guarana,” said CEO Hoby Buppert. “GameFly's easy-to-navigate site will be a big hit among our customers, the majority of whom are avid gamers.” Sean Spector, GameFly SVP, Bus. Dev. said, “This promotion will allow us to connect with new customers via the on-pack promotion and special one month offer.”
Green Mountain Coffee Brings Single-Cup Brewing To Grocery Stores
Green Mountain Coffee and Keurig, are providing their single-cup brewers and patented K-Cup® portion packs to grocery stores. A new single-cup brewer from Keurig is available exclusively at grocery locations. In addition, Green Mountain Coffee has debuted a new and compact 12-count box of K-Cups®, available in ten different varieties of coffee.
NESTEA Launches Red Tea Pomegranate Passion Fruit
NESTEA is adding Red Tea Pomegranate Passion Fruit, derived from the South African Rooibos plant, to its line of ready-to-drink (RTD) iced teas.
“This exotic new flavor blends the natural goodness of red tea with pomegranate and passion fruit flavors,” said Penny McIntyre, Sr. V.P., Coffee & Tea for Coca-Cola NA.
Ecast Launches EQ™ In-Venue Entertainment
Ecast, a leading broadband media network with more than 10,000 locations nationwide, is launching Ecast EQ™. Ecast EQ features a vertically oriented, 40-inch flat-panel design with a high-definition touchscreen for passive and interactive consumer engagement. Ecast EQ delivers on-demand content–– including video, real-time interactive surveys and games, advertising, social applications and a jukebox interface for music––to out-of-home venues frequented by 21- to 34-year-olds.
John Taylor, President of Ecast, said, “Over the past few years, we’ve taken the touchscreen digital jukebox beyond a music-only device to one that incorporates advertising with the targeting of the Internet.” For more information, contact Ecast, (Tel) 415-277-3500; (Web Site) www.ecastnetwork.com.
TouchTunes Acquires Barfly To Form In-Bar Ad Network
Through its acquisition of Barfly Interactive Networks, a rapidly growing in-bar advertising and media company, TouchTunes Corp., the largest out-of-home interactive entertainment network, will augment its expansive system of digital jukeboxes with prominent screens in bars across the U.S. Barfly will bring new content from some of the most influential brands in the world, adding to TouchTunes’ robust digital music, advertising and games offering.
The TouchTunes digital jukebox network is in more than 35,000 bars, restaurants and retail locations throughout North America. TouchTunes acquired Barfly to provide an integrated network that goes beyond jukeboxes to provide music, games, advertising, interactivity and social networking.
“A targeted in-bar presence is not merely an addition to other media, it is an enhancement of our successful music and gaming network,” said Ron Greenberg, TouchTunes CMO. “When we add Barfly to the mix, we create one of the largest, most robust new media networks around.”
Diageo Introduces Zwack Liqueur To U.S.
Zwack, a bold-tasting, ultra-premium liqueur, renowned as the National Shot of Hungary, has been introduced to the U.S. Originally created by Jozsef Zwack for the Royal Hungarian Court in 1790, Zwack is aged in oak casks for a minimum of six months, giving it a dark, amber color.
“Zwack has been the national shot of Hungary for more than 200 years,” said Izabella Zwack, whose family carried the liqueur's secret recipe with it when they fled communism in 1948. “We’re excited to share this great symbol of Hungarian culture with the United States.”
Available in a distinctive dark green bottle, Zwack is produced in Budapest, Hungary, and is a 40% ABV liqueur (80 proof) that is available in 50 mL, 750 mL, and 1 L bottles. It is distributed nationally by Diageo North America. An array of on-premise and off-premise display materials will support the launch.
Coca-Cola Displays Cherry Coke
Coca Cola North America recently used this case stacker display to highlight cans of both Cherry Coke and Cherry Coke Zero in grocery stores.
The combination of the big can images with the giant cherries conveyed the big cherry taste of the products.
The cans of Cherry Coke and Cherry Coke Zero were well organized on both sides of the display. A Cherry Coke Spectacular display used in conjunction with this program featured a spinning can to draw attention to the display.
This display was created for Coca Cola North America by Ellie, Inc., (www.ellieinc.net), an O’Fallon, MO-based promotion agency and point-of-purchase display firm.
Basix Vitamin Water Features Back Bar Sign
Basix Vitamin Water wanted a small illuminated desk mount edge lit sign that would be placed on-premise to provide a visual presence of this new vitamin enhanced water on back bars of upscale night clubs and hotels.
The edge lit sign features a l/4" thick clear acrylic panel and polished edges. The desk mount sign has vinyl letters routed around the outside edge with solid etched artwork at the top. The illuminated “Basix Vitamin Water” brand image is clearly visible on the back bar.
This Basix Vitamin Water Sign was created by Centsible Lighting, Cottonwood, AZ; (Web Site) www.centsiblelighting.com.
Dr Pepper Conducts Promotion With Major League Gaming
Dr Pepper and Major League Gaming (MLG), the professional video game league, will launch a nationwide promotion where every 20 ounce bottle sold is a winner, supported by an online content experience built around the #1 team in MLG, Str8 Rippin.
“We’re excited about giving Dr Pepper consumers access to Str8 Rippin and a chance to interact with Major League Gaming,” said Terry Hockens, Brand Manager, Dr Pepper. There will be 175 million Dr Pepper and Diet Dr Pepper 20-oz bottles featuring MLG star, Tom ‘Tsquared’ Taylor.
Pepsi Russia Features Kraslex’s D Light Motion Panels
Pepsi Corp. Russia recently launched a new energy drink into the Russian market and selected Kraslex's D light Technology Motion Panels, for its vibrant, fluid motion and appearance. For more information on Kraslex’s D light Technology, contact Kraslex, 177 Madison Ave., Morristown, NJ 07962; (Web) www.kraslex.com.
Michelob LaunchesFull-Flavored Beers
Michelob Brewing Co. brewmasters have added Michelob Dunkel Weisse and Michelob Pale Ale full-flavored beers to Michelob, Michelob Light, Michelob AmberBock, Michelob Honey Lager and Michelob Porter, as beers available year-round to adults nationwide.
Pale Ale, previously only available on a select seasonal basis in the annual Michelob Specialty Sampler Pack, can now satisfy beer drinkers throughout the year .
Anheuser-Busch is also bringing its distinct, specialty beers together under the Michelob nameplate. Shock Top Belgian White and Stone Mill Pale Ale, the first nationally available organic beer, will also be added to the growing Michelob collection.
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