Coca-Cola Commits To Climate-Friendly Refrigeration
The Coca-Cola Co. and its bottling partners announced that 100 percent of their new vending machines and coolers will be hydrofluorocarbon-free (HFC-free) by 2015. Coca-Cola is committing to use its scale to accelerate the transition to HFC-free refrigeration equipment. This announcement is a direct result of work with Greenpeace that began in 2000, and a demonstration that phasing out the use of HFCs is a tangible and near-term action corporations can take to protect the climate.
Muhtar Kent, Chairman & CEO of The Coca-Cola Co. said, “Our announcement demonstrates a commitment to use our influence in the marketplace to drive innovation and help shape a low-carbon future.”
In addition to its refrigerant gas commitment, Coca-Cola developed a proprietary energy management system (EMS) that delivers energy savings of up to 35 percent and has placed over 1.7 million of these units around the world.
Display Features Imported Ultra-Premium Quay Vodka
Quay Vodka, the ultra-premium French vodka, has been introduced to the United States. The unique wheat and rye blend is specially filtered -- four times -- and distilled five times, which produces a spirit with a surprisingly pleasant yet complex taste.
“Quay Vodka is one of those little luxuries that people find value in during these tough economic times,” said Dave Sheckart, President of Bravado Imports.
CASCAL French-Style Soda Displayed At Whole Foods
CASCAL, a handcrafted all-natural soda designed in France, has been introduced and sold exclusively at Whole Foods Market stores across the US. Cascal’s always fresh, crisp taste is fashioned with imported European ingredients at a microbrewery in Florida, where it is pioneering a patented new “dual-stage slow malt fermentation” method with no added sugar. Cascal is akin to a fine wine or prosecco, yet without alcohol. Careful crafting gives the sophisticated French-style soda its unique taste and aroma and natural goodness - with 60-80 calories per bottle.
“We are excited to be offering CASCAL exclusively in our stores,” said Jim Spiers, global vice president of purchasing for Whole Foods Market. “CASCAL is the first non-alcoholic beverage to bridge the gap between fine wines and soft drinks. It meets all our high quality standards and is a perfect complement to the upcoming holiday meal and party season.”
Meridian Winery Featuring ‘Regatta-Sailboat Mast’ Display
Fosters Wine Estates Americas recently launched this ‘Regatta’ display for its Meridian Winery brand in supermarkets. The display was designed to convey the brand’s coastal California location in a genuine and aspirational way for the consumer. The structure uses metal with actual marine rope details to construct the mast while sails use a 'scrim' material that is designed to read clearly from afar and be somewhat translucent when consumers are close.
Grocers are very aware of 'blockage' to sight plains on floor and this display creates a win for the Meridian brand and the grocer alike. Case stacks are built 360 degrees around the display. The Meridian Winery “Regatta-Sailboat Mast” supermarket display was designed and produced by Packagingarts, a Mare Island, CA-based p.o.p. display firm.
el Jimador Introduces Tequila Cocktails In A Can
el Jimador Tequila is breaking new ground in the U.S. spirits industry by offering the first tequila cocktail in a can. el Jimador “NEW MIX,” will be available where spirits are sold in a single serving or four-pack. Made with el Jimador Tequila, NEW MIX will be available in three cocktails: the Paloma, the Margarita, and the Spicy Mango Margarita. Each cocktail comes in a 12-ounce can at 5% ABV, similar to most beers.
Korbel Launches Organic Brut Champagne
Korbel Champagne Cellars is introducing its first California Brut Champagne made entirely with organically grown grapes. The new Korbel Brut with organically grown grapes is made according to the traditional methode champenoise technique where secondary fermentation takes place inside the bottle.
Steaz Launches Zero Calorie All-Natural Soda
Steaz, a premier brand of organic and fair-trade beverages, has introduced Steaz Zero Calorie Sparkling Green Tea -- the first certified organic, all-natural zero calorie carbonated soft drink. Steaz Zero Calorie is an all-natural alternative for diet soda drinkers.
The new line is based on Steaz’s sparkling green tea formula. Steaz Zero Calorie combines the bubbles of a soda with a cup of freshly brewed green tea, providing 120 mg of natural tea antioxidants.
Godiva Launches Truffle-Inspired Coffees
Godiva Chocolatier has introduced a new line of specialty coffees designed to turn the everyday ritual of drinking coffee into a rich, indulgent experience. Available in both flavored and regular varieties, Godiva Coffee combines high-quality medium roast beans with the world-famous flavors of Godiva’s signature truffles. Godiva Coffee is now available in grocery stores and comes in seven tempting varieties.
Practical Retail Merchandising has introduced a Cooler Cabinet Bridge display designed to expand cooler-freezer cabinets to merchandise product in seldom used space. The 12" wide bridge is produced from heavy duty sheet metal, tube and wire and its arms expand from 68 to 82 inches. The arch design gives the bridge strength to hold over 300 lbs. of product, ie: 54 - 750 ml. bottles. The area below the arch allows the retailer additional merchandising space that can hold 24 bottles. For more information, contact Practical Retail Merchandising, 7 Williamsburg Road, Evanston, Illinois 60203; (Tel) 847-679-4052.
The USB Group has introduced this unique, patented bar/patio table, the latest innovation in electroluminescence (EL) technology. The tables provide a dramatic way to deliver a brand message with EL illumination and animation. For more information, contact The USB Group, P.O. Box 540957, Lake Worth, FL 33454; (Tel) 561-966-8070; (Web site) www.theusbgroup.com.
Liberty School Wines Launches First iPhone App For A Winery
Hope Family Wines, Paso Robles, CA, has launched a new retail marketing effort for its Hope’s Liberty School label. The program includes in-store signage and bottle-neckers that direct consumers to the “Wine DJ,” (www.winedj.com), the first iPhone application in the retail wine category. The app builds a playlist of “Music to Match Your Spirits,” based on the mood and setting in which Liberty School will be consumed, and is available for download free on Apple’s iTunes. The app comes bundled with extensive information on Liberty School, including technical information and tasting notes, and a map showing the nearest retailers that carry the wines.
Hope was eager to embrace new technology to get its wines in front of Millennial audiences. Matt Jarvis, Partner at 72andSunny, the agency that created the promotion for Liberty School Wines, said, “As the only brand promoting an iPhone application in the wine aisle, we hope to generate more retail impact, awareness, and transactions for our client.”
Anheuser-Busch Displays Bud Light Golden Wheat
Anheuser-Busch is displaying its new Bud Light Golden Wheat beer with point-of-sale display materials themed, “Light Beer, Huge Flavor.”
Inspired by consumer interest in a more flavorful light beer and the growing popularity of wheat beers, Bud Light Golden Wheat is an unfiltered wheat beer brewed with citrus and a hint of coriander.
“Bud Light has the unique ability to introduce wheat beers to a broader audience of beer drinkers,”said Mike Sundet, Senior Director of Bud Light brands. “With the personality of Bud Light, Bud Light Golden Wheat appeals to light beer drinkers who seek a variety of flavor options from their beer.” “Bud Light Golden Wheat captures the refreshment of the wheat beer style while remaining consistent with Bud Light’s product attributes,” Sundet said.
Patch Block Varietals Are Launched
Les Vins Georges Duboeuf has redefined its varietal line under a new name, Patch Block. The wines, priced at under $10 (750 ml.), will be imported by W.J. Deutsch & Sons.
The name Patch Block refers to a select patch of land within a vineyard called a “block” where the grapes exude distinct characteristics. The Patch Block line of 5 varietals is for wine consumers who want a choice of quality wines that are affordably priced. Displays for Patch Block will reflect the brand’s theme, “When it All Comes Together.”
Wild Turkey Promotes American Honey Liqueur
Wild Turkey Bourbon has unveiled its inaugural American Honey™ 2010 calendar featuring some of the country’s most beautiful women alongside bottles of Wild Turkey’s new American Honey liqueur. This calendar features beautiful models that personify the American Honey brand identity.
In addition to the beautiful models, the calendar features four American Honey inspired recipes, including Shot O’Honey, The Bee Sting, American Tea, and Lemon Honey. “We created this calendar to add excitement to our marketing and sales efforts by showcasing the personality of American Honey in a fun and creative way,” said Andrea Conzonato, Chief Marketing Officer, Skyy Spirits. American Honey will display posters and signs of the models at participating on-premise and off-premise locations to help build awareness for the launch of the calendar and engage consumers.
Pacifico Contest Offers Ultimate Surf Trip
Pacifico beer is asking consumers to upload photos of their adventures for the chance to win the opportunity to win a surf trip for four with professional surfer Joel Tudor. Five first prize winners will receive their choice of a shortboard, longboard or stand-up paddle board from Surftech. 50 second prize winners will receive a one-year subscription to Surfer Magazine “Pacifico drinkers tend to live life to the fullest and find adventure wherever they are,” said John Swiatowiec, Director off-premise national accounts retail marketing for Crown Imports, the U.S. importer of Pacifico.
4 Orange Vodka Distilled From Florida Oranges, Launches
4 Orange Vodka - a super-premium vodka distilled exclusively from pure Florida oranges, has been introduced by Imperial Brands Inc., a wholly owned subsidiary of Belvedere, S.A.
Crafted at Florida’s first registered distillery, Florida Distillers Company, this orange-based vodka embodies the essence of Florida.
A full print, billboard and point-of-purchase brand campaign promoting “4 Orange, 4 Florida” will support its launch in addition to product samplings.
Coca-Cola Launches ‘Open Happiness’ Campaign For 2010 Olympic Winter Games
Coca-Cola is tapping into the joy of the Vancouver 2010 Olympic Winter Games with the launch of a multi-faceted Olympic Games-themed program. The campaign is anchored by a group of high-profile U.S. Olympians known as the Coca-Cola “Six Pack” of athletes, limited edition Olympic Games-themed packaging, and in-store materials.
Special Coca-Cola Olympic Games-themed collectible cans and FridgePacks featuring silhouettes inspired by popular Olympic Winter sports will be offered. A commemorative can featuring the Inukshuk, the symbol of the Vancouver 2010 Olympic Winter Games, will also be released.
“The dedication to active living and athletic performances of our ‘Six-Pack’ of athletes served as inspiration for these Coca-Cola Olympic Games-themed collectible cans,” said Katie Bayne, Chief Marketing Officer, Coca-Cola. “Our special packaging and Coca-Cola Olympic Games program are a great way to celebrate the Games.
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