7-Eleven Introduces Wine Display
7-Eleven wants to give its customers a quick and convenient place to pick up a bottle of wine. It is partnering with the country’s top wineries and distributors, to offer a wide selection of premium wines in the $5-$10 range.
A new informational wine rack display, designed especially for 7-Eleven, will hold up to 30 different varieties of wine, along with educational shelf tags that include country of origin, description of wine and suggested food parings. The wine display will also include accessories like corkscrews and gift bags.
"We had the wine racks developed to hold a variety of wine in a limited space and as
much information as possible," said Dennis Phelps, 7-Eleven Category Manager for beer and wine.
Miller Lite Runs
Super Bowl Promotion
Miller Brewing’s Miller Lite has conducted a national football-themed promotion supported by point-of-sale materials that showcase Miller Lite as the official beer sponsor of Super Bowl XXXIII.
Off-premise, consumers can enter a portable bar giveaway promotion via tear-off entry forms appearing on displays. On-premise, consumers can enter via scratch-off neck labels appearing on 12-ounce long neck bottles of Miller Lite.
Off-premise point-of-sale materials include aisle spanners, window adhesive displays, hanging signs, display cards, floor mats and danglers. The displays feature a stylized clock illustration and are headlined, “Countdown To Super Bowl XXXIII. On-premise elements include table tents, coasters, pennants and wall decorations.
Nabisco Barnum’s Marine Floorstand
Coors Light Race Car Inflatables
Red Devil Power Cola
Energy Drink Debuts
The Red Devil Company has introduced Red Devil Power Cola, a cola with a touch of chili peppers and a hint of cinnamon combined with a power packed, energy enhancing formula.
Red Devil Power Cola contains Taurine; Vitamins C, B-6 and B-12; Niacin; Riboflavin; Caffeine; and Guarana, Ginkgo and Ginseng. Red Devil Power Cola is packaged in an 8.4 oz. can.
Atomic Ski USA Freestanding Ski Merchandiser
Mistic Introduces Flavors For Health Conscious
Mistic Brands, Inc. has introduced the flavors Grape Cranberry and Orange Carrot to its high juice content line, specially formulated for health conscious consumers.
Matt Sawyer, V.P., Marketing, Mistic, said, “These additions not only offer the delicious full flavor that Mistic is known for, but satisfy consumer demand for new healthy, all-natural beverages.”
Armor All Car Wax Inflatable
Mainstreet Menu Systems offers modular illuminated and non-illuminated menu systems for indoor and outdoor applications. The signs may be customized using different trims, pictures, type styles, and strip colors. For more information, contact Mainstreet Menu Systems, 1375 N. Barker Road, Brookfield, WI 53008; (Tel) 800-782-6222, 414-782-6000 (FAX) 414-782-6515; (Web) www.MainstreetMenus.com.
Quest Banking Promotion
Plastival is a leading p.o.p. manufacturer in Mexico, specializing in beverage cooler displays. For more information, contact Plastival Creatividad En Plastico, S.A. De C.V., Pelicano No. 2135, Guadalajara, Jalisco, Mexico 44900; (Tel) (52-3)812 17 7C, (Fax) (52-3)812 40 89, (We
Acrylic Designs, Inc.. offers the finest quality acrylic menu holders (table tents) at competitive prices. It specializes in designing promotional displays in acrylic and other plastics, wood, marble and stone. Acrylic Designs offers hot stamping, screen printing, digital graphics and laser etching. For more information, contact Acrylic Designs, Inc., P.O. Box 538, Springfield, VT 05156; (Tel.) 802 885-8579, (Fax) 802 885-8581; (Web Site) www.acrylicdesigns.com.
Whitehall-Robins Centrum Display Program
The Stromberg Group Ltd. offers custom, giant umbrellas (ex. 12’, 15’, 18’ diameters) for special events and trade shows. These umbrellas also work as permanent P.O.P. shelters. The company also offers screen printing, sublimation and laser engraving. For more information, contact The Stromberg Group, 8 John Walsh Blvd. Unit 130, Peekskill, NY 10566; (Tel) 914-739-7410, (Fax) 914-739-8642.
Crillon Ltd. Launched
Michel Roux, the spirits marketer who turned Aboslut Vodka into a mega-hit, has launched a new company to import and market premium alcoholic and non-alcoholic beverages called Crillon Ltd. Roux will assume the position of Chairman and Chief Executive Officer. He will be joined by former Carillon colleague Jerry Ciraulo, who will serve as President and Chief Operating Officer.
Crillon will maintain offices in Paramus, NJ; Dallas; Chicago; San Francisco; and Palm Coast, FL.
Sun System Sunglass Displays
Budweiser Runs Promo. For Classic Draught
Anheuser-Busch has launched a campaign to support Budweiser Classic Draught, including new advertising initiatives, Budweiser Classic Draught p.o.s. materials, and special events.
New Budweiser Classic Draught point-of-sale materials include “Budweiser Classic Draught On Tap” neons, illuminated pub lights and neon inserts, posters, table tents, banners and tap markers, all featuring a redesigned Budweiser Classic Draught logo.
Korbel Featuring Millennium Display
Korbel Champagne Cellars has trademarked “The Official Champagne of the Millennium” for use in advertising and promotion and is the official worldwide sponsor of the Times Square 2000 celebration in New York City. Korbel is planning Millennium promotions that allow retailers to promote Korbel all year long. This includes a permanent display that reinforces Korbel’s Millennium equities while allowing flexibility for seasonal promotions.
The permanent display is composed of three pieces. The first panel, which contains a countdown clock, is supported by a pole which is high enough to stack four cases below. The back of this panel includes the Korbel logo, fireworks graphics and the back of the oval is the Times Square logo. The far right panel is the same size with the Times Square oval on the front and the Korbel Millennium logo on the back of the oval. It also contains the Korbel logo and fireworks graphics on the back. This panel includes strips to hold inserts to feature whatever the current promotion is going on at the time. The middle panel is a replica of the world’s largest chanpagne bottle, measuring 4 feet 6 inches tall.
HA-LO Acquires Siebel Marketing
HA-LO Industries, Inc., a Niles, Il-based distributor of promotional products, has acquired Siebel Marketing Group, a New York City-based promotion marketing agency based in New York City.
Lou Weisbach, HA-LO President and CEO, said, “The acquisition is a continuation of our strategy of acquiring only the highest quality companies in the marketing communications arena. Siebel will become a part of UPSHOT and will be renamed UPSHOT, NY. The New York agency’s Seagram account will complement UPSHOT’s existing Seagram Absolut account and will significantly strengthen our existing relationship with Seagram.”
Miller Features Festive St. Pat’s Day Promo
With quirky sayings, colorful images and plenty of shamrocks, Miller Lite and Miller Genuine Draft will go green in bars, restaurants, supermarkets, c-stores and liquor stores this coming St. Patrick’s Day season.
"The Miller Lite personality is as offbeat as the Leprechauns themselves, so a friendly and fun promotion should hit home with party-goers this St. Pat’s Day," said Joe Jones, Director of Brand Promotions.
Specially-designed Miller Lite bottles and cans carry festive lines such as "The shenanigans in this beer are 100% naturally occurring."
Off-premise materials include case cards, display cards, basewrap and danglers cut into shamrocks. On premise include stringer pennants, table tents and wall decora
Coca-Cola Sponsors "Wall Of Speed"
The Coca-Cola Wall of Speed offers NASCAR fans a simulated race track experience. The 100’ long, interactive virtual reality experience features eight Winston Cup racing cars. Each car is equipped with a simulator that allows participants to race each other.
Spevco, Inc., Pfafftown, NC, created The Wall of Speed in conjunction with Sponsorship Services Group, Winston-Salem, NC. The simulator experience travels in two 45-foot trailers.
"The Coca-Cola Racing Family celebrates the fans’ passion for NASCAR," said Steve Koonin, VP, Presence Marketing, Coca-Cola Co.
Boston Beer Promotes Sam Adams Spring Ale
Samuel Adams Spring Ale is Boston Beer Company’s fresh American version of Kolsch, a German-style ale.
A variety of point-of-sale materials support the Sam Adams Spring Ale program.
New St. Pauli Girl Poster Debuts
Each year for more than a decade, St. Pauli Girl beer has chosen a model to represent the beer brand and appear on the St. Pauli Girl Poster. For 1999, Jaime Bergman has been selected to adorn the St. Pauli Girl poster and represent the brand at promotional appearances.
The St. Pauli Girl poster is distributed at St. Pauli Girl retailers. Some 500,000 prints will be available free to consumers via in-store display bins.
"St. Pauli Girl’s long-standing poster program is one of the brand’s most popular promotions," said Fred Graefenhain, Marketing Director for Barton Beers, importers of St. Pauli Girl
Schweppes Launches Broadway Promotion
Schweppes and Live Broadway, trademark of the League of American Theatres and Producers, have teamed up for a national consumer sweepstakes promotion.
Prizes include weekend Broadway getaways, binoculars and compact discs with musical hits from Broadway productions.
The instant-win promotion is featured on Schweppes Ginger Ale, Tonic Water, and Club Soda in specially developed, Broadway-themed bottles and point-of-sale materials in retail outlets across the nation.
Winning messages for the promotion will be delivered under-the-cap and in-pack.
Anheuser-Busch Runs Bud Bowl '99
Bud Bowl ’99, the longest-running beer promotion, is appearing on the Internet on "Super Sunday", January 31, with the annual rivalry between Budweiser and Bud Light on www.BudBowl.com.
"Bud Bowl '99 is playing in the new Bud Bowl Cyber Stadium." There, the famous longneck bottle squads will renew their rivalry and after the game, 100 lucky consumers could win the "Ultimate Cyber Room" valued at $10,000.
Dan McHugh, Director of Sales Promotion, Anheuser-Busch, said: "One of the keys to Bud Bowl’s longevity has been its ability to stay fresh with core Budweiser and Bud Light consumers. Bringing Bud Bowl to the Internet is an exciting step that we believe beer drinkers will enjoy. Bud Bowl '99 is being extensively promoted both on-and off-premise.
7 UP & Hillshire Farms Run Super Bowl Promo.
7 UP recently teamed up with Hillshire Farms to promote sales tied to this year’s Super Bowl.
"This exciting promotion will offer consumers a free two-liter 7 UP with the purchase of any two Hillshire Farm Smoke Sausage Products," said Phil Pacific, Channel Marketing Manager, Dr Pepper/Seven Up. "It will benefit our consumers and allow us to gain secondary displays..
Coupons for the promotion were delivered through FSI’s and p.o.s displays.
Pepsi Display Offers Pepsi One Cans
Pepsi-Cola is using this floor bin to help introduce its new Pepsi One diet cola.
The display helps Pepsi get prime off-shelf positioning for the new soft drink.
The display, which merchandises single cans is headlined, "Try One."
This display was created for Pepsi-Cola by Arrow Art, Inc., a Bronx, NY-based display firm.
Budweiser Signs World Cup Sponsorship
Budweiser has renewed its soccer sponsorship with the Federation Internationale de Football Association (FIFA) and will serve as the official beer sponsor of the FIFA World Cup in 2002 and 2006. The new agreement is the biggest sponsorship package in Budweiser’s history.
"Budweiser is becoming a truly international brand, and our sponsorship of the FIFA World Cup enables us to promote the brand’s position as the world’s best-selling beer," said August Busch IV, VP, Marketing, Anheuser-Busch, Inc.
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