Perrier Featuring Floor Merchandiser
Perrier is featuring this floor merchandiser to gain prime display space at grocery stores. The display holds a large quantity of product in a compact floor area. It is easily accessible from all sides for shoppers.
The unique design of the display instantly conveys its premium French heritage.
This display was created for Perrier by Lingo Manufacturing Co., Inc., a Florence, KY-based p.o.p. display firm specializing in permanent displays and fixtures.
Sutter Home Runs ‘Spring Sensations’ Promotion
Sutter Home Winery’s “Spring Sensations” promotion offers consumers a chance to win a visit to the Napa Valley. To encourage consumers to pair Sutter Home wines with delicious foods, Sutter Home’s Executive Chef Jeffrey Starr provides a recipe of Spring Frittata Triangles via neckers which also include a rebate offer on Sutter Home wines and selected grocery items. A second mail-in grocery rebate offers savings on Sutter Home’s high-tier wines. The 1997 Sutter Home Chardonnay is bundled with a free flowerseed on-pack. A Wine Country Weekend sweepstakes offer is provided.
The framework for “Spring Sensations” is a green country garden trellis, complemented by a two-sided spectacular featuring the Sutter Home Victorian abounding in spring flowers. The display accommodates case stacks up to 5 cases high and 4 cases wide. The visual on the spectacular is reprised on a case card. Mini case cards feature spring recipes.
Miller Promo. Celebrates St. Patrick’s Day
Miller Brewing’s on- and off-premise St. Patrick’s Day promotion, themed, “May Your Luck Never Run Dry,” appears on display cards, case cards, banners, and pennants.
“These point-of-sale items help generate a message of goodwill and evoke the fun of St. Patrick’s Day wherever people are celebrating,” said Joe Jones, Director of Brand Promotions.
Tower Display Supports Stoli Flavored Vodkas
This contemporary “high-tech” tower display was developed to support the launch of a unique flavored vodka.
The unit holds 5 full cases (60 bottles) to accommodate either a 750ML or 1 Liter bottle of the 5 different flavors. Vertical receptacles at the top of each row allows the marketer to display one of each selection “full face forward.”
The display was fabricated of powder coated sheet metal and heavy wire. Graphics are silk-screened on mirror and brushed aluminum faced acrylic material.
The fixture was manufactured by Chicago, IL-based Wenzl & Company.
Coca-Cola Features Icon Bottle Merchandiser
This Coca-Cola Icon Bottle Merchandiser is designed for convenience stores as well as premier secondary placements in the lobby of a supermarket or mass merchandiser.
The rack is manufactured of injection molded high impact styrene then silk-screened with UV safe ink. A facade compliments the rack creating the shape of the Coca-Cola contour bottle, an icon in the industry.
The facade is manufactured of 24-point chipboard, which has been silk-screened, laminated and die cut.
The Coca-Cola Icon Bottle Merchandiser was produced by Paul Flum Ideas Inc., a St. Louis, MO-based display firm.
Miller Brewing Debuts Theme Pub At Newark Airport
Miller Brewing Company and concessionaire CA One Services, recently opened the Miller Brewhouse at Newark International Airport.
The 3,000-square-foot pub is part of CA One’s three-year, $9 million airport renovation project. The Miller Brewhouse is one of an increasing number of theme pubs located in airports, giving passengers a pleasant alternative while waiting for flights.
Mistic Teams With Hip-Hop Artists
Mistic Brands has teamed up with Def Jam Recordings, to market herbally enhanced flavored natural energy drinks. “The premium beverage industry is all about keeping on top of what’s hot,” said Ken Gilbert, Sr. V. P., Marketing, Mistic. “From music to fashion, hip-hop is setting today’s trends.”
The bottle wraps will feature images and bios of popular Def Jam recording artists.
Snapple Adds Exotic New Flavors
Snapple has added Cactus Iced Tea, Diet Orange Carrot Fruit Drink and Raspberry Peach Fruit Drink to its 16-ounce base product line.
“The 16-ounce product line is the heart and soul of Snapple,” said Maura Mottolese, V.P., Snapple Marketing. “We are constantly looking for creative ways to delight consumers. These new products fit the bill, providing premium beverage drinkers the ‘party in their mouth’ that they expect from Snapple.”
These new products will be support with a full complement of p.o.s. materials.
Dr Pepper Mission Control Promtion Is Launched
The Dr Pepper Mission Control promotion, tied to the release of Touchstone Pictures’ “Mission to Mars,” will provide up to 10 grand prize winners the opportunity to experience a trip towards outer space.
Dr Pepper Mission Control offers consumers the opportunity to instantly win one of 10 trips to the edge of space, or one of 15 Kawasaki Prairie 300 all-terrain vehicles, 5,000 Mission to Mars movie CD soundtracks, 10,000 tickets to the movie and 500,000 12-packs of Dr Pepper products. Instant-win prizes will be located behind the lable of specially marked Dr. Pepper bottles and cans.
“This is a spectacular opportunity to experience traveling to the outer reaches of our atmosphere,” said Cindi Clark, Dr Pepper Sr. V.P. Marketing.
Grand prize winners will travel to Russia to ride in a Russian Air Force MiG, capable of reaching an altitude of 80,000 feet.
Merchandising materials includea display spectaculars, pole signs, 3-D shelf extenders, vender and cold vault static clings and rolling rack graphic kits.
Foster’s Promo Offers Trip To Australia
Foster’s Team 2000 Promotion is an offer to “Take A SHot” for a trip for two to Sydney in September. Consumers are invited to submit a photograph that visually demonstrates why they deserve the trip.
Consumers can enter the program through display cards off-premise, table tents on-premise, or on the Internet through Foster’s Web site.
“This is a big year for Australia, and for the world, so Foster’s wants to play a major role in bringing the excitement to the U.S.,” said Jeff Bowman, Foster’s Assistant Brand Manager. “By leveraging the connection between Foster’s and Australia, retailers not only drive up excitement, they also can drive up sales.”
Foster’s is an Australian beer imported by Molson USA, LLC.
Heineken Promo Highlights Mardi Gras
Heineken recently conducted a Mardi Gras 2000 promotion supporting Heineken, Amstel Light, Murphy’s Irish Amber and Murphy’s Irish Stout with numerous POS items, and branded merchandise. The initiative also included regional Mardi Gras on-premise events.
Heinken’s Mardi Gras promotion was designed to help retailers drive sales by delivering a visually exciting, fully integrated program.
Guinness Displays An Updated Look
Guinness Import Co. is debuting new Guinness draught cans and extra stout bottles featuring a much bolder, more stark-looking logo, emulating the proud, classic reputation that is associated with Guinness.
The newly designed cans, bottles, and packaging, will be presented on a dynamic display featuring highly visible modern graphics. Merchandised on the display, Guinness Draught in a Can 4-packs and Guinness Extra Stout 6-packs add variety and drive multiple purchases.
Squirt Launches Thirst For Adventure Promotion
Dr Pepper/Seven Up, Inc. has launched the Thirst for Adventure promotion for its Squirt brand, whereby five grand prize winners will receive all-expense-paid adventure trips to Colorado for white water rafting and the Rocky Mountains.
Entry forms can be found on 12-packs of Squirt, Diet Squirt and Ruby Red Squirt 12-ounce cans. The campaign will be supported by POP materials such as pole signs and shelf talkers.
Amstel Light Runs “Duty Free Promo"
Just in time for tax season, Amstel Light is conducting an “ultimate duty-free” promotion giving away a trip for two to the ultimate tax haven, the Cayman Islands. The sweepstakes will be supported by display enhancers, and media advertising.
A “Duty-Free” Store Web site will offer unique branded items. Consumers are directed to the “Duty-Free” store site through p.o.s. case cards and table tents.
Boston Beer Co Welcomes Spring With Samuel Adams
Two beers from Boston Beer Company, Samuel Adams Double Bock and Samuel Adams Spring Ale, are welcome harbingers of spring.
Samuel Adams spring ale point-of-sale materials include a spring ale case/easel, wall card, tabletent, poster, table tent and menu card.
Budweiser Promotes Spirit Of Mardi Gras
Budweiser brought the spirit of Mardi Gras in New Orleans to consumers across the country with its Mardi Gras 2000 promotion themed, “Mardi Gras Masquerade: Join the Bud Krewe!”
“Mardi Gras is a key promotion for our retailers,” said Matt Fister, Manager, Sales Promotions, Anheuser-Busch.
The promotion featured p.o.s. materials for on- and off-premise retailers, including imprintable banners, table tents, counter cards, danglers, stringer pennants, aisle violators, posters and base wraps. POS items were created by Momentum, St. Louis, MO.
Anheuser-Busch developed cross-merchandising opportunities by partnering with Zatarain’s, a leading producer of New Orleans-style food products.
Sunkist Features ‘Escape The Shore’ Sweepstakes Promo
Sunkist orange soda is conducting an “Escape The Shore” sweepstakes promotion. Specially marked packages feature a consumer mail-in entry form for a chance to win one of 10 Hobie Maui kayaks valued at $725.
The bright-orange Hobie Maui kayak features a Sunkist logo and is an ideal recreational craft. Pole signs and shelf talkers call attention to the promotion in the beverage aisles and on displays. Sunkist orange soda is a product of Sunkist Growers, Inc., produced under license by Dr Pepper/Seven Up, Inc.
Alvimar Manufacturing Co., Long Island City, NY, will be showing this unique hanging inflatable world globe which features an inflatable bottle inside it. The globe was used at the point of purchase offering instant brand awareness for Canadian Mist. This is a 36" globe which can be produced in any size. Inflatables offer ease of installation and they also use the air space instead of the hard-to-find floor space. Inflatables also make consumer attractive on-packs and self-liquidators. To learn more about this and other inflatables contact Marvin Lieberman at P.O.P. Marketplace, Booth 7624; or call 718-937-0404 or 502-412-4851.
Acrylic Designs, Inc., Springfield, Vermont, will be showing this Wild Turkey 3 shelf freestanding display. The distinctive looking unit incorporates dark stained pine for the base, shelves and header. The shelves and header are separated and supported by chrome powder coated metal tubing. The “Wild Turkey” logo on both the base and header is silkscreened on flatcut, stained Maple Veneer. The unit is shipped K-D and is designed to be assembled (without tools) in the field. The display holds 3 cases of product. To learn more about this display, contact Tom Davidson at POP Marketplace, Booth 7750, or call 802-885-8579.
Heritage Sign & Display, Nesquehoning, PA, will be showing this polyurethane foam molded cowboy boot bottle glorifier, featuring air-brushed and embossed artwork, and a recess in the instep of the boot to hold the bottle. The eye-catching glorifier introduces the new product and defines and reinforces its brand image. The display was designed to fit in with the décor of western themed restaurants, taverns and other on-premise liquor establishments. Its distinctive size and shape help this unique glorifier stand out in the back-bar environment. To learn more about the Cowboy Boot Bottle Glorifier, Contact Jason Amodea at POP Marketplace, Booth 7968; or call 570-645-8701
Proprint Services Inc., Toronto, Canada, will be showing BASE WRAP - continuous rolls printed on card stock or poly stock. High quality flexo printing allows clear picture images to be printed without the lines of corrugate. BASE WRAP can be printed in line for up to 8 colors. It is excellent for indoor use around displays and is water resistant to avoid crumbling. To learn more about the Base Wrap Center, Contact Marc Salsky at POP Marketplace, Booth 8214; or call 888-776-7738 X246.
Display Products NA Inc., Yaphank, NY, will be showing this Acrylic pre-pack counter display made to the shape of the larger product bottle. The display is intended for placement near the checkout counter to encourage spontaneous impulse purchase of product. The unit is decorated with screen printing. To learn more about this display, contact Glenn Fujii or Robert Schuelein, at POP Marketplace, Booth 7620; or call 631-345-0302.
Paul Flum Ideas, Inc., St. Louis, MO will be showing its Showoff Broadcaster flexible signage system which allows the bottler to modify the package, brand and price point of a specific item. The economical system can be placed on the top of a display rack, suspended from the ceiling, or hung on a window or wall surface. The unit features an interchangeable graphic panel as well as spiral bound books containing various package options, price points and special messages. To learn more about the Showoff Broadcaster Signage System, contact Dennis Sloan at POP Marketplace, Booth 8403; or call 314-423-9777.
Smurfit-Stone Display Group, Richmond, VA, will be showing this Bacardi Five Brands Display, a multi-brand display that can accommodate a variety of different product formats. The stature and appearance of the display will project an up-scale quality image to secure center aisle placement at retail. As an additional incentive for the retailer, a centerpiece globe is provided with the display which can be retained by the retailer after the promotional period. To learn more about Bacardi Five Brands Display, Contact Diana Campbell at POP Marketplace, Booth 7708; or call 888-520-8900.
TANQUERAY HOLIDAY '99 FLOOR DISPLAY. The objective was to create immediate brand recognition and draw customers to the display. The upper section of the bell is a large scale reproduction of the familiar green-tinted Tanqueray bottle. The display was extremely popular with retailers with many showcased in a seasonal setting. Created by Display Product N.A. Inc., 31 Old Dock Road, Yaphank, NY 11980. POPAI AWARD ENTRY.
COCA-COLA POWERGLIDE. The objective was to provide a new display rack for secondary placement to efficiently display the 2-liter sized bottle in grocery and convenience store channels. The unit was designed to increase in-store brand awareness through the product delivery system. The display rack was well accepted and integrated into the retail/marketing strategy for the 2-liter size. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008. POPAI AWARD ENTRY.
GOT MILK? NICKELODEON MAGAZINE DISPLAY. Meridian Display, in conjunction with McCracken Brooks Communications and Nickelodeon Magazine, created this two sided display for distribution to grocery retailers. It features Special-Edition Nickelodeon Magazine, which is free with the purchase of 2 gallons of milk. The unit is corrugated with U.V coated, flexo printed base and tray. It holds 300 magazines weighs 95 lbs. Created by Meridian Display & Merchandising, 162 York Ave. East, St. Paul, MN 55117. POPAI AWARD ENTRY.
TIMBER WOLF MIRROR. Swedish Match wanted an eye-catching display that would introduce the product to new markets and reinforce the brand's “outdoors” image. The mirror was designed to be attractive to both the dealer to ensure prominent placement, and to the consumer, to command attention and establish brand image. Created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240. POPAI AWARD ENTRY.
GRAND MARNIER SECURITY DISPLAY. This display is designed to secure premium countertop space while also drawing the customer's attention and providing security for this high end brand. The upscale piece uses multi-media (Acrylic, wood and brass) and is silk screened with the brand logo. The display, designed with functional harmony, complements the high quality of the brand. Created by Acrylic Designs, Inc., 100 River Street, Vermont 05156. POPAI AWARD ENTRY.
Great Brands of Europe Lighted Bottle Glorifier
This display was designed to enhance the specially designed Millennium, as well as all Evian glass bottles, in the “on premise” environment. This lighted bottle glorifier consists of a lit translucent base, a screened product logo, and blue edge lit platform. The result was a spectacular showcase achievement by illuminating the bottle from below the platform. This accentuated the unusual bottle and graphic configurations. It also prominently stressed the clarity of the product. The Great Brands of Europe Lighted Bottled Glorifier was created by Displayonix Corporation, 251 Route 59, Spring Valley, NY 10977.
Nestle Giant Bottle ICEMAN
A national rollout of new NesQuick packaging with multiple flavors and with reusable screw top caps, was launched in October, 2000. The objective of the merchandising piece was to create consumer awareness and curiousity with a giant replica of the new NesQuick packaging. This unique ice barrel is constructed of high impact styrene, printed six colors, vacuum formed die cut and assembled. The Nestle Giant Bottle ICEMAN, was created by Paul Flum Ideas Inc., 11100 Linpage Place, St. Louis, MO 63132.
99 Bananas Inflatable 48" Banana
99 Bananas wanted to increase awareness of the brand as well as the “Banana Shooter” drink, and thus increase sales. A large inflatable 48" Banana was created printed with graphics relating to the product as well as the “Banana Shooter” drink. Hooks and strings were provided for hanging in package stores above end aisle displays of 99 Banana cases. The inflatables were used in conjunction with printed media exposure. The inflatables achieved increases in sales of the product in double digits plus increases of requests for drinks in bar establishments. The 99 Bananas inflatables Banana was created by Alger Creations Inc., 91-31 Queens Blvd, Ste. 610, Elmhurst, NY 11373.
Jim Beam Brands Illuminated Display
Jim Beam Brands Illuminated display with integrated digital clock, was designed to increase top-of-the mind awareness of Jim Beam Brands. The objective of the promotional campaign was to establish/maintain a long-term presence using a P.O.P. display. The clock was integrated to ensure multiple viewings. The campaign focuses on repeat viewings to increase brand awareness. The illuminated display with integrated clock attracts attention and allows the consumer to become familiar with the product. The Jim Beams Brand Illuminated Display was created by Clearr Corporation, 3750 Williston Road, Minnetonka, MN 55345.
Coors Light Indy Car Custom Inflatable
The 40" custom inflatable formula style race car provides an attractive image in-store, helping to attract the consumer at the point-of-purchase. A creative idea can be translated into a custom made replica, from small on-packs and hanging displays to giant stand-up displays for indoor or outdoor use. This inflatable also achieves brand recognition. The Coors Light Indy Card was created by Alvimar Manufacturing Co., Inc., 51-02 21st Street, Long Island City, NY 11101.
City Brewery Back Bar Motion Display
This display was designed to stand out visually in on-premise establishments. The objective was to create awareness of a new Wisconsin brewer, La Crosse-based City Brewery, in prestigious on-premise retail establishments. The unit allows versatility to advertise existing and future specialty City Brewery beer brands. The unit is constructed of light maple wood measuring 12” high by 12” wide by 6” deep, to fit the back bar. The display features the brand's river scenic and riverboat icon and in the background. A Hankscraft solar energy motor oscillates the brewery logo to attract attention. To further attract attention, a battery operated red flashing LED is positioned on the riverboat. City Brewery plans to use the display as a reward given to retailers selling the complete City Brewery brand portfolio. The City Brewery Back Bar Motion Display was created by Hankscraft Motors Inc., 300 Wengel Drive, P.O. Box 190, Reedsburg, WI 53959.
A&W Float Bridge Serves As Cross-Merchandiser
The A&W Float Bridge was created as an extension of Dr. Pepper/Seven-Up's marketing efforts to tie the brand with ice cream floats. The Float Bridge is designed to suspend 36 two liter bottles of A&W Root Beer across the top of ice cream coffin coolers-creating a "true bridge" both technically and conceptually. The display's placement encourages consumers to purchase both ice cream and root beer to make floats, and also maximizes the value while utilizing previously unused space. The bridge's design tells consumers that ice cream is below the display and soda is on top--”Take one of each and make a float.” The A&W Float Bridge was created by Display Technologies, 111-01 14th Avenue, College Point, NY 11356.
MGD Keg On Ice Table Lamp
This display was targeted for on-premise accounts that serve Miller Genuine Draft. The objective was to increase visibility and recognition of the Miller Genuine Draft brand. The Keg On Ice Pool Table Lamp was meant to reinforce the “cold filtered” draft beer taste. The bottle inside the keg visually represents the idea that draft taste can be captured in a bottle. The MGD Keg On Ice Table Lamp display was created by Everbrite, Inc., 4949 S. 110th St., Greenfield, WI 53228.
Corona Floating Pool Bar Inflatable
The Gambrinus Company wanted a unique inflatable to serve as an attractive promotional vehicle as well as a fun and functional addition for the back yard. The Corona Floating pool bar is constructed with several recessed drink/can holders as well as recess in the center to hold a standard size cooler. Colorful graphics are also printed on the bottom of the pool bar for “underwater” advertising. This inflatable received many re-orders. The Corona Floating Pool Bar Inflatable was created by Sterling Promotion Corp., 3010 Westchester Avenue, Purchase, NY 10577.
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