New Cherry 7UP Antioxidant Supported With P.O.P
The 7UP brand has introduced Cherry 7UP Antioxidant. The pink-hued beverage combines a hint of cherry flavor and the bonus of antioxidant Vitamin E. “Cherry 7UP Antioxidant gives consumers a refreshing way to enjoy more of the antioxidants they are looking for,” said Ian Norton, Brand Manager for 7UP. “People want beverages that taste great and provide a fun way to get benefits. And that's exactly what Cherry 7UP Antioxidant delivers."
The new Cherry 7UP Antioxidant includes 10% of the recommended daily intake of Vitamin E per eight ounce serving. Cherry 7UP Antioxidant is available now in both regular and diet versions. The launch of Cherry 7UP Antioxidant will be supported by an integrated marketing campaign.
Diet Coke Promotes Women's Heart Health
Diet Coke has tapped Heidi Klum as its heart health ambassador in support of The Heart Truth campaign, a national effort sponsored by the National Heart, Lung, and Blood Institute (NHLBI) to educate women about the risks of heart disease. Diet Coke conducted a print, TV and p.o.p campaign featuring Heidi Klum.
Klum created a Diet Coke Red Dress Charm, inspired by the Red Dress symbol, encrusted in rubies and diamonds. Consumers are invited to win a limited-edition version of the charm by entering the Red Dress Charm Sweepstakes. Diet Coke will be taking The Heart Truth message directly to women with The Heart Truth Road Show - a traveling exhibit about Heart Health. “Diet Coke is committed to spreading the message about good heart health," said Caren Pasquale Seckler, Group Director, Low-Calorie Colas, Coca-Cola.
Convenience Stores Feature 24 Shelf Roll-About Display
This four-sided, 24 shelf multi-use roll-about display has been used recently in several convenience stores.
The unit creates a flexible, versatile display that can merchandise a variety of different products throughout the store.
The unit has adjustable shelves that can set flat or be tilted down. It also offers good graphic capabilities and accommodates a lot of weight.
The Roll-About Display was provided by Nashville Display, a Lebanon, TN-based point-of-purchase display company.
Smirnoff Basewrap Customized For Local Promos
Smirnoff recently featured this customized basewrap at the point-of-purchase to support several localized promotions.
This particular Basewrap was digitally printed in a small batch at a length of fifty feet and two feet high. These rolls were used in liquor stores and bodegas in the New York City borough of Brooklyn. Other quantities and graphics were manufactured for the other boroughs.
The basewrap had a high quality look with no corrugate lines.
The basewrap for the promotion was created by PROPRINT Services Inc., (www.pop-online.com) a Toronto, Ontario, Canada-based point-of-purchase display firm.
Crown Royal Features Traffic Light Lighted Sign
Diageo’s Crown Royal is using this traffic light illuminated sign to signal to customers that its time to drink Crown Royal whisky.
Crown Royal chose their signature color purple to replace the green in the traffic light. The Red light represented Crown Royal EXTRA RARE the Yellow represented Crown Royal Reserve and the Purple Crown Royal.
The CR traffic light design was requested by promotion agency, IMS of Morton Grove, IL, for Diageo US.
The vacuumed formed lightbox was painted with car paint and featured screen printed lenses. Front shrouds and real hardware add to the authentic feel of the traffic light. UL approved sign has one fluorescent light bulb. Heritage Sign & Display, Nesquehoning, PA, produced the design and manufactured the UL approved lighted sign.
El Jimador Displays ‘100% Agave’ Tequila
Brown-Forman’s el Jimador Tequila brand is introducing a 100% blue agave tequila product in the U.S. supported with an integrated marketing campaign, themed, “100% Agave, 100% Real.”
“el Jimador is quickly becoming the tequila of choice for U.S. consumers looking for a high quality, authentic tequila at an accessible price,” said John Hayes, Sr. Vice President, Managing Director, Tequilas.
The campaign was created by AOR Draftfcb Chicago, in conjunction with the Draftfcb Mexico City. el Jimador’s authenticity is brought to life through a visual of a Mexican wood carving (created by artist, Claudio Limon, in Guadalajara, the region of Mexico where el Jimador is made).
The campaign will include TV, print, out-of-home, and POS.
Yellow Tail Case Card Announces Sweepstakes
The Yellow Tail Case Card was placed in supermarkets and liquor stores to increase sales and brand awareness for the Yellow Tail wine brand during the football season. The display promotes a sweepstakes offering an “Ultimate ‘Yellow Tail’gate Experience.
Materials used to produce the case card included litho printed foil mounted to .055 finish chipboard, and red led lights with batteries.
Over 6,500 case cards were distributed to supermarkets and liquor stores nationwide. Ryan Partnership, Wilton, CT was the promotion agency for the campaign. The display was created by Rapid Displays, Chicago, IL.
Fetzer Vineyards Converts To Lightweight Glass To Reduce Its Environmental Footprint
Fetzer Vineyards is “lightweighting” its line of wines to reduce its environmental footprint. On an average annual basis, the new bottles reduce glass usage by 16% and supply chain greenhouse gas emissions (or carbon footprint) associated with glass bottles by 14%. The change in Fetzer’s wine bottles will continue with both 750ml and 1.5L sizes and all varietals. More than 23 million bottles will be replaced with the environmentally friendly package.
“Fetzer’s pioneering efforts at being the ‘Earth friendly wine’ is more than just an advertising tagline,” said Dr. Ann Thrupp, Manager, Sustainability, Fetzer Wines. “Lightweighting our bottle is a double-bottom line innovation - good for the environment and for efficient operations."
E-Fuel & Sierra Nevada Brewing Join Forces To Deliver Ethanol Fuel
The E-Fuel Corp. has reached an agreement with the Sierra Nevada Brewing Co. to create high-grade ethanol fuel from discarded beer yeast. E-Fuel, will house MicroFuelers at its brewery in Chico, CA, enabling it to manufacture its own ethanol using waste from its brewing process.
“Creating ethanol from discarded organic waste is an excellent example of how the MicroFueler can help eliminate our reliance on the oil industry infrastructure,” said Tom Quinn, E-Fuel CEO. “Using a waste product to fuel your car is friendlier to the environment and lighter on your wallet.”
“We are excited to partner with E-Fuel to develop an efficient way to recover waste ethanol from our spent yeast,” said Ken Grossman, President, Sierra Nevada Brewing Co.
Skinny Nutritional Wakes Up Breakfast
Skinny Nutritional Corp. has introduced Skinny Water “Wake Up,” a blend of orange, cranberry and tangerine. This zero-calorie flavored water delivers 250% of the recommended daily intake of Vitamin C, contains EGCG, a green tea extract and, Vitamins A and E, calcium and potassium.
Ron Wilson, CEO, Skinny Nutritional Corp., said, “Wake Up was specially formulated to kick off the day, offering consumers an alternative to high sugar, high calorie beverages.”
Coca-Cola Launches Sprite Green
Coca-Cola has launched Sprite Green, made with TRUVIA natural sweetener. Sprite Green is the first of what the Company expects will be many new reduced calorie beverages sweetened with TRUVIA. TRUVIA was developed jointly by Cargill and Coca-Cola.
“The Sprite brand has a rich history of setting trends and breaking new ground in sparkling beverages, and we think consumers will be excited to try Sprite Green,” said Santiago Blanco, V.P., Sprite and Flavors, Coca-Cola NA.
Samuel Adams Imperial Is Introduced
Samuel Adams new Imperial Series, offers beer lovers an intense version of some of their favorite traditional beer styles by boosting the ingredients of each traditional style with more robust flavors and nearly twice the alcohol by volume of the average beer
This new series of beers includes Samuel Adams Imperial White, Samuel Adams Imperial Stout and Samuel Adams Double Bock.
Nestle Launches BOOST Kid Essentials Drink
New BOOST Kid Essentials Drink, developed by Nestle HealthCare Nutrition, is a nutritionally complete drink that gives kids ages 1 through 13 the power of immune-strengthening probiotics. BOOST Kid Essentials Drink fortifies a child’s diet with 25 vitamins and minerals.
“We are offering parents one complete drink that helps support a healthy immune system and fills in the nutritional gaps they may be worried about,” said Barbara McCartney, V.P., Retail Marketing, Nestle HealthCare Nutrition.
Millusions is a patented metal process that captures light within the metal, giving off a 3-dimensional effect. Sheets of product can be ordered or they can be custom cut, and bended to specifications. Millusions is made of quality aluminum for structural integrity. Millusions can recreate logos and designs in the metal. For more information, contact Millusions, 170 S. Lively Blvd., Elk Grove Village, IL 60007; (Tel.) 847-439-9955 (Web Site) www.millusions.com.
Coca-Cola Launches ‘Open Happiness’ Promotion Campaign
Coca-Cola Co. has launched a new global integrated marketing campaign themed, “Open Happiness.”
The integrated campaign includes new point of sale, promotions, advertising, digital and music components.
“Throughout its history, Coca-Cola has expressed a refreshingly positive view of the world,” said Joe Tripodi, Chief Marketing Officer. “Open Happiness builds on that heritage, recognizing that even with the stress of modern life there are opportunities to recognize life’s simple pleasures. This new campaign reminds people that Coke is always there to offer that small moment of fun and refreshment when you need it.”
“Open Happiness is designed to work at every level - from national advertising to coolers and store shelves, with a clear call to action at the point of purchase,” said Tripodi. “The combination of inspirational marketing and in-store execution in collaboration with our bottling partners will ensure we continue to reinvigorate the sparkling category.”
Zwack Conducts Special On-Premise Promotions
Diageo has provided on-premise outlets with unique promotional materials for special shot promotions.
Zwack is a new, bold-tasting, ultra-premium liqueur, renowned as the National Shot of Hungary. --
“Zwack is a complex and wonderfully balanced liqueur,” said Joseph Cannavo, U.S. brand manager, Zwack. “We’re confident that American adult consumers will find Zwack to be a welcome addition here in the United States as well.”
St. Pauli Girl Displays 2009 Poster
St. Pauli Girl beer, the No. 2 German beer in the U.S., has named model Katarina Van Derham as the new St. Pauli Girl spokesmodel for the 2009 calendar year. Van Derham will bring the German barmaid brand icon to life, and will appear on the 2009 St. Pauli Girl poster, travel across the country on the St. Pauli Girl tour. Breaking new ground this year, Van Derham is the first St. Pauli Girl chosen through an online vote. Tom Willett, Brand Manager for Crown Imports, the official U.S. importer of St. Pauli Girl, said, “Katarina will be a great representative of the beer.”
Coca-Cola Kicks Off Recycle And Win Promo In Charlotte, NC
Charlotte, NC-based Coca-Cola Consolidated and Coca-Cola North America have joined forces to help the environment with a Recycle And Win program.
Red Moon Marketing, Charlotte, NC (www.redmoonmkt.com) developed the Recycle and Win program. Coca-Cola is sending an educational mailer to all 271,000 single-family households in Mecklenburg County that feature the Do’s and Don’ts of recycling, along with an opportunity to win a $50 Harris Teeter gift card simply for doing the right thing - recycling and recycling the right ways!
Red Moon will manage the overall project which includes the Coca-Cola Prize Patrol and plans to award (10) $50 Harris Teeter Gift Cards a week for a total of 520 prizes throughout the year.
International Riesling’s Taste Profile Scale Placed On Jekel's Riesling Back Label
Brown-Forman’s Jekel Vineyards has begun adding the International Riesling Foundation Riesling Taste Profile scale to its Monterey Riesling back label and has already placed the scale on tasting notes and other educational material used by distributors, wine educators and others who interact with wine consumers.
Brand Director Tom Dempsey, said, “Any consumer-friendly effort that helps explain that Rieslings come in a wide array of taste profiles, from dry to sweet, is a consumer benefit we can easily embrace.
Paul Masson Brandy Promo Ties In With Unique Autosports
Will Castro, star of the hit Speed Channel series, Unique Whips, has been tapped to represent Paul Masson Brandy, in a wide ranging endorsement deal that will extend across all media.
In one of the first high profile executions of the national campaign, Paul Masson and Castro will be giving away a brand new 2009 Jeep Wrangler, customized by his famous shop, Unique Autosports.
Paul Masson and Castro will co-promote via web, print, TV , live events, and point-of-purchase display materials.
Red Bull Sponsors NYC’s Largest Urban Snowboard Event
Sixteen professional snowboarders from around the globe recently competed against the backdrop of the New York City skyline in the largest urban snowboard event sponsored by Red Bull. Red Bulls iconic snowboarders including Olympic Gold Medalist Shaun White, freestyle legend Travis Rice and ultra-progressive Pat Moore competed for the $100,000 prize purse in the East River Park.
For this event, Red Bull created a towering 90-foot tall, state-of-the-art structure. The athletes dropped in from the nine-story structure before flying off the specially constructed ramp.
Red Bull Snowscrapers will join the ranks of the most prestigious snowboard events as a 5 Star stop on the Swatch TTR World Snowboard Tour. Reto Lamm, President of the TTR World Snowboard Tour, said, “It is great to have another innovative Red Bull concept on tour and there is no better location than New York City to put this on.”
Tecate Sponsors Toyota Grand Prix Of Long Beach
Tecate has announced its continued sponsorship of the 35th annual Toyota Grand Prix of Long Beach. Tecate Light returns this year with its sophomore participation featuring an enhanced music and entertainment program, bringing excitement to Southern California.
“We’ve been able to establish a deeper connection with our adult Hispanic consumers in the region by providing them with an annual source of entertainment that speaks to their passion for the sport,” said Carlos Boughton, Brand Director of Tecate."
Consumers can participate in interactive activities at the brand’s booth in the Lifestyle Expo. and visit the Tecate cantinas around the track.
Tecate will offer a coupon for $25 off of a three-day admission ticket with the purchase of a Tecate or Tecate Light 18-pack. Tecate’s thematic POS will offer savings on items like ice, chips and disposable cameras.
Testrite Visual Products will be showing the Creo display system, an innovative modular display system designed in Italy, that features tool free assembly and heavy load capability. Creo doesn't have a lot of components, but it is designed to be configured in many different ways. One of the many types of displays that Creo can be used to create is furniture quality podiums. Testrite has the exclusive license to manufacture Creo in the United States. To learn more about the Creo display system, contact Larry Rubin at Global Shop, Booth 2451, or call 201-543-0240.
Millusions® will be showing "THE LIVING METAL", a unique, patented, metal process that seems to capture light within the metal, giving a 3-dimensional effect. Branding and message retention is greatly improved when enhanced with Millusions® finish. To learn more about this product contact Andy Kozlowski at Global Shop; Booth 6151, or call 847-439-9955.
Always Visible Signs ™ has a patent pending P.O.P for the Wine & Spirits industry that uses the shelf surface as an additional marketing tool at the point of decision. These signs provide additional space to communicate product benefits that don't appear on the label, to run promotions, etc. With variable printing, it can also provide tracking opportunities down to the store level. In addition, the signs maintain shelf presence when product isn't visible. Signs are repositionable and are available with a tab/shelf talker option. For more information, contact Always Visible Signs, LLC, 167 Cherry Street #42l, Milford, CT 06460.
Proprint Services offers an inexpensive shelf talker sign produced from card stock. The card stock is perfect for fitting on the shelf and getting the message out. This sign was created to ask consumers to vote for a best music award. The shelf talker is easily kitted and can be used on shelf and within case displays. Field personnel can quickly place these shelf talkers in all kinds of locations. For more information, contact Proprint Services Inc., 5621 Finch Avenue East, Toronto, Ontario, Canada M1B 2T9.
Focus Display Group offers a 7" LCD media player, which can be positioned anywhere on store shelves. The unit attaches to a shelf channel with a simple clip attachment. The front plate of the LCD screen can be personalized with brand identity. The LCD screen offers high resolution and has a Flash memory drive, memory card and USB connector to download images. For more information, contact Focus Display Group,10328 Highlands West Dr., Escondido, CA 92029.
Diamond Bottle Glorifier Illuminates Swarovski Bottle
Diamond Beverages was looking to illuminate the Swarovski crystal located on the front of an incredible vodka bottle. The glorifier is designed to call attention to the featured bottle with its illuminated multi faceted Swarovski Crystal. The glorifier base is made from clear acrylic and is screen printed with the Diamond Standard Logo. This glorifier is custom made to order for the Diamond Standard Vodka bottle. This Bottle Glorifier was manufactured by Heritage Sign and Display, 344 Industrial Drive, GreenAcres Park, Nesquehoning, PA 18240.
Prestige Wine Tower Display
This unit was designed to hold 4 cases of Prestige's family of fine Italian wines, the Arancio and Mezzacorona lines. The unit, which takes up a minimum of floor space, is constructed with a black melamine base screen printed with the brand logos on all sides. The vertical uprights are made of a PMS matched gray styrene and are CNC routed with individual cutouts to cradle each bottle. The 4-sided header is also made of black styrene and has matching logos the same as the base. The Prestige Wine Tower Display was created by Flair Display, 3920 Merritt Avenue, Bronx, NY 10466.
Special K Beverage Display
This display was built out of wire, tubing and sheet metal, powder-coated and decorated with 4-color process graphics on styrene with plastic insert and fasteners. The objective was to create a bold visual statement highlighting a new protein and calcium enhanced water, and to encourage single serve trial of the product. The display is designed to highlight the Special K logo. This display was created by Racks, Inc., 7684 St. Andrews Ave., San Diego, CA 92154.
Colorful Basewrap Creates A Full Display
This high-quality basewrap is produced of mil smooth stock at l50 line screen to insure a sharp looking graphic reproduced well. This full color basewrap was produced at a length of 50' with an outer diameter of l.25" when finished. This inexpensive piece of print pulls together a full display and keeps the pallet/skid covered making placement within the store looking top notch. This Colorful Basewrap was created by Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada LMB 2T9.
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