Diet Pepsi Displays Sleek, New Look
The new Diet Pepsi Skinny Can will launch with a series of fashion events and celebrations, including an art installation by fashion commentator, Simon Doonan, and collaborations with acclaimed designers, Charlotte Ronson and Betsey Johnson.
“Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns,” said Jill Beraud, Chief Marketing Officer, PepsiCo. “Our slim, attractive new can is the perfect complement to today’s most stylish looks.”
As part of the festivities, fashion commentator, Simon Doonan, famous for his store window displays, will unveil a special collaboration at the Diet Pepsi Style Studio located in New York's fashionable Soho neighborhood. Featuring Diet Pepsi's slim, attractive new cans and incorporating Jonathan Adler designs, the window installation is a unique fusion of fashion and art.
Amstel Light Mobile Promotion Celebrates Burger Bash
Amstel Light has launched a mobile marketing promotion to celebrate the fifth annual Amstel Light Burger Bash at the Food Network South Beach Wine & Food Festival. JAGTAG (www.jagtag.com), a leader in mobile 2D barcode advertising, worked with Amstel Light on the promotion.
Amstel Light's first mobile campaign will enable consumers to enter a mobile sweepstakes for the chance to win a trip to Burger Bash® 2011, hosted by Rachael Ray.
The Amstel Light Burger Bash on premise mobile campaign will include JAGTAGs on coupon booklets, table tents and t-shirts at select bars and restaurants. During special promotional events, fans can snap a photo of the Amstel Light branded JAGTAG with any camera phone to be instantly entered for the chance to win a grand prize trip for two to Burger Bash® 2011.
Pepsi Displays Pepsi Throwback
Pepsi is giving Canadians a blast from the past with Pepsi Throwback™, a new retro-style soft drink available in stores across Canada for a limited time only. This corrugated floor display, created for the Pepsi Throwback™ promotion, was flood coated blue to ensure a uniform colour and a stand out look. The header was litho printed, mounted to corrugate and die cut to shape. This Pepsi Throwback™ corrugated floor display was produced by Proprint Services Inc., Toronto, Ontario, Canada.
Cooper Tea Displays 4 Oz. Mini-Bottles Of Iced Tea
Cooper Tea, a specialty tea company known for its premium iced tea concentrates, has launched B.W. Cooper's Iced Brew Tea 4 oz. Mini-Bottles in Sheetz convenience stores. Each pocket-sized Mini-Bottle makes 4 quarts of unsweetened, real brewed tea. The tea concentrate is made from real brewed tea leaves and contains no artificial flavors or colors. It is also an environmentally-friendly choice, with significantly less packaging than eight single-serve 16 ounce bottles of tea.
“Customers who enjoy a glass of B.W. Cooper’s iced tea when stopping into their local Sheetz store can now also buy a Mini-Bottle and make it at home for themselves,” said CEO Barry Cooper. Colorful counter displays are being used to introduce the new product.B. W. Cooper’s Iced Brew Tea is served by the glass in over 10,000 U.S. locations and has been offered at Sheetz since 2006.
Lotus Bakeries Opens Biscoff Coffee Corner
Lotus Bakeries, which sells Europe’s favorite cookie with coffee, and Simmons Family owners of Simco Restaurants’ PIER 39 establishments on Fisherman’s Wharf, have jointly opened Lotus Bakeries' first branded retail store where its world-famous Biscoff cookie products will be sold. These two family businesses are jointly opening the Biscoff Coffee Corner and Biscoff Coffee Cart at San Francisco's PIER 39. The Biscoff Coffee Corner offers a free cookie with every coffee purchase, enabling customers to enjoy the traditional way in which Europeans consume their daily coffee.
“PIER 39 is the perfect location for the Biscoff cookie,” said Marco de Leeuw, President of Lotus Bakeries North America. “We serve guests from all over the world, so it seemed natural to provide Europeans the comfort of home while introducing Biscoff cookies to a new group of people,” said Scooter Simmons, Owner of Simmons Family Waterfront restaurants.
Dr Pepper & MTV Campaign Brings Sun Drop Citrus Soda To Young Consumers
Dr Pepper Snapple Group and MTVN Music Group, have launched a multi-year campaign to nationally promote and distribute Sun Drop, a citrus soda originally introduced in 1949. The Sun Drop campaign is the latest project of MTV Scratch, MTV’s in-house creative team, and represents a new marketing approach for DPS.
“Sun Drop has an incredibly passionate fan base, and we believe MTV can help us broaden that connection with millennials who can take it to the next level,” said Jim Trebilcock, Exec. VP, Marketing for Dr Pepper Snapple Group.
Sun Drop will appear within some of MTV's hottest properties, including the 25th anniversary season of “The Real World,” and MTV’s college network. Sun Drop will be featured as part of a multi-city consumer sampling initiative at music festivals and on college campuses.
Starbucks Expands Mobile Payment Test
Starbucks has expanded its Starbucks Card Mobile payment test to nearly 300 company-operated stores. Starbucks will offer customers the ease and convenience of paying for their favorite Starbucks® beverage with their mobile phone. “Mobile technology is part of our customers' daily routine and with the expansion of mobile payment in our test cities, we’re seeing more and more customers using their smartphones as their mobile wallets,” said Brady Brewer, VP, Starbucks Card & Loyalty. “We’ve heard from our customers on My Starbucks Idea that they want a faster, more convenient way to pay. Mobile is just one of the ways we continue to innovate and enhance the experience for our customers.”
Distilled Spirits Industry Beginning To Rebound From Recession
The distilled spirits industry is showing signs of recovery according to Distilled Spirits Council. According to 2010 economic data released by the Council, supplier volumes rose 2% to 190 million cases and revenue rose 2.3% to $19.1 billion. Cressy also noted that in 2010 consumers began to return to their preference for high-end and super premium spirits products, with revenue in the super premium category growing 10.9% -- but from a very soft 2009. In addition, he added, revenue-based market share for spirits overall versus beer and wine gained four-tenths of a point rising to 33.3% of the beverage alcohol market. However, beer lost seven-tenths of a point of market share falling below 50%, as consumers continued their decade-long migration from beer to cocktails.
Vodka, which accounts for 31% of industry volume, was up 6.1% to 59 million 9-liter cases, and in the important super premium category, volume was up nearly 18% and revenue was up approximately 14%. Whiskey showed strong revenue growth, particularly in the super premium segment, which increased by 8.1% overall to over $1.1 billion.
Jack Daniel’s Introduces Ready-To-Drink Beverages
Jack Daniel’s has released Tennessee Whiskey-based ready-to-drink beverages, offering a convenient way to enjoy Jack Daniel’s Old No. 7 with America’s favorite mixers. The Tennessee Whiskey-based beverages will be available in Jack & Cola and Jack & Ginger flavors as well as Jack & Diet Cola. “We are providing a convenient way to enjoy Jack Daniel’s mixed drinks on more occasions,” said Joseph Carvajal, Marketing Manager for Jack Danel’s .
Europe’s ERISTOFF™ Vodka Launches In U.S.
Bacardi USA is introducing one of Europe’s most popular spirits, ERISTOFF™, to the U.S. ERISTOFF will be available in three varieties: ERISTOFF Original (80 proof), ERISTOFF Red (40 proof) and ERISTOFF Black (40 proof). ERISTOFF is symbolized by its iconic logo of the wolf howling at the moon. Joseph Metevier, brand director, ERISTOFF, said, “It’s finally time for the U.S. to experience the quality and value that is ERISTOFF.”
Ocean Spray Launches Sparkling Juice Drinks
Ocean Spray is introducing Ocean Spray Sparkling Juice Drinks. Available in two original and diet flavors, Cranberry and Pomegranate Blueberry, the Sparkling Juice Drinks are made with 70% real fruit juice and no added sugar. Larry Martin, VP Marketing, Ocean Spray, said, “With Sparkling Juice Drinks, we hope to provide the right mix of the bubbly refreshment with the tasty goodness of Ocean Spray juices.”
Creative Refrigeration Devices has introduced the Coolerator display cooler. The Coolerator has an oval foot print which saves floor space compared to standard round barrel displays. The unit features an eye-catching 28" x 16" illumniated front panel. Graphics on the “Quick Sign” are easily updated. The unit features a large capacity product cooling area. For more information contact Creative Refrigeration Devices, 810 1st Street South, Hopkins, MN 55343; Tel. 763-475-1449; (Web site) www.crdrefrigeration.com
Progressive Edge has introduced Nature’s Flash Lite Illuminated Point Of Sale Displays. Nature’s Flash Lite displays look just like traditional marketing materials, and then with the application of a minute electrical impulse - the graphics light up, flash and even give the appearance of animation. For more information, contact Progressive Edge, 801 S. Yonge Street, Ormond Beach, FL 32174; (Web site) www.naturesflashlite.com
Testrite Visual Products offers a 1 X 3 Kit for its Collage Pop-Up display and exhibit system. Each collage Pop-Up Kit includes a frame, graphics and padded roller bag. The compact 1 X 3 Kit is approximately three feet wide, making it useful for all types of display and exhibit applications. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com
Napa Technology Places WineStation In Harris Teeter
Napa Technology recently installed its WineStation in Harris Teeter Grocery Stores. The WineStation preservation and pouring system will allow customers to sample wines by the glass. “We see the WineStation as an opportunity to enhance the guest experience”, said Jennifer Thompson, Director of Communications for Harris Teeter.
“We feature over 2,200 varieties of wine and will now be able to offer our guests the ability to sample 12 different types of wine and choose the item that best suits their needs.” The WineStation allows grocers to provide wine bar wine tasting experiences to their aisles.
Soles4Souls Partners With flipflop wines For Charitable Promotion
Soles4Souls Inc., the international shoe charity dedicated to providing free footwear to those in need, will partner with flipflop wines to provide new shoes for needy people around the world. The program will provide one pair of flip-flop sandals for each bottle of flipflop wine purchased this year flipflop wines, distributed by Underdog Wine Merchants, are a new collection of wines that are a perfect fit with today’s more casual lifestyle.
“I am pleased to be supporting this program,” said David Georges, vintner for flipflop wines. “Not only are we making great wines for everyday enjoyment but we have created an opportunity for wine lovers to make a difference. With one pair of flip-flops given away for every bottle of wine purchased, people can raise a toast knowing that people in need will benefit.”
BrandWatch Technologies Introduces Prooftag
Portland,OR-based BrandWatch Technologies, (www.brandwatchtech.com) and France-based, Prooftag, have partnered to create a sophisticated set of protection and marketing tools for the wine and spirits industry to help overcome the problems of counterfeit product and authentication in overseas markets.
BrandWatch Technologies is now offering Prooftag’s Bubble Seal™ technology, which features an iPhone app that enables distributors and consumers to verify the product they are holding is authentic. The iProof app uses the phone’s camera to take a picture of the Bubble Seal™, and cross-reference an online database of products to confirm authenticity.
New WineInfoTag Guides Wine Purchase
ImMediaTag has introduced its new WineInfoTag,™ (www.wineinfotag.com). Consumers snap a label-specific WineInfoTag using their smartphones to instantly access wine information. They are then able to make better informed, on-the-spot wine purchase decisions.
Using Microsoft® Tag technology, WineInfoTag provides a colorful image that, when scanned by a smartphone, displays information about a specific wine, including label-specific tasting notes, food pairings, reviews, and more. Tag is a new type of Microsoft 2D bar code optimized for displaying information on mobile phones.
Because wineries can update their microsite information according to season, wine release, and new reviews, consumers have a live feed to information regarding wines they are considering buying. WineInfoTags can be used on wine menus, bottle hangers, and point-of-purchase displays.
Canadian Club Whisky Opens Branded Bar At The Joe Louis Arena
Beam Global Spirits & Wine, Canadian Club Canadian Whisky and the Detroit Red Wings hockey team have unveiled a new, branded bar, the CC Olympia Club, at the Joe Louis Arena, home of the Red Wings. “Hockey and Canadian Club mix perfectly. Sports fans in Detroit are among the best and CC is proud to support the local teams,” said John Horn, Director, Field Marketing, Beam Global Spirits.
goCharge Completes Kiosk Roll Out In New York City Bars
Sponsored by a major international rum brand, goCharge’s cell phone charging kiosks have officially made their way into 50 bars throughout New York City. The table-top machines are entirely wrapped in the rum sponsor’s advertising and the LCD screens display rolling advertisements picked by the brand. Because users wait while their phones charge, these advertising placements are valuable opportunities.
As New York City bars’ target demographic is in men and women in their mid-to-late twenties, goCharge's kiosks are an ideal addition to the bar’s attraction. People can sit, socialize, drink and charge. Bars are a common place for cell phones to be depleted of sufficient battery because many are texting and calling others to organize a gathering. goCharge resolves this issue by providing speedy, convenient charging on-the-go as well as influencing users to purchase the sponsor’s brand when ordering a beverage.
For more information, contact GoCharge; Tel. 800-265-8069; (Web Site) www.gochargenow.com.
Colle + McVoy Transforms OOH Transit Shelters Into Ovens To Promote Caribou Coffees New Hot Breakfast Sandwich
Colle + McVoy, the Minneapolis-based advertising agency, helped Caribou Coffee launch its new “Hot ‘n Wholesome” hot breakfast sandwiches this winter in a very warm way that benefitted cold Minnesotans. Colle+McVoy created ovens out of transit shelters, including real heat, and working clocks to showcase the hot and delectable new menu items.
Miller Lite Supports Thurgood Marshall College Fund
Miller Lite has launched a promotion supporting the Thurgood Marshall College Fund (TMCF). By simply texting a unique code found at retail to Miller Lite, legal-drinking-age consumers can get a free, special edition T-shirt and Miller Lite will make a $1 donation to TMCF for every unique code redeemed.
The promotion is the latest in MillerCoors long-running support of the TMCF, which provides scholarships and support for historically black colleges and universities. Participating convenience stores will display program information, including the number to which customers can text to receive their code, redeemable for the free t-shirt.
Emma Pearl Debuts New Wines
Emma Pearl, a boutique collection of wines from pristine vineyards on California's Central Coast, has introduced the inaugural release of Emma Pearl Chardonnay 2009 and Emma Pearl Merlot 2009. Emma Pearl's style and substance offer a rich wine experience that transforms ordinary moments into effortlessly chic ones. Emma Pearl Winemaker Nova Cadamatre has crafted lush, classic Chardonnay and Merlot characteristics. The wines' premium fruit is specially selected to highlight the best attributes of the varietal and its Central Coast origin - Chardonnay from Santa Barbara County and Merlot from Paso Robles.
Turning each wine purchase into a special gift, at retail Emma Pearl offers gift wrap kiosks with custom tissue, gift bags and gift tags. The wine will also be available for purchase in stylized half case packs, ideal for group entertaining and gifting.
Sobieski Vodka Promotes New Flavors
Sobieski vodka has unveiled three new flavors: Sobieski Orange, Sobieski Karamel and Sobieski Raspberry. Imported and marketed by Imperial Brands, Sobieski will be expanding its offerings with these new and exciting flavors. “We are diving deeper into the flavors market, and anticipate very positive results from the launch of these both popular and novel flavors,” said Timo Sutinen, VP Marketing & Business Development, Imperial Brands. Sobieski vodka’s current marketing campaign focuses on the “Truth in Vodka,” and declares that consumers don’t have to pay a king’s ransom to get superb vodka.
Miller Lite Conducts SXSW Promotion
Scanbuy provided QR codes for Miller Lite Beer for the People phase two sweepstakes at the South by Southwest (SXSW) Festival. By scanning barcodes using a mobile device at the event, users were routed to an online entry form where they could enter a sweepstakes for a chance to win $20 pre-paid cards.
The Miller Lite campaign featured ScanLife QR Codes placed on posters, print ads, case cards, coasters and more. The codes also appeared in participating retail stores in the Austin area. Upon completing the online entry form, users were immediately notified as to whether or not they are a winner of a prize.
“Scanbuy’s QR codes are the perfect complement to the Miller Lite marketing plan for SXSW,” said Brad Nadal, Field Marketing for MillerCoors. “QR codes speak the language of the tech savvy SXSW attendee and allow us to bring our ‘Great Tasting Miller Lite - Beer for the People’ campaign to life through our consumers’ mobile lifestyle.”
EYELEVEL INTERACTIVE And Superior Uniform Bring Interactive Marketing To The Point of Purchase
EYELEVEL INTERACTIVE™, innovators of patented interactive media garment technology, and Superior Uniform Group, one of America’s largest uniform manufacturers, have formed a strategic alliance to make interactive uniform apparel available. This licensing deal marks the introduction of EI’s iPOPS™ (Interactive Point of Purchase System™), with interchangeable panels that include advertising and promotions applied to the front and/or back of the uniform. The iPOPS™ on the uniforms will contain EYELEVEL INTERACTIVE’s EI Tag™ technology which captures data and provides trackable in-store promotions. It is capable of delivering immediate Use It Or Lose It™ coupons that may be instantly redeemed at checkout via the consumer’s wireless mobile device. For more information, contact EYELEVEL INTERACTIVE; Tel. 706-999-0100; (Web Site) www.eyelevel.co.
Aisle Advertising Offers Mobile Demo Stations
Aisle Advertising offers lightweight, durable, mobile Demo Stations and Kiosks with impactful graphics and no tools required.
These patented products are sustainable and recyclable - fabricated out of light weight all weather materials. The Fold and Roll -demo station with front graphic sets up under 60 seconds and is ideal for Food sampling stations, Beverage tasting bars, Product demonstrations, POP, Recruitment and Reception counters. For more information, contact Aisle Advertising, 13106 April Lane, Minneapolis, MN 55305, Tel. 952 960 4959; (Web Site); www.aisleadvertising.com.
Starbucks Celebrates 40 Years With New Look
Celebrating its 40th anniversary, Starbucks will roll out its new in-store look focusing on the iconic Siren, and a simultaneous global launch of handcrafted and artfully made beverage and food offerings. Howard Schultz, Starbucks’ CEO, said, “Our new logo honors our deep coffee heritage while allowing us to grow in exciting new ways.”
Customers around the world will begin to see the evolution of Starbucks brand. Four store fronts across the globe will unveil the new logo: Solana store in Beijing, Avenue de l’Opera in Paris, Brompton Road in London, and Times Square in New York City. New Products include: Cocoa Cappuccino; Starbucks Petites, a new global food platform; and Red Velvet Whoopie Pies, Mini Cupcakes and Sweet Squares.
PepsiCo Develops World's First 100 Percent Plant-Based Renewably Sourced PET Bottle
PepsiCo has developed the world’s first PET plastic bottle made entirely from plant-based, fully renewable resources. PepsiCos “green” bottle, which is 100% recyclable, is made from bio-based raw materials, including switch grass, pine bark and corn husks. In the future, the company expects to broaden the renewable sources used to create the "green" bottle to include orange peels, potato peels, oat hulls and other agricultural byproducts from its foods business. Combining biological and chemical processes, PepsiCo has identified methods to create a molecular structure that is identical to petroleum-based PET, which results in a bottle that looks, feels and protects its product identically to existing PET beverage containers.
Farmland Dairies Runs Health Club Media Network Campaign
Farmland Dairies is turning to the Health Club Media Network (HCMN) to reach consumers tuned into healthy and nutritious products.
The campaign for Farmland Dairies’ Skim Plus Fat Free Milk will run at select HCMN health clubs in the NY, NJ and CT tri-state area. The campaign, created by New Jersey-based, Linett and Harrison, features the tagline “Mouthwatering (not watery)” that will appear on HCMN panels with tear-off, instant redeemable coupons (IRC) valued at $1.00. The ads also feature a quick response (“QR”) code that allows consumers to scan the image with their mobile phones for instant product information as well as details on how to get free product samples of Skim Plus Fiber or Skim Plus with Omega-3.
“Our company is always looking for innovative ways to reach active and health-conscious adults while measurably impacting Skim Plus sales,” said Stephen Raiola, Marketing Manager for Farmland Dairies.
Blue Moon Launches Spring Blonde Wheat Ale
Blue Moon Brewing Co. has launched Blue Moon Spring Blonde Wheat Ale as the brewer’s new spring seasonal, joining its recently revamped seasonal portfolio. The refreshing, golden-colored ale is brewed with orange and lemon peel for a crisp citrus finish. Just like Blue Moon Belgian White, the spring seasonal also includes a touch of wheat for a smooth, inviting taste.
“We had spring fever when we were brewing Blue Moon Spring Blonde Wheat Ale, and I like to say it’s like a splash of sunshine in your glass,” said Blue Moon Brewing Co.’s Brew Master Keith Villa. “This beer should be garnished with an orange to bring out its citrus notes, and it complements a wide variety of spring meals, including seafood, light salads, fruit dishes and grilled chicken or pork.” Blue Moon Spring Blonde Wheat Ale will be supported with an array of point-of-purchase materials.
Kim Kardashian Partners With Midori For New Campaign
Superstar and fashion icon Kim Kardashian has launched her exclusive new campaign nationwide for Midori®, the original green, melon liqueur. Throughout the year, Kim will serve as the official face of the tantalizing spirit, appearing prominently in Midori's "Stand Out" marketing program through advertising, social media and in-person appearances. Kim will also unveil her new favorite cocktail, the Midori Super Sour.
“Much like Midori, Kim truly makes a statement -- for her unique, fun, sexy style, and groundbreaking entrepreneurship,” said Eric Ariyoshi, Midori Brand Manager, Skyy Spirits. “She is not afraid to stand out from the crowd and be herself, similar to how Midori stands out with its unique melon flavor and brilliant green color. Kim is a perfect fit for the brand.”
EFFEN® Vodka Introduces EFFEN® Cucumber Vodka
Tapping into the cucumber cocktail trend, EFFEN® Vodka is launching its newest flavor option, EFFEN® Cucumber Vodka.
Inspired by the essence of freshly harvested vine ripened cucumbers, this new vodka further embodies EFFEN's smooth, clean, crisp taste that vodka lovers have come to expect from the brand. It is crisp and clean, pairing well with melons such as cantaloupe and watermelon and provides a unique twist on traditional martinis.
“When we decided to expand the EFFEN line, we searched for a flavor that fit the modern character and Super Premium nature of our brand,” said Kim Washington, Senior Director, Vodkas for Beam Global Spirits & Wine. “Cucumber is one of the most exciting flavors being used in today’s top bars and high-end restaurants, making it the perfect fit for the EFFEN line.”
Gyford StandOff Systems® will be introducing its Wire-Lite decorative mounting hardware line, an aluminum wire suspension system that utilizes a variety of unique and modular wire connectors, wire tensioners, panel clips and mounting bases, designed to suspend and mount lighter-weight displays or fixtures at various angles and adaptations. To learn more about Wire-Lite, contact Gyford Productions at booth 4352 at Global shop; or call 775-829-7272.(Web Site) www.standoffsystems.com
MasonWays Indestructible Plastics, LLC will be showing its New Outdoor Locking Merchandising Cabinets. Cabinets may be ordered with l or 2 pull down locking doors, custom graphics and colors. These cabinets will add selling space and create more impulse sales at service stations and all types of retail outlets. To learn more about these Outdoor Cabinets, contact MasonWays Indestructible Plastics at Global Shop Booth 4634, or call 800-837-288l. (Web Site) www.masonways.com
Margaritaville Tiki Hut Stacker Display. This unit cuts through the clutter of boxy, shelf driven liquor departments. Its fun, island ambiance and litho labeled bright color stand nearly five feet high and three feet wide, an impressive sight. Sturdy in b-flute, the tiki hut's shape, movement and graphics tell the story and encourage shoppers. Created by Menasha Packaging, 8110 Sorensen Avenue, Santa Fe Springs, CA 90670.(Web Site) www.menashapackaging.com
Menage a Trois Holiday Display. This company makes 4 wine varietals each of which is a blend of three different types of grapes, and was the number one selling brand in America in 20l0. They wanted a display to keep its sales momentum through the holidays with a festive, inexpensive, easy-to-install display. Translucent plastic creates a merry ambience. An inner structure is made of corrugate to give the display stability. It arrived 85% assembled. Created by Harbor Industries, Inc., 14130 172nd Street, Grand Haven, Michigan 49417.(Web Site) www.harbor-ind.com
Extrude-A-Sent Mouldings are designed to increase product shelf appeal through the power of scent. There is an unlimited choice of scents available for incorporation into any type of moulding. The product may be used for a variety of flavor and fragrance point-of purchase display applications. Extrude-A-Scent Mouldings are available from Outwater Plastics Industries, 24 River Road Bogota, NJ 07603. (Web Site) www.outwater.com
Marketing Impact offers a modular shelf mounted Bottle Pusher Kit. The modular shelf merchandising system keeps bottles organized and always pushed to the front, where they are visible and easily reached by consumers. The merchandising system is designed to fit any shelving system. The display system’s high-impact styrene construction makes it extremely durable. For more information, contact Marketing Impact Limited, 50 Planchet Road, Concord, Ontario, Canada L4K 2C7.(Web Site) www.displaypeople.com
Pepsi Throwback™ Corrugated Display
Pepsi is giving Canadians a blast from the past with the introduction of Pepsi Throwback™, a new retro-style soft drink available in stores across Canada for a limited time only. The display features a distinctly retro look to ignite feelings of nostalgia in people who fondly remember the l970s and l980s “first time around,” featuring extra caramel and vanilla flavors. This temporary corrugated floor display was created for the Pepsi Throwback™ promotion. The main unit was flood coated blue to insure a uniform color on all pieces and give it that stand out look. The header was litho printed on a Heidelberg press mounted to corrugate and die cut to shape along with the overall unit and shelves. The side panels were litho printed on card stock and affixed to both sides of the unit. The Pepsi Throwback™ was created by Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada MlB 2T9.(Web Site) www.pop-online.com
Wild Turkey Bistro Table
Wild Turkey needed unique items for assorted promotional events such as NASCAR and Talladega Speedway. The client wanted to fit the theme of old southern style complete with a wooden effect. This table serves as a functional item for on-premise locations and for special promotional events, while providing strong brand identification for Wild Turkey. This Wild Turkey Bistro Table was created by Fry Fabrications, 3621 E. Wier Ave., Phoenix, AZ 85040. (Web Site) www.fryfab.com
MasonWays Beverage Cart
This Beverage Cart display enables retailers to display large volumes of beverages for special promotions. The 34"Wx16"Dx8"H display is on heavy duty casters so it can be easily rolled to different positions in the store. The unit can display up to 60-12 packs. This Beverage Cart display is available from MasonWays Indestructible Plastics LLC, 580 Village Blvd. #330, West Palm Beach, FL 33409. (Web Site) www.masonways.com
Pepsi Throwback™ Corrugated Display
Pepsi is giving Canadians a blast from the past with the introduction of Pepsi Throwback™, a new retro-style soft drink available in stores across Canada for a limited time only. The display features a distinctly retro look to ignite feelings of nostalgia in people who fondly remember the l970s and l980s “first time around,” featuring extra caramel and vanilla flavors. This temporary corrugated floor display was created for the Pepsi Throwback™ promotion. The main unit was flood coated blue to insure a uniform color on all pieces and give it that stand out look. The header was litho printed on a Heidelberg press mounted to corrugate and die cut to shape along with the overall unit and shelves. The side panels were litho printed on card stock and affixed to both sides of the unit. The Pepsi Throwback™ was created by Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada MlB 2T9.(Web Site) www.pop-online.com
E&J Gallo Barefoot Wine Display
Midway Displays created this display for E.&J. Gallo Winery to promote its Barefoot line of fun affordable wines. The display was built around a playful standard of stock components including trays and tray guards. The Barefoot Wine logo is featured on the display base. The display provides a custom look at an affordable price. This display was created for E&J Gallo by Midway Displays, Inc., 6554 South Austin Avenue, Bedford Park, IL 60638.(Web Site) www.midwaydisplays.com
Fuzzy’s Vodka Display
Fuzzy Zoeller, a one-of-a-kind pro golfer, decided to introduce his own brand of vodka and so he worked with distillers to make sure his vodka was distinctive. The display had to communicate that message in a way that would reinforce the brand and communicate that a new premium vodka was on the market. The display is unique, surprising and tied to the brand. The display is designed to look like a golf bag, complete with clubs: (bottles), protruding from the top. The display has a double-take factor that encourages shoppers to stop and browse for a minute, enough time to make an impression and often a sale. Fuzzy's Vodka Display was created by Harbor Industries, Inc., l4l30 l72nd Street, Grand Haven, Michigan 494l7.(Web Site) www.harbor-ind.com
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