Hooper’s Hooch Alcoholic Orange Brew Launched
United States Beverage, L.L.C., Darien, CT-based marketing agents for Bass Beers Worldwide’s Hooper’s Hooch brand, has launched Hooper’s Hooch Alcoholic Orange Brew in the U.S.
Hooper’s Hooch Alcoholic Orange Brew will be launched in the eastern and midwest markets this spring, with the west coast introduction slated for fall 1999. This introduction follows the successful debut of Hooper’s Hooch Alcoholic Lemon Brew in the U.S. in 1997. "Consumer demand for lemon-flavored Hooch was so impressive that the next logical step for the brand was to offer an exciting new variety," said Joseph Fisch, President and CEO of U.S. Beverage.
Point-of-sale displays support the product launch.
Cott Beverages Features Gravity-Fed Display
Cott Beverages required a sturdy, multi-shelf gravity display to distinguish two-liter store brands from those of the soft drink "giants."
This customized Superglide 120 plastic gravity-feed merchandising system offers an upscale design and customized shelf graphics to create a distinctive, premium, branded "look"; the gravity feature provides automatic product fronting and rotation, as well as quick stocking, preventing a "shopped down" appearance; and its versatile configuration enables its utilization as a lane blocker, end-aisle display or perimeter display, creating multiple placement opportunities throughout the store.
This display was created by Paul Flum Ideas, Inc., St. Louis, MO.
Miller Announces Summer Promotion
Miller Brewing has announced the "Instant Summer, Just Added Beer" promotion, a two-phased campaign to be launched for Memorial Day with grand prizes that include trips to a Sport Illustrated swimsuit photo shoot. Prizes will be awarded via instant-win in-pack certificates or from tear-off entries available on displays. The July 4th phase features a Harley-Davidson motorcycle giveaway. Both phases feature cross merchandising materials with discounts for food items.
Memorial Day p.o.s. material include Sports Illustrated and instant barbecue-themed cutouts, display cards, danglers, banners, basewrap and case cards. July 4th display materials include Harley-Davidson-themed cutouts, display cards, banners, danglers and logo stickers. Additional display-materials include picnic tables keg coolers, umbrellas and inflatable rafts.
"This approach gives Miller the chance to leverage the appeal of our two dynamic partners, Sports Illustrated and Harley-Davidson," said Joe Jones, Director Brand Promotions. "With large-scale display programs there’s plenty of opportunity for retailers to sell more Miller Lite and Miller Genuine Draft."
Kraft Display Introduces Kool-Aid Slushies
Kraft Foods, Inc. wanted to create an off shelf merchandising vehicle to be used in all food environments for the national introduction of Slushies, a new Kool AId cold drink mix product.
It was imperative that the unit hold a large volume of product and have a very dynamic presence at the retail level. The unit was to have bold graphics and stand out in supermarkets and major food chains.
The Slushies unit is a semi-permanent rotating floorstand which utilizes six large compartmentalized trays with graphic channels molded onto the front of each compartment to hold die cut graphics. Thirty-six cases of product weighing more than 300 pounds ares displayed, with easy access by the consumer.
Henschel-Steinau, Inc., an Englewood, NJ-based p.o.p. display firm created this Kool-Aid Slushies unit for Kraft Foods.
Dr Pepper And Fox Partner For ‘Find Love On Wednesdays’ Promotion
Dr Pepper and Fox Broadcasting are conducting the "Find Love on Wednesdays" promotion. More than 150 million specially-marked packages of Dr Pepper and Diet Dr Pepper will promote Fox’s "Beverly Hills, 90210" and "Party Of Five." An extensive point-of-sale campaign includes pole signs, shelf talkers and cold vault and static clings.
Contestants can retrieve game pieces for the "Find Love on Wednesdays" promotion located behind the label on specially-marked bottles and cans of Dr Pepper and Diet Dr Pepper. Each game piece includes both an "instant win" and watch-and-match area. Thousands of prizes will be given away to consumers in the two-part "instant win" and "watch-and-match" promotion, including up to 250 vacations for two to far off romantic destinations, cash awards of $5,000, Sony Watchman color televisions, T-shirts and discounts on Dr Pepper products.
Coca-Cola Launches Dasani
The Coca-Cola Co. is launching its first bottled water brand in North America. Dasani is a purified, non-carbonated water enhanced with minerals.
'Dasani provides us with an excellent water brand to complement our strong portfolio of carbonated soft drinks and non-carbonated beverages," said Frank Bifulco, V.P. Marketing.
Shanghai Beer Introduced
Martlet Importing, a subsidiary of Miller Brewing has introduced Shanghai Beer to U.S. consumers. This Chinese lager will initially be available in 6-packs of 12 oz. bottles both on- and off-premise in select markets.
Shanghai will be supported with POS materials featuring the mystique of the Far East.
Hansen Introduces Natural Sodas
Hansen Natural Corp., Corona, CA, is introducing a premium line of all natural carbonated sodas, reminiscent of the pioneer sodas of the 1800’s. Signature Sodas, delivered in distinctive, tall amber glass bottles, include four nostalgic flavors: Ginger Beer Soda, Vanilla Creme, Orange Creme and Sasparilla.
P.o.s. displays with an antique look support the line.
Snapple’s New Lemonade Iced Tea Debuts
Snapple Beverage Corp., is introducing Kris’s Mix-Up, a Lemonade Iced Tea beverage. "Kris’s Mix-Up combines two great tastes in one refreshing new beverage," said Michael Sands, V.P., Marketing. Kris’s Mix-Up is named after Snapple employee Kris Mains, a Flavor Specialist in Snapple’s Research department.
The launch is supported by POS, including cooler decals.
Mead Packaging Sells Merchandising Unit
Mead Packaging, a division of Mead Corp., has sold its point-of-purchase business, Mead Merchandising, to Atlanta, GA-based Display Industries, LLC. "Our sale of the merchandising business is part of The Mead Corp.’s company-wide strategy to focus on core businesses," said Bill Biedenharn, President of the Packaging Division.
Display Promotes Milk Mustache Event
The Milk Mustache Maker Event will be promoted in retail grocery stores throughout the U.S. during June Dairy Month. These fun and exciting Milk Mustache Makers will be delivered via shipper displays in quantities of 200 per display. Consumers can take home a free Milk Mustache Maker with the purchase of 2 gallons of milk and 1/2 gallon of chocolate milk.
The Milk Mustache Maker provides moms and kids with new and creative ways to enjoy milk drinks in the summer months and beyond. Packed inside each Mustache Maker is a booklet that offers cross-category coupons, exciting milk facts and easy-to-make milk drink recipes. The program is completely turn-key for retail grocery accounts. Nationwide, retailers will place approximately 25,000 shipper displays which totals 5 million Milk Mustache Makers. The promotion was developed by the McCracken Brooks Agency, Minneapolis, MN, for the Milk Processor Education Program.
Hennessy Provides Oak Sampling Tray
Schieffelin & Somerset is using this solid oak sampling tray to introduce new customers to its higher line brands like Hennessy Cognac.
The tray base is routed out of solid oak with three laser cut white acrylic discs glued into separate routed circles. The unit comes with three different screen printed laser cut green glass top plates to accommodate nine brands. Four brass posts with threaded caps allow for the top plate to be interchangeable.
The Hennessy sampling tray was produced by Acrylic Designs Inc., a Springfield, VT-based p.o.p. display firm.
Boston Beer Teams Up For Basketball Promo.
The Boston Beer Co., ESPN, and Spalding are conducting "Get Inside The Game." Stand-up display pieces, table tents, posters, pennant strings, floor minders and logo-identified Spalding basketballs will build excitement for on- and off-premise retailers.
The grand prize allows a winner and three friends to "get inside the game" with a trip to ESPN’s studios for a behind-the-scenes tour and viewing of a studio show production.
Mistic Brands Unveils New Promo. Graphics
Mistic Brands, has announced a new look for merchandising displays to get consumers to notice what’s inside the cooler.
The new graphics display fruit in a whole new energetic way, using bright colors to communicate flavor and refreshment, and eye-catching images on a black background to help communicate the premium quality of the brand. Mistic’s new merchandising includes the tag line, "All Kinds of Taste."
Southern Comfort Runs Golf Promo.
Retailers can tee off this spring with Southern Comfort 100 Proof’s promotion, "It’s no ordinary day. Keep it that way." Off-premise displays showcase the tale: "They saw you tee off. They saw it go in. They still don’t believe it. It’s no ordinary day. Keep it that way." 14" x 20" case cards are available featuring the slogan and a bottle of Southern Comfort 100 Proof, a product of Brown-Forman.
Foster’s Promotion Offers Adventure
Foster’s Lager is inviting consumers to enter its sweepstakes to win the Oz Experience, a once-in-a-lifetime adventure through Australia.
"Foster’s drinkers are not interested in a vacation at the local motel," said Joe Jones, Promotions Director. "They’re big on extreme adventure, and that’s just what the Oz Experience offers."
The on- and off-premise promotion entices consumers with eye-catching point-of-sale materials including oversized cardboard kangaroos, bin headers, pole toppers, floor decals, danglers, case cards and static stickers. Consumers can enter via take-one cards available on displays. Foster’s Lager is imported from Australia by Molson USA.
Coca-Cola & Universal Form Partnership
The Coca-Cola Company and Universal Studios have formed a new marketing partnership, linking the soft drink company’s brands for the first time ever with Universal’s music, theme parks and movies.
"This marketing partnership will use the power of multiple brands to deliver messages of high impact where those brands intersect at the consumer," said Steve Koonin, V.P., Marketing Asset Management, The Coca-Cola Company. Hellene Runtagh, Exec. V.P., Universal Studios, said, "The combination will result in an unprecedented co-marketing and co-branding powerhouse."
Among the plans are: special promotions, discounts and tie-ins with the Universal Music Group targeted to the teen and young adult audience; joint promotions focused on Universal’s Islands of Adventure theme park in Orlando, and promotions with Universal Pictures.
New Evan Williams Displays Highlight ‘Get Older. Get Better’
Evan Williams, the second largest selling Kentucky Straight Bourbon Whiskey in the U.S., is continuing its aggressive promotion effort throughout 1999. A striking image of a Country musician joins the "Get older. Get better" ad lineup. Pictured with his guitar in a rustic setting, the musician adds another visual endorsement to the quality, extra-aged positioning of Evan Williams.
"These exciting creative executions are designed to target a slightly younger Bourbon drinker than our current customer, yet appeal strongly to both groups," said Larry Kass, Brand Marketing Manager.
Old MilwaukeeOffers ‘Fast Track To Cash’
Old Milwaukee is offering a "Fast Track To Cash." Dave Tobbe, Assoc. Brand Manager, said, "Old Milwaukee displays will let our customers know how to get on the fast track to cash and prizes."
The grand prize winnerwill take home $25,000. Additional prizes include a Snap-On Professional Tool Set and Old Milwaukee windbreakers. "Fast-Track" p.o.s. includes easel cards and pole toppers.
Aggressive Campaign To Promote Bourbon
Heaven Hill Distilleries, has launched an aggressive promotions program to promote sales of its Fighting Cock Kentucky Straight Bourbon Whiskey.
The retail arsenal for Fighting Cock includes a 50ml bottle counter unit to encourage trial use. Made to look like aged barn wood with a slanted roof, this cardboard sampler box is designed to increase sales at every counter.
Other in-store elements include a mass floor display and a bold case card.
7 UP Features ‘Score For A Million’ Promotion
7 UP has launched the "Score For A Million" promotion, tying in with ESPN’s Championship Week.
"`Score For A Million’ will be held during college basketball’s prime-time, the conference championships, and the short pro season makes it even more exciting," said Nevin Grinnell, 7 UP Brand Manager.
The 7UP "Score For A Million" sweepstakes culminates with a halftime shootout during the AT&T Big East Conference final at Madison Square Garden, NYC. The contestant will be allowed to shoot from any of seven spots on the court with spot prizes ranging from $20,000 to $250,000. The contestant has 25 seconds to accumulate up to $1,000,000 in cash prizes.
The "Score For A Million" promotion will be supported in-stores with shelf talkers, lobby displays, vendor clings, end-aisle displays and pole signs.
Scented P.O.P. Promotes Soleo
Sutter Home Winery, St. Helena, CA, is featuring scratch-and-sniff, scented p.o.p. materials to promote three new fruit flavored wines it has added to its Soleo line. Each contains 99.8% California grape wine with .2% added natural fruit flavors. The new flavors include Orchard Peach; Vineyard Berry; and Raspberry Harvest.
Display materials include a rolling wrap bin, a two-sided, double-wide case card, and colorful mini case cards in both English and Spanish.
Alger Creations, Elmhurst, New York, will be showing this inflatable replica of the Gatorade Nascar to tie into the current excitement of Nascar racing. This display was hung at food establishments across the U.S. Custom shaped inflatable replicas are manufactured in Alger’s own plant in the U.S.A. since 1955. Minimum runs are as low as 500 pieces with delivery in 4 to 6 weeks. Sizes from 6 inches to 30 feet may be created to specifications. To learn more about the Gatorade and other inflatables, contact Alvin Brenner at the POPAI Show, Booth 7473; or call 718-396-1654.
Acrylic Designs, Inc., Springfield, Vermont, will be showing this floor standing unit made with 3/8" thick clear and frosted acrylic with brushed aluminum accents and mounted Duratrans. The base is MDF with brushed aluminum laminate. Header panels are screen printed brushed aluminum. The overall appearance conveys a cold, crisp and clean image for the product Smirnoff Vodka. To learn more about this display, contact Thomas Davidson, Booth 8245 at the POPAI Show; or call 802-885-8579.
Data Display, Philadelphia, PA, will be showing this Millennium Countdown Clock for Korbel Champagne, which reinforces Korbel’s position as “the official champagne of the Millennium" and as the worldwide sponsor of the Times Square 2000 celebration in New York City. The Korbel Countdown Clock serves as a permanent display and a useful countdown promotion throughout 1999. Data Display has also designed and produced a whole series of Millennium Countdown Clocks which are available for promotional use. To learn more about this display, contact Bob Levitt, at the POPAI Show, Booth 7638; or call 215-698-2600.
Proprint Services Inc., Toronto, Ontario, Canada, will be showing its colorful Base Wrap printed on card stock or poly with a film lamination on the front base, at 150 line screen. Image sizes from 15 ½" x 24" may be repeated on any length of wall. To learn more about this full color base wrap, contact Marc Salsky at the POPAI Show, Booth 7662; or call 1-888-776-7768.
3 Strikes Custom Design, Stamford, CT, will be showing its Matrix AbsorbOBar and Counter Mats which feature its patented Matrix printing technique on terry cloth with another patented process that makes the fabric super absorbent. The process gives the Matrix cloth the ability to absorb liquids while maintaining a dry surface. It is used for bar mats in on-premise accounts as well as for in-store demonstration mats by cosmetics companies. To learn more about these bar and counter mats, contact Mark Kaufman at the POPAI Show, Booth 7256; or call 203-359-4559.
Brulene LLC, Nanuet, NY, will be showing these custom designed vinyl inflatables which were used as successful point-of-purchase displays for Coors Brewing Company. A 48" long guitar, a 26" tall original Coors can and a 28" tall original Coors bottle were produced. To learn more about these inflatables, contact Gary Stevens as the POPAI Show, Booth 8331; or call 914-623-3365.
Iowa Rotocast Plastics, Decorah, IA, will be showing a full line of Ice Merchandisers including the all new Coca-Cola Teen Zone, which offers three separate ice merchandisers that fit together in a mobile base. The Teen Zone was designed to increase the sales and brand awareness of select Coca-Cola brands and to give ice merchandising a fresh youthful look. To learn more about this display, contact Dwight Jones at the POPAI Show, Booth 7259; or call 319-382-9636.
Display Products N.A. Inc., Ronkonkoma, NY, will be showing these oversized, injection-molded liquor bottle replicas. The products featured include Johnnie Walker Red, Johnnie Walker Black, Tanqueray Gin, Malacca, Tanqueray Sterling, Grand Marnier. To learn more about these injection-molded bottle replicas, contact Robert Schuelein, at the POPAI Show, Booth: 7265; or call 516-981-9788.
OCEAN SPRAY SERPENTINE 111. The object was to create a display that impacts shelf presence and maximizes attention for the Ocean Spray Liquid Concentrates brand, its two new flavors and new packaging. The new serpentine dispenser feature bold brand graphics that reflect the new packaging and flavors. Created by Display Technologies, 111-01 14th Avenue, College Point, NY 11356. POPAI AWARD ENTRY.
RED STRIPE FLASHING BOTTLE OPENER. Guinness wanted to provide an attractive and durable facsimile of the Red Stripe Bottle to enhance On-Premise recognition. The display incorporates a commercial quality bottle opener and cap catcher which encourages installation in prominent locations. In addition, every time a bottle is uncapped (regardless of brand) the red stripe in the label flashes approximately 20 seconds to attract consumer attention. Created by The Display Link Incorporated, 99 East Main Street, Babylon, NY 11702. POPAI AWARD ENTRY.
"USE YOUR CABEZA" MINI INFLATABLE BRAINS. These forty foot cold air inflatable lava lamps with floating brains inside, were one element of a detailed marketing and promotional campaign. They created memorable imagery to promote sales and familiarity with the product tag line, "Use your Cabeza, Drink Sol Cerveza." The inflatable captured the attention of consumers and influenced sampling and purchase in "on" and "off" premise locations. Created by Small Wonder Inflatables Inc/Marketing Continuum, 1941-F Friendship Drive., El Cajon, CA 92020. POPAI AWARD ENTRY.
DOM PERIGNON 2-BOTTLE LIGHTED DISPLAY. Schieffelin & Somerset Co. Wanted to gain placements in new, off-premise accounts and to upgrade and expand existing placements, with this Dom Perignon Display. Created by Display Products N.A. Inc., 1 Compac Loop Unit 6, Ronkonkoma, NY 11779. POPAI AWARD ENTRY.
Coors Light Race Car Inflatables
This Coors Inflatable features full dimensional construction, 40 inches long, bringing the excitement of Nascar to the point of sale. The Coors Light Race Car Inflatable was designed and created by The Integer Group and Sterling Promotional Corp., 2 Gannett Drive, White Plains, NY 10604.
Anheuser-Busch Inflatable Crab For Budweiser
Anheuser-Busch wanted to tie into the local excitement of crab “season” in the Maryland market. This inflatable crab holding a can of Budweiser was hung in local package stores and food retailers to create the association of crab season with Budweiser Beer. This promotion helped the brand maintain its position as the most popular beer in Maryland. The Budweiser Inflatable Crab Display was created by Alger Creations, Inc., 91-31 Queens Blvd., Elmhurst, NY 11373.
Integer Group Coors Fiberoptic Display
The Integer Group wanted a brand identity sign for a long-standing brew, Coors Original Banquet Beer. This sign features bubbles which are animated using fiber optics, as was the sparkling blue water. The signs, which are shipping now, began with 29 units and followed up with a production order. The Coors Fiberoptic Display was created by Fiberoptic Lighting, Inc., 950 SE "M" Street, Grants Pass, OR 97526.
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