Cambria Winery Debuts Backcard Display
Artisans & Estates is featuring this three-dimensional case backcard depicting Cambria Winery estate vineyards. The case backcard sets a large cutout bottle of Cambria Katherine’s Vineyard Chardonnay against two cutaways showing the undulating vineyards, with gentle rolling hills on the final panel at the rear. The card is 1.5 inches deep. On the front are the headlines: “Luscious, Rich, Intense” with the tag line: “From the heart of Santa Barbara County California.” The backcard is printed in golds, greens and blue.
“Case cards need to instantly communicate with consumers, drawing them toward the wine,” said Allyson Pirenian, the designer of the case card at Artisans & Estates.
The display was printed by ACI Display of San Francisco.
Seagram America Features Parrot Bay Floor Stand
Seagram America is featuring this floor stand to prominently display 3-4 cases of Captain Morgan’s Parrot Bay Puerto Rican Rum in a compact floor area.
The display draws the customers’ attention with colorful graphics and presentation. The header is a reproduction of the 1 litre bottle shape, featuring the colorful Captain Morgan image, as found on the live product bottle.
The display is fabricated from tubular steel, styrene, screen-printed PET-G, litho, clear acrylic with screen printing. The display has been placed in medium and hi-volume off premise retail accounts and accounts in summer entertainment communities.
The Captain Morgan Parrot Bay floor stand was designed and manufactured for Seagram by Display Products N.A. Inc., a Yaphank, NY-based display firm.
Floor Rack Boosts Sales For Coca-Cola’s Surge
To increase brand awareness and generate sales for Coca-Cola’s Surge citrus soda, Display Technologies customized its Optimizer Floor Rack for distribution in supermarkets and other grocery retailers nationwide.
The Surge Display Rack, features the TechStoc Optimizer modular stand, which is manufactured of high-impact polystyrene. The colorful Surge logo and bold graphics were printed on all shelf facings and on a brand identified wrap-around header. The number of shelves and tray sizes were designed to meet the clients’ specifications. Wheels were attached for retail flexibility and cross merchandising opportunities. Coca-Cola’s Surge display offers a packout of 64 two-liter Surge bottles, and its tray dimensions are 18” W x 18” D.
Perrier Group Features Half Pint Display
Perrier Group of America required a heavy duty display capable of holding 300-400 pounds of product, which would also be retail-friendly enough to allow for cross merchandising opportunities.
A steel tubing frame, heavy duty steel shelves, casters and hardware allow the display to accommodate the required weight while keeping to a small footprint.
The display’s mobility and small footprint allow for cross merchandising opportunities.
The Half Pint Display was developed for Perrier Group of America by Lingo Manufacturing Co., Inc., a Florence, KY-based p.o.p. display firm.
Miller “Get the Goods” Summer Promotion
Miller Brewing is inviting consumers to bid for “Great Stuff” and “Once In a Lifetime Experiences” at an on-line auction at Miller's Summer Web site: MillerGetTheGoods.com. Thousands of items are up for auction with auction money going to a charity consumers can choose.
Consumers can pick up a catalog found on off-premise displays. The highest bidder gets the merchandise, with the cash going to the charity they have chosen. Consumers can also collect beer bucks by saving Miller Lite or Genuine Draft bottle caps, which may be used as cash during the on-line auction.
The promotion is supported with an array of summer-themed p.o.s., including a motion spectacular display, posters, banners, static stickers, case wrap, and danglers. Special displays will appear during the Memorial Day and July 4th selling periods.
Vincent Vodka & Van Gogh Gin Introduced
Luctor International has released Vincent Vodka and Van Gogh Gin in the U.S. reflecting America’s renewed fascination with Vincent van Gogh.
These ultrapremium Dutch spirits feature a patented bottle design offering a striking visual connection with van Gogh through magnified, 3-D images. The bottle of Vincent Vodka depicts an art gallery scene of five of the artist’s most popular paintings. Van Gogh Gin pictures a bridge over an Amsterdam canal. Turning the bottle moves the image along the rows of houses, with swirling clouds evoking the famous sky in van Gogh’s “Starry Night.”
Sutter Home Promotes Burger Recipe Contest
Sutter Home Winery is promoting its Build A Better Burger Recipe Contest, which rewards backyard chefs who concoct creative versions of America’s favorite sandwich. The contest’s five finalists will win a trip to Sutter Home’s Napa Valley winery in early October to compete in the Build A Better Burger Cookoff, with the winner taking home $20,000. The contest also includes a sweepstakes with a grand prize of a trip for two to Napa Valley.
The promotion includes both 3-D mass and mini-mass displays featuring a 1950’s drive-in style red neon sign showcasing a giant burger and blinking chaser lights outlining an arrow pointing to case stacks of Sutter Home wines, an image reprised on single case cards. A bottle necker features coupons for Heinz Chili Sauce, Tomato Ketchup and 57 Sauce, President cheeses, Pompeian Olive Oil, and California Walnuts.
Anheuser-Busch Debuts “Doc” Otis Malt Beverage
Anheuser-Busch has introduced “Doc” Otis’ Hard Lemon Flavored Malt Beverage.
Steve Bagwell, V.P., Premium Plus Brands, said, “We believe “Doc” Otis’ will appeal to high-end beverage consumers who prefer more exotic flavors traditionally linked to imports and micro/specialty beers.”
Point-of-sale materials include banners, cooler stickers, counter cards, table tents and stand-ups.
Mistic Launches Sunny-Valley Squeeze
Triarc Beverages has launched Sunny-Valley Squeeze, a fruit drink for young, urban consumers. The bottle is soft and squeezable and provides the target consumer with a distinctive, gulpable, wide mouthed opening.
The packaging was designed by The Coleman Group, New York City.
Avva Light Corp. has introduced an illuminated beer tap that gains maximum attention at on-premise locations. The illuminated displays can be retro fitted to existing tap handles. For more information, contact Avva Light Corp., 6025 12th St. Southeast #5, Calgary AB, Canada, T2H 2K1, (Tel) 800-665-3749, (Web Site) www.avva.com.
Budweiser Runs “Bud Summer 2000” Promotion
The “Bud Summer 2000” Promotion will feature supermodel Daniela Pestova as spokesperson for the brand. She will be featured in a limited-edition 16-month Budweiser calendar and on “Bud Summer 2000” promotional point of sale items.
The centerpiece of the promotion is an instant-win program on Budweiser and Bud Light bottles and cans that gives consumers the chance to win more than $3 million in prizes. Displays will offer program guides that give an overview of the program, a description of prizes and rules of the instant-win promotion, along with details about a write-in entry option.
The promotion kicks off Memorial Day with point of sale materials including a life-size Pestova stand-up. The July 4 segment features red, white and blue promotional items inviting consumers to “Make it a Summer Down Under” highlighting Budweiser's status as an Official Sponsor of the U.S. Olympic Team.
Local promotions with the theme will feature cross-merchandising opportunities with products for the perfect summer barbecue.
‘Coffee-By-The-Pound’ In Dunkin’ Donuts Debuts With POP
Dunkin’ Donuts is using this custom counter merchandiser to introduce the sale of coffee beans in bulk.
The “Coffee-By-The-Pound” merchandiser has a vacuum-formed base, featuring coffee beans attached to the surface. An acrylic four-color header features bold graphics displaying a one-pound bag of coffee.
The display, constructed of high-impact polystyrene and plexiglas, ships knocked-down and sets-up easily.
The “Coffee-By-The-Pound” merchandiser was created by Display Technologies, College Point, NY.
Pepsi-Cola and Yahoo! Team For Promotion
Pepsi-Cola Co. and Yahoo! Inc. announced a joint online and offline promotional program, entitled Pepsi Stuff.com.
The PepsiStuff.com program will enable consumers to earn awards and discounts online from promotional partners through an under-the-cap promotion scheduled to appear on 1.5 billion single-serve bottles of Pepsi, Diet Pepsi, Pepsi ONE, Mountain Dew, Diet Mountain Dew and Wild Cherry Pepsi.
Through Yahoo!, Pepsi's popular “Pepsi Stuff” promotion will become interactive allowing consumers to collect points under the caps and quickly redeem their points online for prizes and discounts from leading manufacturers and retailers.
Yahoo! is scheduled to receive logo placement on Pepsi p.o.p. materials placed in 50,000 retail stores nationwide.
Tuxis Group Assigned Carolans Finest Irish Cream
Allied Domecq Spirits, USA has awarded the Carolans Finest Irish Cream promotions business to the Tuxis Group, Westport, CT.
Tuxis will be responsible for the development and production of all promotional programs, in-store sampling opportunities and brand-building educational tools.
Tuxis is a full service agency and is the promotional agency for Kahlua and other Allied Domecq brands.
Miller LiteRuns Season-Long Baseball Promotion
Miller Brewing is asking adult baseball fans to “Make the Call For Miller Lite” this season. The promotion includes a host of point-of-sale materials such as banners, display cards, posters, merchandise and other items.
Joe Jones, Miller’s Director, Brand Promotions, commented, “It's part of the tradition to enjoy the game with a cold beer.”
Samuel Adams To Run Grill & Groove Promo.
The Boston Beer Co. will conduct its Samuel Adams Grill & Groove promotion, featuring a summer celebration with great music from VH1 and the beers of Samuel Adams.
Grill & Groove runs in June and July culminating for two days when over 30 radio stations from around the country will broadcast live from the Samuel Adams Brewery. It is the biggest consumer promotion ever from both The Boston Beer Co. and VH1.
The national promotion will qualify participants as local winners of premium packages and as entrants to VH1's Big Backyard Barbecue, where a national recording artist will perform at a live Labor Day event.
On- and Off-Premise support includes promotion-specific 12 packs and POS, and take-one coasters with sweepstakes information.
Summer Sweepstakes To Support Sales of Amstel Light
Amstel Light, the largest-selling imported light beer in the U.S., will run a Summer Sweepstakes and Promotion and one lucky winner and three guests this summer can win an all expense paid vacation to the ultimate party haven; South Beach, Miami.
Consumers will be able to enter the sweepstakes via tear pads available at special displays on- and off-premise.
Malibu Rum Features ‘Break Away’ Promo.
UDV North America is promoting Malibu Rum with the theme, “Malibu Break Away,” offering chances to win vacation packages to Cancun, Mexico. Malibu is also offering adults a chance to buy these travel packages at an attractive price with the launch of the Clear-to-Party card.
The Malibu Oasis is the centerpiece of the promotion. The mobile display visits up to four on-premise locations per market.
Chancellor Marketing Group, a Chicago-based promotion agency, helped develop the promotion.
Coors Light Indy Car Inflatable
This 40" custom inflatable is a replica of a formula style race car. It provides an attractive image in-store and attracts the consumer at the point-of-purchase. Custom made replicas can be produced as small on-packs, as hanging displays or as giant stand-up displays for both indoor or outdoor use. The Coors Light Indy Car achieves brand recognition. For more information, contact Alvimar Manufacturing Co., 51-02 21st Street, Long Island City, NY 11101.
Rio Cristal Cruise Ship Inflatable
Anheuser-Busch, in their effort to promote the imported brand, Rio Cristal, decided to create the exciting image of the trip from South America to the United States. A replica of the Carnival Cruise Line vessel was imprinted with the logo of “Rio Cristal” and displayed in many of the outlets that had the drink available to the consumer. The eye-catching inflatable display resulted in more than anticipated sales increase for the product. For more information on inflatables, contact Alger Creations, Inc., 21-31 Queens Boulevard, Elmhurst, NY 11373.
MGD Keg On Ice Pool Table Lamp
This display was targeted for on-premise accounts such as pool halls and game rooms that serve Miller Genuine Draft, with the objective to increase visibility and recognition of the brand. A vacuum formed ice tray was sprayed and wiped for the “ice look.” An injection molded bottle was set inside a screened low relief vacuum formed wrap and two vacuum formed “keg” endcaps. The bottle inside the keg visually represents the idea that draft beer taste can be captured in a bottle. This display which won a Gold OMA in the Beverage-Beer category, was created by Everbrite, Inc., 4949 S. 110th Street, Greenfield, WI 53228.
Coca-Cola Powerglide. The objective was to provide a new display rack for secondary placement, to efficiently display the 2-liter sized bottle in grocery and convenience store channels. The unit was designed to increase in-store brand awareness through the product delivery system. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008. SILVER AWARD.
Finlandia Martini Glasses. Brown-Forman Corporation wanted displays to increase sales by creating a new consumer awareness of the brand as a mixer for martinis. Both displays were constructed from PVC, vacuum-formed clear PETG and white styrene with screen printed artwork and special automotive class paint. Created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240. BRONZE AWARD.
Tanqueray Holiday '99 Floor Display. The objective was to create immediate brand recognition and draw customers to the display. The upper section of the bell is a large scale reproduction of the familiar green-tinted Tanqueray bottle. The display was extremely popular with retailers. Created by Display Products N.A. Inc., 31 Old Dock Road, Yaphank, NY 11980. SILVER AWARD.
Scotsfest 2000 Mega Display. This display met its strategic goals, holding at least three cases of Johnnie Walker, maintaining a very small footprint and encouraging acceptance and display by retailers. The lock-box allows floor display of two premium marquees, Blue Label and Gold Label. Wood barrel shelves hold the bottles. The traditional feel is offset by the use of contemporary typography and by the graphics. Created by Manhattan Marketing Ensemple and York Display Finishing Co. Inc., 240 Kent Avenue, Brooklyn, NY 11211. BRONZE AWARD.
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