Coca-Cola Launches Recyclable Rack Display Program
Coca-Cola is developing a family of 100% recyclable merchandise display racks. The first GIVE IT BACK® racks are free-standing units made of recyclable corrugated cardboard. The GIVE IT BACK racks are the first step in building towards a comprehensive, closed-loop retail equipment program where Coca-Cola creates recyclable in-store merchandise racks and then recovers, reuses and/or recycles the displays - an industry first.
Gary Wygant, VP, Business Development, Coca-Cola Recycling, said, “By creating a 100% recyclable merchandise display rack, Coca-Cola is asking grocery and convenience stores to join our sustainability efforts by returning or recycling our racks, just like we ask consumers to return or recycle our product packaging.” The corrugate merchandise racks are the first in a family of recyclable displays that is coming from Coca-Cola, including a rack made entirely of recycled PET plastic.
Windmill Displays Promote Barnard Griffin Wines
Think Local, Think Washington, a trade program dedicated to promoting locally produced wines, is using these eye-catching Windmill point-of-purchase display units designed to hold 12 Barnard Griffin wine bottles at the base of the display.
The Windmill displays are made of wood and are used throughout the year to encourage consumers to purchase the locally produced Barnard Griffin wine with tulips on the label. This promotion was devloped for Barnard Griffin by Perpetual Promotion, a Seattle, WA-based sales promotion agency.
Cheerwine Rolls Out ‘Legends’ Marketing Campaign
Cheerwine, the soft drink born 91 years ago in Salisbury, NC, is preparing to unveil a new branding, packaging and marketing campaign as it expands into additional Mid-Atlantic and West Coast markets “Legends,” tells tales of the iconic Southern soft drink to communicate its enduring popularity. Cheerwine plans to generate awareness and encourage trial in these markets through P.O.S. materials, sampling, events and fan activation programs.
President and CEO of Cheerwine, Cliff Ritchie, said, “The new branding is designed to appeal to new consumers without alienating those who have grown up loving the soft drink.” Marketing firm, the Hauser Group of Atlanta, is responsible for creating the advertising, billboards, point of sale, and truck graphics.
Back Bar Display Glorifies Shanghai White Vodka
This back-bar display was created for Shanghai White Vodka’s launch to capitalize on the product’s rich history dating back to the 14th century in China’s Chengdu region. The back-bar display’s iconic design incorporates translucent paper that looks like rice paper, and wood “window panes” simulate the traditional Shoji screen, which immediately conveys the product’s origin and rich heritage. This back-bar glorifier showcases the vodka as the “convergence of exoticism, luxury and authenticity.” The Shanghai White Vodka Glorifier was created for Tangerine Promotions by Harbor Industries, a Grand Haven, MI-based display firm.
Jose Cuervo Launches Ready-To-Serve Light Margarita
Jose Cuervo has launched Jose Cuervo Authentic Light Margarita™ which has less than 100 calories per serving. Jose Cuervo Authentic Light Margarita is made ready-to-serve, using Jose Cuervo Especial Gold, the No. 1-selling Tequila in the world, Triple Sec and a twist of lime. Also launching is the Jose Cuervo brand non-alcoholic, “Zero Calorie” Margarita Mix, allowing consumers to mix their own perfect margaritas.
Ami-Lynn Bakshi, VP Marketing of Jose Cuervo Tequilas at Diageo, said, “The new Jose Cuervo Authentic Light Margarita with fewer than 100 calories per serving and Zero Calorie Margarita Mix both provide the same great taste, but without the guilt.” The launch will be supported by an integrated marketing effort that includes promotions, merchandising and sampling events. Displays are headlined, “Finally A Delicious Margarita Under 100 Calories.”
Tassimo Promotes Coffee With On-Premise Posters
In the competitive single serve coffee category, Tassimo is using on-premise posters to keep the brand uppermost in the consumer’s mind.
A very fine lithograph poster was produced and printed in full color on a 6 color Heidelberg press with a high gloss aqcoating, so that the image literally leaps off the paper. Thousands of the posters were produced and shipped across the country for Tassimo by Proprint Services, (www.pop-online.com), a Toronto, Canada-based p.o.p. display firm.
Johnny Rockets Unveils New Sports Lounge Concept
Johnny Rockets has unveiled its sports lounge concept on the West Coast. The new Johnny Rockets Sports Lounge, located within Universal CityWalk’s dining and shopping promenade, combines a traditional family-friendly Johnny Rockets restaurant and its classic Americana dining experience with sports-filled screens, stylish decor and a full-service bar.
Johnny Rockets Sports Lounge offers a unique setting where families, sports fanatics and local sports teams can enjoy all-American comfort food. With thirteen large screen TVs scattered throughout the lounge, main restaurant and patio area, guests have the chance to enjoy their favorite sporting event, spend time with family or celebrate a season.
First Sambazon Acai Cafe Opens In CA
Sambazon, the pioneer of organic Amazon superfoods, has opened the Sambazon Acai Cafe in Cardiff-by-the-Sea, CA, which serves up a selection of authentic acai bowls and smoothies based on the company’s organic line of premium functional juices, smoothies, and sorbets. Ryan Black, co-founder and CEO of Sambazon, said, “The Sambazon Acai Cafe is a friendly, laid-back spot where people can meet to enjoy the tastiest and most nutritious breakfast, lunch, or afternoon snack in town.”
Coca-Cola And Heinz Announce Partnership To Expand Use Of PlantBottle™ Packaging
Coca-Cola and H.J. Heinz have formed a strategic partnership that enables Heinz to produce its ketchup bottles using Coca-Cola’s breakthrough PlantBottle™ packaging. The PET plastic bottles are made partially from plants and have a lower reliance on non-renewable resources compared with traditional PET plastic bottles. The partnership is an industry-first, and one that both companies hope others will follow to transform how food is packaged.
PlantBottle™ packaging looks, feels and functions like traditional PET plastic, and remains fully recyclable. The only difference is that up to 30% of the material is made from plants. Heinz’s adoption of the PlantBottle™ technology will be the biggest change to its iconic ketchup bottles since it first introduced plastic in 1983.
SymphonyIRI Reports Most Successful New Packaged Goods Brands Of 2010
SymphonyIRI Group has revealed the most successful new food and beverage and non-foods consumer packaged goods brands of 2010.
In 2010, successful food and beverage innovation heavily catered to home-based eating rituals. Innovation around breakfast solutions and salty snacks accelerated, together representing more than half of new food dollars. The top 10 food and beverage product launches of 2010 capitalized on home-based consumption, but simultaneously delivered against consumer desires for health and wellness. 2010 New Product Pacesetters: Top 10 Food and Beverage Brands: POWERADE ION4, Chobani, Wonderful Pistachios, glacéau vitaminwater zero, Nature's Pride, Trop50, Thomas' Better Start, Green Mountain Coffee K-Cups, Budweiser Select 55, and Trident Layers.
The economic downturn of a couple of years ago, coupled with advancing technology, came together to encourage a move away from the professional spa and into the home spa. New launches across health, beauty and personal care are capturing an increased share of spending in the non-foods arena. 2010 New Product Pacesetters: Top 10 Non-Foods Brands: Crest 3D White, Prevacid 24HR, Plan B One-Step, Next Choice, Huggies Pull-Ups Learning Designs, Dove Men+Care, Olay Professional Pro-X, Scope Outlast/Crest Extra White Plus Scope Outlast/Oral-B Advantage Plus Scope Outlast, Dove Body Wash with NutriumMoisture, and Listerine/Reach Total Care.
Record High 2010 Wine Shipments Make US World’s Largest Wine-Consuming Nation
The U.S. surpassed France as the world's largest wine-consuming nation in 2010, with wine shipments to the U.S. from California, other states and foreign producers growing 2% from the previous year to nearly 330 million cases, a record high for the industry, according to wine industry consultants Gomberg, Fredrikson & Associates. The estimated retail value of these sales was $30 billion, up 4% from 2009.
California wine accounted for a 61% volume share of the total U.S. wine market with sales at 199.6 million cases, up 1% from the previous year. Retail value was $18.5 billion. California’s total wine shipments worldwide to all markets in the U.S. and abroad (including exports) were 241.8 million cases, up 2% from the previous year.
“U.S. wine market conditions remain highly competitive, but we are optimistic that this growth trend will continue. Americans are increasingly interested in a lifestyle with wine and food, demonstrated by the presence of wineries in all 50 states and 17 consecutive years of growth in U.S. wine consumption,” said Robert Koch, President and CEO of The Wine Institute.
Mainstream Consumers Drive Fair Trade Certified Sales Up 24 Percent
Sales of Fair Trade Certified™ products increased 24% at grocery stores during 2010, according to new data reported by Fair Trade USA, leading third-party certifier of Fair Trade products in the U.S. Due to this broad availability, driven by more than 700 companies offering Fair Trade Certified products, more mainstream American consumers are becoming Fair Trade converts. The 2010 data from SPINS, the first company to offer Fair Trade sales data across natural, specialty and mainstream channels, indicates that sales of Fair Trade Certified products at mainstream channels grew faster (26%) than those of specialty grocers (22%) and natural grocers (16%).
Coffee, the flagship Fair Trade category, grew 33%, due to the increased variety of Fair Trade coffees available through a broader assortment of retail supermarkets. Ready to Drink Tea & Coffee were up 39%. Wholesome Sweeteners sales grew by 17%. Frozen Desserts increased 4% and Chocolate rose 19%. Aromatherapy & Body Oils Body Care increased 19% and Skin Care/Body Care increased by 32%.
Jack Daniel’s Launches Tennessee Honey Whiskey
Jack Daniel’s Tennessee Honey, crafted with Jack Daniel’s Old No. 7 Tennessee Whiskey, is the first new whiskey from Jack Daniel’s in more than a decade. It is mingled with a proprietary honey liqueur. Jeff Norman, Jack Daniel’s Master Taster, said, “Jack Daniel’s Tennessee Honey brings together two complementary tastes in a new way.”
Clif Family Winery Launches The Climber Pouch
Clif Family Winery has introduced the Climber Pouch, a wine package that’s portable and unbreakable. The ultra-light, go-anywhere design is shatterproof and flexible, making it a natural choice for toting to favorite locations. One Climber Pouch holds the equivalent of two 750 ml bottles and its resealable plastic spout keeps opened wine fresh for up to a month in the fridge. Clif Family Winery owner Gary Erickson, said, “The Climber Pouch lets outdoor enthusiasts wind down their adventures with the pleasure of great wine.”
Stella Artois® Introduces New ‘Chalice’ Can
Stella Artois, the world’s best-selling Belgian beer, will be available for the first time in a unique 440ml (14.9-ounce) aluminum can.
The can features the silhouette of the Stella Artois signature chalice glass, and will be sold nationwide in 4- and 10-pack configurations.
Caribou Coffee Introduces Northern Lite Beverages With 40% Fewer Calories
Caribou Coffee, the nation's second largest coffeehouse chain, is offering guests a newly expanded line of beverages with 40% fewer calories. Caribou’s new Northern Lite beverages include mochas, lattes, tea lattes and blended drinks. Alfredo Martel, Sr. V.P., Marketing for Caribou Coffee, said, “The new Northern Lite mocha is a chocolate lover’s dream come true. With 40% fewer calories-but still made with real chocolate-it’s hard to even taste the difference.”
LALA-USA Introduces La Crème Coffee Creamer
LALA-USA recently introduced La Crème coffee creamer nationally, the first 100% real dairy, naturally flavored creamer giving non-dairy creamer users a natural way to flavor their coffee. Unlike non-dairy creamers, La Crème contains no trans fats. La Crème, which comes in four all-natural flavors-Original, French Vanilla, Hazelnut and Cinnamon Vanilla-is available in leading national grocery chains.
Proprint Services has created a hybrid easel/case card providing great flexibility. Custom die cutting and application of an easel on the reverse allow the hybrid piece to be utilized in the field in a variety of different ways. For more information, contact Proprint Services, 5621 Finch Ave. East, Toronto, Ontario, M1B 2T9 Canada; (Tel) 888-776-7768, (Web site) www.pop-online.com
MasonWays Indestructible Plastics offers its plastic display bases which are designed to keep merchandise “Off of the Floor.” The units can be used indoors and outdoors and are imperious to rain, dirt and chemicals. The units are sanitary and easy to clean. Factories are located throughout the US and Canada for quick turnaround and low cost freight transfers. For more information contact Masonways Industrial Plastics, (Tel) 800-837-288; (Web site) www.masonways.com
The InvisiSign™ is the first LED illuminated sign that looks like a neon sign yet is digitally customizable to fit a logo, promotional text, or image. FLEx Lighting’s proprietary software and LED lighting method can take digital art and transform it to an invisible print on a clear film. Although see-through when off, this image becomes a glowing bright sign when turned on. This allows marketers to grab their customers’ attention without hindering their view to the product. For more information, contact FLEx Lighting, LLC, 208 South Jefferson St, Chicago, IL 60661; (Tel) 312- 929-3488, (Web site) www.flexlighting.com
BrightSign has introduced its new turnkey Tabletop Digital Signage Solution, The BrightSign TD1012. The freestanding digital signage solution doesn’t require a PC nor any external power or wiring. The BrightSign TD1012 features a durable steel enclosure, Wi-Fi capabilities and a 12.1" high-resolution screen. Content updates can be made remotely with the built-in wireless networking. For more information, visit (Web site) www.brightsign.biz
Devotion Vodka recently selected Austin, TX-based Xtreme Xhibits to oversee its debut at The Nightclub & Bar Convention and Trade Show in Las Vegas. From planning and design to implementation, installation, and dismantling, Xtreme Xhibits worked closely with Devotion Vodka to organize the ideal trade show experience, giving the public the chance to learn more about the product. Devotion is billed to be America's smoothest liquor, and is the only vodka in the world infused with casein, a protein product. The product's slogan was important to Xtreme Xhibits to integrate into their trade show booth design: “It’s what's inside that counts.” (Web site) www.xtremexhibits.com
Coca-Cola And Circle K Team Up To Conduct ‘Project White Beach’
Coca-Cola, Circle K and Gulf Coast & Orange Beach Tourism are launching a program to make sure tourists across the Southeast know that the Alabama Gulf Coast is open for business with the ‘Project White Beach,’ promotion in markets across the Southeast to attract tourists back to the Alabama Gulf Coast. More than 100,000 discount booklets will be distributed in Circle K stores throughout Louisiana, Tennessee and Alabama giving significant discounts from Gulf Shores and Orange Beach accommodations, restaurants and attractions.
“Coca-Cola is proud to sponsor Project White Beach,” said Lauren Steele, VP Corporate Affairs, Coca-Cola Consolidated. “We are excited about working with Circle K and Gulf Coast businesses to spread the word throughout the Southeast that the Alabama Gulf Coast is open for business!”
Pump toppers and in-store displays at Circle K stores support the promotion, which was created for Coca-Cola by Red Moon Marketing, a Charlotte, NC-based promotion agency.
Social Vending System Enables Consumers To Connect With PepsiCo
PepsiCo has launched its Social Vending System, a state-of-the-art networked unit that features full touch screen interactive vending technology.
PepsiCo’s Social Vending System enables any user to gift a friend by selecting a beverage and entering the recipient’s name, mobile number and a personalized text message. There’s also the option to further personalize the gift with a short video recorded at the machine. The gift is delivered with a system code and instructions to redeem it at any PepsiCo Social Vending system. When the recipient redeems their gift, they’re given the option of thanking the sender with a gift of their own or paying it forward and gifting a beverage to another friend.
“Our vision is to use technology to create new ways for consumers to engage with our brands and each other at the point of purchase,” said Mikel Durham, Chief Innovation Officer at PepsiCo.
Miller Lite Encourages Beer Drinkers To “Save Their Summer”
The Miller Lite Taste Points program allows consumers to collect points found on specially marked packages of Miller Lite by checking-in on foursquare at participating bars and restaurants. Consumers can bank Taste Points, team up with friends and use them to enter for the chance to win thousands of daily and weekly prizes, or one of three epic prizes, including an around-the-world journey. Retail point-of-sale featuring the Miller Liteguards supports the program.
“Great-tasting Miller Lite is here to save beer drinkers from having anything but an epic summer,” said Grant Leech, VP, Marketing for Miller Lite. “Our Taste Points program will reward loyalty in a very cool and multi-faceted way, utilizing unique codes on specially marked packages of Miller Lite in concert with popular social-media platforms such as Facebook and foursquare.”
SKYY Infusions® Dragon Fruit Launches
SKYY Infusions® Dragon Fruit is the first dragon fruit infused vodka available nationwide, blending authentic dragon fruit with SKYY's premium distilled vodka, creating an exotic cocktail experience reminiscent of the fresh, sweet taste of juicy red berries. SKYY Infusions Dragon Fruit offers an all-new superfruit experience. For those tired of acai and pomegranate, dragon fruit is a superfruit that boasts a unique and unexpected flavorful taste direct from a lush rain forest.
Jeremiah Weed Displays New Malt Beverages For Summer Parties And Festivities Nationwide
With the release of its line of flavored malt beverages, Jeremiah Weed is readying for the heat - southern style - with Lightning Lemonade®, Reminiscent of a refreshing southern favorite, Roadhouse Tea,™ - non-carbonated and inspired by the beloved Jeremiah Weed Sweet Tea vodka, and Spiked Cola,™real cola taste with a mild hint of bourbon flavor. Just in time for the summer season, the 12 and 23.5-ounce canned beverages, each at 5.8% ABV, provide a new twist to the beloved J-weed trademark.
Already heralded for its popular sweet tea flavored vodkas and line of bourbons, Jeremiah Weed flavored malt beverages offer an alternative to beer and Jeremiah Weed flavored malt beverages are available nationwide. Supporting the product rollout will be an integrated marketing program including Jeremiah Weed southern style point-of-purchase display materials and responsible drinking programming.
Brisk Promotional Cooler Door Clings Engage Consumers To Enter Contest In-Store
In order to capitalize on the MMA phenomenon, Brisk has launched a campaign for a chance to win a trip to an event.
Proprint, (www.pop-online), a Toronto-based p.o.p firm, produced the materials for this program including the repositionable cling, a 4" x 6" piece printed on lowtac repositionable vinyl. This allows the cling to attach easily to cooler doors, windows and displays to draw the consumer to the product.
Dr Pepper Gives Fans A Chance To Harness The Might Of ‘Thor’ With The Quest For The Can Promotion
Dr Pepper is sponsoring “Thor,” the feature film, with the launch of its Quest for the Can promotion. Dr Pepper fans across the country can win by locating one of the limited-edition Dr Pepper Hammer cans or caps and entering the winning code at DrPepper.com.
“Dr Pepper is thrilled to extend its partnership with Marvel and give our fans the chance to become part of the ‘Thor’ adventure,” said Dave Fleming, Marketing Director for Dr Pepper.
Every code found on collectible Dr Pepper Hammer cans and caps is a winner - by registering with their code on DrPepper.com, Dr Pepper fans will also receive a free one-month subscription to Marvel Digital Comics. While only a few lucky fans will win the ultimate Super Hero experience, Dr Pepper fans also have the chance to win additional prizes such as 3-D televisions, airline gift cards, premium movie tickets or a year's supply of Dr Pepper.
Closure Systems Adopts Scanbuy’s Mobile 2D Barcode Technology For Beverage Applications
Closure Systems International (CSI) (www.csiclosures.com), has adopted Scanbuy Inc.’s 2D Barcode solution, called ScanLife, for beverage and food closure development. CSI has developed a new solution called ScanCapTM, which uses 2D barcodes, for application either inside or outside of a closure. This technology introduces a powerful platform to support a brand owner's mobile marketing activities right from the package itself.
The solution leverages a unique code which can be printed as small as 1/4" and can be read instantly with the ScanLife app on web-enabled camera phones. With this technology, beverage and food companies have the power to capture instant access to their consumers at the point of consumption.
John Grainda, CSI Global Marketing Director, said, “With ScanCap, a quick scan of a 2D barcode on a closure, using a web-enabled cell phone camera, takes the consumer directly to content related to a company’s products, promotions, or loyalty programs without the need to input alphanumeric codes.”
CalNaturale™ Displays California Chardonnay
California Natural Products has launched CalNaturale Chardonnay, made with organically-grown grapes, and available in an environmentally friendly Tetra Pak flexible package. Heather Pyle, winemaker for CalNaturale, said, “Our CalNautrale wines are the first and only California wines made from certified organically grown grapes to be available in an environmentally friendly Tetra Pak packaging.
CalNaturale is on display in natural food stores, including Whole Foods Markets.
7-Eleven Promoion Ties In With ‘Hangover Part II” Movie
7-Eleven is helping customers celebrate ‘The Hangover Part II’ movie launch with “morning-after” specials, exclusive Super Big Gulp™ collectable cups, and a trip to Las Vegas. Consumers can collect all five ‘Hangover’ cups at 7-Eleven stores.
Through a partnership with the SCVNGR application, 7-Eleven is hosting a mobile scavenger hunt with the grand prize winner receiving a trip to Las Vegas. Fans can download the SCVNGR app, check-in at stores and complete tasks for points, like taking a picture with a Super Big Gulp® cup featuring their favorite Hangover Part II character at a 7-Eleven store. Fans can cash in points for prizes like tattoos (the temporary kind), t-shirts, 7-Eleven gift cards, movie tickets and a chance to win a trip to Las Vegas
FreshWorks, 7-Eleven’s marketing agency, worked with 7-Eleven to develop the promotion.
Coca-Cola And DASANI Reward D.C. Fans For Random Acts Of Greenness
DASANI Blue Crews recently headed to Nationals Stadium recently to “catch” D.C. fans green handed doing eco-friendly deeds. To recognize the little things people do to live more sustainably, Coca-Cola deployed DASANI Blue Crews to Nationals Stadium to reward Nationals fans for everyday eco-friendly acts.
“Whether recycling a beverage bottle, taking the Metro or driving a hybrid car, Coca-Cola and DASANI want to remind people that it's the little things that make a difference,” said Curtis Etherly, Jr., Director of Communications, Coca-Cola Refreshments.
Allure Global Completes Roll-Out Of Digital Signage For MNM Theatres
MNM Theatres is utilizing Allure Global’s (www.allureglobal.com), digital menu board solution to draw more customers to its concession stands and increase sales. Brad Beck, Vice President of Operations for MNM Theatres, said, “Twenty-one weeks after the initial installation, we are currently tracking an increase in our concession net sales in the range of 5.95%. This combined with the aesthetics improvements and simple versatility of the digital menu boards has made our investment an overwhelming success.”
Dunkin’ Donuts Launches Loyalty Rewards Program
Dunkin’ Donuts has unveiled a new loyalty program offering guests unlimited rewards just for enjoying their favorite Dunkin’ Donuts food and beverages. The “DD Perks Rewards” program, the brand's first-ever national loyalty rewards program, offers “Dunkin’ Dollar” reward coupons for purchases made with a registered Dunkin’ Donuts Card. Dunkin’ Dollars can be redeemed for any item on the Dunkin' Donuts menu.
“We are excited to launch the DD Perks Rewards program to reward our loyal guests across the country,” said John Costello, Chief Global Marketing Officer, Dunkin’ Brands.
Amstel Light P.O.S. Promotes Light Beer
Amstel Light, recently launched a new advertising campaign, “The Bier Drinker’s Light,” which represents a shift in the brand's communication strategy, from focusing on the brand’s roots in Amsterdam to the functional benefit of the beer itself, as the only light beer that delivers full “bier” taste. The messaging reinforces the craftsmanship and European heritage of the brew through lighthearted humor that busts through the stigma of other, “watery” light beers.
“Amstel Light plays an integral role in the Heineken USA portfolio,” said Lesya Lysyj, Chief Marketing Officer, Heineken USA. “The Bier Drinker’s Light campaign emphasizes the quality of the product and reinforces the brand personality, which will help consumers stay more connected to the Amstel brand.”
Dallas-based creative agency The Richards Group created the new campaign by juxtaposing traditional brewery settings with contemporary Dutch brewers, with the beer as the hero throughout.
Corona Kicks Off Summer With ‘Pop-Up’ Beach In New York City
To kick off summer and leverage its largest promotion ever, Corona Extra and Corona Light hosted a 24-hour beach party in New York City’s Times Square. The event kicked off Corona’s “Win a Beach Getaway” summer promotion.
The Corona “pop-up” beach boasts: 30 tons of sand spanning 2,500 sq. ft., ocean sounds piped in via a sound system, dozens of palm trees, beach chairs, bean-bag toss games, and volleyball nets. Brand ambassadors took photos of visitors in a giant Corona bottle, the world’s largest Corona bottle measuring 30' tall.
As part of the summer promotion, consumers can look inside specially marked 12-packs, 18-packs and 24-packs for a chance to find a promotional bottle. Two-thousand Corona Extra and Corona Light 12 oz. bottles will feature a special graphic wrap and a unique entry code redeemable for a chance to win 1 of 1,000 prizes including 100 Grand Prize trips for two to Cancun, Mexico and 900 Corona Beach Getaway prize packs.
Keystone Light Runs Cross Merchandising Promo. With Jack Links
Keystone Light has launched a cross-merchandising partnership with Jack Links, whose 3 oz. beef jerky packages are a number one convenience store product. Consumers can ‘Play It Smooth” with the new Keystone Light packaging. CanholeTM, provides additional value to the consumer as 18pk, 24pk, & 30pk “Stones” easily transform into a game of “Bags”via a perforated circle that can be punched out for play.
Special codes on Keystone Light 24oz Single Serves will also drive consumers to an online Canhole game. Traffic will be driven to the site via P.O.S. and social networks.
Miller Lite Vortex Bottle Spectacular. Miller Lite wanted to deliver an epic instore display to introduce its new vortex bottle. The display needed to present the vacuum formed bottle with screen printing to replicate how the new bottle actually looks with the grooves in the neck. The display was available in two sizes allowing for many different store placements. This display won a Gold OMA in the Beverages - Beer category and was created by Baird Display, W220N507 Springdale Rd., Waukesha, WI 53086; (Web site) www.bairddisplay.com
20ll Diageo Virtual Bartender. This display was designed to generate brand affinity and increase sales. To accomplish this, Digital Aisle, with expertise in interactive content management, was required to create a digital touch-screen providing brand messaging and cocktail preparation guides to retail shoppers. Digital Aisle’s experience management software (EMS) allowed Diageo to deliver distinct content. This display won a Gold OMA in the Beverages - Liquor Category and was created by The Niven Marketing Group, and Digital Aisle, 130 South Jefferson, Chicago, IL 60661; (Web site) www.digitalaisle.com
Jack Daniel's Holiday Mass Display. This display uses multiple materials and applications. The mere size of the display coupled with the flashing holiday lights provided tremendous impact and visibility. Inviting graphics invoked a nostalgic fun, family holiday atmosphere. The display provided versatility with a 2 case wide or 3 case wide configuration. This display was created by Baird Display, W220N507 Springdale Road, Waukesha, WI 53186; BRONZE OMA (Web site) www.bairddisplay.com
Self-Inflating Inflatables
The latest patented innovation in inflatables is the self-inflating, battery operated unit. This unit offers ease of use in the field to establish a leadership presence at retail. These cost effective units maximize budget and increase campaign reach. For more information, contact Soft Signs, Inc., 15352 Hurontario St., Caledon Ontario, L7C 2C3, Canada; (Tel) 905-696-0096; (Web site) www.softsigns.com
P.O.P. ShelfADS®
P.O.P. ShelfAds® are a cellular communication technology to deliver a 2-way conversation between the advertiser/retailer and the shopper at the in-store display. These electronic sales clerks can influence and persuade a shopper into a buyer through digital sound 2D and/or glasses free 3D messages. All “hits” are automatically relayed to the sponsors in real-time for them to measure advertising effectiveness and sales results. P.O.P. ShelfAds are available from P.O.P. Broadcasting Co., 210 Pine Hollow Lane #100, Houston, TX 77056; (Web site) www.popbroadcasting.com
Hero Bottle Replica
This LunaAzul Bottle is 12 x 12 x 32". The display can be used for mass case stackings as well as hung from the ceiling as a mobile, or used as a pole topper. It may be used on and off premise. These specialty bottles may be injection molded or vacuum formed, as is the LunaAzul Bottle. The LunaAzul Bottle was created by Flair Display Inc. 3920 Merritt Avenue, Bronx, NY 10466; (Web site) www.beerwinespiritdisplay.com
Fuzzy’s Vodka Display
Fuzzy Zoeller, a one-of-a-kind pro golfer, decided to introduce his own brand of vodka and so he worked with distillers to make sure his vodka was distinctive. The display had to communicate that message in a way that would reinforce the brand and communicate that a new premium vodka was on the market. The display is designed to look like a golf bag, complete with clubs: (bottles), protruding from the top. Fuzzy's Vodka Display was created by Harbor Industries, Inc., 14130 172nd Street, Grand Haven, MI 49417; (Web site) www.harbor-ind.com
Dr Pepper Iron Man 2 Display
This campaign featured dimensional graphics regarding the opening of the release of 'Iron Man 2' and the “Win a Media Laboratory” sweepstakes. Several types of store space were utilized with the Dr Pepper product logo and specialty sweepstakes packs. Each display featured the main character of the movie alerting consumers of the upcoming movie release. The 3 dimensional foil graphics shimmer under the store lights, attracting attention. The main arch display piece was able to house numerous product pallets all under the featured bridge. The Dr Pepper Iron Man 2 display was created by Rapid Displays, 4300 West 47th Street, Chicago, IL 60632; (Web site) www.rapiddisplays.com
Stratacache Introduces PrimaSee Translucent Digital Display
STRATACACHE has introduced PrimaSee,™ a translucent digital display that showcases high-definition, dynamic video advertisements embedded within a glass panel or cooler door. These see-through promotional videos correspond with products visible in the backdrop to convey point-of-purchase brand messages. Using an embedded media player, content can easily be updated. The PrimaSee Translucent Digital Display is available from Stratacache, 2 Emmet St., Dayton, OH 45405; (Web site) www.stratacache.com
Eureka Modular Display System
This display was created for MolsonCoors and the unit is completely electric with no refrigerant gases. The display is a custom cooler with more visible graphic area than previous coolers. This custom built unit has already been implemented for MolsonCoors and other major accounts. This display was created by MTL COOL - Refrigerated P.O.P. Solutions, 7880 boul. Industriel, Chambly, Québec Canada J3L 4X3; (Web site) www.mtlcool.com
60 Bottle Wine Rack Display
This display holds 60 bottles of Wine. No assembly is required and the display will not chip, crack or break. It is available with an optional header sign and optional wire attachments. Also available is a five bottle display which may be used on the counter, on in-line shelving or front case floor. These wine racks are available from MasonWays Indestructible Plastics, LLC, 580 Village Blvd. West, Palm Beach, FL 33409; (Web site) www.masonways.com
Stratacache Introduces PrimaSee Translucent Digital Display
STRATACACHE has introduced PrimaSee,™ a translucent digital display that showcases high-definition, dynamic video advertisements embedded within a glass panel or cooler door. These see-through promotional videos correspond with products visible in the backdrop to convey point-of-purchase brand messages. Using an embedded media player, content can easily be updated. The PrimaSee Translucent Digital Display is available from Stratacache, 2 Emmet St., Dayton, OH 45405; (Web site) www.stratacache.com
E&J Gallo Barefoot Wine Display
Midway Displays created this display for E.&J. Gallo Winery to promote its Barefoot line of fun affordable wines. The display was built around a playful standard of stock components including trays and tray guards. The Barefoot Wine logo is featured on the display base. The display provides a custom look at an affordable price. This display was created by Midway Displays, Inc., 6554 South Austin Avenue, Bedford Park, IL 60638; (Web site) www.midwaydisplays.com
Long Trail Pole Topper
Long Trail Brewing is using this custom designed, recyclable, temporary-to-permanent pole topper for its Long Trail Ales. This display is constructed of a sturdy wooden base and two-part display pole that can be disassembled to become a permanent on-premise sign. The digitally printed and CNC shaped sign provides great visibility with its eye-catching form and 6' height reinforcing Long Trail’s regional brand. The display is UPS shippable and made with eco-friendly material. This display was created by Heritage Sign and Display, Inc., 344 Industrial Road, Nesquehoning, PA l8240; (Web site) www.popsigns.com
Mapco Vitamin Water End Cap Fixture
This display was designed to provide a highly visible display on an end cap position to merchandise a wide variety of flavors and product type of this hot product category. The unit has 17 shelves with channel strips, to display the vitamin water, and features large graphic panels to bring consumers to the point of sale. The fixture is constructed from metal and black hard board and the metal parts have a black powder finish. The display established a permanent location in the store so that consumers knew where the product was located. The Mapco Vitamin Water End Cap was created by Nashville Display, 306 Hartman Drive, Lebanon, TN 37087;
(Web site) www.nashvilledisplay.com
Smirnoff Back Bar Display
This illuminated back bar display calls attention to the Smirnoff line of Twist vodkas. Colorful underneath lighting glorifies each bottle and creates a dramatic effect. This Smirnoff Back Bar Display was created by Acrylic Designs, Inc., 36 Precision Drive, North Springfield, VT 06150; (Web site) www.acrylicdesignsinc.com
The Flex Blade® Window
The Flex Blade® Window is an Outdoor/Indoor Displays Flag that adheres to any window or cooler door. Flex Blade® Window Brand flags, supplied with a suction cup base and pole structure system provide a large graphics area to attract attention in-store. The Flex Blade Window is available from Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Web site) www.abovealladvertising.net
Powerade Inflatable Soccer Net
Coca-Cola recently used this PowerAde inflatable soccer net display to drive awareness of its FIFA sponsorship. The display attracted attention and drew shoppers to PowerAde products. The display was a prize in a competition tie-in. The campaign generated double digit sales growth. This Powerade Inflatable Soccer Net was created by Soft Signs, Inc., 15352 Hurontario St., Caledon Ontario, L7C 2C3, Canada; (Tel) 905-696-0096; (Web site) www.softsigns.com
Tri-Power™ Refrigerated Merchandiser
Creative Refrigeration Devices has introduced the Tri-Power™ refrigerated merchandiser which delivers 300 degrees of product visibility. The TriPower features a large illuminated product storage area for featured or rotating product. The Tri-Power Refrigerated Merchandiser is available from Creative Refrigeration Devices, 801 1st Street South, Hopkins, MN 55343;
(Web site) www.crdrefrigeration.com
Budweiser Holiday Theme Program
A high impact dimensional topper was created for this program combining two icons Budweiser and the world famous Clydesdales. There were two Toppers created, large 36"w x 48"t x 13d and small 18:w x 24:t x 5.5:d. The toppers created retail impact in smaller c-store environments as well as vast grocery aisles. Cardboard was transformed for the 3-dimensional pieces mixing up actual 4 walls to create the archway and then using lug-ons that tabbed into 3 extra planes of visuals to create the illusion of depth. The Budweiser Holiday Theme Program was created by Switch, 6600 Manchester Avenue, St. Louis, MO 63139; (Web site) www.liberateyourbrand.com
Sobieski Vodka Rotating Pole Topper
This Sobieski Snap Mobile® is a patented product. It ships flat and sets up easily and quickly. Business Gift Company needed an innovative pole topper to increase Sobieski Vodka sales through the holiday season. The 3D Snap Mobile® as a pole topper was the solution. The pole topper rotated via a motor to attract attention in the store. The Snap Mobile® is available from Promo Print Solutions, Inc., 420 S. Koeller Street, Suite 208, Oshkosh, WI 54902 (Web site) www.promoprintsolutions.com
Leblon Natural Cane Cachaca Counter Display
This display was designed for liquor stores to encourage consumer trial at the point of purchase. Leblon Natural Cane Cachaca from Brazil is fresh-pressed cane juice and has a lively, fruity aroma with complex layers of flavor and ultra-smooth finish. The drink is micro-distilled in Alambique pot stills at the Maison Leblon and rested for six months in vintage XO Cognac casks from France. The drink may be served with fruit juice, or to put a Brazilian twist on any cocktail. The displays were printed on 100# coated stock and mounted to corrugate and die cut to shape. These displays were created by Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, M1B, 2T9, Canada; (Web site) www.pop-online.com
Thin Profile 7” LCD Battery Media Player
Focus Display Group offers a 7” LCD battery media player which may be built into custom floor, counter and shelf displays. The display offers 800 x 400 pixel resolution and supports a wide range of different video formats. The units are available with an open or closed frame design and they can incorporate a motion sensor. This thin profile 7” LCD battery media player is available from Focus Display Group, 19328 Highlands West Drive, Escondido, CA 92029; (Web site) www.focusdisplay.com
Bendistillery Portable Bar
Bendistillery, a small-batch gin and vodka distillery, was seeking a bar that would be able to travel to events. The bar was designed to match Bendistillery’s vintage Airstream trailer. A silver/gloss powder coat and more than 300 rivets on the front fascia created the iconic look that takes Bendistillery’s image on the road. This portable bar was created by Fry Fabrications, 3621 E. Wier Ave., Phoenix, AZ 85040; (Web site) www.fryfab.com
Snapple 12 Bottle Glorifier
Snapple is using this custom counter display to attract attention at food service checkout counters. The unit makes it easy for retailers to highlight an assortment of different Snapple flavors. Custom routes in the display enable it to securely hold the distinctive Snapple bottles. The display’s hard wood construction makes it durable, while supporting Snapple’s premium quality, natural positioning. The unit makes it easy for retailers to highlight an assortment of different Snapple flavors. This display was created for Snapple by JH Dunning Corp., 1 Dunning Lane, N Walpole, NH 03609; (Web site) www.jhdunning.com
Modular Shelf Bottle Pusher Display System
Marketing Impact Limited has introduced a modular shelf bottle pusher display system, which makes it easy to organize and display all types of different bottles. The display system adjusts to fit most bottle diameters. The system easily installs on all gondola displays. It is offered in depths of 18” and 16”. The clear moulded bottle fence maximizes product visibility. This Shelf Bottle Pusher System is available from Marketing Impact Limited, 50 Planchet Road, Concord, Ontario, Canada L4K 2C7; (Web site) www.displaypeople.com
Beverage Bottle Flashing Animation Technology
Natures Flash Lite has introduced a bottle overlay that will adhere directly over the bottle label. This overlay will light up or flash with illumination to draw attention to a brand. The technology interfaces flawlessly with photo-quality artwork. Natures Flash Lite uses naturally occurring crystals derived from algae and seaweed that are known for their illuminative qualities to produce special effects. The panels are paper thin and durable as they are created without glass. This technology is available from Natures Flash Lite, 801 S. Yonge St., Ormond Beach, FL 32174; (Web site) www.naturesflashlite.com
Peroni Edge Lit Back Bar Sign
Peroni is using this edge lit sign to build brand awareness at on-premise locations. Enhance America creates edge lit back bar signs, LED signs which are lightweight and extremely durable. The units are designed to attract attention and to be energy efficient. This Peroni Edge Lit Back Bar Sign was created by Enhance America, 3710 Abbott Road,Orchard Park, NY 14127;
(Web site) www.enhanceamerica.com
Wet by Beefeater Banner Stand
This banner stand helps to build product awareness for Web by Beefeater Gin. DJ Graphics creates eye-catching banners on dye-sublimated fabrics, vinyl or film. It offers banners on many different retractable and portable banner stands to meet the promotion objectives. This Web by Beefeater Banner Stand was created by DJ Graphics, 127 South Broadway, Nyack, NY 10960; (Web site) www.djgraphics.net
Smirnoff Window & Wall Sign
Smirnoff is using this illuminated sign to attract attention at on- and off-premise locations. The sign was created by Fallon, which creates all types of illuminated signs for point-of-purchase applications, from neon to energy efficient LED signs. Fallon also offers “embedded” neon signs, for which the neon is encased in glass for a cleaner appearance and greater durability. This Smirnoff sign was created by Fallon, 1412 Deleglise St., Antigo, WI 54409; (Web site) www.fallonneon.com
Jim Beam Case Extender
Jim Beam Brands is using this case extender which may be used for multi-brands. The case extender is made from heavy duty strap steel and wire and is sandwiched between two cases. The full color logo plate allows for branding. This item has been successful in the field and distillers have re-run this item. The Case Extender is available from Practical Retail Merchandising, 7 Williamsburg Road, Evanston, IL 60203; (Web site) www.practicalretailmerc.com
Jagermeister Halloween Display
This display was created to promote Jagermeister during the peak Halloween season. The display uses motion and high-impact graphics to attract attention to Jagermeister in liquor stores. The goals was to create a Jagermeister destination with abundant stock. This display was created by Menasha Packaging, 601 E. Erie Avenue, Philadelphia, PA 19134; (Web site) www.menashapackaging.com
Z Rack Merchandiser
Merchandising Systems offers this Tool-less merchandiser, which may be used for beverages and a wide range of other products. The merchandiser sets up easily and attracts attention with its unique appearance. This Z Rack Merchandiser is available from Merchandising Systems, Inc., 2951 Whipple Rd., Union City, CA 94587; (Web site) www.wireline.net
Freezer Door Displays
T.M. Shea offers Freezer Door Displays for hanging bottles, cans and other products from freezer doors. This s 6 Round Pocket merchandiser is available in white and black. This merchandiser is ideal for cross-promotions. This 6 Round Pocket Freezer Door Display is available from T.M. Shea Products, Inc., 984 Livernois Rd., Troy, MI 48083; (Web site) www.tmshea.com
Wonderbar® Coffee Fixture System
The WonderBar® fixture system, manufactured by Trion Industries Inc., organizes, auto-forwards and billboards coffee choices. Stock WonderBar trays adjust in width to specifically fit the needs of coffee, and typically result in increased rows and facings. Multiple auto-feed springs permit pusher strength to be tailored precisely to the needs of this weighty item. Clear front product stops and integrated label holders allow a clear view of both package design and store price information. Universal mounts guarantee easy, tool-free installation. The WonderBar system, is available from Trion Industries, Inc., 297 Laird Street, Wilkes-Barre, PA 18702;
(Web site) www.triononline.com
Extrude-A-Scent Mouldings
Extrude-A-Sent Mouldings make it possible to bring beverage aromas to the point-of-purchase. There is an unlimited choice of scents available for incorporation into any type of moulding. The product may be used for indoor and outdoor in a variety of flavor and fragrance point-of purchase display applications. Extrude-A-Scent Mouldings are available from Outwater Plastics Industries, Inc., 24 River Road Bogota, NJ 07603; (Web site) www.outwater.com
Mike’s Hard Lemonade Custom Can Grill
This Mike’s Hard Lemonade custom can grill, which stands 40" tall and is wrapped with graphics that exactly resemble the can itself, makes a dramatic point-of-sale display. The grill reminds shoppers that Mike’s Hard Lemonade is perfect for summer outdoor entertaining. The can grill is also popular as a dealer loader and consumer premium. This Mike’s Hard Lemonade Custom Can Grill was created by 14 West LLC, 353 Forest Grove Drive, Pewaukee WI 53072; (Web site) www.14-west.com
Surface Guard Inc. offers wave flute corrugated material, with an attention catching pattern that stops consumer in their tracks. The wave pattern can be used to indicate a range of scenarios like steam radiating from a hot drink, waves at the beach., Etc. Wave Flute and E Flute Single Face Corrugated may be used for displays and decorative packaging products. For more information, contact Surface Guard Inc., 515 Enterprise St., Aurora, IL 60504; (Web site) www.surfaceguard.com
14 West LLC offers Illuminated Menu Boards which build brand image while displaying daily drink specials. Captain Morgan uses this promotional board to draw attention to certain rum drinks. For more information, about Illuminated Menu Boards, contact 14 West LLC , 353 Forest Grove Drive, Pewaukee, WI 53072; (Web site) www.14-west.com
Walls + Forms, Inc. offers the Versaflex™ modular frame system, which features high quality low profile aluminum extrusions with hidden connectors. A design profile has both front and side panel applications, unique to the display industry, which allows for construction of an array of displays, including illuminated menu light boxes, double-sided light boxes sized to specifications, and backlit floor stands. Versaflex is easy to install. It assembles in a few seconds with no power tools needed. For more information, contact Walls + Forms Inc., P.O. Box 741112, Dallas, TX 75374; (Web site) www.wallsforms.com
Sigg Custom Rental Exhibit
SIGG, a manufacturer of reusable aluminum water bottles, used this custom rental exhibit for Natural Products Expo West 2011. The 20x20 custom turnkey rental featured two reception areas and an integrated virtual mini showroom. Attendees were welcomed to the booth by a large SIGG logo floating against a 16 foot curved white fabric configuration. Internally lit floating shelves located on both the back portion of the display wall and on the inside of the two-panel storage tower displayed SIGG’s environmentally-conscious bottles, providing additional dimension to the clean lines and polished look of the booth. A semi-circle carpet of red and silver denoted the company's signature colors. A bubble textured uplit back wall featured the company’s dimensional logo. This exhibit was created by Hill & Partners, 124 Old Colony Ave., Quincy, MA 02170; (Web site) www.hillpartners.com
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