May 1997
The 'Body Shots' campaign for Sauza is appearing on billboards and off-premise promotional items including in-store banners and case cards, which include a free tear-off poster illustrating the sexy new drink ritual.
"This campaign is designed to appeal to pleasure-seeking consumers who respond to the sensuality of tequila, as well as to further build the Sauza brand name," said Lori Tieszen, Marketing Director at Domecq Importers.
The campaign will initially target five key high-volume tequila markets - California, Texas, Arizona, Colorado and Illinois.
The company believes a Chardonnay Champagne may be just what is needed to boost the champagne category, which has been relatively flat the past several years. Since Korbel Chardonnay Champagne appeals to both chardonnay and champagne drinkers, consumers can find it in the chardonnay and champagne sections of supermarkets, in fine wine shops and on restaurant wine lists nationwide.
Bacardi-Martini is supporting the overall initiative with unique and colorful in-store promotions and p.o.s. materials, including case cards, posters, and cold box decals.
The Dole tomato and veg etable juice line have entered convenience stores in 12-oz. glass bottles—two-ounces more than comparable products for the same price.
"Dole juice was underdeveloped in the single serve category and Dole is a brand that translates well in the vegetable segments, a category that has had little competition," said Linda Norris, Group Product Manager. Norris said convenience stores were chosen for the new products because "In c-stores, the single-serve consumer is responsive to new brands and flavors."
Bristol Motor Speedway, Texas Motor Speedway and Atlanta Motor Speedway will be featured. The Great Tracks package is also including a coupon valid for a free 10 ounce STP Son of a Gun Protectant, a $2.39 value.
Retailers can support the promotion with a wide variety of "Great Tracks" point-of-sale items including standups featuring seven-time NASCAR champion Dale Earnhardt, pole cards, price cards, cooler stickers, case cards, shelf talkers, inflatables, banners and floor mats.
Donohoe was hired as Western Regional Director for Beam in 1983, and had been promoted to President, Imports; VP Sales; Sr VP Sales; and now to Sr. VP, Sales and Marketing.
Since 1993, Mr. Flores has been the company’s Director of Contemporary and Ethnic Marketing.
August A. Busch IV, Vice President of Marketing, said, "Manny Flores has built and directed a quality team which has made breakthroughs in areas from advertising to consumer promotions."
Mr. Webb was previously with Schutz International, as Sales Director and before that worked for Mead as Eastern Regional Sales Manager.