Dannon Water Features Big Wheel Opti-Barrel
Great Brands of Europe wanted to create a cold-serve beverage display that stimulates consumer attention and impulse sales at the retail level, but also doubles as a functional cooler.
The Big Wheel Opti-Barrel is a versatile, durable, free-standing display designed as an in-store/outdoor retail merchandiser to generate impulse sales of cold beverages. The display, which offers an optional umbrella and countertop, can also be used as an event cooler for special events.
The display is constructed of injection molded, durable plastic surrounded by foam insulation. The optional umbrella is constructed of waterproof vinyl.
The Dannon Water Big Wheel Opti-Barrel display was created for Great Brands of Europe by Display Technologies LLC, College Point, NY.
Guinness Back Bar Glorifier Illustrates Mixability
Guinness wanted to create an upscale back bar unit that would illustrate the versatility and ability to mix its brands. A glorifier was produced in urethane foam; a material that suggested an upscale, elegant wood-like piece. The three glasses sitting on the pedestal of the glorifier are illuminated and illustrate the versatility and mixability of Guinness Import’s beers.
The base was molded in urethane foam and two color silk screened. The silk screened glasses feature mylar film inserts and molded urethane foam head caps. The plexi riser was deep etched and silk screened in two color wood grain. The urethane bull nosed frame is painted gold. The fluorescent lit display has a sheet metal backwall.
The unit was designed by Avid, Inc., Stamford, CT and produced by Henschel-Steinau, Inc., an Englewood, NJ-based p.o.p. display firm.
Coca-Cola Retro Gas Pump Presents ‘Coke Americana
Coca-Cola USA has introduced this Coca-Cola Retro Gas Pump. The system retrofits existing refrigeration equipment. On both sides of the unit are full length graphic panels. On top of the refrigerator is a vacuum-formed cap with a rotating, double-sided, lit disc containing interchangeable graphics.
The program capitalizes on a key aspect of Coca-Cola brand equity; authenticity and "Coke Americana." It allows Coca-Cola to gain incremental points of distribution and further differentiate the brand within the retail environment.
The Coca-Cola Retro Gas Pump display was designed and produced by HMG Worldwide In-Store Marketing, New York City.
Apple & Eve Introduces Sesame Street Juices
Apple & Eve is introducing Sesame Street 100% Juices, marking the first time the Sesame Street characters will be featured on a line of 100% juices.
The five initial Sesame Street 100% Juice flavors are Elmo’s Punch, Big Bird’s Apple, Bert & Ernie’s Berry, Grover’s Grape and Zoe’s Orange.
"Given Sesame Street’s image and visibility and our high-quality reputation, we see calcium-fortified Sesame Street 100% Juices as a breakthrough that should please moms and kids, as well as retailers," said Joan Segal, Apple & Eve V.P., Marketing
Brown-Forman Introduces New Premium Tequila
Brown-Forman Beverages is adding a new super-premium tequila, Don Eduardo, to its spirit brands.
According to the Company, super-premium and ultra-premium tequilas are among the fastest growing products in the spirits industry. They now account for 8% of the category and 17% of its profits.
Woodchuck Introduces 'Oak Aged' Cider
Green Mountain Cidery has introduced Woodchuck Colonial, its fourth distinctive cider variety, handcrafted in the Green Mountains of Vermont. Woodchuck Colonial, with 5% alcohol by volume, is being sold alongside the other Woodchuck varieties, Amber, Dark & Dry and Granny Smith Varietal. The introduction of Woodchuck Colonial will be supported at retail by point-of-sale including easel cards for in-store displays as well as new radio, outdoor and print advertising touting Woodchuck as "The World’s Best Tasting Cider."
Guinness Draught In Cans Gets New Dispensing System
Guinness Import Co., has introduced the "floating draught system," designed to recreate the experience of the pints served from the tap in bars and pubs.
"Guinness is excited about the launch of the new floating draught system because it will allow consumers to experience an even smoother taste and creamier head from a can of Guinness," said Cian Hickey, Guinness Import Draught Manager.
Mystic Introduces Italian Smoothies
Mystic Brands has introduced a new category of beverages; Mystic Italian Ice Smoothies, a shelf stable icy treat that you drink. Mystic Italian Ice Smoothies are packaged in a unique 12-ounce bottle reflective of an old-fashioned parfait glass. The Smoothies will be available in: Lemon, Tutti-Frutti, Cherry and Blue Raspberry.
Tyra Banks Promotes Coors 'Blast Of Cash'
Coors Brewing is rerunning Coors Light Blast of Cash, now in its third year. Blast of Cash III promises to drive more traffic to retail with Tyra Banks starring on stand-up displays. Blast of Cash makes it easy for consumers to pocket cash with 100 prizes available each hour.
Diet Coke PromotionReaches Book Readers
Coca-Cola has packaged 32-page selections from novels with 12- and 24-packs of Diet Coke as part of a new promotion.
The promotion was prompted by Coke’s marketing research showing that Diet Coke
drinkers are mostly women and that these women read at least seven books per year.
Sam Adams Summer Point-Of-Sale
Samuel Adams is reintroducing its Summer Ale, supported by attractive summer-themed displays. The seasonal brew will be available on draft and in six-packs through August.
Off-premise, eye-catching POS features a sailboat and a bottle of Summer Ale and has the slogan "chart your own course" with Sam Adams Summer Ale.
7 UP & Pringles Run Memorial Day Promo.
Dr Pepper/Seven Up (DPSU) and Pringles are running a Memorial Day promotion offering a FSI coupon good for a free 2-liter 7 UP with the purchase of three, seven-ounce canisters of Pringles.
"We believe the FSI should help drive 7 UP case volume through incremental secondary displays," said Phil Pacific, Channel Marketing Manager, DPSU. "Retailers can leverage special in-store take-one pads supporting the FSI for greater merchandising".
Promotional support also includes pole-toppers, shelf talkers and static clings. Overlays are being provided for 20-ounce products in convenience stores.
Display Promotes American Dream Sweepstakes
Fox Licensing & Merchandising is teaming up with The Triarc Beverage Group for a promotion supporting Fox Network’s "KING OF THE HILL." The watch-and-win promotion features thousands of instant-win prizes inside of RC Cola products, as well as an opportunity to win $100,000 cash toward an "American Dream" purchase. The answer to the grand prize question will be revealed on the season finale of KING OF THE HILL.
The Sweepstakes is being supported with a $20 million marketing campaign.
"This promotion presents an ideal opportunity for two all American brands to work together," said Sabrina Ironside, Exec. Dir. Promotions, Fox Licensing.
"The Sweepstakes marks RC’s first animated cross-promotion and the show’s characters, Hank Hill, his family, and friends represent the prototypical R-C drinkers," said Jimmy Verrett, Director, Creative Marketing, Royal Crown Co.
Foster’s Features Cooler Door Rack
Foster’s Lager is using this cooler door rack to increase visibility in convenience and liquor stores. The plastic rack, which attaches to the inside of the cooler door, holds the distinctive 25.4-ounce Foster’s "Oil Can," the brand’s most popular package size.
The rack was initially introduced into more than 4,000 7-Eleven stores last year. Following its acceptance, distribution was expanded to include other major beverage outlets.
Icehouse Fish 3-D Wall Sign
The 3-D wall sign was designed to support the Icehouse sports like image and to provide visibility in the marketplace. The large fish mounted on a board identifying the Icehouse brand is a strong visual with which sportsmen can identify. The Large Mouth Bass is fully round and is molded in rigid polyurethane foam. The pattern from which the tooling is developed, is carved from a block of wood. A two-part mold is used to achieve the fully round dimensional detail of the fish. Decorating of the fish consists of painting two colors, spray mark painting one color, spray and wipe staining one color, air brushing two colors and clean coating. The dimensional barn board background is molded in rigid polyurethane foam. The Icehouse Fish 3-D Wall Sign dominates in any on-premise account in which it is used. This display which won a Gold OMA in the Beverages - Beer category, was created by MoldRite Products Inc., N29 W22870 Marjean Lane, Waukesha, WI 53186-1016.
Bacardi Shots Motion Sign. This display was designed to promote the consumption of the product as a shooter instead of a mixer and to increase brand recognition and sales. The translucent lithograph was printed using selectively polarized material integrated into the art work to create motion effects. Due to its uniqueness, the display achieved nearly 100% placement. Created by Heritage Frame & Glass Creations, P.O. Box 158, 344 Industrial Drive, Nesquehoning, PA 18240. BRONZE AWARD.
Hennessy Flight Tray. The objective of this "flight" sampling tray was to introduce new customers to Schieffelin & Somerset higher line brands, which they could not otherwise purchase and consume. The unit was designed to build brand recognition and awareness for the Hennessy brand. Created by Acrylic Designs Inc., 100 River Street, Springfield, VT 05156. BRONZE AWARD.
Ocean Spray Serpentine 111. The object of this display was to create shelf presence to maximize attention for the Ocean Spray Liquid Concentrates brand for its two new flavors and new packaging. The new serpentine dispenser features bold brand graphics that reflect the new packaging and flavors. Created by Display Technologies, 111-01 14th Avenue, College Point, NY 11356. BRONZE AWARD.
Slushies Floor Display Introduces New Kool Aid Product
Kraft Foods, Inc., wanted an off shelf merchandiser for the national introduction of Slushies, a new Kool Aid cold drink mix product. The unit had to hold a large volume of product and present a dynamic appearance in-store. This unit has beautiful bold graphics that stand out in the supermarket environment. The floorstand utilizes six large compartmentalized trays with graphic channels molded onto the front of each compartment to hold die cut graphics. Thirty-six cases of product weighing more than 300 pounds were displayed, with easy access by the consumer. For more information, contact Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
New "Got Milk" CampaignAttracts Kids and Parents
The new "Got Milk" advertising campaign has a new look this year. Colorful graphics featuring the theme "The Great Milk Mustache Maker," shows a mustached cow (and kids) to promote milk sales. The display offers a special Free "Milk Mustache Maker" with the 2 gallon purchase of milk and ½ gallon chocolate milk. The attractive, free-standing display holds 200 colorful Milk Shakers. Each brightly printed display weighs 40 lbs., has a pop-up base, and arrives at the retailer pre-packed for easy assembly. For more information, contact Meridian Display, 162 York Avenue, St. Paul, MN 55117.
Mini Refreshment Center Win Retail Space For Coca-Cola
This Mini Refreshment Center was designed to win precious in-store display space at markets in Mexico. The modular system fits virtually any vertical cooler in the market. It increases brand presence in the eyes of consumers and motivates impulse sales. The header system gives Coca-Cola added brand visibility on top of the coolers. Large interchangeable graphics, including a huge 3-D icon, provide added brand presence. Several thousand displays were placed in Mexican markets with great success. For more information, contact RTC Industries Inc., 2800 Golf Road, Rolling Meadows, IL 60008.
Mistic Rain Forest Nectars Rolls Out In Stock Display
Triarc, Inc. selected this TechStoc Floor Stand to roll-out the Mistic Rain Forest Nectars line in supermarkets. Five thousand displays were distributed. The Optimizer Floor Displays featured in the TechStoc line of pretooled displays, is an affordable, high volume, high quality display available for immediate delivery. The display was designed with five trays with a custom die-cut header and skirt that featured the Mistic Rain Forest bold graphics and logo. The merchandiser ships knocked-down and sets up easily without tools. For more information, contact Display Technologies, 111-01 14th Avenue, College Point, New York, 11356.
Crown Royal Inflatable Football Helmet
This 30" Inflatable Football Helmet was produced for Crown Royal. It is being used as a point-of-purchase piece in liquor stores and supermarkets for displays with a football theme. Patented custom designed football helmets are available in sizes from 4 inches to 15 feet. They provide instant brand awareness at an affordable cost. For more information, contact Alvimar Manufacturing Co., Inc. 51-02 21st Street, Long Island City, NY 11101-5875.
Coors Brewing Custom Inflatables
Coors Brewing Company is featuring these custom designed vinyl inflatables which are being used as point of purchase displays. The inflatables include a 48" long guitar, a 26" tall original Coors can and a 28" tall original Coors bottle. The displays offer instant brand awareness, attracting consumers at the retail store. For more information, contact Brulene LLC, 48 Town Line Road., Nanuet, NY 10954.
Jose Cuervo Bottle Raft Inflatable
This Raft Inflatable was designed to increase awareness of the Jose Cuervo brand and to make consumers more aware of Margaritas as a great summer drink. This large "billboard" helps to establish brand preference. The display helped increase shore and inland pool sales in some areas by as large as double digits. The appearance of this shaped fun item along with the logo advertisement contributed to its success. For more information, contact Alger Creations Inc., 91-31 Queens Blvd., Elmhurst, NY 11373.
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