Floor Displays Promote Fighting Cock Bourbon
Heaven Hill Distilleries, Inc. is rolling out Fighting Cock Kentucky Straight Bourbon Whiskey nationally, backed by an aggressive retail and on-premise marketing program. Larry Kass, Group Marketing Manager for Heaven Hill, said, "This is a unique brand that, with little marketing support over the years, has been steadily rising in sales and has achieved legendary cult status in the markets in which it has been available."
Heaven Hill is positioning Fighting Cock to appeal to Gen-Xers as well as seasoned Bourbon lovers. On-premise promotional materials include table tent, permanent wooden bar signs and a poster with the slogan "If you can’t run with the rooster, stay in the henhouse."
Retail support begins with a Fighting Cock floor display. This naturally rough "chicken coop" is designed with slanted roof, wood sides and chicken wire. The display can accommodate a dozen or more cases. Case card displays and shelf talkers add to the dominating in-store presence of this brand. To encourage trial, a 50ml bottle counter unit is available.
Stolichnaya LED Display Attracts Consumers
Carillon Importers, Ltd., is featuring this Stoli deluxe display, utilizing the current Russian art ad graphics.
The display features the train art highlighting the Stoli bottle being delivered by train, en route to consumers. The dimensional motion display features a train yard worker directing traffic, while a LED flashes a warning that a train is coming. Both the trainman and flashing LED are certain to attract consumer attention.
The case card was created and produced by Jerry Moss, Inc., NY with Cary Schwartz, V.P. Marketing, Carillon Importers, Ltd.
Miller Genuine Draft Runs ‘Blind Date’ Promotion
Miller Genuine Draft’s "Blind Date" promotion features a major mix of on- and off-premise materials.
"This promotion, which puts big name bands into small clubs packed with ‘Blind Date’ winners, topped the charts last summer," said Bruce Winterton, MGD Brand Director. "This year, the promotion goes international, with London joining Chicago as a destination city."
Off-premise, p.o.s. materials include a stage spectacular display with Blind Date-themed basewrap. There are display cards offering free posters, case cards with sweepstakes entry forms, danglers, and display enhancers including microphones, lighting rigs and "roadie case" coolers. On-premise elements include microphone-shaped tap handles, band name match cards, glow in the dark guitar picks, banners, table tents and drum and cymbal neon signs.
Sam Goody Partners With Pepsi For Pepsi Pop Culture Promotion
Musicland’s Sam Goody and Musicland stores are partnering with "Pepsi Pop Culture," Pepsi’s summer promotion. Pepsi Pop Culture will offer instant rewards with free music from Sam Goody and Musicland. Approximately 400,000 consumers nationwide will win a free CD, redeemable at any of the 703 Sam Goody and Musicland stores across the country.
"This promotion provides excellent synergies for both Pepsi and Musicland," said Marcia Appel, Sr. V.P., Advertising, and Communications, Musicland Stores. "Pepsi Pop Culture will drive traffic to our stores and provide Pepsi consumers with a valuable prize."
Starbucks Coffee Develops Touring Cafe For Lilith Fair
Starbucks Coffee is operating a "traveling cafe" at Lilith Fair 1998, providing concert-goers with the perfect blend of coffee, music and community. Select Starbucks stores around the country are also planning to host special store appearances by Lilith Fair artists throughout the tour.
In addition, Starbucks has created limited edition merchandise, including an exclusive Starbucks/Lilith Fair CD featuring emerging and leading female artists, and a selection of tumblers, T-shirts and caps bearing special Starbucks and Lilith Fair designs.
Apple & Eve Introduces Tribal Tonics
Apple & Eve, Roslyn, NY, has introduced Tribal Tonics, a line of green teas containing herbal extracts for various benefits, including energy, mental acuity and relaxation.
The line includes: Mental Refresher, Relaxation Cocktail, Energy Elixir, Immune Boon and Herbal Slimmer.
Jeff Damiano, Apple & Eve’s Marketing Director, said, "They’re the first products of their kind that truly taste great."
Red Devil Energy Drink Enters U.S. Market
Red Devil is a new high energy drink that has been successful in Europe and is now about to enter the U.S. market targeting those who need to get more hours, more intensity, and more fun out of the day or the night.
As distinguished from typical caffeinated sodas and sports drinks, Red Devil provides taurine (an amino acid), caffeine, and vitamins (Vitamin C, B 6, B 12, Pantothenic Acid and Niacin) to give the body and mind a quick and lasting energy boost.
Red Devil energy drink is being supported with extensive point of sale materials.
Canandaigua Launches Arbor Mist Line
Canandaigua Wine Co. has introduced Arbor Mist wines, which blend natural fruit flavors with Chardonnay and White Zinfandel, providing the next step for drinkers who want wines that are easy to drink, yet have the sophistication of varietal wines. Bill Encherman, General Manager, Specialty Products, Canandaigua Wine, said "Arbor Mist meets a consumer need for a more upscale, socially acceptable wine product that ‘fits’ the continuum between coolers and wine."
Designed for cold box display, Arbor Mist will be backed with $6.5 million in its first six months.
Samuel Adams Runs Summer Ale Promo
The Boston Beer Co. has launched its Samuel Adams Summer Ale promotion. On-premise and off-premise promotional highlights for Samuel Adams Summer Ale include the Summer Ale Sailboat, a handcrafted pine wooden boat that has two off-white logo ID’d sails and a "Summer Ale blue" stained hull. The boat measures 40" long x 43" high x 6" wide. Off-premise, this Summer Ale Sailboat can be mounted on a logo ID’d pedestal or hung from the ceiling. On-premise, the sailboat is an elegant back bar piece which can display up to four bottles. The Summer Ale Acrylic Pint Glass features a two-color Samuel Adams Ale logo and boat image in "Summer Ale Blue" and white. The durable acrylic pint glass is perfect for display in patio bars, golf courses and clubs anywhere glass is a problem and a unique promotional item is needed. Other promotional highlights include a Summer Ale case/easel display and imprint menu cards.
CATEGORY: Cooler Displays
DISPLAY PRODUCER: Paul Flum Ideas Inc.
11100 Linpage Place, St. Louis, MO 63132
This unique merchandiser for Coca-Cola Surge brand, ties in to the brand's NHL sponsorship and creates in-store awareness and immediate consumption by the young demographic target. An ICEMAN 1 display barrel features a lid which doubles as a fully functional, interactive NHL hockey game. When a goal is scored, an electronic sensor sets off the brand's mnemonic scream "Surge!" The game accommodates up to six players, three on each team. The unit achieved tremendous acceptance by retailers resulting in additional permanent shelf space for the introduction of the new Surge beverage.
CATEGORY: P.O.P. Stock Displays
DISPLAY PRODUCER: Display Technologies
111-01 14th Avenue, College Point, New York 11356
To launch its new line of Whipper Snapper beverages, Snapple selected a free-standing, OPTIMIZER display rack from Display Technologies award-winning TechStoc line of pretooled retail point of purchase displays. Header and angled shelf facings were customized with full-color graphics for a bold, brand-specific look. The floor stand is designed to display up to 70 10-ounce bottles per shelf, totaling approximately 14 1/2 cases per rack.Wheels are optional for cross-merchandising opportunities.
CATEGORY: Bottle Glorifiers
DISPLAY PRODUCER: Heritage Frame & Glass Creations, Ltd.
Green Acres Industrial Park, (P.O. Box 158) Nesquehoning, PA 18240
This Chambord Lighted Glorifier is an elegant display which was used to boost brand recognition in finer restaurants and bars while reinforcing the product's image. The unit was custom designed to complement the product's packaging design by highlighting the Chambord bottles distinctive round shape. The unit features a screen printed front logo and a round ash wood base. Both the logo and the bottle are illuminated from within by a safe and economical fluorescent fixture.
CATEGORY: Fiber Optics
DISPLAY PRODUCER: Fiberoptic Lighting Inc.
950 S.E. “M” Street, Grants Pass OR 97526
This Fibre Optic Display for Coca Cola provides vivid brand identity dominating the area where the product is located. Fiber Optics offers a bright lit and moving display, helping to increase sales. The Coca Cola sign is 1'8" x 6" x 1'8" overall, in an aluminum cabinet, with plastic silk-screened face and plastic corners.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: MoldRite Products, Inc.
N29 W22870 Marjean Lane, Waukesha, WI 53186
The Molson Canadian Wall Sign is a permanent display item intended to reinforce the brand’s up-scale image and identity at the point of purchase. The sign of molded urethane features the Molson Canadian logo integrated with the brand maple leaf which was designed to give the appearance of solid oak wood. The 32" high by 34" wide fully dimensional urethane sign is decorated in five colors using an eight step decorating process. Detailed hand staining was performed to achieve the highlights of a natural appearance. The wall sign shows the versatility urethane can provide to achieve accurate detail and shape definition to attract the customer’s attention.
CATEGORY: Inflatables
DISPLAY PRODUCER: Alvimar Mfg. Co., Inc.
51-02 21st Street, Long Island City, NY 11101-5875
These floating Lounge Chair inflatables were created for Miller Brewing Company. They provide a fun summer atmosphere for the use of the product. The round chair is 40" in diameter and 16" high and is used on the floor in a mass display of the product. The display can also be hung from the ceiling.
CATEGORY: Inflatables
DISPLAY PRODUCER: Sterling Promotional Corp.
2 Gannett Drive, White Plains, NY 10604
Ferrolito Vultaggio and Sons wanted inflatable replicas for its Arizona Beverages that were as beautiful as their Iced Tea and Lemonade products. These inflatables can be seen wherever Arizona products are sold throughout the country. The sharp, bright colors and the attention to details, like the embossing of the company name into the vinyl on the Arizona Ice Bottle, make these inflatables unique and extremely visible.
CATEGORY: Direct Marketing Programs
DISPLAY PRODUCER: T&T Graphics Inc.
2563 Technical Dr., Miamisburg, OH 45342
This Smith Dairy Truck Pricer Sign is screen printed on 3mm Celtec. The changeable pricer sign had the marketing objective of promoting brand awareness by creating a visual correlation of the client’s truck fleet to the "freshness" of the products delivered daily. 500 Signs were produced for this promotion.
CATEGORY: Premium/Incentive Programs
PROGRAM PRODUCER: Flair Communications
214 West Erie Street, Chicago, Illinois 60610
This Premium/Incentive program was designed to generate and feature the display of Courvoisier Cognac during the holiday season. A gift-with purchase value-add was developed. To build on the image and usage of Courvoisier, a custom cigar case was included with each bottle. This premium item was chosen because of its high appeal with the target audience and to support the continuing trend of cognac and cigars.
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