Miller Brewing Offers Route Truck Display
This Miller Brewing Route Truck display gained instant brand awareness and was popular with retailers as a dealer loader. The ‘Trucks’ were offered in three versions (Miller Genuine Draft, Miller Lite and Icehouse).
The units could be used as single serve only, or as a cross merchandiser for singles and take home. The unit could be easily moved to various locations. The multi-facet packing of warm and cold in the display attracted impulse sales.
The Miller Brewing Route Truck Display was created by Paul Flum Ideas Inc., St. Louis, MO.
Clearly Canadian Launches Tre Limone Drink
Clearly Canadian Beverage Corporation has launched Tre Limone, a dry, sparkling lemon-ginger drink, to the North American market. Inspired by European cafe sodas, and combined with the mystique of the Orient, Tre Limone is made with lemon juice, natural flavours and a blend of ginger and spices.
“As the dynamic $8.6 billion Alternative Beverage category continues to grow, success depends on satisfying consumers’ demands for new beverages that exceed taste and quality expectations,” said Douglas Mason, President and CEO of Clearly Canadian Beverage Corporation. “We believe Tre Limone’s packaging is so distinct that it establishes a new premium niche in the ever changing Alternative Beverage market.”
In-store merchandising displays and point-of-sale also create an upscale image with a playful and humorous personality. The illustration has a chic, European style with high in-store visibility.
Arbor Mist Wine Offered In Floor Rack
Canandaigua Wine Co. offered its Arbor Mist Wine in this floor rack to attract attention and lift sales for the brand.
The display was designed to help distinguish the brand from other wine offered on shelves. The unit is a customized display from the TechStoc™ Optimizer line. It is constructed with five tiers, features black injection molded round trays with clear tinted poles. To maximize brand awareness, the rack was designed with a header skirt and shelf facings printed in five colors with the brand logo and bold graphics. The rack is 22 inches round and stands 6 - 1/2 feet tall.
The display in constructed of high-impact polystyrene, ships knocked-down and sets up easily in the field without tools.
The Optimizer TechStock™ line is available from Display Technologies, College Point, NY, which customized the stock unit.
Kendall-Jackson Features Summer Grilling Promo.
Kendall-Jackson Vineyards & Winery is helping retailers turn any space into a summer profit center with an integrated promotion offering a trellised mass display, case cards, grilling recipe brochures and a Necker coupon featuring partners Monterey Mushrooms and Kikkoman Sauces. A Consumer Grill Sweepstakes offers a grand prize Wine Country weekend getaway for two, along with 25 first prizes of premium CharBroil gas grills.
The promotion is designed to remain viable for an extended period, from Memorial Day through Labor Day. The mass display resembles a garden trellis constructed of redwood, and can be arranged as a three-dimensional end-aisle or island display, allowing shopping on multiple sides. Graphics feature the phrase, “This Is How Good Summer Can Be.”
SPA Countertop Cooler Attracts Customers
SPA beverages recently introduced this colorful countertop cooler to entice customers to try its fresh new taste and keep them coming back for more. The colorful cooler positions SPA’s beverages perfectly for generating impulse purchases, while creating greater brand awareness.
SPA beverages are the most popular drinks in Belgium, the Netherlands and Luxembourg. SPA-Monopole, based in Greenwich, CT, imports SPA Natural Spring Water, SPA Natural Sparkling Water and SPA fruit juice drinks, including Orange, Apple, and Lemon Cactus.
Summer Promos Support Kalua Cocktail
Allied Domecq Spirits is introducing consumers to the Kahlua Rum-Cola cocktail this summer, including a nationwide Kahlua Rum-Cola “Bar Blitz.” Allied Domecq representatives around the country will invade bars, restaurants and nightclubs from coast to coast buying rounds of Kahlua Rum-Cola cocktails.
Provocative Kahlua Rum-Cola ads promote the cocktail with vibrant visuals that portray the spirit of the drink and personify that “Anything Goes” with Kahlua.
This summer, Kahlua is also partnering with E! Entertainment Television to promote “E!’s South Beach Bash.” As part of its involvement, Kahlua is giving away free trips to South Beach to lucky Kahlua Rum-Cola drinkers.
Signage, barware and point-of-sale materials will also be available for both on- and off-premise to promote the E! promotion, and the Kahlua Rum-Cola cocktail.
Southern Comfort Offers ‘Mardi Gras’ Drink
Southern Comfort has formed an alliane with Island Oasis Frozen Cocktail Company to introduce to the nation a new “Southern Comfort Ultimate Hurricane” frozen cocktail. The “Hurricane” has long been recognized as “The Official Drink of New Orleans,” the birthplace of Southern Comfort.
Island Oasis, in partnership with the Southern Comfort Team, developed and is bringing to market a new fresh frozen all-natural Hurricane mix.
“We feel that the `Ultimate Southern Hurricane’ served with Southern Comfort will allow anyone who is a fan of the “Big Easy” to get into the fun-loving spirit of New Orleans, on-the-rocks or in a frozen way, by visiting any of the 15,000+ bars and restaurants in the country that serve Island Oasis drinks,” said Mario Austin, Vice President and Brand General Manager for Southern Comfort. “The ‘Ultimate Southern Hurricane’ will provide a taste of Mardi Gras and New Orleans regardless of geographic region or the time of year.”
Coca-Cola And America Online Form Global Marketing Alliance
The Coca-Cola Company and America Online have formed a multi-year global strategic alliance to develop innovative online and offline marketing programs. This alliance marks Coca-Cola’s first worldwide interactive marketing initiative and AOL’s first association with Coca-Cola.
Taking full advantage of the companies’ unmatched global brand power and assets, the alliance will focus on several key marketing themes, including music, movies, sports, holidays and community, such as promotions built around the AOL Moviefone brand, The Coca-Cola Company’s sponsorship of the Olympic Games and the Christmas holiday season.
“With this exciting new alliance, we will bring together the unique strengths of America Online’s international family of interactive brands with Coca-Cola’s global distribution network to create innovative and effective consumer marketing campaigns both online and offline around the world,” said Bob Pittman, President and COO of America Online.
Coca-Cola will make America Online’s interactive services and products available to consumers around the world through its extensive distribution channels worldwide, including advertising, merchandising, packaging and in-store promotions. America Online will market The Coca-Cola Company’s brands online across its family of global interactive brands.
Kraft Introduces Health Quenchers Powdered Soft Drink
Kraft Foods is launching Health Quenchers, a powdered “healthstyle” drink, available in three forms. Revitalizing Energy drink includes ginseng; Enriched Calcium drink contains 300mg. of calcium; and Wellness drinks have anti-oxidant vitamins A and E, along with vitamin C.
The brand identity was created by Lipson Alport Glass & Associates.
Land O’Lakes Introduces Grip ‘n Go Milk
Land O’Lakes is introducing Grip ‘n Go Milk. The milk is packaged in a 12 oz. “grippable” bottle, with an easy open, easy close cap combined with a “user friendly” opening.
The Coleman Group, L.L.C., New York, created the product’s name, label graphics and packaging.
MoJocoffee Launches New Coffee Roasting Technology
MoJocoffee Company has introduced a new technology that lets consumers roast green beans to slow-roasted perfection in their microwave ovens in a specially designed pre-filled roasting pouch.
Glen Poss, CEO of MoJocoffee said, “We are taking coffee to a whole new level of taste. This patent-pending new product is poised to fundamentally change the way consumers perceive the freshness and taste of coffee.”
Sankt Olav Norwegian Water Launches In U.S.
Beverage Marketing USA Inc. has launched Norway’s premium bottled water, Sankt Olav Norwegian Spring Water in the U.S. Sankt Olav comes from underground springs in an environmentally pristine area of Norway and is named for Sankt Olav, the Viking King who drank from the spring in the year 1028.
New Snapple Candy Is Brand Extension
Snapple Beans, Whirls, Fruits and Snapplets candy is debuting, manufactured for Snapple by Cody-Kramer Imports. Ken Gilbert, Sr. V.P., Marketing, Snapple, said, “Cody-Kramer’s expertise with other trademarks gave us the assurance that they were the right people to create Snapple candy.”
The new Snapple candy line is branded with the Snapple trademark. Colorful packaging promotes the association of Snapple candy with the Snapple beverage brand.
Cotes du Rhone Wine Illuminates Skies With Eclipse Campaign
Cotes du Rhone Wines from France has launched its international marketing campaign in the U.S. with the “Rhone Eclipse.” The World Trade Center in New York City, the Washington Monument in Washington, D.C., and the Transamerica Building in San Francisco all recently glowed with the advertising message: Think Red, Think Cotes du Rhone. Passers-by were awed by the colorful and vibrant displays.
“The time has come to share Rhone’s message with the American public,” said Greg Deligdisch, Director of the Cotes du Rhone Wine Bureau, U.S. “The idea behind the eclipse is to make wine consumers aware of the dynamism and quality of the Cotes du Rhone appellation.”
The Rhone Valley is the second largest wine region in France.
Canadian Mist Whisky ‘Lightens Up’ With Summer Promotion
Brown-Forman Beverages Worldwide is conducting the “Lighten Up” promotion, an off-premise promotion which supports the new 1.75 Liter Easy Pour Canadian Mist Canadian Whisky.
An inflatable Canadian Mist chair reinforces the light image of Canadian Mist. Consumers can mail-in for the inflatable chair at a cost of $15.00.
Pepsi Fiber Optic Sign
DISPLAY PRODUCER: Fiberoptic Lighting Inc.
950 Southeast M Street, Grants Pass, Oregon 97526
What better way to enhance brand identity than to place a huge logo in a sports venue! This is an eleven foot square Pepsi sphere enhanced with fiber optics. The display is at Safeco Field in Seattle, Washington. The client is Pepsi in Sommers, New Jersey. The cabinet is made of metal. The face is Alpolic with a Gregory Vinyl laser print mural. There are 14,006 individual fibers (a total of 23 miles) in the sign powered by six 50 watt halogen lamps. The electricity required for this sign is less that 5 amps making this a very energy efficient display. The sign was installed at Safeco Field in May.
Scotsfest 2000 Mega Display
DISPLAY PRODUCER: York Display Finishing Co., 240 Kent Avenue, Brooklyn, NY 11211
(Created by Manhattan Marketing Ensemble)
The Scotsfest 2000 Mega Display holds at least three cases of Johnnie Walker product. The unit maintains a small foot print encouraging acceptance and display by retailers. A lock-box allows the floor display of two premium marquees, Blue Label and Gold Label. Wood barrel shelves hold the bottles. Contemporary typography and graphic offset the traditional feel of the display.
Budweiser Inflatable Boom Box
DISPLAY PRODUCER: Alger Creations Inc.
91-31 Queens Blvd., Ste. 610, Elmhurst, NY 11373
To keep a current image in the market, Budweiser opted to make an inflatable Boom Box a central theme in one of its promotions. The Boom Box is an exact replication of the product and drew much attention from the consumer at the point of sale wherever the unit was displayed.
Baileys' Internet Promotion
DISPLAY PRODUCER: Flair Communications Agency,
214 West Erie Street, Chicago, IL 60610
In 1990, Baileys Irish Cream embarked on a new marketing strategy to increase Baileys' consumer option frequency by targeting current users, promoting Bailey as a spirit, not an after-dinner cordial, for use the entire year, not just during the holiday season. The promotion utilized interactive technology to capture the interest of the target market, 21 to 29 years old. The Baileys crew used digital cameras to photograph bar patrons. The photos were downloaded to e-cards and sent consumers at their e-mail address within 72 hours. The on-line Sweepstakes was promoted on all off-line materials to create awareness and drive the target audience to the Baileys.com Web Site. Special pages were created to feature sweepstakes details, entry form and the Baileys summer drink recipes along with a brief consumer research questionnaire.
Iceless Barrel Cooler
DISPLAY PRODUCER: Creative Merchandising Systems
2928 Washington Avenue, Wilmette, IL 60091
Iceless Barrel Cooler - a portable electric barrel cooler that plugs into an electric outlet overnight and after being unplugged in the morning, keeps product cold for 12 - 18 hours without ice or electricity. Striking Evian graphics feature snow-covered mountains and cold water bottle that are attention getters in high traffic areas where this portable unit provides easy access to cold bottles of Evian water.
Colorful Base Wrap
DISPLAY PRODUCER: Proprint Services Inc.
5621 Finch Ave. E, #5, Scarborough, Ontrio M1B 2T9
Proprint Services offers Base Wrap in continuous rolls printed on card stock or poly stock. High quality flexo printing is featured allowing clear picture images to be printed without the lines of corrugated. The Base Wrap can be printed in line for up to 8 colors. It may be used for indoor displays and is water resistant to avoid crumbling.
Corona Floating Inflatable
DISPLAY PRODUCER: Sterling Promotional Corp.
3010 Westchester Avenue, Purchase, NY 10577
This Corona Floating Pool Bar Inflatable serves as an attractive promotional display as well as a fun and functional addition for the backyard. The Corona Floating Pool Bar is constructed with several recessed drink/can holders as well as a recess in the center to hold a standard size cooler. Colorful graphics are printed on the bottom of the pool bar for “underwater” advertising. This popular inflatable has received many re-orders.
Bud Light Western Boot Display
DISPLAY PRODUCER: Alvimar Manufacturing Co., 51-02 21st Street, Long Island City, NY 11101
This Bud Light display from Alvimar for Anheuser-Busch, is an inflatable with a Western theme. The display shows the Bud Light bottle transformed into a Western boot with a three dimensional spur. The inflatable is designed to hang from the ceiling in large beverage outlets and supermarkets.
Coca-Cola Beverage Bridge Display
DISPLAY PRODUCER: Display Technologies
111-01 14th Avenue, College Point, NY 11356
A new stock display, the Beverage Bridge, designed for cross-merchandising Beverages with other products in supermarkets and other types of retailers, has been introduced. The Beverage Bridge increases beverage sales and inventory by utilizing new in-store locations, such as the frozen food sections. The Beverage Bridge is designed to suspend soft drink displays across the top of ice cream Coolers. The display placement encourages consumers to purchase both ice cream or other frozen product with soda, and maximizes value while utilizing previously unused space. The display measures 27 inches deep, with an expandable width ranging form 61 and 72 inches. The height is nearly 29 inches and the unit can be customized with bold brand-specific graphics. The Beverage Bridge shown was customized for Coca-Cola beverages.
Nescafe Colorful Standees
DISPLAY PRODUCER: T&T Graphics Inc.
2563 Technical Dr., Miamisburg, Ohio 45342
These screen printed 30" x 60" color process standees were produced for Hiller Marketing (Morris Plains, NJ). The corrugated displays collapsed to fit into under sized cartons and drop shipped to 350 convenience stores in the upper Midwest.
Evian Promotional Display
DISPLAY PRODUCER: Display Technologies
111-01 14th Avenue, College Point, NY 11356
To build brand awareness for Evian bottled water among hot, thirsty beachgoers in California, this Evian Time and Temperature Board was custom designed for Great Brands of Europe, and placed on lifeguard towers at Los Angeles County beaches. 200 units were shipped for the early summer season. The Evian Time and Temperature Board was designed as a beach billboard that advertises the Evian bottled water brand while serving as both a clock and thermometer. The display features a vacuum formed frame reverse-painted with metallic paint and an analog dial clock and thermometer inserted behind the protective “window”.
Permanent 7 Up Merchandiser
DISPLAY PRODUCER: Edge Display Group Enterprise
1650 New Highway, Farmingdale, NY 11735
7 Up’s need for a more versatile table merchandiser was the driving force in the development of this Multi Purpose Occasions Table, (MPOT). By providing an open design, packages are more visible on the lower shelves. The center shelves can be used in flat or gravity configuration or removed for a variety of packages. The display comes with a dry erase chalkboard and capability to change graphics panels for promotional activity.
Nantucket Nector Wood Display
DISPLAY PRODUCER: Coastal Woodworks Display
16 Sand Hill Road, Nobleboro, ME 04555
A successful display program was created and produced for Nantucket Nectors. This unit was engineered to display over 200 bottles and is currently in the market. The unit was created and manufactured by Coastal Woodworks.
Jack Daniel's Mantel Clock
DISPLAY PRODUCER: Heritage Sign & Display
344 Industrial Road, Nesquehoning, PA 18240
The Jack Daniel's Mantel Clock was designed as a classic mantel clock to reinforce the client's “Old-Time” Tennessee Whiskey brand image. It is designed to reflect the company's heritage and history while providing brand recognition and promoting brand loyalty in upscale on and off premise locations. It is constructed from solid hardwood with an oak finish. The logo and upper clock window are screen printed on double strength glass. The battery powered clock movement is designed to allow easy access for battery changes and time setting in the field.
Jim Beam Illuminated Clock
DISPLAY PRODUCER: Clearr Corporation
3750 Williston Road, Minnetonka, MN 55345
This Jim Beam Brands Illuminated Display with integrated Digital Clock, was designed to increase top-of-the mind awareness of Jim Beam Brands. The objective of the campaign was to establish/maintain a long-term presence using a P.O.P display. The clock was integrated to ensure multiple viewings to increase brand awareness. This display attracts attention and allows the consumer to become familiar with the product.
Back to Top
To See previous issues of Creative Beverage click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
