The versatile Stack Rack can be assembled vertically as an upright floorstand or horizontally as a floor seller. Its modularity enables the retailers to interconnect as many racks as needed, in multiple configurations throughout the store. The merchandiser features an angular design, with the Evian brand name and logo printed on all shelf facings tilted upward toward the consumer, to increase awareness and impulse sales. The display’s compact, modular design and angled shelves helped retailers increase inventory, and lift sales by cross-merchandising bottled water with complementary products, such as fruits and vegetables.
The TechStoc Stack Rack was produced for Great Brands of Europe by Display Technologies, based in College Point, NY.
Display castors assure the flexibility to place the display in a variety of strategic locations and capitalize upon seasonal or promotional opportunities. The display achieved the desired secondary placement for the Libby’s product and respositioned the product from on-shelf to strategic locations in-store.
The display was produced for Nestle by HMG Griffith In-Store Marketing, Inc.
Off-premise support materials include entry form tear pads, case cards, shelf-talkers, window clings, banners and 5’ x 3’ banner/pole displays.
The program, developed by DraftWorldwide, Chicago, is designed to maximize impact at the point-of-purchase. It presents consumers with new ways to think about using Jack Daniel’s while offering special deals on barbecue-related merchandise. Consumers can take advantage of special values on grill-related merchandise including Weber Grills, Pfaelzer Steaks, Jack Daniel’s Coleman coolers and Jack Daniel’s barbecue tools through Jack Daniel’s displays, including case cards, mobiles, and shelf talkers.
"Consumers enjoy real brewed iced tea, but don’t have time to make it," said Virginia Blake West, Lipton’s Marketing Director. Lipton Cold Brew Blend will help build the tea bag category by appealing to consumers who have turned to more convenient beverage choices.
Lipton is implementing a comprehensive promotional campaign including colorful point-of-purchase displays, throughout the summer to launch the product.
Brisbane, Australia-based 3D Displays Pty Ltd uses sheets of Eastman Chemical Company’s Spectar copolyester and bubbles to produce these life-like beverage signs. Spectar copolyester was chosen not only for its clarity and chemical resistance, but also because it’s easy to design and thermoform into cost-effective displays that can last a long time and are virtually maintenance-free, according to Eastman Chemical Co., which is headquartered in Kingsport, TN.
The "bubbling technology" signs consists of two thermoformed halves bonded together. A cavity is filled with a liquid the same color as the product being promoted. An aquarium-type pump pushes air through an aeration stone at the bottom of the cavity then up through a release valve. According to 3D Displays, which has sales offices in Brisbane, San Francisco, Singapore and London, the bubbles and lighting can be adapted to meet customer needs.
The Kool-Aid Man "spokesperson" and the cruiser will make stops at such places as zoos, minor-league baseball games, children’s museums, amusement and entertainment parks, and Boys and Girls Clubs. Kids visiting the Kool-Aid cruiser may pose for free photos with the Kool-Aid Man. They will also be able to participate in a soccer kick game, watch Nickelodeon programming, and receive free merchandise from Kool-Aid brand soft drinks.
According to Ronald Frump, President and COO at Vitality Foodservice, "Away-from-home juice consumption is expected to increase, and more than half of that growth is projected in the dispensing category. The alliance will further solidify Vitality’s leadership position as the foodservice provider of unique beverage systems for high quality, popular consumer brands like Ocean Spray."
Ocean Spray and Vitality will promote the new alliance with point-of-sale materials including signs, buttons, counter cards, menu boards and table tents.
Minute Maid is dispatching the uniformed Minute Maid Lemonade Brigade to major festivals and events across the country in custom-designed, lemon-yellow Volkswagen Beetles, from which they will be challenging kids and adults with interactive games, including a lemon-putting course and trivia contests to win a variety of prizes. The Brigade will also offer free lemonade and coupons.
The target consumer for the new line is health conscious 18- to 35-year-olds.
The Hydro line includes fruit punch, orange tangerine, grape and lemon lime as well as two real brewed sun teas.
The Vans Warped Tour is the pioneering punk rock and extreme sports tour that offers teens an alternative to mainstream concerts and festivals. "The Vans Warped Tour is a fun, different kind of event. Yoo-hoo is a fun, different kind of drink; so it’s a perfect fit," said Kristin Krumpe, Marketing Director at Yoo-hoo Beverage Corp., division of Austin, Nichols & Co.
Yoo-hoo is also producing its first limited edition collectible can, which will be given prominent placement in big in-store displays at major retailers.
To win the grand prize, consumers collect the letters M-I-C-H-E-L-O-B printed inside packages of Michelob bottles.
The promotion will be supported with banners, display wraps, inflatables, and C-poles.
Displays with rebate coupons in produce and beverage sections will offer up to $1.50 back.
S.A.I. Marketing, Jenkintown, PA, developed the promotion.
Joe Jones, Director of Brand Promotions, said, "With the support of this season’s powerful baseball promotion, we expect to see retail sales to continue to climb throughout the summer."
Off-premise point-of-sale materials include a scoreboard display spectacular and a display card with a tear-off entry form offering a Miller High Life Lumber Company baseball bat.
Other materials include display bins, stickers, floor graphics, pole signs and banners.
"By using these colorful floor graphics, we will be closer to a child’s level and naturally become more visible," said Scott Munz, Media Director for RC/Triarc Beverages.
For more information on FLOORads, contact FLOORgraphics, Inc., 5 Vaughn Drive, Princeton, NJ 08540; (Tel) 609-514-0404.
Prizes for the promotion include 20 trips to major stock car races, hundreds of cash prizes, more than one-million 12-packs of Dr Pepper cans and millions of bottles of Dr Pepper. "Consumers will find themselves in the winner’s circle with our first ever stock car racing promotion," said Cindi Clark, Dr Pepper Sr. V.P.,-Marketing.
"Thirst To Win” p.o.s. materials include a 65"x 52" display spectacular; a 45-inch-long, vacuum formed side of a car painted like the Dr Pepper Busch Series race car; pole signs; shelf talkers; and static clings.
Molson Canadian was looking to broaden brand visibility in the Northeast, an area important to the brand’s growth. They wanted a unique design to attract the consumer and to support the Molson Canadian outdoor image in the marketplace. Integrating a dimensional Molson Canadian logo with a slice of a large tree trunk accomplished the branding. The use of a dimensional logo and maple leaf icon ties directly to the packaging and other merchandising elements for a consistent marketing message. The 15 ½" diameter by 2 ½" thick display is molded from rigid polyurethane foam and is decorated using five colors and screen printed three colors. The display shows the versatility of urethane as a way to reproduce unique textures and dimensional surfaces.
Imperial Beer is featuring this 30 foot inflatable bottle with an inflatable Toucan, to coordinate the beer promotion with the local bird of Costa Rica. This huge display in front of package stores catches the eye of local residents and helps to develop a strong brand preference.
This unique Corona Floating pool bar was constructed for The Gambrinus Company. The design and construction of this inflatable makes it an attractive promotional vehicle as well as a fun and functional addition for the back yard. The pool bar is constructed with several recessed drink/can holders as well as a recess in the center to hold a standard size cooler. Colorful graphics are also printed on the bottom of the pool bar for "Underwater" advertising. Many re-orders of this inflatable were received.
Pepsi’s introduced a series of collector cans as part of its promotion tieing in to the Star Wars film, "The Phantom Menace". There were 24 different cans which the consumer could collect, each with a different figure from Star Wars. This 24 can merchandiser is vacuum formed to display all 24 Collector Cans. The unit is designed to be placed on a wall to create impulse sales. The display is vacuum formed in black styrene with a 4-color printed decal on the header area.. The merchandiser is designed so that the cans are held firmly in position but can be removed by the consumer for a close up look.
Pepsi’s summer promotion tied into the excitement and appeal of the Star Wars blockbuster, "The Phantom Menace" with an array of P.O.P. materials. This 3-D sign brought the glamour of the Star Wars characters into the retail store. The signs are pre-printed vacuum formed styrene with the characters in dimension with real textures. Two signs were mounted back to back with a hole on the top for easy hanging from the ceiling. The texture and dimension was achieved through careful sculpting and precise vacuum forming of the pre-printed styrene sheets. The promotion was featured in C & G Stores.
The Stolichnaya Dali Mirror is a 3-dimensional, surrealistic mirror which was designed for use as a dealer loader and premium. It features a 3-D, lightweight polyurethane foam frame with a warped perspective, in the artistic style of artist, Salvador Dali.
The Smirnoff Tower Floor Standing unit is made with 3/8" thick clear and frosted Acrylic with brushed aluminum accents and mounted Duratrans. The base is MDF with brushed aluminum laminate. Header panels are screen printed brushed aluminum. This creates a consistent and prominent brand presence and secures floor space in retail and duty-free environments. The overall appearance conveys a cold, crisp and clean image.
This colorful, impressive inflatable Air Mattress display measures 72" x32" and provides point of purchase impact. The inflatable has a second life as a functional float that makes a great poolside billboard to promote Mistic Beverages.