Boulevard Brewing Introduces New Tap Handles
Boulevard Brewing Co., one of the Midwest’s largest regional specialty brewers, has introduced new tap handles for its draft beers.
Since its founding, Boulevard has been located in the same turn-of-the-century brick building on Kansas City’s Southwest Boulevard. A distinguishing feature of the building is its towering chimney. “The chimney is something that many people associate with our brewery and our beers,” said Payton Kelly, Boulevard’s Creative Director. “When we decided to re-design our tap handles, we were keen to capitalize on that association.”
With the help of Century Mfg. Co. of Wichita, KS, Boulevard’s new tap handles are miniature reproductions of the chimney, with special identifying badges for each of the brewery’s five different draft brands.
KeKe Beach Displays Induce Trial
McCormick Distilling is launching KeKe Beach, a unique key lime cream liqueur which combines the flavor of key lime pie with just a hint of graham.
“KeKe Beach uses the sweetness of key lime pie and the consistency of a sorbetto,” said Don Hammond, V.P., Marketing for McCormick Distilling. “We’re going to spark consumer interest with nationwide tastings. Its flavor and versatility are sure to produce generous sales for both off- and on-premise accounts.”
KeKe Beach is available in both 750ml and 50ml sizes with eye-catching counter displays for 50ml bottles at retail stores. KeKe Beach bar kits, games, case cards and stackers all focus on the theme, “Get back to the beach.”
Speedway SuperAmerica Displays ‘Fresh Or Free’ Promo
Speedway SuperAmerica LLC, the gasoline and convenience store giant, is using multiple in-store, point-of-purchase Coffee Street displays in support of its “Guaranteed Fresh Or It’s Free” coffee promotion.
Hansen Group, a marketing and design firm based in Groveport, OH, created an eye-popping ceiling dangler featuring the Company’s in-house coffee brand, Coffee Street, which is available in a range of different drink sizes.
Mott’s Launches Clamato Tomato Cocktail Promotion
Mott’s has launched a promotion that’s good news for consumers with friends or relatives in Mexico. With the purchase of one 64-ounce Clamato, consumers will receive a free 10-minute phone card for calls to Mexico or within the continental U.S. affixed to a brightly colored necker. The phone card can be activated using a PIN number found under the Clamato cap.
The promotion will take place in Mexican Hispanic dominated markets.
“This is a great promotion for Clamato and our consumers,” said Omar Garcia, Brand Manager, Clamato. “It gives added value to consumers by being able to keep in touch with friends and loved ones in Mexico, which ties in well with the overall positioning of Clamato as a drink that enhances the time you share with family and friends. ”
Details of the promotion will be communicated through radio tags, on-pack neckers and special case cards at the point-of-sale.
Heineken Sweepstakes Brings Consumers To Hottest Latin Concerts
Heineken En Vivo’s VIP All Access sweepstakes is bringing lucky winners to the Latin Music concert of their choice in VIP All Access style. In addition, consumers have the opportunity to win Music Shopping Sprees, DVD players, and a CD compilation of this year’s Billboard International Latin Music nominees.
Consumers enter to win via tear pads available on- and off-premise. The promotion will be supported by display enhancers, bilingual POS, and local radio spots.
Don Eduardo Promotes Spirit Of Mexico
Don Eduardo Tequilas offer a smoother and more complex taste than almost any other premium tequila brand. This fall, these celebrated tequilas show off their proud heritage and distinctive flavor in a new on- and off-premise promotion.
The colorful Orendain family crest commands attention as the center of the off-premise shelf saver. The Orendain family are the proud creators of Don Eduardo.
The simple hammered acrylic base and wrought iron rail complements the unique Don Eduardo perfectly, and sets the brand apart on the shelves.
The crest pocket holds 25 fact cards highlighting interesting information about Don Eduardo’s rich history and taste.
Brown-Forman Beverages Worldwide, headquartered in Louisville, KY, is the marketer of Don Eduardo Tequilas.
Eight O’Clock Coffee Combats “Grinder Phobia”
Eight O’Clock Coffee wanted to take advantage of the increasing consumption of whole bean coffee. It turned to Creative Alliance/AIM, a Southport, CT-based promotion agency to develop an Eight O’Clock marketing blitz.
Creative Alliance/AIM’s Brand Ambassadors invaded key high traffic areas such as commuter stations and shopping malls offering a fresh cup of hot coffee, a coupon and an Eight O’Clock coffee premium.
Brand Ambassadors also scheduled in-store events to enhance Eight O’Clock Coffee’s presence at the point of purchase. “These events were designed to combat ‘grinder phobia’ by showing consumers how easy it is to grind their own coffee using the in-store grinder,” said Nick Lemma, Partner, at Creative Alliance/AIM.
Beer Industry Is Healthy, Says Study
The beer industry enters the new century with a very healthy profile, according to “Beer is Volume with Profit,” Miller Brewing Company’s annual analysis of the beer and beverage industry.
According to the analysis, total U.S. beer volume rose 2.7 million barrels, to just under 200 million barrels, during 1999. Adult beer drinkers spent more than $63 billion on what the report calls “America’s favorite beverage of choice.” Nearly 500,000 retailers enjoyed $31 billion in beer profits during the year.
Allied Domecq Introduces ‘Lava’ Cinnamon Schnapps
Allied Domecq Spirits has launched a new schnapps called Lava. This will be the largest new product launch in the history of Hiram Walker Liqueurs, with unique on-premise promotions. “Lava targets high-energy shot drinkers” said Craig Johnson, Sr. Marketing Manager, Hiram Walker Liqueurs.
Packaging and brand positioning was developed by Sterling Group, New York City.
Display Technologies, Inc., offers the TechStoc line of pretooled merchandisers which it recently customized for Pepsi bottlers and convenience stores in the Caribbean. The displays are affordable, high-quality and readily available within a short leadtime. For more information, contact Display Technologies, Inc., 111-01 14th Avenue, College Point, 11356; (Tel) 718-321-3100, (Fax) 718-321-1932, (web site), www.display-technologies.com.
Miller Football Guide Displayed At POS
The annual Miller Lite NFL Football Guide has been published, filled with facts and football merchandise offers. Joe Jones, Director, Promotions, said, “The Guide provides an incentive to purchase Miller Lite and Miller Draft. It gives retailers a means to pump up sales during the Labor Day selling period.”
Specially marked packages of Miller Lite and MGD contain the Guide. The promotion is supported with case card displays, danglers and inflatables. The displays were designed by Zipatoni, a St. Louis-based promotion agency.
Sampling Display Offered For Promos
Walls + Forms Inc. offers a new promotional system for p.o.p. applications including in store demos, product sampling, information kiosks, and special events.
Lightweight at 20 lbs., it is also durable and waterproof. Made of high-density polyethylene, it can be used indoors or out. It is easy to set up and knock down and is portable.
For more information, contact Walls + Forms , P.O. Box 741112, Dallas, TX 75374; (Tel) 972-980-7320, (Web) www.wallsforms.com.
Floor Display Boosts Sales For Glaceau
When Energy Brands, Inc. wanted to achieve increased visibility and display space on the retail level in a manner consistent with the premium image of its Glaceau bottled water brands, the Company developed the “Glaceau Water and Hydro Set,” a customized TechStoc Optimizer Rack from Display Technologies, College Point, NY.
The Glaceau Water and Hydro Set was designed to display the full range of Glaceau brands. The merchandiser is modular and enables the retailer to interconnect as many racks as needed, in multiple configurations. The Glaceau brand name and logo are printed on a custom frosted header.
Dr Pepper Testing VendCast System
Dr Pepper/Seven-Up has retained Austin, TX-based Isochron Data Corp., to conduct tests on the VendCast system. VendCast transmits data ranging from product inventory to maintenance requirements. Bottlers can view the information daily over the internet.
Flexinator Display Offers Expandable Width
The Flexinator, with expandable width, can accommodate more items during a specific promotion, and has the ability to be able to change locations within a store setting as well as the entire look of the display itself. The Flexinator is 55" W x 43" D x 88" H, and can expand to 64" wide. The Flexinator can hold 27 two liter bottles; 12 ½ liter 6 packs on the side shelves; 54 two liter bottles on the middle shelves with a total liter capacity of 540 bottles. The Flexinator accommodates the changing promotions as required and offers the ability to hold different items of the same or different sizes. It can achieve many different looks by changing the graphics and the pallet, along with the width, and can work in different type store locations. Shown is the Flexinator in use for Coca-Cola and it may be used by other beverage companies as well. The Flexinator Display was created by Display Technologies, 111-01 14th Avenue, College Point, NY 11356.
Coors Light July 4th Promotion
Coors Brewing launched a Fourth of July campaign featuring these Inflatables. The unique design of the Stars & Stripes air mattress made an attractive eye-catching display. These air mattresses are functional and their bright colors and outstanding graphics helped strengthen the Coors Light brand position. The air mattress was made in two sizes: 72" x 38" and 96" x 51". The three inflatable stars with streamers were used at the point of sale for added impact. The Coors Light Fourth of July Inflatables were created by Sterling Promotion Corp., 3010 Westchester Avenue, Purchase, New York 10577.
Johnnie Walker Scotsfest 2000 Floorstand
This Mega Display for Johnnie Walker holds at least three cases of the product. The unit has a small footprint encouraging acceptance and use by retailers. The display includes a lock-box, which allows the floor display of two premium marquees, Blue Label and Gold Label. Wood barrel shelves hold the bottles. Contemporary typography and graphics offset the traditional look of the display. The Johnnie Walker Scotsfest 2000 Floorstand was created by Manhattan Marketing Ensemble and produced by York Display Finishing Co., 240 Kent Avenue, Brooklyn, NY 11211.
Cuervo 1800 Lit Bottle Display
This display was designed as a replica of a Mayan temple using cast polyurethane for a base with authentic hand hammered tin for the backing and header. The display is illuminated to highlight the product. The display enhances the brand image utilizing multimedia in the manufacturing process to create eye appeal, securing premium retail counter space and increased sales. The display has met its sales and marketing goals and also increased SKU facing by creating a two-sided display. The Cuervo 1800 Lit Bottle Display was created by Acrylic Display Inc., 100 River Street, Springfield, VT 05156.
Corona Beer Inflatable Display
The objective of the display was to create the association of beer on ice as a very appealing way to buy the brand. The unit was displayed alongside floor barrels with ice at the point of sale. The inflatable replicates six bottles of Corona Beer in a bucket of ice. The unit was so authentic looking that consumers reached for a cold bottle to purchase from the bucket. Corona has continually benefited every year for the past eight years from additional sales when the inflatable bucket was on hand during the summer selling season. The Corona Beer Inflatable display was created by Alger Creations Inc., 91-31 Queens Blvd. Ste 610, Elmhurst, NY 11373.
Kahlua Shape Write™ Display With Lighted Logo & Write On Surface
This display was designed to provide a highly visible, versatile unit to increase long-term brand recognition in mid-range to upscale venues and to promote the use of Kahlua as an ingredient in mixed drinks. The edge-lighted acrylic write-on surface creates a brilliant highly visible sales message. The top of the display uses back lighted, screen printed acrylic to feature the Kahlua brand name. The printed face can be removed and replaced in the field allowing the vendor to change the message to tie in with future promotions. The light source for the top and edge-lit message is a standard fluorescent lighting fixture for economical illumination and ease of maintenance. The practicality of this unit helped achieve rapid and extensive placement in the field. The Kahlua Shape Write™ Display was created by Heritage Sign and Display, 344 Industrial Drive, P.O. Box 158, Nesquehoning, PA 18240
Pepsi-Cola Company 3-Message Prismatic Display
This TriAd® 3-message prismatic display was produced for restaurants and convenience stores that serve fountain soda. The display shows an image of Diet Pepsi, and fountain Pepsi. The purpose of the display is to remind/inform customers that Pepsi products were used for the fountain soda. The Pepsi-Cola® 3-Message display was created by Clearr Corporation, 3750 Williston Road, Minnetonka, MN 55345.
This Miller Lite Sign was created from a combination of plastic and PVC. Polyplastic Forms specializes in 3-dimensional signs, letters and logos, using a variety of materials such as wood, foam or metal to meet specific needs. All signs are custom made to specifications. For more information, contact Polyplastic Forms Inc., 49 Gazza Blvd., Farmingdale, NY 11735.
This eleven foot square Pepsi sphere enhanced with fiber optics, was placed in a sports venue to enhance brand identity. The cabinet is made of metal and the face is Alpolic with a Gregory Vinyl laser print mural. There are 14,006 individual fibers (a total of 23 miles) in the signs, which is powered by six 50 watt halogen lamps. The electricity required for this sign is less than 5 amps, making this a very energy efficient display. For more information, contact Fiberoptic Lighting Inc., 950 Southeast M Street, Grants Pass, Oregon 97526.
Leinenkugel's was looking to broaden and reinforce brand visibility. They wanted a high-impact spectacular sign to support the outdoor Image in the market place. The trophy size Muskie and the bard board background with clock and brand identification were molded from rigid polyurethane foam. The 42" long full size Muskie is decorated using taxidermist techniques complete with teeth. An illuminated and non-illuminated version of the sign were produced. For the illuminated version, the sign was blacklite with light spilling upward on the logo and downward on the clock. The sign dominates in any on-premise account, reinforcing the brand's visibility and increasing demand in the retail location. For more information, contact Moldrite Products, Inc., N29 W22870 Marjean Lane, Waukesha, WI 53186.
Miller Brewing Company Leveraged its “Get the Goods” summer national campaign with MATRIX Display Systems photo beach towel banners. The towel banner was used for endcaps in supermarkets and on-premise signage. In addition it was offered to consumers through an on-line auction. There were two banners produced for the program; one for use nationally and one was customized for the Texas market. For more information, contact 3-Strikes Custom Design, 25 Crescent Street, Stamford, CT 06906.
This mirror for Amstel Light uses electro-luminescent elements which light in sequence to enhance the screen printed logo. These elements were incorporated into the screen printed artwork to attract attention to the client's logo, increasing brand recognition. The electro-luminescent elements use the combined power of light, color and motion to attract the eye of the consumer. The use of this, light-weight, electro-luminescent lighting element allows this sign to incorporate light and sequenced motion without the larger, bulkier housings necessary for many other types of lighted motion displays. The attractive and novel nature of this mirror helped it gain rapid placement in the field. For more information, contact Heritage Sign & Display, 344 Industrial Drive, P.O. Box 158, Nesqueshoning, PA 18240.
Two-Sided Locker Display
This display was designed to provide a unique way to showcase the "FREE Britney Spear Locker Poster". The display was also required to be simple to set up, sturdy and able to ship UPS. This full litho laminated corrugated display features PETG pockets that each hold 250 locker posters of Britney Spears. The display shipping carton is under the UPS 107" limit for regular shipment. The litho labels were printed on 77" offset press to provide full litho coverage giving the display a consistent high end appearance. A structural locking feature was used to form the locker which created a solid display with a finished look. The Two-Sided Locker Display was created by Meridian Display, 162 York Avenue East, St. Paul, MN 55117.
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