Captain Morgan Launches “Calling All Captains” Campaign
Captain Morgan’s new “Calling All Captains” campaign “is a call to arms recruiting adult consumers who are the unsung party heroes, who in their unique way make things happen that become legendary among their crew,” said Tom Herbst, Director of Marketing, Diageo Rums.
The campaign features an “Ultimate Pose Off,” allowing consumers to win prizes from the Captain’s Treasure. This contest is designed to uncover consumers’ most legendary adaptation of the Captain’s pose. Consumers are encouraged to email or text their “Pose-worthy Moment,” with their own Captain nickname. An eligible winner will be selected each week with a grand prize of $50,000 awarded to “Captain Morgan’s Ultimate Poser Champion.” On and off-premise P.O.S. and event promotions will highlight the promotion.
Rosemount Wines Promote Partnership With ‘Hell’s Kitchen
Rosemount Estate wines has formed a one-year exclusive wine partnership with Hell’s Kitchen, the reality series in which aspiring young chefs are put to the ultimate culinary challenge with Gordon Ramsay, world-renowned celebrity chef As part of the agreement, the wines of Rosemount Estate will be prominently featured on Hell's Kitchen Seasons Six and Seven with both product integration and appearances by Rosemount Estate brand ambassadors. To coincide with the airing of the show, Rosemount is running a comprehensive national campaign featuring in-store merchandising, wine and food pairing suggestions from Chef Ramsay, and online/mobile components. The Rosemount Estate/Hell’s Kitchen p.o.s. materials will be placed in grocery, drug and independent food stores as well as restaurants.
Tres Generaciones Tequila Launches With Bottle Glorifier
Tres Generaciones Super Premium Tequila wanted to create an illuminated back bar set for the launch of its new bottles.
This acrylic bottle glorifier set looks like poured acrylic cylinders, lit with 7 bright white LED’s. The look and feel of Sauza Tequila’s “top shelf” brand was achieved using colored metallic foils, reminiscent of the bottles’ label, and placing a die-cut Mylar wrap on the inside of the thick acrylic base. The Tres Generaciones Tequila Bottle Glorifier was created by Lake Displays of Milwaukee, WI. (Web Site) www.lakedisplays.com
Floorstand With Lockbox Showcases Macallan Scotch
Remy Cointreau USA wanted to gain additional retail space and secure high visibility placements for its ultra premium brands of Macallan Scotch Whiskey.
This Macallan Floorstand was created to reflect the luxury image of Macallan Scotch Whiskey with the use of high quality materials and graphic treatments. It was crafted with ¼-inch acrylic with beveled edges that simulate the look of real smoke glass. High end, high quality decorative hardware was used to finish the display. A lock box was designed for safety and security, and to reflect the Gold highlighted in the upscale packaging. The unique design requires retail sales personnel to become involved in the shopping experience, further enhancing the image of this rare but special Scotch Whiskey.
The Macallan Scotch Whiskey Floorstand was produced by Multi Dimensional Resources, a Carlstadt, NJ-based p.o.p. display firm.The display is shipped fully assembled without requiring any retail time or effort for set-up. (Web Site) www.mdr-pop.com
Green Mountain Coffee Offers Vending Solution For Single-Cup Brewing
Green Mountain Coffee Roasters, is offering a new vending unit designed for single-cup brewing in high-traffic commercial environments. “This innovative system will make people think about coffee from a vending machine in a whole new way,” said T.J. Whalen, V.P., Marketing for GMCR's Specialty Coffee Business Unit. “With its value proposition of quality, variety and convenience, this unit brings a coffeehouse experience to vending locations.” Operators can choose to offer up to 12 product selections from more than 60 coffees, teas, and hot cocoa in K-Cups from GMCR’s family of brands.
Naked Juice Is First National Brand To Utilize 100% Recycled Bottles
Naked Juice has become the first nationally-distributed brand to transition to a 100% post-consumer recycled plastic or PET bottle. While the previous bottles were translucent, the Naked reNEWabottle is clear, showing off the vibrant juice inside, and will feature a label indicating that the bottle is 100 percent recycled. “The transition to 100 percent post-consumer recycled bottles is a major milestone that we have worked hard to achieve” said Mikel Durham, General Manager of Naked Juice.
Gatorade Debuts Jordan Gatorade Thirst Quencher
To commemorate Michael Jordan’s induction into the Basketball Hall of Fame , Gatorade is unveiling the Limited Edition Jordan Series of Gatorade Thirst Quencher.
Sarah Robb O’Hagan, Chief Marketing Officer for Gatorade, said, “Fans will certainly want to have a piece of history by collecting all six of these commemorative bottles.”
re-source Water To Feature Recycling Program
Nestle Water’s new re-source natural spring water is launching at Whole Foods Market stores. re-source uses 25% recycled plastic in its bottles, while participating in a pilot of incentive-based, in-store recycling programs. For every plastic beverage container that is recycled at a Whole Foods Market store in a re-source-branded GreenOps tracking station, re-source will donate 5 cents to Keep America Beautiful.
Monique Mims, re-source Innovations Manager, said, “Through incentive-based recycling at retail re-source is changing consumer behavior and increasing recycling rates.”
Anheuser-Busch Debuts SELECT 55
Anheuser-Busch has introduced SELECT 55, the world’s lowest calorie beer. With 55 calories per 12-ounce serving, SELECT 55 answers a growing demand among a segment of adult drinkers who are seeking lower-calorie alcohol beverages to complement their lifestyles.
“SELECT 55 is ideal for adults who want to enjoy beer without feeling guilty about the calories,” said Pat McGauley, V.P. Innovation, Anheuser-Busch.
Nitrous Monster Energy Drink Debuts
Monster Energy is launching Nitrous Monster, the first energy drink to feature nitrous oxide gas technology. The revolutionary drink boasts a rich creamy texture and a smooth drinkable flavor. Nitrous Monster is packaged in the re-sealable 12 oz. Rexam SLEEK Cap Can.
“To communicate our Nitrous Monster product was unlike anything people had ever experienced, we needed an innovative package which would attract consumer attention,” said Mark Hall, President, Monster Beverage Co.
The Allure Global Digital Fountain Display enables digital media at the point of sale by using customer-facing fountain drink dispensers to showcase high-impact, motion graphics. Allure Global’s Digital Fountain Display works within the same footprint as an existing static marquee, making installation fast and easy. For more information, contact Allure Global Solutions, 400 Embassy Row, Atlanta, GA 30328; (Tel) 770-951-0000; (Web site) www.allurefm.com
Practical Retail Merchandising offers a case extender, which provides a brand marketer and retailer with additional off floor merchandising space. The heavy duty steel strap and wire construction is sandwiched between two cases of a multi case floor display to showcase additional sizes, flavors, or items related to recipes. The case extender provides ample space for a full color billboard logo. For more information, contact Practical Retail Merchandising Inc., 7 Williamsburg Rd., Evanston, IL 60203; (Tel.) 847-679-4052; (Fax) 847-329-0038.
PromoPak Direct’s Merch'N'Decker® is a mobile merchandising system that makes the heaviest of products mobile. It will accommodate over 400 lbs of product and sets up in less than a minute. The Merch'N'Decker can be custom designed for a specific product. For more information, contact PromoPak Direct, 1212 Naper Blvd., Naperville, IL 60540; (Tel) 630-346-5511; (Web site) www.promopakdirect.com
Wine Market Assistant Provides Cross-Selling Opportunities
Agilysys, a leading provider of IT solutions, and Wine Market Assistant, have introduced a turnkey kiosk solution to grocery & beverage retailers. The kiosk, which assists customers with ratings and reviews for wine, beer and spirits, is instrumental in increasing beverage sales and driving cross-selling revenue.
The kiosk offers product ratings and reviews, suggests complementary items, and announces special promotions to customers. Customers can either scan an item such as a wine bottle, meat or seafood, or browse the kiosk to seek suggestions on product pairings.
Jon Holland, partner of Wine Market Assistant, said, “By combining our software offering with Agilysys’ hardware, integration and support services offerings, we are able to supply a complete, self-service, multi-use kiosk solution.”
XG-ad & Foot Traffic Launch The AdOasis
This multi-sensory kiosk utilizes what Foot Traffic Media calls 6D advertising, which blends consumers' senses of sight, sound, scent, taste, touch and thought to get them engaged in new experiential ways.
The AdOasis is designed to engage all the senses, putting an advertiser’s message front and center. It refreshes consumers with a cooling mist or warming heat. It has state-of-the-art, eye-catching graphics; all the while relaxing and engaging customers with pleasant fragrances and digital audio.
For more information, contact XG-ad, St. Louis, MO, (Tel) 314-436-0092; (Web site) www.xg-ad.com
Monster Media Premiers 3d Lenticular Vinyl Storefront Display For Landshark Beer
Monster Media recently launched the first-ever three-dimensional (3D) lenticular vinyl storefront display to promote Landshark, a Jimmy Buffett inspired beer produced by Anheuser-Busch In Bev. Located on 180 N. Michigan Avenue in Chicago, the 3D display is part of a larger 65 foot long, by 9 foot high display, in which Monster Media incorporated gestural interactive projection and vibrant, eye-catching vinyl to encompass the entire corner location.
No special glasses are needed to view the 3D aspect of the display which seems to pop off the building, projecting a bottle of Landshark along with its slogan, “Let The Fin Begin.”
“We are constantly reinventing our products to take advantage of some of the latest technologies,” said John Payne, president of Monster Media., Orlando, FL, (Web site) www.monstermedia.net
Skinny Water Displays Support NY Launch
Skinny Nutritional has introduced Skinny Water, a line of enhanced waters that are zero calorie, zero sugar, zero sodium to the New York metro market.
Skinny Water contains Calcium, Potassium, Vitamins, Electrolytes and Antioxidants and is available in 6 flavors: Orange Cranberry Tangerine (Wake Up); Lemonade Passionfruit (Multi-Vitamin); Raspberry Pomegranate (Crave Control); Acai Grape Blueberry (High-Energy); Peach Mango Mandarin (Fitness); and Goji Fruit Punch (Muscle Recovery).
SKYY Vodka Creates Fresh Mix Bar
SKYY Infusions is rolling out a national promotion showing consumers just how easy it is to create cocktails with fresh fruit. The SKYY Infusions Fresh Mix on-premise sampling program will introduce consumers to the SKYY Infusions brand while allowing them to create their own simple, fresh fruit muddled cocktails.
At restaurants, nightclubs, and bars SKYY Infusions has created a temporary Fresh Mix Bar Station where consumers will be invited to mix their own fresh cocktail under the watch of a helpful bartender. Consumers can then order these creations at the main bar.
Mountain Dew’s Aluminum Bottle Series Features Under-Cap Sweepstakes
Mountain Dew is releasing Green Label Art, Volume III; a limited edition series of collectible aluminum bottles adorned with custom designs from six of today’s leading artists.
The third volume of Green Label Art taps six new artists spanning the worlds of action sports, music, vinyl toys, video games, fashion, fine art, illustration and graffiti. This diverse roster includes Pushead, Nathan Cabrera, Jeff McMillan, Stephen Bliss, UPSO and Claw Money, the first female artist to participate in the project.
Green Label Art, Volume III has incorporated elements from each artist’s design into gear from WeSC, Adidas, Zoo York, Burton Snowboards, G-Shock and New Era. These collaborative products will be available through an under-the-cap sweepstakes.
Green Label Art will come to life through an exhibit at a New York City art gallery that will raise funds to support the arts.
Dr Pepper Camaro Promotion Targets Young, Hungry Guys At Carl’s Jr. And Hardee’s
Carl’s Jr. and Hardee’s together with Dr Pepper are giving away a 2010 Chevy Camaro. Guests who purchase a large beverage or combo meal at both chains will receive a “Dr Pepper Camaro” instant-win game cup. Each cup contains a unique game code. Customers can then visit www.DrPepperCamaro.com to register and insert the code to reveal if they have won one of six all new 2010 Chevy Camaro cars to be given away during the promotion.
“Our core loyal customers of 'young, hungry guys’ love three things: great burgers, fast cars and hot women,” said Brad Haley, EVP of Marketing for Carl's Jr. and Hardee’s. “This promotion gives us the opportunity to reward our fans with, at the very least, the first item on that list, great burgers, along with a chance to win the second item on that list - a hot car.”
P.O.S. Promotes Red Mango Iced Teas With Probiotics
Red Mango will become the first retailer to offer made-to-order iced teas fortified with probiotics.
Three proprietary flavors, all incorporating GanedenBC30, a patented strain of probiotic shown to help support the immune and digestive systems, are available in Red Mango stores. Lemonocity (Lemonade Green Tea), Mysteaque (Vanilla Black Tea) and Fanteasia (Wildberry Hibiscus Tea) iced teas contain a significant amount of probiotics.
Red Mango is using special display materials to educate its customers about the advantages of its iced teas.
Malibu Offers Limited-Edition Bottle
To help raise awareness of Reef Check’s mission to monitor, protect and rehabilitate reefs worldwide, Malibu recently offered the ultimate beach internship to enlist 10 interns to monitor coral reef health in Thailand, the Maldives or the Philippines.
For those who can't intern, Malibu brings the party home by introducing a limited-edition Reef Check-inspired bottle with a charitable contribution made to Reef Check on behalf of the brand.
“Malibu understands that young adults are actively interested in conservation and environmental issues, while still embracing the mentality of ‘getting their island on.’ The Malibu Beach Internship provides an opportunity to make saving the world just another day at the beach,” said Lisa McCann, Senior Brand Manager for Malibu. “We know that beaches and reefs are inextricably linked, so the partnership with Reef Check was a natural fit.”
ávitae Energy Water Features Over-The-Top Giant Wallscape
Dublin, OH-based Vitality Distributing, creator of ávitae energy water, has debuted a wallscape at Easton Town Center, one of Ohio’s most frequented tourist attractions, that showcases a 31-foot-wide ávitae bottle splashing energy water down the side of a building and into a pipe. Additional ávitae pipes are connected to all Easton water features.
The creator of the ávitae wallscape, Orange Barrel Media President Pete Scantland, said, “With a combination of creative design, and dimensionality, the wallscapes create a landmark conversation piece about our clients’ brand.”
For more information, contact Orange Barrel Media, Grove City, OH; (Tel.) 614.294.4898; (Web site) www.orangebarrelmedia.com
Pepsi Corrugated Standee
This life-sized standee was screen printed full color on corrugate, die cut, scored and easel applied and folded in half for packing one per kit. The unique feature of this display is the die cutting. The head space allows people to interact with the display at the store level and take their picture. It is a fun promotional piece that increases awareness of Pepsi and the CFL season and it draws attention to the display and product. The Pepsi Corrugated Standee was created by Proprint Services Inc., 5621 Finch Avenue East, Suite #5, Toronto, Ontario Canada MlB 2T9 (Web site) www.pop-online.com
One-Piece Beer Display
Packaging Technologies offers a one-piece beer display that folds flat and easily pops open to stack cases of beer up to five cases high. The display holds 6 packs, 12 packs or 24 packs. The displays are offered with no die charges. This one-piece, pop-open beer display is availble from Packaging Technologies, 310 Courtland Avenue, Concord, Ontario, Canada L4K 4Y6 (Web site) www.ptibox.com
In-Store Experience offers the Lumi-Brite Light Box. The unit’s T8 lamps offer 35,000 hours of illumination. The light box housing is fabricated with powder coated 16 gage sheet metal. Custom shapes and sizes are available. For more information, contact In-Store Experience, 49 Richmondville Avenue, Westport, CT 06880(Web site) www.instoreexperience.com
Palmer Promotional Products has introduced Gel-BRITE super bright simulated neon signs. They are available at low cost, as low as $89.95. The signs are maintenance free and available with light weight aluminum frames. They offer the benefits of neon without the problems. They are environmentally friendly using LED Lighting Technology. Low minimum quantities are required. For more information, contact Palmer Promotional Products, 23001 West Industrial Drive, St. Clair Shores, MI 48080 (Web site) www.palmerpromos.com
Heritage Sign & Display created this ultra slim, ultra bright edge lit marker board, which was used in the roll out of Diamond Standard Vodka in high end accounts. This updated version of the edge lit marker board features laser etched and screen printed graphics, plus a unique custom add on - a Swarovski crystal imbedded into the face of the board. The crystal is illuminated by the super bright Led header. The high perceived value of this sign supported the brand's image. The Diamond Edge Lit Marker Board was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240; www.popsigns.com (Web site) www.popsigns.com
Pinquist Tool & Die Co. offers a wide selection of retractable banner stands. This retractable banner stand sets up in seconds by simply unfolding the leg, inserting the vertical pole, and pulling the banner up into place. The unit comes with a carrying case. An optional light is available. This retractable banner stand holds any banner 33" wide with heights up to 78". The unit weighs just 5 lbs. For more information, contact Pinquist Tool & Die Co., 63 Meserole Avenue, Brooklyn, NY 11222 (Web site) www.pinquisttool.com
North American Coffee Partnership wanted a clean simple merchandiser that conveyed a premium brand with a purpose. This display gained off-shelf inventory for ethos, and conveyed the message "Helping Children Get Clean Water". The ethos Water Rack was created by Racks Inc., 7684 St. Andrews Avenue, San Diego, CA 92154 (Web site) www.rackinc.com
MEASA Displays Mexico designed this modular floor display for convenience stores. It can hold several bottle presentations and cans. It is manufactured with wire, tube and sheet metal along with styrene graphics. The unit is easy to assemble and KD, inexpensive to ship. For more information, contact hector.aguilar@displaysmexico.com (Web site) www.displaysmexico.com
Flair Display Inc. created this floor mass stacking display for importers/distributors of wine for Stew Leonard Stores. The display features three bottle glorifiers on the unit. The display is made of a steel tube and wire and cases of wine are to be stacked all around the display. The graphics are changeable with a new graphic to be supplied monthly or as the stock is sold out. There are about 5 - 7 displays at each Stew Leonard store. For more information, contact Flair Display, Inc., 3920 Merritt Avenue, Bronx, NY 10466 (Web site) www.flairdisplay.com
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