Evan Williams Bourbon Launches New Campaign
Evan Williams Kentucky Straight Bourbon has launched a marketing campaign themed, “Secrets Worth Sharing.”
According to research conducted by Heaven Hill Distilleries, producers of Evan Williams, loyal consumers feel they are “in the know” that Evan Williams is the best kept secret in the category.
To bring this process of discovery to a new audience, the creative for the new Evan Williams campaign calls out some of the best kept secrets-such as the “Best Damn Blues Joint in the US” (Rosa’s Lounge in Chicago), or the “Best Lake for Prized Largemouth” (Lake Bienville in Florida) and pays off the assertion with “Some Secrets are Worth Sharing.” The new campaign will utilize point of sale displays reflecting the “Secrets Worth Sharing” theme.
Lindeman’s Wines Conducts ‘Great Finds’ Campaign
Lindemans is using JAGTAG 2D mobile barcodes to enhance its in-store marketing and create a more interactive shopping experience. By leveraging JAGTAG mobile 2D barcodes, Lindemans will enable consumers to enter a mobile sweepstakes for the chance to win a weekend getaway to one of five “Great Finds” locations.
JAGTAG mobile 2D barcodes will be featured in Lindemans take-one booklets and point-of-sale materials. Consumers can snap and send a photo of the Lindemans-branded JAGTAGs with any camera phone to automatically enter to win a free trip. Consumers can win a “Great Finds” getaway to one of five unique vacation destinations, including Healdsburg, CA; Sedona, AZ; Mackinac Island, MI; Asheville, NC; and Block Island, RI BFG Communications, a Hilton Head-based marketing firm, developed the national “Great Finds” campaign.
Coca-Cola & Simon Property Group Announce Alliance
Simon Property Group, and The Coca-Cola Co, have announced a multi-year marketing alliance. “This agreement with Coca-Cola underscores the importance of the mall venue for major brands like Coca-Cola to engage important demographic groups,” said Mikael Thygesen, Simon’s CMO.
Thygesen SAID that as an indication of the value of the relationship, Simon, was the first mall operator to feature the Coca-Cola Interactive Video Vender, the latest in touch-screen vending technology.
Beatriz Perez, CMO, Coca-Cola NA, said, “The mall channel represents fertile ground for Coca-Cola to connect with key consumer target groups such as teens. Whether commercializing our interactive vending machines, or collaborating on special events, our marketing partnership with Simon is a great way to build and show our brands.”
Tito’s Handmade Vodka Features Counter Display
Tito’s Handmade Vodka is using this colorful dump bin display to attract attention at retail counters. The unit is manufactured from foils hot stamped on sbs. The copper pot still is replicated at the top of the display which reinforces the equity of the Tito brand. The score card clearly conveys to the shopper that Tito has beaten some of the top contenders in the Wine Spirits Enthusiast Review.
The unit is designed to merchandise small 50ml airplane bottles off-premise. With a compact footprint of only 18"H x 7 3/4"D x 9"W, this unit merchandises over 30 bottles. This display was created for Tito’s Handmade Vodka by The Aronson Group, an Englewood, NJ-based display firm.
CIROC Premium Vodka Runs Cabana Contest
CIROC Ultra Premium Vodka, and Sean “Diddy” Combs recently conducted a luxurious, first-class cabana contest.
The contest offered the winner and his or her guests round-trip airfare to Miami, lodging at a premium South Beach hotel, $4,000 in spending, a private yacht complete with gourmet chef, spa treatments, passes to CIROC-sponsored events, and of course, a private poolside cabana.
“CIROC vodka and I want to provide loyal CIROC fans the chance to take over the sexy city of Miami and live like a celebrity,” said Combs, who entered into a strategic marketing alliance with the spirits brand more than two years ago.
To support the contest, the CIROC brand placed cabana-themed point-of-sale materials in select spirits retailers throughout the country.
Heineken CounterGraphics Promote Draught Kegs
This lenticular counter mat displays several images in a limited amount of space to demonstrate Heineken’s new draught keg.
The three-phase lenticular CounterGraphics™ demonstrated the easy use of the Heineken Draught Kegs and maximized the space of the typical counter. The single-word messages changed with the keg images and coordinated with other promotional materials. The GeckoBack™ adhesive used to secure the CounterGraphics™ to cashier counters was easily removed for cleaning and withstood frequent repositioning by periodic cleaning of the adhesive side. Additionally the adhesive also allowed the retailer the options to place the CounterGraphics™ on other surfaces such as windows, doors, mirrors or walls. These lenticular counter mats were created by GroundGraphics, LLC, (www.groundgraphics.com), a Scottsdale, AZ-based display firm.
Jose Cuervo Bottle Replica Displays Platino Tequila
Jose Cuervo is using this Cuervo Platino Bottle Replica display to promote its upscale Cuervo Platino Tequila brand at off-premise retail outlets.
The bottle replica display reinforces the Platino brand’s quality image, and it showcases the Cuervo Platino wooden gift box and the bottle itself. The shelves are welded to the side tube supports for strength and durability. This display was created by Practical Retail Merchandising, (www.practicalretailmerch.com), an Evanston, IL-based p.o.p. display firm.
Hard Luck Candy Flavored Vodka Launches
Grownups now have a new way to enjoy old-fashioned candy favorites, like red fish and root beer barrels, with the launch of Michigan-based Hard Luck Candy Flavored Vodkas. Hard Luck Candy Flavored Vodka was born at the Hard Luck Lounge in Grosse Pointe Park, Mich, originating as a special candy-flavored infused vodka. After two years in development, Hard Luck Candy Flavored Vodka is now ready to launch its Red Fish and Root Beer Barrel flavors with plans for other flavors which are currently in development.
“Hard Luck Candy Flavored Vodka took years in the making to get the flavors just right, as well as the packaging and distribution and we're so excited to launch this new hometown brand in Michigan with our ultimate goal of taking Hard Luck Vodkas national,” said Mike Mouyianis, Founder of Hard Luck Candy Flavored Vodka.
Canadian Mist Launches Black Diamond In U.S.
Canadian Mist Whisky has released “Canadian Mist Black Diamond,” a premium line extension. This richer expression of Canadian Mist is the creation of Canadian Mist Master Blender Steve Hughes, whose signature will adorn the bottle. Canadian Mist Black Diamond is blended at 86 proof and has a higher sherry and rye content to give it a more enhanced flavor.
FSJ Imports Launches MEDEA Vodka
FSJ Imports has launched MEDEA Vodka. MEDEA’s packaging includes the first customizable message-display to appear on a liquor bottle.
Each bottle’s programmable LED display bridges tradition and innovation, while satisfying the need for self-expression in today’s digital age. MEDEA bottles can be programmed to store up to six personalized messages, each up to 255 characters.
Yoplait Frozen Smoothies Launched In Grocery Freezers
New Yoplait Frozen Smoothies make the perfect guilt-free breakfast, dessert or after school snack.
“Smoothies have never been easier to make at home,” said Robert Dircks, Marketing Manager. “Each Yoplait Frozen Smoothies package comes with a full serving of frozen fruit and frozen yogurt chips; all you have to do is add skim milk and blend.”
Starbucks Reserve Premium Coffee Launches
Starbucks is launching Starbucks Reserve, a line of ultra-premium, single-origin coffees. The first Reserve coffee offering, Galápagos San Cristóbal, will be available in Starbucks stores as whole bean or hand-crafted by the cup in select markets, while supplies last.
Coca-Cola Launches Kvass From Russia To The U.S.
Kvass has been a Russian staple of refreshment for centuries. Coca-Cola North America recently launched Krushka & Bochka Kvass in the New York City area. “With our unmatched global reach, we are in a unique position to bring world beverages to leading customer partners and delight U.S. consumers,” said Deryck Van Rensberg, President, Venturing and Emerging Brands, Coca-Cola NA.
Testrite Visual Products has introduced new A Frame Stands which offer excellent stability and come fully assembled. All units are double sided, have heavy duty support stays, aluminum extruded legs, and rubber bumpers. The A Frame Stands are offered in a variety of different sizes and in Satin Silver or Matte Black finishes. Easy-Open Snap Frames make it easy to load flexible substrate graphics up to 3/16”. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com
With ‘People’s Challenge’ SMIRNOFF Asks Consumers To Pick Best-Tasting Vodka
SMIRNOFF® Vodka has launched its new campaign, “The People's Challenge,” putting its quality vodka to the test by hosting vodka tasting events across the country. At the events, SMIRNOFF Vodka will go head-to-head with premium and ultra-premium vodkas on the market to allow consumers in attendance to determine for themselves, once and for all, the best tasting vodka.
The promotion will be supported by a fully integrated marketing campaign including broadcast, print, digital and out-of-home, in-store P.O.S. as well as promotional events throughout the year. “The goal of this new campaign is to put the decision in the hands - and mouths - of consumers to determine the best tasting vodka out there,” said David Tapscott, Brand Director, SMIRNOFF.
Special point-of-sale materials for the campaign include counter mats, counter cards and satin banners.
Heineken Introduces Black Light Bottle
Heineken USA has launched the STR Bottle, an upscale aluminum bottle that when viewed under the black light of a club illuminates to reveal a previously hidden pattern of stars and trails. In addition to its interactive black light properties, the 16-ounce STR Bottle displays a progressive European design, indicative of the upscale style and attitude of Heineken's consumer.
“We're constantly looking for ways to innovate, delight and add value to the Heineken experience for our consumers,” said Filip Wouters, VP, Marketing, Heineken USA. “The STR Bottle's fusion of sophistication and design delivers an innovative, stylish appearance that is extremely relevant in today’s high-end nightclubs.”
'2010 Choco Milk Cup Tour’ Kicks Off With Major League Soccer
Choco Milk, a children's premium ingredient nutritional milk supplement, has partnered with three Major League Soccer (MLS) teams to co-present and fund free community and school-based soccer clinics. The Los Angeles-based Chivas USA, Houston Dynamo and Chicago Fire are among the professional soccer clubs that Choco Milk will collaborate with and donate funds to during “The 2010 Choco Milk Cup Tour.”
“The 2010 Choco Milk Cup Tour” is a traveling tour staged like a free, miniature soccer clinic with the purpose of engaging children in a series of activities that teach nutrition awareness and physical fitness. Children will learn to strengthen their mind, body and spirit through consistent exercise and a balanced nutritional diet while using the skills necessary for soccer. “Choco Milk is excited to partner with these MLS teams to teach children how to lead healthy and active lives,” said Patrick Harrington, Choco Milk Brand Manager.
SKYY SPIRITS Adds Ginger Infused Vodka To SKYY INFUSIONS
SKYY Vodka recently added Ginger Infused Vodka to its All Natural SKYY Infusions line. SKYY Infusions Ginger is crafted using a signature infusion process, where premium vodka is carefully infused with real ginger. Ginger beverages from ginger ale to ginger beer are posting impressive growth in popularity, according to SKYY Spirits, which developed Ginger Infused Vodka to capitalize on this trend. “Mixologists and chefs alike have embraced Ginger as the hot new ingredient,” said Andrea Conzonato, Chief Marketing Officer, Skyy Spirits.
Stoli Launches Celebrity-Driven Promo
“Would You Have a Drink With You?” This is the question posed by industry innovator Stolichnaya Vodka in a new ad campaign that will feature multiple celebrities launching with Playboy magnate Hugh M. Hefner. The campaign features multiple celebrities who represent a spirit of originality, people who, like the brand itself, are ground-breakers in their field. Furthering the brand’s relationship with Hugh Hefner and Playboy, Stoli will release a limited edition bottle of Stoli Ohranj featuring the iconic Playboy bunny logo.
“Stoli, with its rich heritage as a pioneering brand, looks forward to bringing the Would You Have A Drink With You? campaign to life for our consumers and trade alike via events, sponsorships, and on- and off-premise programs,” said Lisa Pfenning, Category Director, Stolichnaya Vodka, William Grant & Sons USA. “We are excited to see how Stoli fans across the country interact with this exciting program.”
Miller Launches ‘Give A Veteran A Piece Of The High Life’
Miller High Life, in partnership with Iraq and Afghanistan Veterans of America, has launched a bottle cap and can tab collection program that will contribute up to $1 million to help veterans enjoy life’s luxuries.
Miller High Life is helping Americans “Give a Veteran a Piece of the High Life” by donating 10 cents for every specially marked Miller High Life and Miller High Life Light bottle cap or can tab returned to participating retail accounts. Proceeds will provide veterans with “High Life” experiences ranging from tickets to professional sporting events to outdoor adventures such as fly fishing with a professional angler, and VIP tours of popular sports venues.
Budweiser Launches ‘Conserve The Outdoors'
Budweiser and the National Fish and Wildlife Foundation have teamed up with Outdoor Channel host Michael Waddell to conduct the ‘Help Budweiser Conserve the Outdoors’ program this fall. Under the ‘Help Budweiser Conserve the Outdoors’ program, participating Anheuser-Busch wholesalers donate a percentage of proceeds from all bottles and cans of Budweiser sold to the Foundation. Waddell represents numerous organizations dedicated to promoting the outdoors and conservation. Waddell will appear on Budweiser displays to help promote the brand’s outdoor efforts.
Pepsi Power of One Small Format Display
Pepsi’s Power of One program co-brands Pepsi product and Frito-Lay product together. Pepsi set a goal for a display to be used in small format retail outlets that would hold 20 oz bottles of Pepsi on the top and Frito-Lay chips on the bottom. The display also offered a leak-proof tray to hold ice for the Pepsi bottles and a clear acrylic sign holder for custom graphics to be added and changed out. This Pepsi Small Format display was created by Promo Print Solutions, Inc., 420 S. Koeller Street, Suite 208, Oshkosh, WI 54902.
This Full Sail LED sign features a multi dimensional Full Sail brewing company logo using laser cut acrylic. The sign is illuminated using LEDs with an ultra thin lightbox and manufactured in the United States in keeping with the companies responsible business practices. This display will be used in windows and features a chain hanging kit. The sign can also be wall hung. This Full Sail LED sign was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
Always Visible Signs is making three standardized versions of its point-of-purchase signs, traditionally purchased for orders of 2,000 or more, available in small quantities. Always Visible Signs provide continued branding and promotion when inventory is low, protecting shelf space when inventory is out. AVS POP signs also benefit retailers by protecting shelves , communicating to customers products carried and making shelves look full, as stores carry tighter inventory levels. Three versions of the signs are now available for direct purchas “Sale,” “New Item” and “This Week's Special.” For more information, contact Always Visible Signs, LLC., 167 Cherry Street #421. Milford, CT 06460.
Focus Display Group offers the Focus Video Pro, a back lit snap lock sign frame with an embedded 7" LCD Media Player to communicate a brand message. It is easy to change out graphics in the frame along with a coordinating video in LCD player. The unit has an embedded motion sensor and LED edge lite. For more information, contact Focus Display Group, 10328 Highland West Drive, Escondido CA 92029.
Knob Creek Kentucky Bourbon is providing on- and off-premise retailers with coordinated signage and point-of-sale pieces. This suite of items feature common Laser branded Knob Creek Graphics. The suite consists of a napkin caddy, bottle pourer glorifier, serving tray with glasses, etch mirror, and customized plaque. Retailers across the country were offered a Knob Creek Single Barrel. (They had to buy the contents of an entire barrel to get it; that’s 200+ bottles.) To promote this offer and tie it into the current promotional suite Knob Creek chose a customized plaque. These Knob Creek retail graphics and coordinated point-of-sale pieces were created by Heritage Sign and Display Inc., 344 Industrial Road, Nesquehoning, PA 18240.
Gatorade recently used this 2 sided repositional vinyl cling for a promotion offering hockey fans a chance to meet Sidney Crosby. The vinyl cling was litho printed on a 6 color Heidelberg press and then trimmed to size. It was one part of many point of sale materials produced for Gatorade including posters, wobblers, cooler clings and mobiles that were then kitted and shipped out across the country. This Gatorade vinyl cling was created by Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada, M1B 2T9.
Russian Standard Vodka has been using this floor display for an on-going program for two years now. The structure features a tubular frame with shelves of sheet metal that are powder coated with high gloss metallic red. The front and back of the unit feature five color silk screen on black Sintra skin. The display ships fully assembled. This display was created for Russian Standard Vodka by Flair Display, 3920 Merritt Avenue, Bronx, NY 10466.
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