Display Supports Maytag And Dannon Water Promo
Maytag Appliances has teamed up with Dannon Natural Spring Water to promote the water saving benefit of the Maytag Neptune high-efficiency washer. John Witt, Manager of Merchandising at Maytag said, "The Dannon water display is a visual way to show just how much water consumers save per load by using a Maytag Neptune washer."
The promotion can be seen at Maytag appliance dealers and select supermarkets. The display features a picture of Ol’ Lonely, the Maytag repairman, standing next to a case display of Dannon Natural Spring Water and a Maytag Neptune high-efficiency washer. It is headlined, "Save Up To This Much Water Every Time You Wash!"
Michael Neuwirth, Communications Director, Danone International, which markets Dannon Natural Spring Water, said, "The Maytag Neptune promotion builds brand awareness in a new retail environment for bottled water."
Consumers will receive a coupon good for one free case of Dannon Natural Spring Water with the purchase of a Neptune washer.
Melitta Fixtures Placed In Supermarkets
Melitta USA, Clearwater, FL, a division of Melitta North America, Inc., is using this display to house its whole bean coffee, bulk and pre-packaged mini-bricks.
The displays have been placed in 150 Shop-Rite food stores in the Metropolitan New York area, New Jersey, Philadelphia and Delaware.
The Melitta sampling van is also being used to support the introduction of these coffees into Shop-Rite supermarkets.
The unit is designed to appeal to consumers’ growing interest in gourmet coffees.
Dalmore Cigar Malt Debuts
Jim Beam Brands has introduced The Dalmore Cigar Malt, a premium single malt scotch created as the ideal complement to a fine cigar.
Promoting The Dalmore Cigar Malt on- and off-premise are colorful easel cards that read, "Where There’s Smoke, There’s...," followed with a photo of the Cigar Malt bottle. For on-premise, there is a a special humidor display.
Pepsi One Launched With New Sunett Sweetener
Pepsi-Cola is launching Pepsi One, containing the sweetener, Sunett, delivering the ideal offering great cola taste with only one calorie. "Pepsi One will redefine the image of diet colas," said Phil Marineau, CEO, Pepsi-Cola North America.
Pepsi is supporting the launch with massive merchandising and sampling efforts.
New Portico Wines Hit Retail Outlets Nationwide
Sutter Home Winery, Napa Valley, CA, has introduced Portico wines for consumers who prefer a slightly sweeter taste. Portico is available in White Zinfandel with Kiwi Strawberry, White Zinfandel with Peach Mango, and Zinfandel with Raspberry.
"For the millions of wine drinkers who have made White Zinfandel the single most popular varietal, Portico offers a new, intriguing wine experience," said Bob Trinchero, CEO, Sutter Home.
Miller Lite Runs Football Promotion
Miller Lite is conducting the "Really, Really Good Football Team" promotion which will send 50 winners to the Super Bowl in Miami.
On-premise, consumers can play a variety of Miller Time games that will give them the opportunity to "make the team," competing for a chance to win a trip to Super Bowl XXXIII. Games include "UBQB," "Kick the Can," and "Snap Count," all of which involve Miller Lite cans and inflatable goal posts. Off-premise, consumers can mail in sweepstakes entries found at displays. P.O.S. includes football-field posters, danglers, case cards, and team-specific materials.
"Once again, Miller Lite comes up with a promotion that will create excitement and leverage Miller Time with NFL football," said Joe Jones, Director of Brand Promotions.
Dr Pepper Runs Pigskin’ Promotion
This year’s Dr Pepper college football promotion, "Pepper Pigskin," offers consumers a chance to compete for a $1 million field goal attempt at the Southeast Conference (SEC) football championship game, December 5. ABC will televise the game, as well as the halftime Pepper Pigskin field goal attempt, from Atlanta’s Georgia Dome.
"Each year we continue to build on our previous college football promotional success, and the 1998 consumer promotion is the best yet," said Cindi Clark, Dr Pepper Sr. V.P., Marketing. Pepper Pigskin also offers consumers opportunities to win prizes instantly with a behind-the-label game on specially marked 20-ounce and 1-liter Dr Pepper and Diet Dr Pepper products. Prizes include electric football games, footballs, caps and Dr Pepper products.
Point-of-sale support includes pole displays, shelf talkers, static clings, and danglers.
7 UP Runs ‘Hit The Road’ Promo
7 UP recently conducted the "Hit the Road" promotion with MTV, tying in with MTV’s show, "Drive Thru America".
The on-pack promotion awarded road trips along the Drive Thru America route ending up at MTV studios. The promotion, developed in coordination with Impact Communications, Chicago, IL, also offered road trip-related prizes, such as 7 UP wireless phones, and backpacks.
Dubonnet On-Premise Program Features Art
The vibrant art of American artist Burton Morris is the centerpiece of an ongoing Dubonnet on-premise marketing program by Heaven Hill Distilleries.
Participating bars and restaurants can receive a special limited edition framed serigraph, signed by the artist. Also available to on-premise accounts will be Dubonnet/Burton Morris drink menu cards, POS posters, t-shirts and cigar lighters.
Dubonnet is also sponsoring a nationwide art gallery tour by Burton Morris. Gallery events will include Dubonnet sampling bars, artist appearances and complimentary Burton Morris Dubonnet posters.
Barq’s A Traz End Aisle Display
The Coca Cola Company launched a campaign for Barq’s Root Beer to help secure placement in grocery stores usually reserved for category leaders. This large end aisle display, with its clever and refreshing theme was designed to stack cases of product within and around the unit. A flashing light in the lighthouse and a large dimensional can floating on a raft, is the main focal point. The promotion offered a trip to Alcatraz Island for some lucky winners. The display was constructed of 4-color process printing on 200# B-Flute and E-Flute corrugated and 12 pt. silver foil. Barq’s A Traz was created by Graphics Finishers of America, 1000 Biltmore Drive, St. Louis, MO 63026-4662.
Del Monte Foods’ Fruit Smoothie Dispenser
Del Monte Foods wanted an innovative, in-line point of purchase unit that dispenses cans on the shelves of supermarkets and other grocery retailers. It had to create strong brand awareness, be easy-to-use by consumers and easy for the retailer to assemble and maintain. This TechStoc Serpentine Dispenser is a modular gravity feed unit which offers a unique look in shelf management organizers, while displaying products on their sides and providing automatic stock rotation and front-loading capabilities. It is constructed of durable, high quality plastic and sets-up easily without tools. It was custom decorated with Del Monte Foods’ color and graphics on the front for a bold, eye-catching look. The new Serpentine Dispenser has been reported to be very effective in helping launch this new line of beverages. The Del Monte Foods’ Fruit Smoothie Dispenser was created by Display Technologies, 111-01 14th Avenue, College Point, NY 11356.
Snapple Inflatable Introduces "Smoothie"
Snapple wished to make a "big" introduction for its smashing new line of Smoothie drinks. A 24" inflatable replica was used to emphasize the unusual shape of the new bottle plus the great colors that related to the different flavors available. The units were hung from the ceiling making it visible from almost the entire store. The nature of the construction of the inflatable permitted it to sit on an end-aisle display, enhancing this area. The Smoothie inflatable contributed to the most successful introduction of any Snapple product to date. The Snapple Inflatable was created by Alger Creations Inc., 91-31 Queens Blvd., Elmhurst, NY 11373.
7-Up Logo Clock Permanent Display
7-Up was looking for a permanent display to use in fountain outlets, as part of a promotional program featuring their newly revamped logo. To provide greater exposure, the design needed to have a sophisticated decorative element, making it possible to achieve lasting, widespread placement. This screen-printed mirror display measures 14" x 18" and features beveled edging along with a battery powered clock. The clock serves a useful function at the point of purchase offering the retailer a practical use for the display, helping the unit to achieve wide placement. The attractive bevel-edged mirror with its screen printed graphics served to enhance the perceived value of the unit. Demand for the display allowed it to serve an additional role as a premium to help distributors increase sales. The 7-Up Logo Clock was created by Heritage Frame & Glass Creations, P.O. Box 158, 344 Industrial Drive, Nesquehoning, PA 18240.
This non-neon illuminated sign for Miller Beer captures the brilliance of neon but without the glare, high cost, or fragility. Specially formulated pigments and enhancers combined with the plastic, produce glowing colors comparable to neon. Three dimensional raised copy offers the final highlight of illumination. This sign is lighted with conventional fluorescent tubes, which may be easily replaced through the use of integral snap fasteners. The housings’ outside surface can accommodate additional advertising copy when this is used as a window sign. injection molding allowed for mass production and accurate representation of the brand logo. For more information on non-neon illuminated signs, write to Displayonix Corp., 251 Route 59, Spring Valley, NY 10977.
The Coors Light Neon Clock was designed for use at on/off premise retailers to create brand presence with a strong, dominating logo message. A similar smaller unit version was also produced. Coors chose the ice chip and frosty appearance to whet the beer lovers’ appetite. The dominant imagery cuts through all the clutter with a quick message to trigger impulse purchases. The blue neon version is 23" in diameter providing excellent, instant visibility. A smaller 13" diameter clock provides the same dominant graphic image. Both clocks are furnished with quartz battery clock movements, and were drop-shipped for immediate store placement. For more information on neon clocks, write to Visual Marketing Inc., 154 West Erie Street, Chicago, IL 60610.
This sign for Bacardi Rum incorporates selectively polarized material in a back-lighted lithograph, and a rotating polarization disk to provide a highly visible sense of motion. The addition of a stylized product shot in the artwork helped the motion elements to reinforce the client’s brand name and packaging design. The “shots on a different wavelength” message was used to entice customers to try the product as a shooter by setting it apart from conventional rums. The lighted area measures 18" x 24". This sign has the ability to attract attention in a highly competitive environment. Motion, color and light helps the brand stand out. The sign was intended to promote the idea that this citrus flavored rum, commonly used in mixed drinks, could also be consumed as a shooter. The sign achieved 100% placement due to its uniqueness. As a result of the design’s success, the program is slated for expansion. For more information on signs, write to Heritage Frame & Glass Creations, P.O. Box 158, 344 Industrial Drive, Nesquehoning, PA 18240.
Domecq Importers is using this banner, headlined "Parrillada Mix," to promote its Presidente brandy to the Hispanic market. The colorful poly-banner was printed on a high speed web press, making it cost effective. The banner was produced by DJ Graphics, which provides banners on a wide range of substrates, including Satin, Bengeline, Nylon and Silk. For more information about custom promotional banners, write to DJ Graphics, 127 South Broadway, Nyack, NY 10960.
This 32" high by 34" wide fully dimensional wall mounted sign for Molson Canadian was developed as a permanent sign to reinforce the brand’s upscale image and identity at the point of purchase. The sign needed to have a realistic appearance to achieve accurate detail and shape definition to attract the customer’s attention. The sign is molded in rigid polyurethane foam and features the Molson Canadian logo integrated with the brand maple leaf, which was designed to give the appearance of carved solid oak wood. The sign is hand decorated with seven colors. Detailed hand staining achieves the highlights for a natural appearance. This sign has received strong acceptance in the field. For more information on molded rigid polyurethane foam signs, write to Moldrite Products, Inc., N29W22870 Marjean Lane, Waukesha, WI 53186-1016.
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