A&W Root Beer & Universal Run ‘Munsters’ Promotion
A&W Root Beer is giving consumers the chance to win the family inheritance from Universal Studios’ The Munsters’ family this Halloween during the “Are You A Long Lost Munster?” promotion. Displays will invite consumers to buy specially marked A&W products to see if they are a winner of $5,000, $100 or $25 prizes. Jay Litsey, Brand Manager, A&W, said, “Displays will feature this American TV family beckoning the consumer to enjoy A&W.
Halloween graphics will appear on A&W 2-liter and 20-ounce bottles with prize information under the caps. Scratch-off game cards will be placed inside 12- and 24-packs of 12-ounce cans. Static clings, pole signs and shelf talkers feature Herman Munster’s head and the tag line, “With A&W, It’s Good To Be Thick Headed.
Displays include The Munsters’ Koach Car with Herman at the wheel; The Munsters’ Playhouse, and a 7’ stand up of Herman. Some stores will feature the five Munsters with a face-shaped cutout allowing shoppers to poke their heads between Herman and Grampa to have their picture taken as a member of the family.
Finlandia Featuring Martini Glass Display
Finlandia is using these lightweight plastic martini glasses as part of a campaign to increase market presence.
Produced in two different sizes, the smaller display (9.5' W x 11.25" H) pictured here, is used to hold 50 ML bottles for back-bar and liquor store displays. The larger martini glass (32' W x 51' H) is designed as a centerpiece, allowing liquor stores to create their own displays by filling the glasses with seasonal promotional materials and surrounding them with cases.
The Finlandia Martini Glass displays were created by Heritage Frame & Glass Creations, Ltd., Nesquehoning, PA.
Bushmills’ Offers Permanent P.O.S.
Brown-Forman Beverages Worldwide is keeping Bushmills Irish Whiskey top-of-mind year-round with upscale permanent POS.
Off-premise, retailers can highlight Bushmills’ premium image with three-case wooden display units including take-one fact cards, and acrylic three-bottle shelf savers featuring a full-color insert that provides comprehensive information on the distillation process and the Bushmills family of brands.
On-premise materials include a St. Patrick’s Day countdown sign, three- and four-bottle wood risers to increase bar visibility and optics dispensers to measure the perfect pour while drawing attention to the Bushmills family of brands.
Miller Runs 'Hungry For Football' Promotion
Miller Brewing’s "Hungry For Football, Thirsty For Beer," off-premise promotion, provides retailers with multiple opportunities.
This year’s football promotion includes cross-merchandising and couponing with Bugles, Chex Mix and Gardetto’s snack foods. Specific NFL team-identified point-of-sale for all 31 NFL teams will be available.
Display materials include large display spectaculars, inflatables, cross-merchandising/snack food p.o.s. banners, and case cards.
Budweiser 100% Football Promotion Launched
To promote Budweiser’s official sponsorship of the NFL, the brand is introducing the "Budweiser 100% Football" promotion this fall. The integrated program includes a consumer sweepstakes; coupons for cross merchandising opportunities; on-premise "Score Pour" promotions; and team-specific p.o.s.
"The ‘Budweiser 100% Football’ promotion is an outstanding way to celebrate the brand’s official sponsorship of the NFL," said Dan Hoffman, Director, Budweiser Marketing.
The consumer sweepstakes will award a "Budweiser All-Access Pass" to a 1999 game. The new "category coupon" gives consumers rebates of up to five dollars when they buy products from five grocery categories: soft drinks, salty snacks, charcoal, ice and pizza/deli.
On- and off-premise POS includes stringer pennants, schedule banners, imprintable banners, schedule posters and table tents.
Budweiser Brew Pub Opens At Newark International Airport
Anheuser-Busch recently marked the opening of the Budweiser Brew Pub, managed by CA One Services, at Newark International Airport in Newark, NJ. "The Brew Pub does an outstanding job communicating Budweiser’s rich tradition and long history as the King of Beers," said Joe Corcoran, V.P., National Retail Sales, On-Premise, Anheuser-Busch. It provides consumers with a unique atmosphere for enjoying delicious food and the world’s most popular beer.
The Brew Pub’s interior features finishes of brick and quarry tile, reminiscent of the early 20th Century. Other finishes include copper-clad brewing tanks, copper and wood bars and Budweiser memorabilia from the turn of the century, depicting life in and around an American brewery during that period. The Brew Pub also features a replica 1930s Budweiser beer truck parked inside the establishment.
Anheuser-Busch works with concessionaires to offer the "Budweiser Brew House" concept in airports and sports venues across the country.
Clearly Canadian Runs Sampling & Sweepstakes Program
Clearly Canadian Beverage Corp. has launched two sampling promotions to build brand awareness of its super-oxygenated beverage, Clearly Canadian 0+2. The Clearly Canadian sampling team is arriving at retail outlets in an authentic 1949 MASH Jeep and handing out bottles of Clearly Canadian 0+2. A sweepstakes offers consumers the chance to win the MASH Jeep.
Clearly Canadian and Speedo are offering consumers a free bottle of Clearly Canadian 0+2 with the purchase of any Speedo product at selected retail outlets. "Partnering with Speedo provides Clearly Canadian an opportunity to reach the primary consumer market for Clearly Canadian 0+2, sports enthusiasts," said Jonathan Cronin, VP Marketing.
Absolut Mandrin Launched
Absolut has introduced Absolut Mandrin, an orange flavored vodka, the first new addition to Absolut Vodka’s flavor portfolio in seven years.
"Consumers will enjoy this innovative spirit because of its fresh exciting taste," said James Schleifer, Marketing Director, Absolut Vodka, Seagram Americas.
Absolut will host "Sighting" events that will feature an Absolut Mandrin hot air balloon in well-trafficked, outdoor locations.
Yoo-Hoo Introduces 'Lite' Version
Yoo-hoo Chocolate Beverage Co. has introduced Yoo-hoo Lite, with 50% fewer calories than regular Yoo-hoo.
Yoo-hoo Lite offers health conscious consumers a drink that can satisfy their chocolate cravings," said Kristin Krumpe, Director of Marketing for Yoo-hoo. "Yoo-hoo Lite contains a healthy dose of vitamins and minerals, and is 99% fat free and caffeine free.
Creative Merchandising Systems produces an Iceless Beverage Cooler. This unit, a portable electric cooler, offers a sanitary, maintenance-free alternative to the ice barrel. The advantage of this unit is that it can be rolled to any high traffic area.. For more information on the Iceless Beverage Cooler, contact Creative Merchandising Systems, 2928 Washington Avenue, Wilmette, IL 60091; (Tel) 847-251-4630, (Fax) 847-251-4097.
PopStraw Introduces Pop 'N Win
The PopStraw Co. has introduced Pop ‘N Win, which enables marketers to safely deliver prizes in beverage containers.
Inserted at the bottling/filling stage into standard aluminum and steel cans, Pop 'N Win capsules ascend from the can when opened. The consumer opens the capsule to find instant-win prizes such as cash, coupons, etc. The capsules can be customized in shape and color.
For more information, contact The PopStraw Co., 18285 East Ten Mile Rd., Roseville, MI 48066; (Tel) 810-773-9940.
Woodchuck Runs 'Outside' Promotion
Woodchuck Draft Cider has teamed up with Outside Magazine to run, "Pack Up & Get Outside," offering a half-price subscription to Outside, and $10 off a Woodchuck sleeping bag.
The magazine and sleeping bag offers will be touted in stores on easel cards with tear pads attached and pole toppers. On-premise, Woodchuck will also present table tents, banners, posters and dry-erase boards.
Dr Pepper Runs 'Pick Your Kick' Football Promotion
Dr Pepper Runs 'Pick Your Kick' Football Promotion The Dr Pepper Pick Your Kick fall college football promotion features an enter-to-win sweepstakes with one consumer being selected to make a field goal attempt for up to $1 million during halftime at the nationally televised Dr Pepper Big 12 Championship football game in the San Antonio, Texas Alamodome on December 4th.
The instant-win game behind the label on 20-ounce bottles features 1,000 $50.00 and 5,000 $10.00 cash prizes, 10,000 Pepper Pigskin footballs and 250,000 12-packs of Dr Pepper 12-ounce cans.
Pick Your Kick entry information can be found on specially marked Dr Pepper 12-packs, 20-ounce and 20-liter bottles and on point-of-sale materials.
CDNOW & Miller Run Custom CD Promotion
CDNOW, Interscope Geffen A&M Records and Miller Genuine Draft’s MGD Music Productions, recently launched a custom CD promotion that offers consumers the ability to create a custom CD. Consumers can create the CD for $6.99 by locating codes inside Miller packages. The code directs them to CDNOW. Consumers can enter the site and choose up to 10 songs from 12 different Interscope Geffen A&M artists. CDNOW then creates the custom CD and ships it to the consumer.
"Teaming up with CDNOW offered a great opportunity for MGD to demonstrate its association with music," said Ann Stickler, Miller Genuine Draft Senior Brand Manager.
Nantucket Nectars "Promotes New" Squeezed Nectars
Nantucket Nectars is supporting the launch of its new line of lemonades called Squeezed Nectars, in a promotion with Trans World Entertainment, the nation’s largest music retailer.
Through the promotion, consumers will be able to redeem five Squeezed Nectars bottlecaps to receive $2.50 off their next compact disc purchase at participating Trans World stores. P.O.P. materials will support the promotion.
Bud Light Sponsors Def Comedy Jam Tour
Bud Light is a "presenting sponsor" with the "Bud Light/Russell Simmons’ Def Comedy Jam Talent Search Showcase" for the 1999/2000 seasons. Andy Goeler, Director, Bud Light Marketing, said,
The contemporary audiences enjoying the shows match perfectly with the profile of our Bud Light
drinker. Bud Light is promoting its sponsorship with posters, banners, table tents and counter cards.
Old Forester Promo. Celebrates Football
Brown-Forman’s Old Forester’s college football-themed promotion is designed to drive sales with exciting POS materials. On-premise, customers can try their luck in "The Forester Bowl" by flipping quarters into the stadium-shaped table tent in hopes of landing on their opponent’s side of the 50-yard line. Additional program elements include posters, T-shirts, and pocket schedules.
Off-premise, retailers can create Old Forester floor and shelf displays with football-themed case cards and shelf talkers.
Hansen’s Runs WWF Sweepstakes
Hansen’s Energy Drink has been announced as the first in-program sponsor on the World Wrestling Federation’s cable program, "RAW is WAR." The WWF’s Superstar, X-Pac will chug Hansen’s Energy during his entrance.
"The WWF is the perfect venue for Hansen’s to attract the male teen market that shops at the convenience stores where our drinks are sold," said Mark Hall, Sr. V.P., Hansens Natural Corp., Corona, CA.
The promotion includes the WWF High Energy Sweepstakes, offering a trip to the WWF’s Pay-Per-View Spectacular, "The Royal Rumble. X-Pac’s likeness will be a part of p.o.p. displays with sweepstakes entry forms.
Proprint offers a stock line of base wraps for every type of product sold in the store. The base wrap is created on 10pt card stock with a film lamination on the front face for protection. The base wrap is used for mass displays of product and to attract attention to specific product areas in a store. For more information, contact Proprint Services Inc., 5621 Finch Avenue East, Unit #5, Toronto, Ontario M1B 2T9 Canada.
Paul Flum Ideas offers the Modular Event Display made of rugged metal which provides for a variety of configurations from baskets to shelves. The display shown is a co-marketing merchandising unit for Coca Cola/Nabisco to increase impulse purchases of both products. The unit shown is 22" wide, 80" high and 26" deep, but can be configured to almost any dimension. Wheels on the base permit it to be moved from location to location. The complete rack is equipped with 3D Header, center panel and 2 basket shelves. For more information, contact Paul Flum Ideas, 11100 Linpage Place, St. Louis, MO 63132.
Display Technologies offers the Surge Optimizer Display Rack. This 4 Tray 12D Optimizer modular floor stand is made of high impact polystyrene. It has tool-free assembly and has a brand identified wrap around header for product recognition from any angle. The pack out is 64 2ltr. bottles. The tray dimensions are 18" wide by 18" deep. For more information, contact Display Technologies, 111-04 14th Avenue, College Point, NY 11356.
RTC Industries, Inc. offers a line of stock displays, and Powerglide is the latest of over 50 different molds in its Mod-U-Shelf range. Powerglide is a gravity feed system featured in the display shown. A unique, clear, acrylic front allows 2 liter PET bottles to be safely merchandised with maximum packaging and brand visibility. Powderglide’s modular design allows brands and retailers to stock increased inventory in-store, a full 100 bottles. Powerglide is part of RTC’s Store Ready Solutions™. For more information, contact RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008.
This circular backlit display for Imperial Beer features an elevated simulated neon "halo". This program introduced Costa Rica’s top-selling beer into the U.S. market. The test market chosen was Atlanta, GA. The success of this campaign has encouraged potential expansion into other U.S. markets. For more information on backlit signs, contact Clearr Corporation, 3750 Williston Road, Minnetonka, MN 55345.
This Icehouse Fish 3-D Wall Sign was designed to provide visibility in the marketplace as well as to support the Icehouse sports image. The large fish mounted on a board identifies the Icehouse brand and has strong visual appeal with which sportsmen can identify. The Large Mouth Bass is fully round and is molded in rigid polyurethane foam. The pattern from which the tooling is developed is carved from a block of wood and a two-part mold is used to achieve the fully round dimensional detail of the fish. The fish was decorated with painting of two colors, spray mark painting one color, spray and wipe staining one color, air brushing two colors and clear coating. The dimensional barn board background is molded in rigid polyurethane foam. The Icehouse Fish 3-D Wall Sign dominates any on-premise location in which it is used. For more information, contact MoldRite Products Inc., N29 W22870 Marjean Lane, Waukesha, WI 53186-1016.
This Yuengling Antique Mirror was designed to reinforce Yuengling’s status as "America’s Oldest Brewery" as well as to increase brand recognition and market presence in up-scale, high volume "keystone" markets. This attractive incentive mirror could be dominating at the point of purchase while remaining practical as a dealer loader, and the original units received near 100% placement almost immediately, prompting an expansion of the program. The basic design for the mirror is based on a hand painted, custom gilded and etched antique mirror presented to the brewery in the late 1800’s. To highlight the history of the brewery, the look and feel of the original mirror was reproduced with an update message, "America’s Oldest Brewery." For more information, contact Heritage Frame & Glass Creations, 344 Industrial Drive, Nesquehoning, PA 18240.
Pepsi’s summer promotion tied into the blockbuster Star Wars film, "The Phantom Menace" and featured this 3-D sign. The sign brought the appeal and glamour of the Star Wars characters into the retail store. The sign is pre-printed vacuum formed styrene with the characters in dimension with real textures. Two signs were mounted back to back with a hole on the top for ease of hanging from the ceiling. The texture and dimension was achieved through careful sculpting and precise vacuum forming of the pre-printed styrene sheets. The signs were featured in C & G stores. For more information, contact Art Merchandising, 601 West 26th Street, New York, NY 10001.
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