Coca-Cola Shop Opens at Marshall Fields
Marshall Field’s State Street store in Chicago, has opened a Coca-Cola shop on its main floor for guests that want a beverage and a quick bite to eat.
The 415-sq. ft. Coca-Cola soda shop is designed to incorporate retro and contemporary images of this classic American brand. Each of Coca-Cola’s beverage products available are offered in bottles, cans or fountain drinks. "To go" food items including sandwiches, fruit, and salads are also available. Video screens provide ambiance, playing new and classic Coca-Cola TV ads. This is the first department-store-based Coca-Cola shop to open.
David Babcock, Sr. National Acct. Exec., Coca-Cola Enterprises, said, “We are bringing together two classic American brands that have entertained their customers with creative products for many decades.”
Folgers Introduces Custom Café Coffee System
Folgers has launched Folgers Custom Café, a coffee brewing system that freshly brews each cup of coffee at the strength the consumer chooses. In addition to providing custom-strength regular and decaf coffee, Folgers Custom Cafe also offers two flavors of Folgers Gourmet Cappuccino or Folgers Cafe Latte. This system allows consumers to enjoy a personalized coffee experience away from home, while solving operational challenges for convenience stores and restaurants.
Folgers Custom Café reduces the amount of time and effort required to maintain coffee bars. Requiring only 17 inches of counter space, Folgers Custom Cafe has a digital tracking system giving operators a better understanding of their customers’ usage patterns.
Brandy de Jerez Glorifier Reinforces Awareness
Wines from Spain has produced an elegant 4-bottle mahogany glorifier for its Brandy de Jerez Solera Gran Reserva promotional campaign.
This multi-purpose unit, designed for use in restaurants, retail stores and tasting events, reinforces brand awareness of the four brands in the promotion and ensures that they are grouped together.
A large brass plate on the front of the display identifies the Brandy de Jerez category, as well as Spain, its country of origin. The gold color accent also appears in the brass and silver side handles, which are functional as well as decorative, adding to ease of transport.
Promotional events are scheduled primarily in the two target markets: New York Metro and South Florida.
Triangle Display
Luna Di Luna Features Valentine’s Day P.O.S.
Luna di Luna has developed on and off-premise point-of-sale promotions to boost the sales of its romantic-red bottled Merlot/Cabernet wine this Valentine’s Day. Based on the theme “Write for Valentine’s Day,” the interactive POS materials will increase the wine’s visibility, invite customers to interact with the product and result in increased profits for retailers and restaurateurs.
Off-premise accounts for Valentine’s Day will receive a 3-L bottle with a metallic-gold permanent marker attached by a lanyard, plus promotion case cards and shelf-talkers. The case card invites customers to “Write for Valentine’s Day”and shows a bottle of Luna di Luna with the tagline of “Be mine.” The shelf-talker will inform customers about the promotion and encourage them to use the metallic pen to write a Valentine greeting on a bottle.
Luna di Luna is imported by A.V. Imports, Columbia, MD.
Thirstystone Floor Display Merchandises Coasters
Thirstystone Resources, Inc., Tucson, AZ, produces decorative coasters created using 100% natural sandstone mined in the southwestern U.S. The Company wanted a display that could merchandise a large variety of designs in an appealing and convenient format.
Thirstystone turned to RS Resources in Phoenix, AZ to produce this all natural wood fixture, which mirrors the decorative appeal of the product.
The fixture holds 120 coaster sets, with 60 facings. The Impressions line topper holds 128 individual coasters with 16 facings. The top shelving provides additional space for displaying holders or other product. The bottom of the fixture has a cabinet for extra inventory. According to Bill Harryman, Marketing & Sales Coordinator, this dynamic point-of-sale display makes marketing and inventory easy and efficient.
Pepsi Launches iTunes Promotion
Pepsi-Cola N.A. has announced a promotion to legally give away 100 million free songs to Mac® and Windows PC users from Apple's iTunes® Music Store. Beginning February 1, 100 million winning codes will be randomly seeded in 20 ounce and 1 liter bottles of Pepsi, Diet Pepsi and Sierra Mist, and the winning codes will be redeemable for a free song from the iTunes Music Store. Winners will go to Apple’s iTunes Music Store (www.iTunes.com), enter the code found under the bottle cap and choose any 99 cent song from the online store's vast catalog of over 400,000 songs.
“iTunes has revolutionized the way we buy music,” said Dawn Hudson, President of Pepsi-Cola N.A. “iTunes provides music fans with a fast, reliable and easy way to get the music they want, when they want it. During the Pepsi iTunes promotion, they will be able to get more of their favorite music for free.”
Steve Jobs, Apple’s CEO, said, “Pepsi has marketed their products through music for generations, and this is going to be another one that is remembered for decades.”
Starbucks To Open In Charter One Banks
Charter One Financial has announced an agreement with Starbucks Coffee Co. calling for Starbucks to open retail locations in its banking centers. The Starbucks location will be integrated into the floor plan of the Charter One banking centers, allowing customers to enjoy a relaxed environment. Customers can take advantage of extended business hours, as these banking centers will be open the same hours as other Starbucks locations.
“Partnering with Starbucks presents exciting opportunities,” said Mark Grossi, Charter One’s Chief Retail Officer. “If our customers want to bank at 6:30 a.m. or 8:30 p.m., these banks enable them to do two things when it is most convenient.” Gabrielle Tierney, Director, Retail Alliances, Starbucks, said, “We wanted to offer customers a convenient location where they can enjoy their Starbucks Experience.”
Tetley Specialty Teas Launched In Canisters
Tetley Canada has launched a resealable canister that locks in freshness while making it easier to stack and store at home. The new canister includes all 23-flavor specialty teas.
The new packaging was created for Tetley by Shikatani Lacroix Brandesign, Toronto, Canada.
Soy2O Is Launched
Leading Brands has launched Soy2O, a blend of fruit flavored water and natural soy isoflavones. Isoflavones is the active ingredient in soy that is linked to many health benefits. Leading Brands CEO Ralph McRae, said, “Soy2O is the first product of its kind to incorporate the well-known benefits of soy without the unpleasant taste, appearance and odor. There is no hint that the product contains a healthy 20 mgs of soy.”
Soy20 will be available in four flavors: Blueberry Grape, Peach Mango, Strawberry Guava and Lemon Green Tea.
What On Earth Inflatables creates custom cold air inflatables for global marketing programs. Services available include concept design, production, service and logistics support. For more information, contact What On Earth Inflatables, 11504-170 St., Edmonton, Alberta, Canada, T5S L57; (Tel) 800-248-4823, 780-455-5757, (Fax) 780-486-1306, (Web) www.inflateyourbusiness.com.
Glacier Cooler Company, Inc. has launched a brand new patented Football shaped cooler, which is almost an exact replica of an NFL football. It is 26" long, and 16" wide, with molded laces, dimples, insulated, molded in handles for easy carrying and a graphic area on both sides. It will hold 25, 12oz. cans with ice. It is ideal as a dealer loader, end aisle display enhancer, unique Superbowl cooler, and great for any football themed promotion or party. For more information about p.o.p. beverage coolers, contact Glacier Cooler Company, P.O. Box 917, Danbury, CT 06813; (Tel) 800-835-2857, 203-438-3401, (Fax) 203-438-7008.
Intercept Corp. produces portable promotional kiosks. Options include Kwikstand for maximum awareness; the Intercepter, the go anywhere promotion stand; and KwikSign, a two-sided curved overhead sign that easily assembles and disassembles for storage inside a carry carton or optional carry bag. For more information, contact Intercept Corp., 830 Brook Street, Brainerd, MN 56401; (Tel) 800-950-4413, 218-828-8177, (Fax) 218-829-8636, (Web Site) www.kwikstand.com.
Crew Design debuts a patented POP-Up signage line. The Pop-Up display pops up instantly and practically sets itself up with no complicated parts or pieces required for assembly. Pop-Up display signs ship and warehouse completely flat, at a fraction of their overall display size. They are made with durable rip-stop nylon for indoor and outdoor applications. Many stock sizes are available and custom sizes or shapes can be produced. For more information, contact Crew Design, 391 Kent Cornwall Road, Kent, CT 06757; (Tel) 877-NOW-CREW, (Web) www.crewdesign.com.
The Key Display Group is a premier provider of custom and stock glass specialty items blown, cast or pressed. The Company handles projects from concept to completion and offers a full range of finishing and decorating choices for custom logos and branding. Key Display can produce lamps, clocks, back bar displays, lighted signs, counter displays and window displays. For more information, contact The Key Display Group, 367 Richardson Court, Oradell, NJ 07649; (Tel) 201-986-0110, (Fax) 201-986-1011.
Pint Glass Insulator Advertises Brand Messages
Brewers now have a functional, low-priced marketing vehicle for effective on-premise promotions with the introduction of Pint Jacket, a cardboard insulator designed to fit a standard pint glass. The Pint Jacket measures 2 and one-half inches wide and features high resolution, four-color photo-quality printing for on-premise promotion campaigns.
For more information, contact Pint Jacket, Inc., at 312-371-0125; (Web Site) www.pintjacket.com.
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