JuiceBox Wine Company Launches FreeRange Line
JuiceBox Wine Co. has released seven different premium FreeRange wines, all 2005 vintage, in an innovative three-liter 4BottleBox. The packaging consists of a vacuum sealed bag with a spout, which keeps the wine in and air out, inside of a sturdy cardboard box with a handle on the top.
“We saw the opportunity to bring really good wines into the U.S. in a new, high tech way, and moved quickly to make it happen,” said Jonathan Barr of JuiceBox. “According to industry data, alternative packaging for wine is showing good acceptance in the U.S. and the three liter bag-in-box packaging is the fastest growing format in the U.S.”
The wines will be merchandised in this distinctive shipper display.
Red Truck Wines Unveils New Pink Category
Red Truck Wines, known for its popular Red Truck and White Truck blended wines as well as its single-varietals, has introduced Pink Truck, a pink wine blend of Zinfandel, Grenache and Mourvedre.
Line-priced with its hallmark Red Truck and White Truck blends, Pink Truck will reach national distribution in early 2007. With 20% less residual sugar than leading brands, Pink Truck targets consumers looking for a drier, more sophisticated pink wine that still has some of the sweetness they like.
“The pink category is ripe for a new entrant at this higher price point,” said Dan Leese, President of Axiom Wine Company. “Twenty-five million cases of White Zinfandel are sold in the U.S. every year, and consumers haven’t had any new choices to speak of in the category for nearly 20 years.”
WaddaJuice Debuts WaddaBlast Healthy Sports Drink
WaddaJuice, a healthy juice alternative for kids, has launched its new line, WaddaBlast, a new healthy hydrating drink specially formulated for active kids.
WaddaBlast is low in sodium and does not include high fructose corn syrup or artificial sweeteners like most current sports drinks.
WaddaBlast comes in Watermelon, Lemonade and Lotta Fruit flavors and contains ElectroVites, a special blend of vitamins and minerals that provides kids with healthier hydration.
WaddaBlast will be sold at retailers’ nationwide from this eye-catching, space efficient display.
Starbucks Introduces Vending Machines For Hot Lattes
Starbucks has embarked on a joint venture with PepsiCo to offer hot latte and cocoa beverages through the Starbucks hot vending initiative. The Starbucks vending platform utilizes proprietary heat-on-demand technology, developed by PepsiCo, which will offer customers a convenient way to enjoy Starbucks on-the-go.
Gerry Lopez, President, Starbucks Global Consumer Products, said, “With the introduction of these transformative hot vending machines, our customers can enjoy the same high quality beverages that they expect from Starbucks in a way that is customized to their fast-paced lifestyles.”
Each hot beverage will come in a 9 oz. recyclable steel can with an insulating label, designed to keep the beverage warm, and still comfortable to the touch.
Three Thieves Displays New Single-Serve Wine Package
Tetra Pak is teaming up with Three Thieves and Target to provide consumers with unique wine options. With the launch of Three Thieves and Target Wine Cube in the 250-ml Tetra Prisma Aseptic package from Tetra Pak, consumers no longer have to open an entire bottle of wine to enjoy one glass at home with family and friends. This innovative single-serve package is perfect for solo-sipping, cooking and bringing to an outdoor adventure.
"The success of both the Three Thieves and Target wine cube in the 250-ml Tetra Prisma package signals the U.S. market’s increasing acceptance of premium wine in alternative packages,” said Jeff Kellar, V.P., Strategic Business Development, Tetra Pak.
Absolut Vodka & Esquire Create Flavor-Inspired Suite At Caesars Palace
Absolut Vodka and Esquire magazine have opened the “Find Your Flavor” suite at Las Vegas’ Caesars Palace. Designed and constructed by the Rockwell Group, the bi-level, 1,380 sq. ft. Absolut-inspired suite is divided into six colorful areas that embody the personalities of six Absolut flavors including: Mandarin, Raspberri, Vanilla, and Citron.
“The ‘Find Your Flavor’ suite will be the hottest destination in Las Vegas, to entertain friends and indulge your senses,” said Tim Murphy, Brand Director, Absolut. “This lavish playground offers the ultimate Las Vegas luxury experience.”
New Enviga Tea Burns Calories
Enviga, a sparkling tea created to burn calories, is being launched by Beverage Partners Worldwide, a joint venture of Nestle and Coca-Cola. John Hackett, Sr. V.P., Coca-Cola, Marketing said, “Enviga invigorates your metabolism to burn calories and it’s a positive step people can take as part of a balanced lifestyle.”
Enviga will be available in green tea, berry and peach flavors in the ready-to-drink tea section at retailers.
Anheuser-Busch Launches 180 Blue With Acai
Anheuser-Busch has launched 180 Blue, made from the Acai berry. Discovered in Brazil, the Acai berry is rich in B vitamins, minerals, fiber, and antioxidants. In addition, 180 Blue contains guarana, red grape and blueberry juices and vitamins B-6 and B-12.
180 Blue will be available in 8-ounce and 16-ounce cans.
Multi Dimensional Resources has introduced a complete line of refrigerator, cooler and freezer displays. MDR integrates innovative cooling and freezing capabilities with iconic point of purchase displays. MDR’s displays generate incremental sales, and expand distribution channels, while minimizing cost and maintenance. MDR's in-stock freezers, coolers and refrigerated displays are offered with scores of options, from state-of-the-art lighting and signage, to adjustable shelves, interior compartments, locking devices, self-closing doors, casters and more. Available as islands, endcaps, inline and mini countertop units, cooler and freezer displays are offered in a broad range of shapes, sizes, and configurations (horizontal, square, rectangular, barrels, and upright units). For more information, contact Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072.,(Tel.) 201-935-8400, (Fax) 201-935-8455 (Web Site) www.mdr-pop.com
Pro-Tect Plastic offers patented display/sampling booths that are completely portable. They weigh just 20 lbs., and assemble easily without tools. Each display comes in a custom carry case. For more information, contact Pro-Tect Plastic, 1-5115 Harvester Rd., Burlington ON, L7L 0A3, (Tel) 888-681-7671, (Web) www.protectplastic.com.
Retail Solutions Group offers this Modular Cube, four piece, stackable rotational molded display featuring adjustable angled shelves and an optional illuminated or non-illuminated base. Each cube can be rotated to different positions. The display is easily set-up in minutes and can be customized with graphics. For more information, contact Retail Solution Center, 75 Hanse Ave., Freeport, NY 11520, (Tel) 516-771-7000, (Web) www.rsc-ny.com.
Atilla LTD, produces custom point-of-purchase advertising umbrellas, all branded with the clients’ logo for p.o.p. applications. For more information, contact DIMA Distribution Ent., 2822 Santee Dr., Bethlehem, PA 18017; (Tel) 888-284-5521, 610-771-4477, (E-mail) salesUSA@atilla.ua.
Flair Display, Inc., offers a large selection of stock on-premise merchandising items for the beverage industry, including napkin holders, condiment trays and acrylic table toppers and menu holders. The stock items may be customized through custom color molding, hot stamping, silk screening, custom finishes, etc. For more information about stock on-premise merchandising displays, contact Flair Display, Inc., 3920 Merritt Avenue, Bronx, New York 10466, (Tel) 718-324-9330, (Fax) 718-994-4174, (Web) www.flairdisplay.com.
MoldRite produces fine dimensional custom molded signage. Rigid Polyurethane foam molding allows for crisp dimensional detailed signs, which can be decorated a multitude of colors. Lighting can also be incorporated to create additional impact to the sign. For more information, contact Moldrite Products, Inc., N29 W22870 Marjean Lane, Waukesha, WI 53186; (Tel) 262-521-2600; (Web) www.moldrite.com.
DJ Graphics offers custom printed static cling or adhesive vinyl decals for use as promotional signage, push/pull door signs, etc. The decals are available single or double sided and can be designed for indoor or outdoor use. For more information, contact D.J. Graphics, 127 South Broadway, Nyack, NY 10960; (Tel) 845-353-8700; (Web Site) www.djgraphics.net.
Neon Source offers new 3D engraved and embossed edge lighted acrylic signs providing an upscale look for back bar signage. This product is a next generation edge lighted sign ideal for back bar, and counter top P.O.P. displays. The 3D deep embossed engraving of 3/8" acrylic allows for more detail. Additionally, the frosted acrylic base will also glow the color of the high output Light Emitting Diodes (LED) that light the logo. Also available is an edge lit sign/bottle glorifier combination. Neon Source’s Laser Cut signs use optical acrylic, laser cut in relief of a logo and edge lighted with a 4 mm cold cathode neon tube in the aluminum base unit. These displays are available in various sizes and shapes. For more information, contact Neon Source, 3428 Pickwick St., San Diego Ca 92102, (Tel) 800-504-NEON, (Tel) 619-239-6366, (Web Site) www.neonsource.com.
RDM To Provide Digital Signage For DrinksTV
Real Digital Media's NEOCAST digital signage solution has been selected by Kyle Private Networks to manage point-of-purchase programming and advertising to over 600 retail stores nationwide on the DrinksTV in-store television network.
DrinksTV provides programming for the beer, wine and spirits retailer. KPN expects to extend the network to over 1,000 stores by the end of 2007.
For more information on NEOCAST digital signage, visit Real Digital Media at www.realdigitalmedia.com, (Tel) 513-478-7818.
Vestcom Offers ADTags For Beer
Vestcom International, a provider of shelf-edge communications, has added beer suppliers to its ADTags program. ADTags are four-color shelf-edge labels that combine a supplier’s product image and advertising message with a retailer’s price and bar code.
Vestcom’s ADTags for Beer offer the ability to increase sales at the point of decision by combining full-color graphics and SKU-specific messages that can be attached to the shelf edge for high visibility.
For more information visit www.vestcom.com.
Glaceau Vitaminwater Sponsors Clarkson's ‘Addicted’ Tour
Kelly Clarkson haspartnered with Glaceau Vitaminwater to help spread the word about her “addicted” tour.
As part of the partnership with Vitaminwater, Kelly co-created a limited-edition label for Vitaminwater’s Kiwi-Strawberry variety, complete with her initials and logo. Kelly is also featured in a marketing campaign for Vitaminwater.
Heartland Introduces Bad Juanita’s
Heartland Spirits Group has launched Bad Juanita’s Mexx Mixx, the first spirit-based beverage to be launched in the innovative Rexam Sleek 12 oz. can.
Bad Juanita’s Mexx Mixx is a ready-to-consume tequila beverage, which combines premium tequila with sweetened, carbonated grapefruit and lime flavors.
Juanita's Mexx Mixx targets active adult consumers who are looking for a pre-packaged social drink.
The 12 oz. Sleek Can delivers portability, guaranteed freshness, superior carbonation retention and keeps the beverage cold longer and was produced by Rexam Packaging, Winston Salem, NC.
An array of attention-getting point-of-purchase materials support the launch of the innovative new product.
Gosling's Rums Runs Sweepstakes Promo.
Bermuda rum maker Gosling’s Rums has conducted the “UnBefreakinlievable” Sweepstakes for New England sports fans. The grand prize winner will enjoy tickets to every football game, soccer match and concert at Gillette Stadium in 2007, moving ahead of more than 50,000 other football fans currently on a wait list for season tickets.
Sweepstakes entry forms are available at participating retail locations in Massachusetts, Rhode Island and New Hampshire.
“Gillette Stadium is one of the premier stadiums in the world,” said Malcolm Gosling, the seventh generation head of the family owned brand. “We are proud to be teaming up with an organization that, like Gosling’s Rums, is family run and puts such a high emphasis on quality.”
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