Sutter Home Featuring Holiday Display
Trinchero Family Estates, the Napa Valley wine company, has created a multi-faceted retail promotion providing consumers with a multitude of reasons to “Bring Sutter Home for the Holidays.”
The centerpiece of the promotion is a multi-sided, 3-D Mass Display, which comes with a Holiday Dress-up Kit (Thanksgiving and Christmas decorations) and a Themed Base Wrap.
Also available are a similarly themed Mini-Mass Display and Single Case Card. A Holiday Coupon Necker delivers the Sutter Home and Cracker Barrel rebate coupons, as well as information on the Cracker Barrel Sweepstakes and Moodmaker software, which allows wine lovers to experience the sights and sounds of the wine country on their computers.
The promotion offers a high-value mail-in rebate on Sutter Home wines; a 55-cent in-store rebate on Cracker Barrel cheeses; and $10 off any over-$40 purchase of products or services from the web site; greaterentertaining.com.
Pepsi-Cola Utilizing 3-Message Display
Pepsi-Cola is offering this 3-message prismatic display to restaurants and convenience stores that serve fountain soda. The display shows an image of Diet Pepsi and fountain Pepsi to create awareness and generate impulse purchases where fountain sales are offered.
The Pepsi-Cola® 3-Message display was created by Clearr Corporation, 3750 Williston Road, Minnetonka, MN 55345. Clearr provided its TriAd® 3-message prismatic display for the promotion.
Canadian Mist Display Rings In Holiday Season
Brown-Forman’s Canadian Mist is ringing in the holiday season with a breakthrough display featuring a three-dimensional snow globe. The motion of the falling snow and twinkling LED lights are sure to grab the attention of customers in the aisles.
As part of an on-pack offer, the new collectible Canadian Mist swizzle stick set reinforces Canadian Mist’s mixability.
Budweiser Football Promo Features Localized POS
Budweiser is turning retailers throughout the country into “hometown football headquarters.” Photos of fans and city-specific slogans have joined team helmets and colors on POS items.
Dan McHugh, Director of Sales Promotions, Anheuser-Busch, said, “Our `Because It’s Football’ tagline and our localized point-of-sale materials tell fans we share their passion, and that Budweiser and Bud Light are THE beers for hometown fans and their teams.”
Team-specific items include three-sided schedule table tents, schedule banners, stringer-pennants and danglers. Other sales display enhancers include Budweiser tailgating chairs, Budweiser helmet grills, and inflatable football players and goal posts.
At Budweiser displays, consumers will also find tear pads with coupons for ConAgra products including Banquet chicken wings, Armour/Eckrich hot dogs, Hunt’s ketchup and Van Camps baked beans.
Miller Park Stadium To Feature New Menu Boards
New Miller Park, home of the Milwaukee Brewers, now features illuminated menu boards that will be used to attract food sales at specialty-themed concession stands throughout the new ballpark.
The new stadium menu boards are provided by the Brookfield, WI-based Mainstreet Menu Systems, a division of The Howard Company.
“In a ballpark situation, the visibility and readability of the menu boards is critical,” said Eric Meeks, Operating Manager for Buffalo, NY-based SportService, the company selected to manage the food and retail operations at Miller Park. “The fans need to be able to read and make their food selection from far enough away so that the lines keep moving and people are reseated without missing any of the game action.”
Pepsi And Yahoo! Launch Joint Promo.
Pepsi-Cola and Yahoo! have launched an under-the-cap program enabling consumers to earn merchandise and online awards and discounts by purchasing specially marked 20-ounce and 1-liter packages of Pepsi products.
Consumers can choose video games from EA; compact discs from Sam Goody; DVD titles from Columbia TriStar Home Video; autographed movie memorabilia from Sony Pictures and discounts through Yahoo! In addition, PepsiStuff.com includes offers from Alloy Online, Foot Locker, Gift Certificates.com, and Kinko’s. “This is the largest single-serve promotion we’ve ever done, involving more than 1.5 billion packages and nearly 80,000 retail outlets,” said Dawn Hudson, Sr. V.P., Strategy & Marketing, Pepsi-Cola.
Alcott Ridge Wine Brand Debuts At Wal-Mart Stores
E. & J. Gallo Winery has teamed with Wal-Mart Stores to launch Alcott Ridge Vineyards, a new global wine brand to be sold at Wal-Mart stores worldwide.
“Alcott Ridge wine exemplifies the high quality of E. & J. Gallo wines for a value that can only be found at Wal-Mart,” said John Ryan, Sr. V.P. Wal-Mart Global Sourcing. “Many of our customers are demanding a greater selection of wine products at prices they can afford.”
Piper-Heidsieck Launches Baby Piper Brut
Piper-Heidsieck Champagne now offers a Baby Piper Bottle filled with 187ml of Piper’s Brut Champagne. This new size bottle provides the perfect single serving. Baby Piper will be served in trendy nightclubs, bars and restaurants nationwide.
7 UP & Keebler Run Holiday Promotion
7 UP and Keebler are partnering on the Holiday House Party promotion whereby consumers can enter to win $150,000 for the purchase of a dream ski home.
A free-standing insert with a coupon will serve as an automatic sweepstakes entry as will instantly redeemable tear pad coupons found at store displays. In addition to the ski home grand prize awarded as $150,000 cash, 10 consumers will win a ski trip awarded as $3,000 cash.
Point-of-sale support includes pole toppers, lobby displays, shelf talkers and base wrap.
Clamato & Budweiser Promote ‘Red Beer’
Mott’s Clamato and Budweiser recently teamed up for a Hispanic promotion touting Red Beer. “Both Clamato and Budweiser enjoy a strong following among Hispanics,” said Marcel Nahm, Clamato Product Manager at Mott’s.
The promotion paired the 16-ounce Clamato with 12-ounce cans of Bud in convenience store refrigerators with customized Clamato cooler racks. P.O.S. header cards, shelf talkers and floor decals drew consumers to Budweiser and Clamato joint displays.
New Vender Debuts
Coca-Cola is using a new clear Glass Front Vender manufactured by Maytag Corp. The unit’s innovative product delivery mechanism provides a moment of entertainment, and the vender holds more brands and package varieties.
Consumers select their beverage, which triggers an elevator retrieval device that rises to select the chosen product and moves it along a conveyor to the delivery portal. All activity is visible through the vender’s clear front panel.
Wild Cherry Pepsi Displays Drive Trial
Wild Cherry Pepsi is driving consumer trial with this side stacker display, with a header that says, “Wild Cherry Pepsi. More To Go Wild For.” Each side stacker holds 12 12-pack cases.
The display was also used to support “Bond Girl” Denise Richards promoting Wild Cherry Pepsi in television and movie theater advertising.
Creative Alliance Southport, CT, developed the promotion with Pepsi.
Jack Daniel’s Celebrates 150th Season
This holiday season the Jack Daniel’s Family of Brands honors Mr. Jack’s 150th season.
A replica of Mr. Jack is the center of promotional materials. Decorated with a removable scarf, the statue can become a permanent display. Both the pole unit and case card feature the statue.
Snapple Wrap Program Is Launched
Snapple has aligned with Diebold, Inc. to create the Snapple Wrap Program, which consists of covering automated teller machines (ATMs) with a vinyl wrap that bears the familiar Snapple logo.
Diebold, headquartered in Canton, OH, is a leader in providing advertising solutions for its ATMs.
Talker Pocket Corporation offers clear Vinyl Literature Holders for retail display of literature with product with out using additional fasteners from shelves, slat wall, cut cases, etc. Narrow profile perpendicular models display literature so it works like a “Shelf Talker.” Both perpendicular and parallel models are clear vinyl that pricing channel information reads through or may be snapped on over the Talker pocket attachment. It displays literature from 2 1/8" to 5" wide. Talker Pockets are available from stock and may be imprinted with a logo. For more information, contact Talker Pocket Corp., 110 San Mateo Way, Novato, CA 94945.
Paul Flum Ideas Inc. offers this Small Icon Display Rack, a stock unit. This unique wire merchandiser features the unmistakable contour bottle shape on the sides. This display has a small footprint for easy placement in any trade channel for bottled beverages. For more information, contact Paul Flum Ideas, 11100 Linpage Place, St. Louis, MO 63132.
RTC Industries Inc. offers Mod-U-Shelf Merchandising Displays, a complete line of stock, cost effective, modular shelf displays, with a wide range of sizes, shapes, headers and accessories to meet every merchandising need. It features an extensive selection of pre-tooled shelves, fully customizable colors, graphics and shelf decoration. The units offer modular construction with no tools required. It is available at 19 international locations for shipping world-wide. For more information, contact RTC Industries Inc., 2800 Golf Road, Rolling Meadows, IL 60008.
Trio Wire Rack
This display prominently showcases the product at eye level. It measures 15" wide x 17" deep x 52" high (not including signage). The unit is constructed of wire and 1" steel tubing. Each bottle is suspended by the neck for easy access and visual impact. The signage is integral to the display, utilizing a folding wire frame. The display requires no assembly and is designed for economical shipment using common carriers. The Trio Wire Rack was designed and manufactured by Royal Display Corporation 725 Main Street, Middletown, CT 06457.
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