Bushmills Holiday Fireplace Display
Pernod Ricard USA, importer of Bushmills Irish Whisky, has introduced the Bushmills fireplace display to keep sales blazing this holiday season.
The three-dimensional floor bin, which holds up to 21 bottles, showcases the copper holiday gift tins for Bushmills Original and the premium canisters for the recently repackaged Bushmills 10-year-old and 16-year-old single malts.
Pernod Ricard USA is also offering retailers shelf talkers that encourage consumers to join in the gift giving holiday spirit.
Bacardi USA Launches Ciclon Rum
Bacardi U.S.A. is launching Ciclon, a tequila spiked rum, backed by a multi-million dollar marketing campaign. Sales of Ciclon will be aimed primarily at the emerging “Echo Boom” generation of 21-29 year old adult consumers, with a focus on 21-24 year old males.
“Reflecting its name Ciclon, Bacardi U.S.A. hopes to take the distilled spirits market by storm,” said John Gomez, Vice President, Marketing for Bacardi Rum. Market trends, according to Gomez, indicate Ciclon will capitalize on the two hottest growth segments in distilled spirits: Rum and Tequila.
Available nationally both on- and off-premise, Ciclon is being supported by an integrated advertising and promotion plan including colorful point-of-sale materials.
Nestle Displays Abuelita Chocolate Drink Mix
Nestle wanted a display that would enhance sales while attracting new customers to try its Abuelita Authentic Mexican Chocolate Drink Mix.
This corrugated floor display can merchandise 80 hexagonal shaped packages of Nestle Abuelita. The display was engineered with vertical dividers that organize the shelves while creating the structural integrity to support the tremendous weight of the product (350 pounds). The corrugated structure was flood coated yellow and the shelf fronts were given red backgrounds with white printing to further grab the consumer’s attention. Four color litho graphics were die cut, mounted and installed on the display as lug-ons to create a 3-D effect.
This Nestle floor display was produced by Felbro, Inc., a p.o.p. firm, based in Los Angeles, CA.
Bottle Glorifier Promotes Shakespeare Vodka
California Ventures Inc. is using this lighted bottle glorifier to obtain prominent back bar placement for its Shakespeare Vodka and to stand out from other vodkas positioned on the back bar.
The display base has three random flashing 5mm ultra bright LED’s, which cause the frosted bottle to glow with a lightening effect.
The display will run continuously for over 270 days.
The Shakespeare Vodka bottle glorifier was produced by Visual Marketing Inc., a point-of-purchase display company located in Chicago, IL.
Lighted Mirror Promotes New Sauza Diablo
Allied Domecq Brands and Miller Brewing wanted to provide on premise establishments with a high profile POP sign to kick off the introduction of the new Sauza Diablo flavored malt beverage brand.
A large, backlit mirror featuring a version of the brand’s crest was created to establish brand identity. The UL approved backlit sign features a prominent brand crest surrounded by a special red “holographic” film which gives the piece the illusion of movement and depth without employing more costly motors or multiple faces.
The Sauza Diablo lighted mirror was produced by Heritage Sign and Display, a p.o.p. display firm based in Nesquehoning, PA.
New P.O.P. Recharges Gatorade Promotions
To promote Gatorade’s line of beverages, Tukaiz Communications, based in Franklin Park, IL, produced a Gatorade pricing decal and shelf dangler, which were distributed to grocery outlets and military bases throughout North America.
Tukaiz turned to Franklin Park, IL-based Transilwrap Co. as its source of printable plastics. The window decal was printed on Transilwrap’s Trans-Flex-Cast static cling vinyl. The shelf dangler was produced on Transalloy, which allows for sharper, more vibrant colors.
Reebok & Clearly Canadian Launch Sweepstakes
Reebok and Clearly Canadian Beverage Co. have launched “Get Fit To Win,” an instant win consumer sweepstakes. The promotion offers the chance to win one of three million prizes including a spa vacation at the Wyndham Bonadventure Resort & Spa, one year membership at 24 Hour Fitness and Reebok fitness items.
Reebok is partnering with Clearly Canadian to launch Reebok fitness water beverage bottles in convenience and grocery stores across the U.S. “This promotion allows us to further extend the Reebok brand name into grocery outlets,” said John Frascotti, Reebok’s Sr. V.P., Licensing and New Business.
The Get Fit to Win program is being supported by p.o.s., including posters and static clings that include tear off coupons for 15% off at Reebok outlet stores.
7-Eleven And South Beach Beverage Develop SoBe Gum
7-Eleven, South Beach Beverage Co. and Lotte U.S.A., have developed SoBe energy gum. The liquid-infused gum is available in three flavors: Energy, Power and Liz Blizz.
Derek Schmitt, Category Manager of confectionery, gum and mints for 7-Eleven, said, “We know our customers are SoBe fans, so it made sense to capitalize on that popularity across categories.”
The new SoBe Gum is an example of how a retailer and a manufacturer can work together to develop a new product idea that benefits both. Renee Coughlin, SoBe’s Sr. V.P., Marketing, said, “The new SoBe Gum extends SoBe’s reputation as an innovator in the functional food and beverage category, and it’s a perfect fit with 7-Eleven’s goal to have the most innovative, unique, top-quality products in the market available exclusively to its consumers.”
This is the first licensed product for the SoBe brand, and the company brings a unique attitude and functionality to the gum category. 7-Eleven had product exclusivity up until recently at 5,300 U.S. stores.
Anheuser-Busch Rolls Out Michelob ULTRA
Anheuser-Busch is launching its new low-carbohydrate beer, Michelob ULTRA nationwide. Michelob ULTRA has just 2.6 grams of carbohydrates per 12-oz. serving.
“Michelob ULTRA is a great tasting light lager for consumers interested in a beer with lower carbohydrates and calories” said Pat McGauley, Director, High End Brands.
dnL Soft Drink Introduced
Dr Pepper/Seven Up, Inc., has introduced a new full-flavored, carbonated soft drink called dnL, targeted to teens and young adults. Being the “upside-down” 7 UP, the new product is bright green in color, includes caffeine and features a blend of fruit flavors.
Marketing support for dnL includes non-traditional grassroots marketing programs, point-of-sale materials, and sampling initiatives incorporating an “upside-down” theme.
Sidney Frank Imports Cyopa Rum
Cyopa Rum has been introduced by Sidney Frank Importing. Cyopa’s bottle features a patented Active Label, animated by a backlight, which is activated each time the bottle is lifted.
The light illuminates pictures of dancers in sequence, giving the illusion that the dancers are moving. A music chip is also activated when the bottle is lifted, and a steel drum song, composed specially for Cyopa, accompanies the dance.
Tropicana Introduces Kids Orange Juice
Tropicana has introduced Pure Premium Healthy Kids, fortified with vitamins A and E, calcium plus vitamin C and other nutrients in orange juice.
“Moms told us they were concerned about building strong bones and maintaining kids health on a day-to-day basis,” said Lynne Vandeveer, Sr. Marketing Manager for Pure Premium. “But, the juice has to taste great in order to pass the kid test.”
Got Milk? Caramels Candy Introduced
Got Milk? Caramels are a new line of nutritional candies manufactured by Sherwood Brands under license from the California Milk Processor Board. The buttery-tasting caramels, fortified with low fat milk, calcium, iron and vitamins A, C, D and E, bring the Got Milk? campaign alive in an exciting new snack.
Coca-Cola Promotion Ties Into New Harry Potter Movie
Coca-Cola has announced the “Catch The Golden Snitch And Win” promotion, tied into Warner Bros. Pictures’ “Harry Potter and the Chamber of Secrets.”
During the promotion, every multi-pack of Coca-Cola classic and caffeine free Coca-Cola classic will contain a collectible game card featuring images of favorite Harry Potter movie characters. People that find the “Golden Snitch” on a game card get either a $5 movie certificate or might win one of 10 trips to London. Bottle caps on .5-liter, 2-liter and 3-liter products also will offer the chance to win these prizes.
Colorful Harry Potter-themed displays will decorate supermarket aisles. Special television and radio ads, as well as special internet programming, will also support the promotion.
Sterling Promotions
Dr Pepper Promo.Ties-In With Release Of ‘Spider-Man’ DVD
Dr Pepper is joining forces with Columbia TriStar Home Entertainment this holiday season for a tie-into the DVD release of “Spider-Man.” Consumers can instantly win Spider-Man DVDs by looking behind the label of specially marked packages of Dr Pepper. The promotion builds on Dr Pepper & Sony Pictures’ “Spider-Man” movie promotion earlier this year.
Dr Pepper is providing promotion details with a TV campaign and special p.o.s. materials.
Coca-Cola To Launch Digital Menu Boards
Coca-Cola Fountain and Allure Fusion Media, Atlanta, GA, have formed an alliance to bring Digital Marketing Communications solutions to fast food and hospitality restaurant customers. The Allure technology replaces static menu boards with wireless, Web-enabled solutions.
These new digital boards allow restaurateurs to display and instantly update DVD-quality graphics. Eric McCarthey, Sr. V.P., Coca-Cola Fountain, said, “Allure’s technology enables customized messages by time of day and by location.”
Content is displayed on 42-inch flat-panel, plasma video screens, 15" and 17" LCD screens or 29" CRT screens.
Baxter Promotes Water Supplement Line
Baxter International Inc. has launched Pulse, a line of water + nutrients supplements, addressing key nutritional needs of Baby Boomers.
To help make consumers aware of this new targeted nutritional supplement line, Baxter launched a mobile truck tour and set up sampling booths at various venues and retail establishments.
The tour was conducted for Baxter International by Marketing Werks, a Chicago-based sales promotion and mobile marketing firm.
Display Offers Sports Performance Drinks
PacificHealth Laboratories has introduced a permanent display that contains all of its sports performance drinks including the new Accelerade sports drink and Endurox R4 recovery drink.
The company is using the display to expand distribution of its sports drinks into food, drug and mass retailers.
7 UP Promotion Ties Into New James Bond Film
7 UP has launched a promotion tying into its sponsorship of the James Bond film “Die Another Day.” The grand prize winner will be named “Agent 007 UP” and embark on a secret mission to London to capture a $25,000 bank account and deplete the funds in 72 hours. Consumers will also have the chance to win Agent 007 UP gadget packets that include seven James Bond films and a portable DVD player. “James Bond is widely recognized with the 7 UP target audience,” said Kelli Freeman, Director, Brand Marketing for 7 UP.
The promotion is supported with p.o.s. materials such as pole signs, static clings, motion display spectaculars and standees.
Pete’s Wicked Ale Runs Halloween Promotion
Pete’s Brewing recently joined forces with Lion’s Gate Entertainment, Spencer Gifts and Geffen Records to feature rock superstar Rob Zombie in a multi-faceted sales promotion for this Halloween.
In support of the promotion, Pete’s Wicked Ale energized stores and bars with an array of p.o.s. materials including a six-foot tall Rob Zombie cutout with eyes that “watch you” as a consumer passes by, along with header cards, danglers, static clings, banners, table tents and coasters. The displays are headlined, “The Wicked Will Get You.
Header cards incorporate a tear pad with exclusive Spencer Gifts offers good for rebates on Spencer’s merchandise and an interactive CD-ROM featuring Rob Zombie’s music.
Pete’s Wicked Ale is sending the national sweepstakes winner to see Rob Zombie’s House of 1000 Corpses movie premier.
Dasani Runs ‘Hidden Message’ Promotion
Dasani, a bottled water brand of The Coca-Cola Company, is introducing “Dasani Difference” in markets across the Northeast with specially-hidden messages behind the product labels designed to make people smile.
“We pride ourselves as a brand that strives to offer something special to our consumers,” said Ron Magliocco, Dasani Brand Manager, Northeast region. “The Dasani Difference program is a way to give people a little bonus, a surprise, with their water. It’s encouraging people to treat themselves well every day.”
The program is supported with point-of-sale materials suggesting that shoppers “Unwrap Today’s Potential” by pulling back their Dasani label and trying out the hidden message. An internet bulletin board site will enable consumers to suggest hidden messages.
DJ Graphics
Maker’s Mark Holiday Floor Display
This display was designed for use in retail liquor outlets to promote Maker’s Mark Products for holiday parties and gatherings. The promotion will run from mid-November through December. Previous holiday promotions have been very successful. The corrugated displays featuring holiday promotions have been very successful. This corrugated display features holiday colors and graphics and promotes the product as a holiday gift as well as for parties. The Maker’s Mark Holiday Floor Display was created by Archbold Container Corporation, 800 West Barre Road, Archbold, Ohio 43506.
Canadian Mist Inflatable World Globe
The Hanging Inflatable World Globe features a Canadian Mist Inflatable Bottle inside it. It was used in liquor stores and offered instant brand recognition for Canadian Mist. The globe measures 36" but is available in any size. This inflatable display is easy to install and uses air space instead of hard-to-find floor space. The Canadian Mist Inflatable World Globe was created by Alvimar Manufacturing Co., 51-02 21st Street, Long Island City, New York, 11101-5875.
Moldrite Products
Aquafina Base Wrap
This unique Base Wrap for Aquafina was printed two sided and die cut with a perf-on 10 pt. Stock. It was printed and die cut in line, one pass, in full four color process with a UV coating on both sides. The basewrap was 12" in height with a 24" repeat and length of 25' for a quantity run of 3,000 rolls. Two other versions were printed one sided as well. The Aquafina Base Wrap was created by Proprint Services Inc., 5621 Finch Avenue East, Ste. 5, Toronto, Ontario, Canada M1B 2T9.
Coca-Cola Christmas Display
Coca-Cola is using this Christmas tree display to gain incremental off-shelf display space during the important Christmas selling season. This display holds 120 bottles of almost all sizes and shapes from 12 oz to 3 liters. The display is extremely space efficient, occupying just 4 1/2’ wide by 7 1/2’ high. It breaks down for cost effective shipping and storage each year. This display was created by Houston Wire Works, 18333 Egret Bay Boulevard, Houston, TX 77053.
Tanqueray No. Ten
This display introduced the product which was a premium brand line extension for Tanqueray. The display is constructed of wire and tubing, powder coated, and holds one case in a small footprint. The display also featured brushed aluminum laminated to MDF, to form the hexagon shaped base. The header has interchangeable graphics capabilities. The Tanqueray No. Ten Wire and Tubing Floorstand was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, NY 10466.
This sign features a standard TriAd unit which is attached to a pedestal which allows it to stand independently at viewing height. In addition, a spotlight draws extra attention to the moving graphics. The products it is promoting are positioned around it, complementing the unit’s graphics. This configuration may be applied to any size TriAd unit, with sizes from miniature through billboards and even larger. For more information, contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
The Budweiser NFL Mirrors are 20" x 28", and feature a custom extruded black frame, with screen printed corners, Bud logo, as well as custom litho art in different versions for each of the NFL teams represented. Anheuser Busch commissioned these NFL team mirrors to establish more of a regional connection and brand presence, along with a strong tie to professional sports. In order to keep setup costs down, common elements such as gold corners and the Budweiser logo were screen printed while different offset lithographs were produced and inserted into a mirror washout area for each of the represented NFL teams. Indications are that these mirrors are achieving a high market saturation and placement rate. For more information, contact Heritage Sign & Display Inc., 344 Industrial Road, Nesquehoning, PA 18240.
Pinquist Tool and Die Co., Inc. offers a very economical poster stand. The sign stand fits standard 22" x 28" signs and has a 6-foot height. The finish is a high quality matte black powder coating. The sleek and stylish solid steel construction will complement any sign. The stand is versatile and breaks down into three pieces for easy shipping. Manufactured in the USA. For more information, contact Pinquist Tool and Die Co., 63 Meserole Avenue, Brooklyn, NY 11222.
Pepsi-Doritos featured a cross promotion using this ceiling sign, called a Ceiling Breakthrough. The Ceiling Breakthrough achieved placement in difficult to obtain space in c-stores. The sign may be viewed from either side to reinforce the break-through idea. The piece was popular with retailers because it promoted two leading brands and helped to drive sales. For more information, contact Proprint Services Inc. 5621 Finch Avenue East, Ste. 5, Toronto, Ontario Canada M1B 2T9.
Pepsi wanted to capitalize on its relationship with slugger Sammy Sosa, and his statute in his home country, the Dominican Republic. Pepsi used a patented Matrix photo towel from 3 Strikes as a functional, eye-catching point-of-sale banner. The banners highlighted a special promotion offering collectible T-shirts packed into randomly seeded Pepsi bottles in vending machines. After the promotion, the photo towel banners were popular premiums for the retail channel, which is dominated by smaller stores and bodegas. These Matrix Display System photo towel banners are available from 3 Strikes Activation, 25 Crescent Street, Stamford, CT 06906.
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