Pepsi-Cola Displays Promote Collectible Cans
Pepsi-Cola supported its recent World Cup of Hockey Promotion with a wide array of POS materials including corrugated standees, end aisles, pole signs, wobblers, shelf talkers, bottle neckers, etc. The objective was to showcase the limited edition collectible Pepsi Cola cans manufactured for the tournament and entice consumers to collect all cans.
Standees were printed directly onto corrugated, die cut with an easel attached on the back for use in c-stores and grocery stores. Retailers also received corrugated end aisles printed four color process directly on the substrate, used with full pallets of Pepsi.
This Pepsi Cola World Cup of Hockey POS Program was created by Proprint Services, a p.o.p. firm based in Toronto, Ontario, Canada.
Early Times Whisky Runs ‘Present Times’ Promotion
Brown-Forman’s Early Times Kentucky Whisky is rekindling the spirit of the holiday season with the festive “Present Times” off-premise promotion.
Point-of-sale display materials for the holiday promotion include this eye-catching holiday stand-up mass display, a festive case card and an inflatable 1.75L bottle, all designed to attract shopper’s attention.
The promotion entices consumers with the chance to win a Brinkman turkey fryer or a Samsung Max 38-700mm digital camera. The promotion also features special leather gift cartons, for either the 750ml or 1.75L bottles.
In addition to Early Times, Brown-Forman markets such brands as Jack Daniel’s, Canadian Mist and Southern Comfort.
Macallan Whisky Plans Growth With New Displays
The Macallan, the third largest single malt Scotch whisky brand in the U.S., has introduced The Macallan Fine Oak, a lighter style of single malt whisky.
“The Macallan Fine Oak, along with its luxuriously sleek packaging and display, will make a major contribution to growing the brand in a stock-constrained environment,” said Mark Izatt, Single Malt Brand Manager, Remy Amerique. “This lighter style of whisky will open new markets for The Macallan and invite new premium spirit drinkers looking to add a high-quality whisky to their portfolio,” Izatt said.
With the introduction of The Macallan Fine Oak, the brand is poised to take advantage of the trend towards single malt Scotch whisky consumption in the U.S., according to Izatt.
Triangle Display
Canandaigua Wine Launches Turner Road Vineyards
Canandaigua Wine has launched a new premium brand called Turner Road Vineyards. The brand comprises three rich, smooth wines from emerging California appellations including its flagship Lodi Shiraz, a Paso Robles Cabernet Sauvignon and a Central Coast Chardonnay.
“Consumer reaction to the wine style, packaging and Turner Road name was extremely positive throughout our consumer research,” said Gary Glass, V.P. of Marketing. “With its consumer driven flavor profile and sleek, modern design, Turner Road is sure to be a favorite with consumers.”
The wood wine racks supporting the launch are designed to convey a modern, upscale and artistic look.
“We’re committed to making Turner Road a leader in the premium wine markets,” said Jose Fernandez, President and CEO, of Canandaigua’s Constellation Wines U.S.
Korbel Display ‘Sparkles’ For The Holidays
Korbel Champagne Cellars is using this floor display to remind consumers that Korbel is an ideal gift for the holidays.
The display is topped by a bottle of Korbel Champagne, wrapped with a bow and a card that says, “May Your Holidays Sparkle!”
The display depicts a popping cork, encouraging consumers to incorporate Korbel into their holiday celebrations as well.
The three-level display is designed to hold a large quantity of product in a minimum of floor space, while calling attention to the Korbel bottle.
Sony & Coca-Cola Run Holiday Promotion
Sony Computer Entertainment and Coca-Cola Co. have launched the “Unwrap The Experience” instant-win sweepstakes, which is being promoted on more than 100 million packages of Coca-Cola brands.
The promotion features in-demand PlayStation products including: new PlayStation 2 computer entertainment systems, the new PSP (PlayStation Portable) handheld entertainment system, PlayStation 2 software titles, and Coca-Cola products.
Consumers simply look under-the-cap and inside multi-packs of specially marked packages of Coca-Cola products for a message informing them that they’ve won one of these products.
Sharon Shapiro, Director, Promotions, Sony Computer Entertainment, said, “By bringing PlayStation and Coke brands together, we are reaching millions of consumers and fulfilling their holiday wishes.”
The promotion is supported with national advertising and point-of-sale materials
Moretti POS Celebrates National Italian Heritage Month
Moretti Beer recently ran on- and off-premise promotions to coincide with National Italian Heritage Month in October.
The promotion featured two off-premise offers; one in grocery stores and another in beverage and liquor outlets. The grocery store promotion pairs Moretti with $2-off coupons for Colavita olive oil. For liquor stores, Moretti enticed buyers with a chance to purchase six Moretti glasses for $6.49.
“The Moretti brand in the U.S. stands for the enjoyment of the good things in life,” said Dona O’Sullivan, Marketing Manager at Star Brand Imports, White Plains, NY. “This promotion was designed to hit consumers in all channels and reinforce this idea by building brand identity and consumption.”
New Off-Premise Display Supports Valiano Tuscan Wines
Columbia, MD-based A.V. Imports has introduced this new POS display for its Valiano wines, designed to enhance the brand’s visibility and promote the heritage of these quality Tuscan wines.
The focus of the display is a palio banner, similar to those used by the Roman army to indicate the locations of different forces.
Valiano’s new palio display also has a historic tie to the winery. The first owner of the Valiano estate was a Roman General who was awarded the land for his victories in Northern Europe.
The new Valiano palio banner features an illustration of the Valiano estate in a sophisticated black and white color scheme.
GOT MILK? & Oreo Conduct Joint Promo. Campaign
As part of a unique partnership, Nabisco has placed the popular GOT MILK? trademark on one of its most popular cookies—the Oreo. Store shelves nationwide will contain Oreo cookie packages embossed with the GOT MILK? logo.
“The GOT MILK? Oreo union reflects America’s passion for dunking Oreo cookies in milk,” said Stephen Chriss, Associate Director of Consumer Promotions, Biscuit Div., Kraft Foods.
“Oreo cookies and milk go hand-in-hand—literally,” said Jeff Manning, Executive Director of the California Milk Processor Board. “Nothing beats an ice cold glass of milk and an Oreo. It’s a classic combination.”
Canadian Mist Cabin Captures Spirit Of The Season
Canadian Mist has launched its “Let It Snow” off-premise promotion designed to capture the consumer’s attention this holiday season.
The three dimensional mass display captures the warmth of the holiday season with an outdoor cabin scene.
The display highlights that the ideal gift for Canadian Mist lovers is this year’s 750ml and 1.75L gift carton.
Consumers will also have the opportunity to order a logoed Canadian Mist scale-model train.
Canadian Mist whisky is a product of Brown-Forman Corporation, headquartered in Louisville, KY.
Displays Highlight ‘Picture Your Party’ Promotion
Throughout the holidays, champagne is a part of most celebrations and cameras capture the joyful moments of the season. This year Cook’s, America’s sparkling wine for the holidays, is running a special promotion called “Picture Your Party With Cook’s.”
Cook’s holiday promotion displays at retail locations will feature an “enter to win” sweepstakes offer, sending a free disposable camera to the first 150 people who return an official entry form. Sweetening the deal for holiday shoppers, Cook’s is also offering a mail-in rebate in many parts of the country. Consumers will get one dollar back on the purchase of every 750 ml or 1.5-liter bottle of Cook’s or one single-use camera for every six bottles of Cook’s. Instant redeemable coupons on in-store displays are also being offered. Cook’s is a product of the Canandaigua Wine Co.
Southern Comfort Offers ‘Comfort & Joy’ Promotion
This holiday season, Southern Comfort is celebrating with the brand’s traditional Comfort & Joy off-premise promotion.
From collectible gift tins with a festive New Orleans theme to a new Southern Comfort entertaining book, the focus this holiday season is giving among friends.
An impressive motion display featuring a larger-than-life bottle of Southern Comfort emerging from a gift-wrapped box will attract attention at the point-of-purchase. Additional point-of-purchase display elements include new case cards, Southern Eggnog shelf talkers, and recipe gift tags that offer consumers drink recipes.
Southern Comfort is produced and marketed by Brown-Forman Corporation, headquartered in Louisville, KY.
Jim Beam Display Ties-In To Racing Sponsorship
Jim Beam conducted this promotion to tie-in with its race car sponsorship.
The corrugated race car replica on top of the pallet display, promotes Jim Beam Kentucky Straight Bourbon Whiskey to racing enthusiasts.
This Jim Beam Race Car Display was produced by Rapid Displays, a point-of-purchase display company located in Chicago, IL and Union City, CA.
Rock The Vote Features Voter Registration Kiosks In 7-Eleven Stores
Rock the Vote recently partnered with Sunkist Orange Soda, 7 UP and 7-Eleven in an effort to mobilize 20 million young people to vote this year.
The nation’s leading nonprofit, non-partisan youth voter organization and Sunkist Soda plan to distribute at least 1 million voter registration forms via voter registration kiosks placed in participating 7-Eleven stores across the country. In-store signage will help drive customers to the Rock the Vote kiosk. An in-store coupon at the kiosk will offer savings on Sunkist, 7 UP, and Super Big Gulp drinks.
“We realized we had a landmark opportunity to empower consumers with a retail partner program, and 7-Eleven was the right retailer,” said Tony Jacobs, V.P. Sunkist Soda. “It’s a great destination to house Rock the Vote information, and it’s heavily frequented by two customer segments less likely to be registered to vote: 18-22 year-olds and Hispanics.”
“Participating in Rock the Vote is a great way for us to reach out to the 18-22 year old segment, as well as make voter registration easy and convenient for them,” said Doug Foster, Managing Director of Marketing for 7-Eleven.
Laurentian Launches Espresso Bank-Café
Laurentian Bank is providing customers with a more relaxed and friendly environment with the debut of the Espresso Bank-Café. Laurentian Bank and Van Houtte Café are pooling their knowledge to offer their customers the products and services that have made their reputation, in a warm atmosphere with upscale décor.
With the concept of the Espresso Bank-Café, Laurentian Bank and Van Houtte Café share a common space in an open area, where they will offer their products and services in a distinct but well-integrated way. A lounge section in the center allows customers to relax.
“Our objective with the Espresso Bank-Café is to create an attractive and surprising point of sale,” said Rejean Robitaille, Exec. V.P., Retail Financial Services at Laurentian Bank. “We want customers who come into the branch to have a different experience. As a neighborhood bank, we will also provide information seminars to demystify personal banking.”
Seattle’s Best Coffee Opens In Borders
Borders and Seattle’s Best Coffee, a subsidiary of Starbucks Corp., have formed an agreement in which Borders will operate Seattle’s Best Coffee cafes in more than 400 Borders Books & Music stores.
“Enjoying a great cup of coffee is an important part of the shopping experience at Borders and is one reason our customers spend more time with us,” said Vin Altruda, President, Borders Stores. “With the conversion to SBC cafes, Borders is improving on what is already a compelling distinction in our stores.”
The agreement highlights Starbuck’s commitment to growing the SBC brand while leveraging its experience and expertise in licensing.
New Iron City Beer Debuts Nationally
Pittsburgh Brewing and Alcoa have launched Iron City beer, the first beer to be introduced nationally in an aluminum bottle.
The aluminum beer bottle delivers many benefits. The product is unbreakable and the beer stays colder longer, up to 50 minutes, versus glass containers, according to Joseph Piccirilli, Vice Chairman of Pittsburgh Brewing.
Snob Hill Winery Launches Le Snoot Wines
The Snob Hill Winery, a division of Access Beverage LLC, has launched Le Snoot Wines.
With varieties including Cheeky Chardonnay, Classy Cab, and Merry-Making Merlot, the brand is represented with labels depicting the black-tie Snoots and party-piggy citizens. Le Snoot’s consumer-driven branding is helping the brand live up to its motto, “A Premium Performing Wine With A First-Class Sense Of Humor.”
Suncan manufactures technologically advanced static cling decals, up to 36” x 47” on the highest quality substrates. The decals are renowned for their extremely vibrant colors and longevity of over seven years in direct sunlight. At night they have a glowing, stained glass effect and eliminate security issues with their see through advantage. For more information, contact Suncan Industries, 1918 St. George Ave., Saskatoon, SK Canada S7M 0K5; (Tel) 306-343-5700, (Fax) 306-242-8091, (Web Site) www.suncan.com.
DJ Graphics produces fabric banners for in-store and trade show applications. The banners feature high quality images on a variety of fabrics, and can be produced in small or large quantities. They come sized for counter top or large format with stands available for counters and floors. For more information, contact DJ Graphics, 127 South Broadway, Nyack, NY 10960; (Tel) 845-353-8700, (Fax) 845-353-8706, (Web Site) www.djgraphics.net.
Island Display, Inc., offers the SkyBox Universal (patent pending). This stock unit uses existing retail space and features light and airspace to capture the attention of consumers. It offers brands added exposure and it helps retailers eliminate POP clutter. The display has proven to provide sales lifts for both product and category. For more information, contact Island Display, Inc., 4l7 Oak Bend Drive #280, Lewisville, TX 75067.
No Ten By Tanqueray Three Case Rack
This display introduced the 1.7 liter size of Tanqueray. The unit is constructed of metal with a wire frame which is powder coated silver. The shelves are of green glass Acrylic which catches reflective light to attract the customer’s eye. The base is brushed silver Melamine and the back panel is printed 4-color process. The display holds three cases of the new size product. The No Ten By Tanqueray Three Case Rack was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York l0466.
Robert Mondavi Winery Private Selection Tower Display
This display was designed as the centerpiece for Robert Mondavi's Private Selection's marketing campaign. The display follows the lines of the wineries landmark tower. Consumers are naturally drawn to it because of its iconic nature. Because it is a permanent display it stays in stores longer and aids in increased brand recognition, visibility and sales. The Robert Mondavi Winery Tower Display was designed and manufactured by Ruszel Woodworks, 2980 Bayshore Road, Benicia, CA 94510.
Heineken Lighted Tube Display
Heineken wanted a P.O.P. item that would project an urban, industrial appearance reflecting its current marketing campaign. This display features a brushed aluminum finish with a brilliant illusionary glow. The display was incorporated into the set of the reality TV show ICE. The Heineken Lighted Tube Display was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA l8240.
Covey Run Display Rack
This permanent unit features an attractive design with real wood accents reinforcing the premium image of the Covey Run brand. The display’s sturdy furniture quality adds to its aesthetics and function. The display provides additional space to hold four cases of the wine plus space to cross merchandise related products in any store location. The rack was well received and demand for the unit is high. The Covey Run Display Rack was created by Sterling Promotional Corp., 30l0 Westchester Avenue, Purchase, NY 10577.
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