HAN Asian Vodka to Launch In USA
Progressive Beverages, a Los Angeles, CA-based brand marketing firm specializing in wine and spirits imported from Asia, has launched HAN, the first Asian Vodka in the U.S. market.
Made with pure spring water and four times distilled barley vodka, HAN is the only vodka infused with a polished rice spirit and filtered through a proprietary micro-carbon freeze filtration process.
Designed by Dennis Mukai, a renowned designer, illustrator and photographer, the oval-shaped bottle is the insignia of the legendary HAN dynasty.
Competitively priced within the premium vodka segment, HAN is available in select specialty liquor stores around the nation.
HAN Asian Vodka will be promoted with colorful banners and an array of point-of-purchase materials including signage and table tents.
Anheuser-Busch Displays ‘Tilt’ Malt Beverage
Anheuser-Busch is kicking off the phased, nationwide launch of Tilt, an innovative malt beverage featuring an assorted blend of caffeine, guarana and ginseng.
This “5 p.m. after-work drink,” which offers a bold berry-flavor, is part of the emerging, flavored caffeinated malt beverage category and an ideal choice for those seeking something new to help start the night.
“From happy hour to a night out at a club, contemporary adults are looking for innovative beverages that fit into their fast-paced, highly-social lifestyles,” said Pat McGauley, V.P., New Products Anheuser-Busch.
“Tilt was developed with this in mind because it is suited to a variety of drinking occasions. The nationwide launch of Tilt demonstrates Anheuser-Busch’s commitment to the development of innovative new alcohol beverages,” McGauley said.
Jana Natural Artesian Water Launches In U.S.
Jana Natural European Artesian Water is making its national debut in the U.S., imported from Croatia by Creative Enterprises International, Inc.
Jana Natural European Artesian Water is sourced at 2,500 feet below the earth's surface in the village of St. Jana, located near the pristine Adriatic Sea. For over 3,000 years, Jana Water has been filtered through underground layers of rock, creating a unique blend of natural minerals such as calcium, magnesium and silica. Using state-of-the-art technology, Jana Water is pumped directly from the source into the bottling plant and into the bottle and is totally unexposed to the environment.
In support of the launch, CEII has launched a multi-tiered, integrated marketing program including point-of-sale displays and sampling.
7UP PLUS With Calcium Debuts
7UP PLUS, a combination of 7UP and fruit juice with calcium, is now available nationwide in three flavors including Mixed Berry, Cherry and Island Fruit. All three 7UP PLUS flavors are low calorie, low sodium, caffeine free, sweetened with SPLENDA and contain 10 calories, 10% daily value of calcium and 3 grams of carbohydrates per serving.
“7UP PLUS is committed to putting fun and 'yum' into calcium with our delicious new soft drinks,” said Randy Gier, EVP and Chief Marketing Officer, Cadbury Schweppes Americas Beverages. “Women have responded that 7UP PLUS is exactly the type of soda they've been looking for. Offering three 7UP PLUS flavors will provide women with even more variety.”
Aquafina Basewrap Reinforces Brand Message
This four-color 12" high x 50' roll of Aquafina basewrap presents the product in an eye-pleasing manner and is designed for both indoor and outdoor point-of-purchase applications.
The basewrap covers the skid and reinforces the brand message of purity. It attracts attention to the brand at service stations, warehouse stores, etc.
The Aquafina basewrap was created by Proprint Services Inc., a point-of-purchase display firm located in Toronto, Ontario, Canada.
Wooden Wine Armoire Displays Peter Click Selections
This elegant wooden wine armoire with a mahogany finish is perfect for displaying the high quality, boutique Australian wines of Peter Click Selections from The Click Wine Group.
Peter Click Selections is a principal component of the Click Wine Group portfolio that focuses exclusively on importing high-end, boutique and family owned wines from Australia.
The wooden wine armoire creates additional display opportunities and provides prominent brand identification. It takes up minimal floor space with its compact size and maximizes storage with its sleek design that holds up to six cases. The lower cabinet stores up to two additional cases.
Long Trail Brewing Distributes License Plate Tackers
Long Trail Brewing Company, located in Bridgewater Corners, Vermont, needed a small and unique license plate tacker to place in bars, restaurants and other on-premise locations throughout Vermont.
The Company wanted a design that would resemble an old and worn license plate and have the letters LNG and TRL to keep the company name in front of consumers. The size of these tackers is important due to the limited wall space available in most of these locations. Long Trail also uses these tackers as a profit center by offering them to visitors to the brewery.
The License Plate tackers were screen-printed on aluminum, die-cut to the shape of a license plate and had holes punched to look like bullet holes. The letters LNG and TRL were debossed and the white border was embossed to look as authentic as possible.
This Long Trail tacker was created by May Advertising International, Fort Worth, TX.
Fetzer Ready To Go! Wine Packs Displayed
Fetzer Valley Oaks Chardonnay and Merlot have been introduced in lightweight, unbreakable 187ml PET bottles and will debut at Super Target stores in Ready To Go! 4-packs.
New 8-case display racks will show off the purple, pink and green carton graphics and make it easy for consumers to find the new packages. While Super Targets will be among the first to feature the new 4-packs, Fetzer has already found broad success with the package, first introduced earlier this year.
Consumer lifestyles are driving the move to a broader choice in packages, for far more wine-drinking occasions, explained John Tichenor, National Brand Director for Fetzer Vineyards. “An active, healthy lifestyle tracks closely as characteristics of consumers who also enjoy drinking and trying new wines,” said Tichenor.
Malibu Lights Up The Holidays With Off-Premise P.O.P
“Seriously Easy Going” Malibu rum wants to bring some light into consumers lives this year with its holiday offerings.
Malibu flavors coconut, mango, pineapple and passion fruit 750ml bottles come packed with three acrylic ice cubes that light up in a variety of festive colors.
The battery-operated cubes can be tossed into any popular Malibu cocktail to brighten holiday festivities.
Special Malibu pole topper displays and case card displays in off-premise accounts instruct consumers on how to have a “Seriously Easy Going” time this season.
Malibu Rum is marketed in the U.S. by Allied Domecq, based in Westport., CT.
New Virgin Vines Wine Defies Stereotypes
In partnership with Brown-Forman Wines, Sir Richard Branson’s, Virgin Group of Companies has unveiled Virgin Vines, a wine that is fun and approachable. Virgin Vines is targeted to young adult consumers who are just beginning to discover the enjoyment of wine but are turned off by traditional wine imagery and attitudes.
“Virgin Vines takes a non-traditional and less intimidating approach to wine, making it engaging, fun and approachable for consumers,” said Don Freytag, Brown-Forman Brand Director.
Virgin Vines promotional materials playfully poke fun at traditional wine reviews.
Beefeater Displays Holiday Spirit
The festive value-added packaging and point-of-purchase displays for Beefeater gin are sure to lift spirits and sales during the holiday season.
Beefeater’s holiday value-added packaging includes a 750ml bottle of Beefeater and an accompanying glass or a 1.75L bottle of Beefeater with two accompanying glasses.
The packages come wrapped for the holidays with “This is a gift that’s simple to use” labeling, in-sync with the brand’s current “This is Gin” marketing campaign.
Another special package includes a bottle of Beefeater with Beefeater-themed gift wrap.
Festive point-of-purchase displays supporting the value-added packaging include holiday themed “This is Gin” case cards and pole toppers. The displays will be featured at off-premise locations around the nation.
Starbucks Launches Ethos
Starbucks Coffee Co. has launched Ethos Water in nearly 5,000 of its U.S. company operated stores as part of an effort to help children around the world get clean drinking water. Five cents from the sale of each bottle of Ethos Water will support Starbucks goal of donating $10 million over the next five years to non-profit organizations working to alleviate the world water crisis.
M2 Lighting Solutions introduces the Light Shape Rod, an LED-based lighting system, which provides new possibilities in accent lighting (interior and exterior), channel letters and box signage. The Light Shape Rod provides the lowest power lighting system available without compromising brightness. Light Shape Rods are sold in three sizes (6.5mm, 10mm, 14mm), in 6- and 8-foot lengths. For more information, contact M2 Lighting Solutions, 1704 Seamist Drive, Houston, TX 77008; (Tel) 866-435-9473, (Web) www.M2lighting.com.
Jones Soda & Nintendo Conduct Joint Promo.
Jones Soda Co.has partnered with Nintendo for the “Under the Black Cap” promotion.
Jones Soda bottles will have specially marked black caps during the promotion as well as limited edition labels with an image of Nintendo’s title, Metroid Prime Hunters, on three Jones Soda flavors.
To participate in the promotion, consumers must collect five Jones Soda bottle caps with letters that spell out J.O.N.E.S. One Grand Prize winner will receive a flat screen TV, a Nintendo GameCube, two Nintendo DS video game systems, three Nintendo GameCube games, two Nintendo DS video games as well as a chance to win $25,000 in cash.
Peter van Stolk, CEO of Jones Soda Co. said, “Nintendo targets the same teen demographic as Jones Soda, which makes this a perfect cross-marketing promotion.”
Glenlivet Launches Pop-Up Retail Promotion
The Glenlivet, a leading Single Malt Scotch, has launched The Glenlivet City Links tour, offering city golf lovers an opportunity to play a traditional Scottish-style, urban-scaled golf course. The 10,000 sq. ft., nine-hole course and clubhouse is the largest-ever pop-up retail exhibit.
The Glenlivet City Links will be customized to fit landmark retail and office space in major U.S. cities. Legacy Marketing Partners, a Chicago, IL-based experiential marketing agency, developed the program and is managing the tour.
Craig Johnson, Senior Brand Manager, said, “Not everyone has the opportunity to play on the world-famous courses in Scotland, so we decided to bring a traditional Scottish links to the U.S.”
StoreBoard Launches New “Point Of Entry” In-Store Media
The StoreBoard Media Pedestal is an in-store “point of entry” advertising program, ideal for new product launches and increasing product sales in the pharmacy/grocery environment.
The display ads are located on pedestals at the point of entry in close to 10,000 drugstores and supermarkets nationwide. At “point of entry,” the most coveted advertising position in-store, your advertisements can't be missed.
StoreBoard Media provides guaranteed impressions and in doing so, justifies the efficiency and effectiveness of your media expenditure. As an advertiser, your message will be in front of over 309 million monthly shoppers who purchase over 60 billion dollars of goods annually.
For more information, contact StoreBoard Media, 909 Third Ave., New York, NY 10022; (Tel) 212-772-6822, (Web) www.storeboards.net.
Newcastle Brown Ale & Fox Partner For DVD Promotion
Newcastle Brown Ale has formed a promotional partnership with Fox Home Entertainment for the U.S. DVD release of “Office Space Special Edition With Flair.”
“This partnership marks the first time that Newcastle Brown Ale has joined forces with a major motion picture studio,” said Bill Wetmore, Marketing Director of Scottish & Newcastle Importers. “Given the synergy between the characters’ independent spirit and Newcastle Brown Ale’s personality, we found this to be an irresistible partnership.”
Mike Judge’s cult classic is about one man’s struggle to break down the walls of his cubicle and do absolutely nothing. Newcastle and Fox Home Entertainment are providing grocery stores with a one-of-a-kind display piece-a “cubicle” featuring the Milton and Lumbergh characters on either side, which will house Newcastle 12-packs and the DVDs. The displays promote a $5 mail-in rebate offer for consumers who purchase a 12-pack of Newcastle Brown Ale and the ‘Office Space’ DVD.
Bailey’s Features Holiday Pole Topper
Diageo’s Bailey Irish Cream is using this festive pole topper display to gain incremental display placements and sales this holiday season. The pole topper display has been distributed to liquor retailers throughout the U.S.
The display features a vacuum formed PETG oversize bottle with four-color printed labels. There is a custom battery-powered LED light strand with custom, blow-molded plastic C7 bulbs.
The display was engineered to set up easily in less than five minutes in the store, and to last for an eight week promotion period.
Integrated Merchandising Solution was the promotion agency for the program. BFG Communication, Bluffton, SC, provided graphics management.
The structural design, manufacturing, finishing, preassembly and packing for the display was done by Rapid Displays, a Chicago, IL and Union City, CA-based point-of-purchase display firm.
CoasterRom Promotes Canadian Club
Canadian Club is sponsoring the “Smooth Challenge” poker tournament in Las Vegas. CoasterRoms™, were distributed at weekly poker tournaments leading up to the Smooth Challenge. The CoasterRoms feature mini CDs with drink recipes, poker tips and an online poker experience.
Publicis-USA, agency of record for Canadian Club, developed the “Smooth Challenge” promotion. Said Alison Carabetta, Publicis USA Program Manager, “Coaster Rom provides consumers with a fun and interactive way to learn about Canadian Club and how to play poker like a pro. The CoasterRom will help drive traffic to the ccsmooth.com web site, where users can enter the Canadian Club Smooth Road to Vegas 2 Sweepstakes.”
For more information about CoasterRoms, contact Limerick Studios, Charlotte, NC (Tel) 704-371-4991, (Web Site) www.limerickstudios.com.
Courvoisier Cognac POS Drives Off-Premise Sales This Holiday
Season
Courvoisier cognac has packaged Napoleon's favorite cognac in a variety of ways this holiday season, offering consumers various gift-giving options for themselves or others who have truly “Earned It.”
Courvoisier VS is being offered with 2 highball glasses while VSOP is being sold with two Courvoisier-branded rocks glasses. A 375ml bottle of Courvoisier VSOP is packaged with a 50ml of Courvoisier Exclusif and a 50ml of Courvoisier XO Imperial.
Case cards themed, “Earn It” are being used off-premise.
Drink Pepsi-Go Pro 6' Standee Supports National Promotion
The Drink Pepsi-Go Pro national promotion included 6' standees printed on corrugate and die cut, to inform consumers about how they can win a trip for four to a sports event in North America. This display features soccer star Freddy Adu.
Promotional materials also included full size end aisle displays, full color litho printed pole signs, shelf talkers and tent cards.
The Drink Pepsi-Go Pro displays were produced by Proprint Services, Inc., a p.o.p. display company located in Toronto, Ontario Canada; (Tel) 888-776-7768; (Web Site) www.pop-online.com.
M. Calosso & Son, Inc
Pepsi Fridgemate Wall
The Pepsi Fridgemate Wall was designed to merchandise the new size of l2 packs as well as to create more space for more product to be readily available. This new unit was used to increase brand awareness and visibility for the Pepsi Brand. The display offers easy shoppability by making the product accessible from both sides of the aisle. The large Pepsi logo is an effective callout for the product. The lips on the back panel and pallet keep the product stacked in a neat and orderly fashion. The Pepsi Fridgemate offers maximum support while keeping production cost as low as possible. The program was a huge success for both Pepsi and the retailers as it allowed the movement of additional sales of Pepsi out of category while conserving space in-store. For more information, contact New Dimensions Research Corporation, 260 Spagnoli Road, Melville, NY 11747.
Specialty Drink Gravity Feed Display
This display was designed to co-promote four different specialty drinks in a forward facing, compact, easy to assemble display. The design needed to have a small footprint and large pack out. T he small footprint will fit into even the tightest of floor spaces. The use of strong branding and the unique look of the display really draws the consumer to the display. The display received a high percentage of placement giving the products high visibility. For more information about this Specialty Drink Gravity Feed Display, contact Lingo Manufacturing Co., Inc., 7400 Industrial Road, Florence, KY 41042.
New Freezer/Cooler Merchandising Systems
Trion Industries Inc. offers a catalog featuring a full range of specialty fixtures for improved merchandising of frozen and refrigerated products. The full color catalog offers hundreds of sales enhancing solutions including freezer/cooler label holders, door-mounted merchandiser strips, promotional signing systems, adjustable merchandising tray systems and expandable wire tray systems. Sophisticated shelf management systems include dividers as well as manual and auto feed pusher systems. For more information, contact Trion Industries, lnc., 297 Laird Street, Wilkes-Barre, Pa 18702.
PanoramaT SensifierT Supermarket Smell and Sound Display
This display is a virtual environment created by combining the elements of sight, smell and sound into one attractive display unit. It begins with a convex-face backlit display to which is added sight and sound modules. Interfacing is an option which allows viewers to activate the scent and/or sound functions. The Panorama T SensifierT has over 33,000 scents for countless retail and P.O.P applications. For more information, contact Clearr Corporation, 6325 Sandburg Road, Minneapolils, MN 55427.
Pepsi Football Display Topper
With the arrival of the Football season, Pepsi sales increase as merchandise displays draw traffic. The life-sized football player and display toppers as shown on this display create much attention. The impact of a six foot high image on top of the product display increased consumer awareness of the product and the sweepstakes promotion. The Pepsi Football Display Topper was created by Proprint Services, Inc., 562 Finch Avenue East, Unit 5, Toronto, Ontario,Canada MlB 2T9.
Heartland Whiskey Display
This display was produced for Brown-Forman brands and was created to enhance the promotion of their multiple product line. The display features an all-wood construction as well as a genuine whisky barrel base and multiple tiers to prominently display each brand. It also features attached acrylic brochure racks for additional product information or promotional offers. A compact footprint as well as the circular product display area accessible from multiple angles, makes it a versatile unit for retailers. The display also offers a full color multiple product image at its peak for additional branding purposes. The Heartland Whiskey Display was created by Heritage Sign & Display Inc. 344 Industrial Road, Nesquehoning, PA 18240.
Captain Morgan Holiday 2005 Pole Topper
This display was designed to increase sales and consumer awareness of Captain Morgan Rum during the peak holiday season by gaining off-shelf placement of the product via this freestanding, interactive display. The display was 95% pre-assembled to insure placement and proper in-field execution. It was set up in less than five minutes. The unit was litho-mounted, .055 finished chipboard with a battery powered motor with custom designed linkage and custom designed battery powered LED light harness. The unit featured a vacuum formed styrene (roof only), with fiber poles and stock wire feet. The Captain Morgan Holiday 2005 Pole Topper was created by Rapid Displays, 4300 West 47th Street, Chicago, IL 60632.
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