Dr Pepper Display Promotes College Football Challenge
Football fans across the country could compete for two $1 million prizes by participating in the "2006 ESPN College Pick 'em Game," sponsored by Dr Pepper.
The contest featured Mike Golic of ESPN Radio's national talk show, Mike and Mike in the Morning, inviting fans to outperform him in selecting a weekly series of games. Winners from each week will have an opportunity to compete in a preliminary competition at the ACC and Big 12 Conference championship games. The two grand prize finalists from each region will throw for up to $1 million on the field during the halftime of the championship game.
“Dr Pepper is synonymous with college football, and over the past decade we have provided football enthusiasts with some memorable experiences,” said Andrew Springate, V.P., Dr Pepper Brand Marketing at Cadbury Schweppes America. “Through the $1 million challenge, we give fans the once in a lifetime experience of being part of the action at two of the biggest games in college football.”
Daily’s Displays Launch Ready-To-Drink Bloody Mary
Daily’s Ready-to-Drink products and Fruit Mixers, manufactured by American Beverage Corp., is launching a Ready-to-Drink Bloody Mary in a new Bag-in-Box.
To support the launch of the Bloody Mary Bag-in-Box, Daily’s is running a “Get into the Red Zone” promotional display program and consumer sweepstakes. The POS materials help create tailgating themed displays by tying Daily's Ready-to-Drink Bloody Mary's with other popular game day party items such as snack foods and grilling accessories. The sweepstakes offers chances to win a trip to the Ultimate Red Zone in Miami for the big game on February 4, 2007.
DeKuyper Launches Pucker Strawberry Passion Schnapps
Beam Global Spirits & Wine Company has introduced Strawberry Passion to the DeKuyper Pucker line of sweet and sour schnapps.
“Pucker Strawberry Passion is our response to consumer demand for creative cocktails full of bold juicy flavor,” said Chris Mahoney, Senior Brand Director, for DeKuyper. “Strawberry is among the most popular flavors in the beverage category. In testing, Pucker Strawberry Passion received high marks in purchase intent and is on par with the successful Pucker Sour Apple-best known as a key ingredient in the Appletini.”
Colorful p.o.s. signage themed, “Flirt With A New Flavor,” has supported the launch of the new Pucker Strawberry Passion flavor.
French Rabbit Wines Launch ePods Containers
Boisset America has introduced a line of eco-friendly French rabbit wines and has joined American Forests to help plant trees and restore the ecosystem. The wines, imported to the U.S. exclusively by Boisset America, Sausalito, CA, are vintage-dated Pinot Noir, Chardonnay, Merlot and Cabernet Sauvignon, and are packaged in innovative, 1L Tetra Pak containers called ePods, which are completely recyclable and have many other ecological benefits. For every four ePods sold, Boisset America will plant a tree through American Forests, a nonprofit citizens’ conservation organization.
Jean-Charles Boisset, President of Boisset America, said, “We are excited to partner with American Forests. For many years our family has relied on the environment to make wine, and we want to give back and protect it.”
GuS Introduces Pomegranate Soda Flavor
GuS, Grown-up Soda, an all-natural line of less-sweet sodas, is launching its seventh flavor, Dry Pomegranate.
“Our Dry Pomegranate has a sophisticated taste that appeals to grown-up palates,” said Steve Hersh, GuS President. It has real pomegranate juice and only 98 calories per 13-ounce bottle.
P&G Debuts Folgers Gourmet Selections
Procter & Gamble has introduced Folgers Gourmet Selections, marking the brand's first foray into the gourmet coffee segment. “As consumers become increasingly sophisticated on the culinary front, they are seeking a broader array of gourmet experiences, including their morning coffee selection,” said Doug McGraw, V.P., Global Coffee for P&G.
Folgers is supporting the launch with advertising, promotional activities, and in-store material.
Lipton Introduces Line Of Pyramid-Shaped Teas
In response to an increasing consumer demand for premium products at accessible prices, Lipton is introducing a new line of premium teas. Lipton Pyramid Teas are made with innovative pyramid-shaped, gossamer tea bags that allow the long leaf tea and real pieces of fruit more room to infuse for greater aroma, color and taste. Lipton Pyramid Tea is the first premium tea of its kind offered in mass market grocery stores, according to the Company.
Abbott's New NutriPals Provide Nutritious Snacks
Abbott, maker of PediaSure is introducing NutriPals Balanced Nutrition Bars and Drinks, convenient snacks created for children, making snack time delicious and nutritious.
NutriPals alleviate parents’ worries about their child's snacking by supplying protein and more than 20 vitamins and minerals in convenient bars and drinks.
Island Display has introduced the “SkyBox” line of products. These backlit displays are designed to take advantage of under utilized space as they can be mounted on any ceiling type. These displays will support illuminated graphics of any kind and the graphics can be updated as promotions change. These displays have been utilized by retailers and brands for in-store promotion as well as campaigns at airports, malls and sporting venues. There is also a SkyBox to fit into corners of bars and restaurants. For more information, contact Island Display, 845 N. Mill St., #200, Lewisville, TX 75057; (Tel.) 972-724-3553 (Fax) 972-315-7828; (Web Site) www.skyboxinfo.com.
SDR Technologies & Solutions, Inc., produces flat, flexible illuminating signage and custom lighting solutions for point-of-purchase, floor mats and promotional items. SDR is also working with FLT Technologies to offer patented EL illuminating Beer Tap Handles as well as Tap Toppers that are affixed to handles, which are guaranteed to increase Tap visibility, draft sales and brand awareness. For more information about illuminated p.o.p. display products, contact SDR Technologies & Solutions, 4204 Sorrento Valley Blvd., Suite C, San Diego, CA 92121; (Tel) 858-458-0883, (Fax) 619-429-9594 (Web Site) www.SDRTS.com.
Palmer Promotional Products offers a broad selection of illuminated signage products. These vacuum-formed signs may be created to custom shapes and are lightweight. Palmer offers distortion printing, to create eye-catching graphics. For more information, contact, Palmer Promotional Products, 23001 W. Industrial Drive, St. Clair Shores, MI 48080; (Tel.) 586-772-4225: (Fax) 586-772-4627; (Web Site) www.palmerpromos.com.
Hollywood Banners creates custom satin banners such as this wall hanging for Pama Pomegranate Liqueur. This banner features true metallic inks on a metallic silver halftone background. For more information about custom satin banners, contact Hollywood Banners, 539 Oak Street, Copiague, New York 11726, (Tel.) 800-691-5652;1(Web) www.hollywoodbanners.com.
Neon Source offers custom in-store neon clocks, which combine the elegant glow of neon light, with a custom logo and clock. Neon Source offers a wide assortment of models, from 12" diameter injection molded promotional clocks, 16" metal powder coated clocks, to 22.5" diameter stainless plated 18 gauge steel spun metal clocks. The company can provide nostalgic clock designs combining the design elements used for advertising in the 30’s through 50’s combined with today’s technologies. Neon Source also offers kinetic plasma clocks which combine the colorful glow of neon with chasing or constant motion effects within the neon tube. For more information, contact Neon Source, 3428 Pickwick St., San Diego Ca 92102; (Tel) 800-504-6366, 619-239-6366; (Fax) 619-239-6370; (Web) www.neonsource.com.
D.J. Graphics creates all types of pennants to attract attention at the point-of-purchase. The pennants can be screen printed or large format offset printed on durable poly or paper substrates. The pennants can be square or die-cut into custom shapes. For more information about p.o.p. banners and pennants, contact D.J. Graphics, 127 South Broadway, Nyack, NY 10960; (Tel) 845-353-8700; (Fax) 845-350-0130; (Web Site) www.djgraphics.net.
POP Express offers a line of Counter Displays. These counter displays are offered in a variety of shapes and sizes. The units may be decorated with custom graphics for in-store promotions, sampling and special event promotions. POP Express recently opened its office in Miami, FL after over 20 years experience in international markets in Argentina, Brazil and Mexico. For more information, contact POP Express International Corp., 560l Collins Ave., Miami Beach, FL 33140; (Tel.) 305-360-5324; (Web Site) www.popexpress.biz.
Bombay Sapphire Ties In With Cirque du Soleil
Bombay Sapphire, a super-premium gin, is collaborating with the world famous Cirque du Soleil, becoming the first spirit ever to be featured at Cirque du Soleil Tapis Rouge Lounges.
Bombay Sapphire is the official spirit of Cirque du Soleil in the U.S. and will be the only featured spirit served in the intimate Tapis Rouge. This alliance, which also includes premier parties, highlights Bombay Sapphire's ongoing support and celebration of artistic expression, as well as the brand's ability to develop meaningful and relevant associations with today's adult consumer.
“We are thrilled to be aligning with a brand that so similarly strives for excellence and commits to upholding the creativity, innovation and genuine expression that signifies Bombay Sapphire,” said Giles Woodyer, Bombay Sapphire Senior Marketing Manager.
Cocktails By Jenn Launches Contest
Cocktails by Jenn, the ready-to-drink premium vodka martini designed for women, has kicked off an essay contest, “Handbags are a Girl's Best Friend.”
Consumers can submit the best words of wisdom received from a girlfriend. The person whose advice most impresses the judges will win a designer handbag for herself and one for her girlfriend.
The contest will be supported by displays containing entry forms.
Anheuser-Busch Offers Jack’s Pumpkin Spice Ale For Fall
Anheuser-Busch has kicked off its popular seasonal beer series with Jack’s Pumpkin Spice Ale, a subtle, well-balanced copper ale with rich, full flavors and aromas of pumpkin, nutmeg, cinnamon and clove.
Previously only available on draught, this seasonal offering will now also be sold in bottles.
Bruce Eames, Innovation Manager, Anheuser-Busch, said, “Now, Jack’s can be enjoyed on tap with friends or at home in bottles during Halloween parties and Thanksgiving dinners.”
Jack’s Pumpkin Spice Ale will be supported with on-and off-premise point-of-sale materials, including case cards, tap markers and coasters.
Hyatt Conducts Mojitos Promotion
Hyatt Hotels & Resorts recently conducted a Mojito promotion, offering five new hand made Mojitos-Classic, Pineapple, Pomegranate, Orange and Tropical, in its bars and lounges. Paying homage to the Mojito’s Cuban origin, the cocktails are mixed with rum, lime muddled with mint leaves and poured over ice.
To kick-off this latest food and beverage venture, Hyatt has been hosting coast-to-coast Mojito “after-work” parties, offering complimentary Mojito samples.
Hyatt Hotels & Resorts is using banners, coasters and posters created by MarkeTeam, a Mission Viejo, CA-based sales promotion agency, (Web Site) (www.marketeaminc.com) to support the promotion in its bars and lounges in the U.S., Canada and the Caribbean. The promotion was designed to help Hyatt capitalize on the recent surge in popularity of Mojito cocktails.
Ocean Spray Runs Mobile Tour
Ocean Spray recently conducted a mobile marketing tour to promote its Diet Juice Drinks.
The “Take A Vacation from Ordinary Diet Drinks” Tour mobile vehicle was a glass-encased vacation experience equipped with a massage treatment area, relaxing music and Diet Ocean Spray nestled in a vacation-themed cooler unit. Brand ambassadors were on hand to educate consumers about the new Diet Ocean Spray Juice Drinks and offer visitors the chance to win valuable prizes, including a luxury vacation getaway.
Consumers who visited the mobile vehicle received giveaways, coupons and product samples. Consumers also had the opportunity to play an online scratch and win game with prizes including iPod Shuffles and Bath & Body Works gift certificates.
B2 Beverages Launches Hard Creamer Brand
B2 Beverage Company has launched its “first in category” non-carbonated tropical fruit and cream flavored premium malt beverage line called Hard Creamer, along with its sub-brand Kalima Hawaiian Hard Creamer.
B2 Beverage Company President Troy Valdez said, “The fact that Hard Creamer and Kalima Hawaiian Hard Creamer look and taste so different from everything else being offered should be very appealing to people looking to enjoy something new.”
The new products come in clear 12-ounce longneck bottles to showcase their eye-popping fruit colors and creamy textures, and are available in six-packs.
An array of colorful point-of-purchase materials support the product launch.
Caribou Coffee Promotes Obsidian Blend
Caribou Coffee is introducing Obsidian Dark Roast Blend, a new dark roast coffee unlike anything gourmet coffee drinkers have tasted before.
Obsidian Dark Roast Blend consists of coffee beans grown in volcanic highlands around the globe, hand-blended and dark-roasted to create a combination of bold wild berry flavors and notes of fine bittersweet chocolate. It is named after the Obsidian gem: a dark, smooth gem formed as molten, volcanic lava ends its flow and is instantly solidified by the cooling waters of the ocean.
Obsidian Dark Roast Blend is being supported by a national marketing campaign utilizing the tag line, “Dark to the core. Smooth to the finish.”
Promotional materials for the new Obsidian Dark Roast blend feature a deep brown color scheme and convey the blend’s full body, decadent flavoring.
Daredevil Energy Drinks Debut
Daredevil Energy Drink and Daredevil Lighter Fluid are two new energy drinks that dare consumers to “live life on the edge!”
The drinks were formulated by Bobby Giacobbe, President of Outlast Nutrition LLC who desired to produce an energy drink that would have exceptional taste, and enough energy benefits to “live life on the edge!’
Daredevil has a greater content of B-12 vitamin, contains milk thistle and several herbal extracts, giving the drink outstanding nutritional value.
Tropicana Cold Juice Display
Tropicana is using this display to gain off-shelf placement for its cold juice products. The colorful graphics on the display support the message, "Enjoy Fresh Squeezed Taste, Have a Tropicana Morning." This Tropicana Cold Juice Display was created by U.S. Display Group, (formerly Arrow Display), l00 Frontage Road, Newark, NJ 07114, (Tel) 973-589-7400, (Web Site) www.usadisplaygroup.com.
Fat Tuesday Corrugated Display
"Fat Tuesday" wanted to display its boxed liquid drink mixers in supermarkets. This corrugated display is a customized version of a stock display unit. The display was fortified to hold over 60 pounds of product. The base is flood printed 1 color rubber plate. The trays are printed 2-color rubber plate. The header features four-color lithography and aqueous varnish. This display was created by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663; (Tel) 201-797-1411, 866-44-DISPLAY (34775), (Web Site) www.alpak.com.
PanoramaT SensifierT Supermarket Smell and Sound Display
This display is a virtual environment created by combining the elements of sight, smell and sound into one attractive display unit. It begins with a convex-face backlit display to which is added sight and sound modules. Interfacing is an option which allows viewers to activate the scent and/or sound functions. The Panorama T SensifierT has over 33,000 scents for countless retail and P.O.P applications. The display is particularly well suited for food and beverage promotions. For more information, contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427, (Tel) 800-548-3269, (Web Site) www.clearrcorp.com.
Fresh From Florida Floor Display
This permanent floor display was used by the Department of Agricultural & Consumer Services of Florida for the Kash n' Karry supermarket chain to promote and market the produce industry of Florida. Magnets with pictures of different produce are included to show which specials are "Available This Week." The board also includes a write-on surface allowing the chain to change the prices and messages easily on a daily basis. It is also two-sided with the second panel being printed in Spanish, for the large Hispanic population in the target market area. The Appalachian wood provides a very sturdy base and frame for the display. For more information, contact Heritage Sign & Display Inc., 344 lndustrial Road, Nesquehoning, PA 18240, 570-645-8701, (Web Site) www.popsigns.com.
Quara Wine Rack
This display was designed to introduce this new Argentina based wine. The program provided six types of units all with colorful label designs featuring the llama in the body of the label. A 6 case and a 4 case version was designed to accommodate all size accounts. This unit was made specifically for the larger retail accounts. The logo llama was brought to life by fabricating a 3-D figure using various color laminates for the body parts and 2 powder coated wire baskets for the main body. It holds 6 cases of product and provided eye-catching visibility across the store which helped to introduce the exciting new world of Quara wines. The Quara Wine Rack was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466, (Tel) 718-324-9330, (Web Site) www.flairdisplay.com.
Pepsi Can Stopper
This display is an outdoor storage unit and is a durable, permanent display constructed of tubular metal posts secured to a steel base and top. It is a unique and visual way of showing the Pepsi product on sale while protecting it against outdoor elements. The display features a lockable sliding door which hides away when the unit is open. The vacuum-formed flip-top lid and wraparound "Pepsi Can" graphics are printed on high impact styrene material. The Pepsi Can Stopper was created by Edge Displays, 1650 New Highway, Farmingdale, NY 11735, 800-332-6724, (Web Site) www.edgedisplay.com.
Covey Run Wine Cart
This wine cart was used to display the Covey Run line of wines in a display that could be moved around and placed in a variety of locations most convenient for the retailer. The display piece also serves as a dealer incentive. The Covey Run Wine Cart was created by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573, (Tel) 914-939-1151, (Web Site) www.sterlingpromo.com.
Boutique Floor Stand
This sophisticated stock display is designed to highlight quality products. Wood uprights and glass-like shelves showcase the products displayed on this one sided free standing display. A one piece back panel offers graphic "billboard" opportunities to support brand equity. Adjustable shelves offer flexibility for different size products. The dimensions are 71"H x 17"W x 14"D. For more information, contact Retail Solution Center, 75 Hanse Ave., Freeport, NY 11520, (Tel) 516-771-7000; (Web Site) www.rsc-ny.com.
Multi Dimensional Resources has introduced a line of in-stock refrigerator, cooler and freezer displays that maximize brand awareness. MDR integrates innovative cooling and freezing capabilities with iconic point of purchase displays. MDR's displays generate incremental sales, expand distribution channels and maximize ROI, while minimizing cost and maintenance. MDR's in-stock freezers, coolers and refrigerated displays are offered with scores of options, from state-of-the-art lighting and signage, to adjustable shelves, interior compartments, locking devices, self-closing doors, casters and more. Available as islands, endcaps, inline and mini countertop units, cooler and freezer displays are offered in a broad range of shapes, sizes, and configurations. For more information, contact Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072. (Web Site) www.mdr-pop.com.
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