Kiosk Enhances The Wine Shopping Experience
Curiosk Marketing Solutions, (www.curiosk.com) has introduced a touch-screen wine information kiosk that displays product information on screen after a simple scan of a wine bottle’s bar code. The kiosk then allows customers to create a personalized greeting card designed to fit over the neck of the bottle. The personal greeting along with selected wine information prints on a gift card at the kiosk in seconds.
David Weinberg, President of Curiosk, said “By using our kiosks, customers will learn about their wine selection and be able to take the information home to share with others. Greetings such as Happy Birthday, Thanks For Dinner, I Love You, or I'm Sorry... can be selected, and then customers may add a unique message. It’s as easy as Scan, Personalize, and Print.”
Wente Launches “Discover The Wine, Discover The Music”
Wente Vineyards has launched, a “Discover the Wine, Discover the Music” program, together with six emerging musical artists.
Wente Vineyards’ wines will carry “Discover the Wine, Discover the Music” bottle-neckers, designed to replicate album cover art. Inside, consumers will find Winemaker Karl Wente’s selected artists and a redemption code to download a free song from each artist.
Wente will promote the program with an array of point-of-purchase materials.
“As winegrowers, we always seek to have new people taste our wines,”said Karl Wente. Artists also need every opportunity to have their music heard. This project brings together my passion for wine and music, and allows new audiences to share in both great wine and music.”
7Up Displays New HoldiayFlavor
For the holiday season, Cadbury Schweppes Americas Beverages (CSAB) has introduces new Pomegranate 7UP, a blend of natural Pomegranate flavor with 7UP.
“With its natural Pomegranate flavor and deep burgundy color, Pomegranate 7UP is a festive addition to the holiday season,” said Matt Smith, 7UP brand director for Cadbury Schweppes Americas Beverages. “Pomegranate is one of the fastest growing flavors in beverages today, and Pomegranate 7UP makes a perfect primer for any holiday party.”
Special pole sign images have been developed to support Pomegranate 7UP in-store. There are special standalone 7UP Pomegranate pallet displays, and Pomegranate 7Up has been added to 7UPs multi-product display racks, which feature a festive holiday image.
Palm Bay Imports “Petitie Bistro” Display
Palm Bay Imports wanted to capture the flavor of an outdoor French bistro café.
This metal display successfully conveys this image with a 3D scalloped metal awning and incorporated metal floral rings on each side to hold flower pots.
The black wire and metal display complements the black bottles of the Petite Bistro wines.
In addition to instantly conveying the French heritage of the “Petite Bistro” wines, this display is space efficient. It holds 48 bottles in a minimum of floor space. The angled presentation of the wine bottles makes the easy-to-shop display stand out in the store.
This display was created for Palm Bay Imports by Sterling Promotinal Corp., (www.sterlingpromo.com), a Rye Brook, NY-based point-of-purchase display and sales promotion firm.
Caballeros Features Holiday Scorpion Display
For the holiday season Caballeros Inc. featured a pole topper that wouldn’t get tossed aside after the season Caballeros chose a stand
ard Scorpion mirror with 4cp artwork included a pole to hang the mirror on and finished it off with a festive Holiday ribbon.
The pole was supported by cases of Scorpion Mezcal in off premise accounts and after the holiday season the Mirror will decorate the wall.
This display was created for Caballeros,, by Heritage Sign & Display, a Nesquehoning, PA-based p.o.p. display firm.
Organic Coffee Market Reports Dramatic Growth
U.S. retail sales of organic coffee in 2006 increased 24% to $110 million, according to the Organic Manufacturer Survey conducted by the Organic Trade Association, (www.ota.com), based in Greenfield, MA.
“The dramatic increase in organic coffee sales mirrors the continuing growth in the overall organic sector and reflects consumers’ increasing awareness of these products, and the availability of these beverages in venues ranging from small coffee shops to ‘Big Box’ stores,” said Caren Wilcox, OTA’s Executive Director.
Anheuser-Busch To Distribute BORBA Waters
BORBA and Anheuser-Busch have reached an agreement that gives Anheuser-Busch responsibility for distribution and marketing of BORBA Skin Balance Waters. BORBA’s Skin Balance Waters include Clarifying, Age Defying, Firming and Replenishing varieties.
The BORBA line is sold at high-end retailers, such as Sephora and Equinox Gyms.
Coca-Cola & Caribou Coffee Launch Iced Coffee
Coca-Cola and Caribou Coffee are launching a new line of ready-to-drink iced coffees. “The new beverage will bring the values of the Caribou coffeehouse experience to a broader national audience,” said Michael Coles, Caribou Coffee CEO.
Caribou Iced Coffee will be packaged in a 12 oz. reclosable Alumi-Tek™ aluminum bottle.
Green Giant Vegetable Blends Deliver Targeted Health Benefits
Green Giant has introduced three frozen vegetable blends delivering targeted health benefits. Healthy Weight features sliced carrots, sugar snap peas, black beans and edamame. Immunity Boost features broccoli florets, julienne carrots and red and yellow sweet pepper strips, and Healthy Vision features sliced carrots, zucchini quarters and sliced green beans. Mike Martin, Green Giant Marketing Manager, said, “These products can help boomers meet their specific health needs.”
Alluma Tech has introduced Lite Tech, a breakthrough in LED efficiency, offering many advantages over traditional neon. Alluma Tech’s new Graphic LED has the look of traditional graphics with illuminated backgrounds. A wide range of motion and color change effects are possible. Lite Tech signs are as bright as neon signs and can be made in modest quantities without costly tooling. Costs are similar to neon in smaller quantities and less in larger runs. Lite Tech products are thinner than fluorescent light box signs. Lite Tech’s Transformers run at 16 mili-amps of power. Lower power adds longer life to the LEDs. Lite Tech’s Signs are available in custom shapes and sizes. For more information, contact Alluma Tech, 8010 W. Coventry Drive, Franklin, WI 53132; (Tel) 414-529-7379; (Web Site) www.allumatech.com.
3D Glass Lighting offers the Prismata, a framed, carved glass display illuminated through its edges by strips of ultra-bright LED lights. The lights are programmed to display colors in eight distinctive modes using a wireless remote control. The Prismata is bold, colorful, eye-catching, and unique. For more information, contact 3D Glass Lighting, 60 Bastion Square, Victoria, British Columbia, V8W 1J2; (Tel) 250-361-4143; (Fax) 250-361-4146; (Web Site) www.3dglasslighting.com.
Quadra Technologies manufactures custom P.O.P displays that include efficient LED technology to shed light on attracting new customers. A custom line includes lighting effects, bubblers, refrigeration for beverages, or receptacles for ice. For more information on Quadra Technologies, 12971 80th Ave., Surrey B.C., V3W 3B2 , Canada; (Tel) 604-572-4121; (FAX) 604-574-1319; (Web Site) www.signsaglow.com.
Coca-Cola Oasis Opened At Amusement Parks
The ‘Coca-Cola’Oasis’ has opened at several amusement parks in the U.S. and Canada. Each needed a structural roofed station to house a bay of soft drink machines. The structures needed to be fun, aesthetically compelling, and structurally sound.
The contractor, Animus Design & Build, utilized the Milos Truss system from Milos Structural Systems, Ashland, VA, (www.milosamerica.com).
The structures were designed to be erected by a crew of six people in 1 day.
Fountain Vision Launches New Dispenser
Fountain Vision Networks (FVN) offers a new patent pending technology designed to increase sales volume of soft drinks at the fountain dispenser. Fountain Vision Networks also provides digital media content at the beverage dispenser and delivers it digitally through a centrally managed controlled network. FVN is low cost.
Messages are capable of rapid deployment system-wide or store-wide and can leverage information such as customer demographics, weather conditions, promotions, etc. FVN is centrally monitored and can provide brand-compliant messages.
For more information, contact Fountain Vision Networks, 1645 Laskin Road, Suite 105, Virginia Beach, VA 2345l; (Web) www.fvnetworks.net.
Jamba Juice Develops New Visual Identity
Jamba Juice recently introduced a new visual identity system to help communicate and celebrate the brand in a contemporary and engaging new light.
The new design system gives Jamba Juice the ability to keep its identity fresh and lively. A menu of vibrant colors, bold textures, handwritten type treatments and exuberant imagery can be blended in myriad combinations to create in-store graphics, posters, packaging and promotions. The result is a visual identity system that exudes energy, and natural goodness.
The new identity was created for Jamba Juice by Turner Duckworth, a San Francisco-based design firm.
Frontier Launches Low Calorie Margarita Mix
Frontier Nutritional Research has launched a low-calorie, sugar-free margarita mix, Fit-a-Rita. Fit-a-Rita is the first sugar-free, instant margarita mix with added minerals, vitamins and herbal extracts designed to buffer the toxic effects of alcohol. The average margarita has over 200 calories. A Fit-a-Rita™ margarita has just six calories.
“This may be the first alcoholic drink mix designed for the health-conscious customer,” saidJeff Sargent, product formulator for Frontier Nutritional Research.
Frutzzo Introduces Yumberry Juice
Frutzzo, a pioneer in producing high-antioxidant super juices since 1999, is introducing to the U.S. the first juice from the Yumberry, a subtropical fruit harvested for over 2,000 years.
Yumberry is unusually rich in Oligomeric Proanthocyanidins (OPCs), the most powerful class of free-radical-scavenging antioxidants believed to support every metabolic system in the body.
Said Terry Xanthos, President & Co-Founder of Frutzzo, “We constantly scour the globe to find the most nutrient-packed ingredients available that are at once unusual and delicious - Yumberry raises the bar like no other. Our introduction of the Yumberry allows us to continue our mission of encouraging people to fight free radicals with a powerful new super juice that is unlike anything on the market today.”
Colorful posters and other p.o.s. materials will promote Frutzzo in-store.
Wire Low Rise Bunker Rack
This low rise wire display is being used by Krogers' Supermarkets for cross merchandising. It sits in front of the deli counter or in the produce department and may be placed in front of the meat case or refrigerated food cases to cross merchandise various food products with the wine the display holds. The Wire Low Rise Bunker Rack was created by Flair Display, Inc., 3920 Merritt Avenue, Bronx, New York l0466.
Sobe Pure Rush Floor Stand
Edge Display Group created this Sobe Pure Rush Floor-stand. This unit was awarded as one of the best displays at the last PEPSI "Modern Trade Show" in Purchase, New York. This display has a 20" footprint, 84" height and a 20" depth giving it the capability to hold 108 - 8.03oz cans and 16 - 4 packs. A 4 color process printing die cut skateboarder rides along a black curved metal rail. Each shelf is made as a skateboard consisting of black wire and a styrene gravity feed. All 4 shelves attach to the rear frame. This display was created by Edge Displays, 111 Gary Way, Ronkonkoma, NY 11779.
Special K Water Display
This display was built out of wire, tubing and sheet metal, powder-coated and decorated with 4-color process graphics on styrene with plastic insert and fasteners. The objective was to create a bold visual statement highlighting a new protein and calcium enhanced water, and to encourage single serve trial of the product. The product is marketed primarily in the diet foods/diet aids category. This display was created for Kellogg’s by Racks, Inc., 7684 St. Andrews Ave., San Diego, CA 92154.
Toasted Head Wines Picnic Table Display
Toasted Head Wines wanted to convey the fun, outdoor recreational aspect of the brand. Sterling Promotional Corp. designed and developed this unique and patent-pending convertible picnic table/garden bench to unite the outdoor environment of The Bear with the toasted barrel flavor of the wine. The table/bench was used in grocery stores as a display enhancer and dealer loader. This table often was placed in the front of the stores to promote entertaining and picnicking. This display was created for Toasted Head Wines by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573.
Cavit Collection l87 ML. Floor Display
This display was designed as a floor display to take advantage of available floor space in supermarkets that sell liquor. It was constructed with 5 wooden shelves designed to hold nine 4-packs of Cavit l87 ML. bottles per shelf for a total of 45 packs of wine per display. The display combines the traditional beauty of wood trays with the contemporary look of sculptured tubing to add to the customer appeal. It also features a two-sided 4-color permanent header panel. The trays alternate the Cavit logo with an "Imported from Italy" tag line. The Cavit Collection Floor Display was created by New Business Solutions, lF Enterprise Pl., Hicksville, NY 11801.
Tsingtao Display Conveys Asian Heritage
Crown Imports, LLC required a temporary floor display with permanent display aesthetics that would merchandise cased product of Tsingtao beer. The display had to reinforce the “Asian” appeal of the brand. It was printed one color overall and UV coated "E" flute base with litho wrapped fiber poles, two sides, 4cp silk screened and stitched poly banner. The Tsingtao display was created by Great Northern Corp., 1800 South Street, Racine, WI 53404.
Yellow Tail Sparkling Floor Stand
This Permanent Floor Stand was used by Yellow Tail to introduce its Sparkling Wine. It is constructed of Melamine and Acrylic. The display holds three cases, 36 bottles of wine. The unit is on casters so that it can be placed wherever needed in the retail environment. The attractive header proclaims "do you sparkle" to attract the attention of the consumer. The Yellow Tail Sparkling Floor Stand was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466.
Woodbridge Metal Barbecue Rack
Woodbridge Wines wanted a free-standing rack to convey that its wines are an ideal complement to barbecue foods. This display was designed to gain valuable floor space not only in the wine aisles but also in the meat department of major grocery store chains. This barbecue rack enabled Woodbridge to enhance their distribution during the summer months.This display was created for Woodbridge Wines by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573.
Flair Display, Inc. offers this Wire 3 Case display as a stock unit. The attractive unit holds a good supply of the product in an easy accessible manner. It is provided with a large header for good brand identification. The unit provides good stability with its heavy wire double leg base design. For more information, contact Flair Display, Inc., 3920 Merritt Avenue, Bronx, New York, 10466.
Proprint Services Inc., offers basewrap which is available on a fast turnaround. The full color printed basewrap shown was created specially for the fast growing Thomas Kemper Soda Collection. The basewrap makes the package the star. It was printed flexo smooth l Opt stock and die cut in-line as a shape of a bow for the winter holiday season. This basewrap is being used to enhance end-aisle and multi-case floor displays encouraging shoppers to take away this six flavor l2-pack for holiday gift giving. The design was created by Perpetual Promotion an integrated marketing agency based in Seattle. For more information on basewrap, contact Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto,Ontario, Canada M1B 2T9.
Premiere Theatres, Melbourne, FL, has completed installation of Allure Global Solutions' Digital Box Office ('Digi-Box') and Digital Menu Board Solution.
The Allure Global DigiBox solution displays digital movie posters with movie times and ratings in full motion graphics. Integration to the theatre's POS solution for real-time data provides show-times and feature information such as title, ratings, run-time, sold-out and cancelled notifications. The Allure Global system is scalable from single to multi-screen and variable size of display based upon the configuration of the theatre. For more information, contact Allure Global Solutions,400 Embassy Row, Suite 580, Atlanta , GA 30328.
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