Bacardi Limon Light Box Enhances Brand Image
Bacardi Limon is using this edge lit, super slim light box to enhance its brand image and appeal to the cosmopolitan crowd. The light box is designed to provide bright, even illumination. This display was created for Bacardi by Centsible Lighting, a Cottonwood, AZ-based point-of-purchase display firm.
Tecate Boxing Program Supported With P.O.S.
As the most authentic Mexican cerveza in the United States, Tecate is tying in with three exciting boxing bouts featuring some of the most talented Hispanic athletes in the sport.
“We are excited to collaborate with Golden Boy Promotions to present a boxing program that reflects the brand's authenticity, character and boldness,” said Carlos Boughton, brand director for Tecate equity.
Thematic point-of-sale displays were developed specifically for the Diaz vs. Katsidis fight in Houton, TX, while various restaurants and bars held special events. In Las Vegas, Tecate's primary sponsorship of the Casamayor vs. Marquez championship fight at the MGM Grand Garden Arena was supported by a comprehensive regional marketing campaign. Thematic point-of-sale cards and customized out-of-home ads promoted fight details in key markets. Tecate also served as secondary sponsor of the Mosley vs. Mayorga bout at Los Angeles' Home Depot Center. Retailers in Southern California and Nevada supported Tecate’s sponsorship with thematic POS and posters.
Coke Display Launches New 2 Liter Bottle
Coca Cola offered this motion standee to introduce its new 2L Coca-Cola contoured bottle. The oversized bottle and hand show the new bottle shape and its ease of use. It brings attention and excitement with its back and forth motion. The Coke 2 Liter Motion Spectacular was created by Ellie Inc., an O’Fallon, MO-based promotion agency.
Lipton Tea To Go Featured In Power Wing Display
BJ's is using this 32 ct. Lipton Tea To Go one-piece power wing display which replaced a five piece conventional display. This unit has less square footage as compared to the conventional display.
The display’s one-piece construction helped to reduce transportation costs. E flute was used to replace B flute and coupled with the display’s reduced square footage, greatly reducing the weight of the display.
This was the first Power Wing Display in BJ’s and it sold a significant amount of Tea To Go. This power wing display was created for Unilever by McLean Packaging Corp., a Pennsauken, NJ-based point-of-purchase display firm.
Labatt Features Alexander Keith’s Pub Sign
Labatt is providing on-premise locations with this Alexander Keith's Double Sided Pub Sign.
Labatt wanted to replicate a real slatted wooden sign so that the brand image could be seen from both sides. This sign is made from birch plywood and is routed both front and back to replicate slats. The sign requires about 2' of horizontal wall space and juts out to proudly showcase the four color process Alexander Keith’s logo.
This design also has an additional sign that hangs on the bottom and states “Proud Purveyer” which adds dimensional interest to the sign. This display was created for Labatt by Heritage Sign & Display, a Nesquehoning, PA-based p.o.p. display firm.
Red Truck Wines Offers Three Case Display
This versatile three case display extends the Red Truck brand with its colorful truck, to the retail floor. The use of corrugate and flooding the design of the Sonoma blue sky promoted the striking look and feel, while providing a low cost display.
The display is designed with removable shelves so the display could fit in small footprints where larger displays could not be used. The case cards were interchangeable, with headlights lit, with blinking LED lights for impact. The unit is printed 4 colors with an overall UV finish.
The Red Truck Wines Three Case Display was created by Packaging Arts, a Mare Island, CA-based point-of-purchase display firm.
Quick Chek Launches New Look
Quick Chek, a New Jersey and New York-based convenience store chain, has launched a new brand positioning supported with new point-of-purchase materials. With its new logo in the shape of a bright, lime green-colored letter “Q” with tail shaped like a dark green leaf, Quick Chek’s new logo represents its commitment to deliver a quality assortment of fresh food products.
Quick Chek’s new point-of-purchase materials feature Quick Chek’s new logo and tagline, “Get Fresh. Go Fast.” Quick Chek’s new brand positioning, logo and private label product program were developed by Lippincott, a New York City-based design consultancy. The company’s private label product packaging treatment, mascot, advertising and point-of-purchase materials were developed by Oxford Communications, Lambertville, N.J.
Dos Lunas Spirits To Be Official Tequila Of Dolphin Stadium
Dos Lunas Spirits has formed a marketing partnership making Dos Lunas Tequila the official tequila of Dolphin Stadium, home to the Miami Dolphins and Florida Marlins.
The affiliation will include strong visibility of Dos Lunas throughout the stadium. Two premium tequila bars, named The Dos Lunas Margarita Gardens, will be built offering Dos Lunas cocktails. There will be two permanent Dos Lunas bars on the 100 concourse level of the stadium with similar offerings. A full-color mural featuring Dos Lunas will be prominent to any fans entering the Dos Lunas Margarita Gardens, one of the most interactive areas of the stadium. Additional signage will be evident throughout the venue.
Mountain Dew Voltage Is Introduced
Mountain Dew Voltage, charged with raspberry citrus flavor and ginseng, has won a DEWmocracy election between three Mountain Dew flavors. The DEWmocracy candidates were available for a limited time and consumers were fully engaged throughout the election process.
Frank Cooper, VP, Portfolio Brands, Pepsi-Cola, said, “Voltage is the ‘People’s Dew.’ Consumers designed every aspect of the product and elected it the next line extension.”
Unilever Introduces Promise SuperShots
Unilever is introducing Promise SuperShots for lowering blood pressure. Each 3-ounce Promise SuperShots contains 350 mg of potassium.
According to the American Heart Association, a daily intake of 4,700 mg of potassium is an effective dietary change to lower blood pressure.
Coca-Cola Launches Full Throttle® Coffee®
Coca-Cola has launched Full Throttle Coffee, a creamy coffee and energy blend. Full Throttle Coffee is available in mocha, vanilla and caramel flavors. Rafael Acevedo, Sr. Brand Manager, Energy Drinks, Coca-Cola, said, “Full Throttle Coffee combines the smooth, rich taste of coffee with the intensity that you can only get from a Full Throttle Energy Drink.”
Introductory marketing materials for the Full Throttle Coffee launch are themed, “Coffee. Fully Charged.”
Nestle Launches Glowelle Beauty Drink
NESTLE has introduced GLOWELLE, a beauty drink dietary supplement formulated with high antioxidant vitamins, phtyo-nutrients, botanical and fruit extracts to help fight the signs of aging by nourishing skin from within.
GLOWELLE is available in glass bottles and powder packs.
Hornitos Tequila FeaturesLightPad Illumination
Beam Global Spirits & Wine and Hornitos™ Tequila, a member of the Sauza® family, is the first spirits brand in the world to introduce the LightPad from Cognifex Ltd., a packaging innovation which offers a lighting solution to make Hornitos stand out in the bar.
Branded stickers placed at the bottom of a bottle are motion-activated to light up the entire bottle when the bartender pours a drink and adjusted for a variety of illuminating effects including flashing and strobe-light effects.
“Hornitos lights up the tequila category with the Cognifex LightPad,” said Antonio Portillo, Brand Manager, Sauza. “Its high-tech illumination feature allows Hornitos to stand apart from the competition. When bartenders pour the tequila, the light activates, drawing consumer’s eyes to the bottle and starting conversations about the brand.”
Zero-Calorie Skinny Water Conducts “Zero” Gas Event
Skinny Nutritional Corp., exclusive worldwide distributor of Skinny Water, announced a distribution and promotional partnership with Freedom Valu Center convenience stores located in Minnesota, Wisconsin, South Dakota, and Michigan.
Skinny Nutritional held a launch event at Freedom giving away free (zero dollar) tanks of gas and free bottles of Skinny Water to all drivers. Gasoline signage was ceremoniously changed to zero across all grades of gas for this promotional event. Prominent point-of-purchase signage announced the promotion.
Rock N’ Roll Mobiles Promote Slurpees
7-Eleven customers are on the go and the convenience retailer has street teams driving around select U.S. cities in rock 'n' roll Slurpee-mobiles, i.e., vehicles with giant video screens to play larger-than-life Guitar Hero games. “Rock 'n' roll Never Sleeps” is emblazoned on the side.
7-Eleven recently partnered with Activision to promote Guitar Hero: Aerosmith. 7-Eleven, Inc. gave away Guitar Hero videogames, Microsoft Xbox 360 consoles, plus 711,000 Microsoft Points to purchase merchandise from Xbox LIVE Marketplace.
7-Eleven is taking its new Slurpee Nation-mobile on the road at the Warped 2008 tour, serving samples of the new Monster Black Ice Slurpee drink, the first Monster Energy drink in frozen form, available in 7-Eleven stores.
Ethos Water Collaborates With H20 Africa
Ethos Water, a brand dedicated to helping children get clean water, is collaborating with H20 Africa, a foundation focused on clean water initiatives. H20 Africa’s co-founder, Matt Damon, will appear in a national Ethos promotion campaign.
The campaign coincides with the expanded distribution of Ethos(TM)water into more than 40,000 convenience, grocery, mass and drug stores across the U.S. Since Starbucks acquired Ethos Water in 2005, the product has become available in more than 7,000 company-operated stores in the U.S. and Canada. “We’re thrilled to collaborate with H20 Africa, which shares our commitment to the same mission,” said Ahad Afridi, VP of waters at Pepsi-Cola N.A.
Nutrisoda Conducts ‘Fit for Paradise’ Sweepstakes
Ardea Beverage Co., the makers of Nutrisoda nutrient-enhanced beverages, kicked off the Fit for Paradise Sweepstakes to launch its new 12 ounce glass bottle. Consumers will be able to enter to win a Hawaiian getaway or a pair of Chaco Flips wherever Nutrisoda bottles are sold.
P.O.S. promoting the Fit for Paradise Sweepstakes will be found in convenience and drug stores, and on-premise accounts; including, restaurants, cafés, and hotels. Participants can find mail-in entry forms on cooler door decals or counter cards. One grand prize winner will receive a trip for four to Hawaii, valued at $10,000.
Miller Chill Twister Display
This display was used to introduce the unusual Miller Chill new product. The attractive twist tells consumers that this product is different. The display uses minimal materials, to "Twist and Shout!” The Miller Chill Twister Display was created by United Displaycraft, 333 Touhy Avenue, Des Plaines, IL 60018.
Special K Beverage Display
This display was built out of wire, tubing and sheet metal, powder-coated and decorated with 4-color process graphics on styrene with plastic insert and fasteners. The objective was to create a bold visual statement highlighting a new protein and calcium enhanced water, and to encourage single serve trial of the product. The display is designed to highlight the Special K logo. This display was created by Racks, Inc., 7684 St. Andrews Ave., San Diego, CA 92154.
Dasani End Aisle Display
This permanent Dasani display provides retailers with great flexibility to merchandise different combinations of Dasani packages at the end of an aisle. The display provides strong Dasani brand identification on all sides. The unit is designed to support a great weight of products. It also features angled shelving so it is easy to shop.This display was created by Demand Driven Displays, 13257 Barton Circle, Whittier, CA 90605.
Yellow Tail Refrigerator Endcap Display
This Yellow Tail Endcap features a refrigerator that holds 18 bottles of wine, produced for selected markets. The complete unit holds 20 cases of wine. The overall dimensions are 83" H x 31"W x 19"D. The header has a silk screened logo with die-cut litho decals on a Styrene background. This display was developed by Flair Display, Inc., 3920 Merritt Avenue, Bronx, NY l0466, along with Ryan Partnership, for Yellow Tail Wine.
Alexander Keith’s Refrigerator Display
Labatt has provided retailers with this Refrigerated Display for its Alexander Keith’s brand. The display provides a convenient place for retailers to stock cold cans and bottles of Alexander Keith’s Beer, while prominently highlighting the Alexander Keith’s brand heritage. This Alexander Keith’s Refrigerator was created by Heritage Sign & Display, 344 Industrial Drive Greenacres Park, Nesquehoning, PA 18240.
Flair Display offers an environmentally friendly stock Wine Rack display. The unit is constructed of formaldehyde free MDF. This display can hold three to four cases of product. It offers a large area for custom graphics. For more information, contact Flair Display, Inc., 3920 Merritt Avenue, Bronx, New York 10466.
Focus Display Group offers the Edge Light LED back light frame which has a high quality light diffuser that allows images to be very clear. Standard stock sizes 18 x 24,and 24 x 28 include wall mount and hanging hardware.The Edge Light LED back light frame is offered in brushed aluminum and polished, black colors. For more information, contact Focus Display Group, 10328 Highlands West Dr., Escondido CA 92029.
Focus Display Group offers a 7" LCD media player, which can be positioned anywhere on store shelves. The 7" LCD attaches to shelf channel with a simple clip attachment. The front plate of the LCD screen can be personalized with brand identity. The LCD screen offers high resolution, even when it is viewed from side angles. The unit has a Flash memory drive, memory card and USB connector to download images. The LCD display can be wall mounted, mounted on-a shelf, or positioned on a counter. For more information, contact Focus Display Group, 10328 Highlands West Dr., Escondido CA 92029.
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