Jarden Features Its Tailgating Grill
Jarden Consumer Solutions wanted to communicate the lifestyle benefits of its new premium Margaritaville Tailgating Grill and Cordless Frozen Concoction Maker to tailgaters, campers and outdoor enthusiasts.
This display communicates the fun lifestyle and the brand personality. It provides a durable steel welded structure that is bolted to a custom-designed wood pallet to hold the weight of an actual 75 lb. grill and the cordless blender. The roof of the hut offers dimensional interest and uses recycled, shredded corrugate that is environmentally friendly. The Jarden Margaritaville display was created by POP Displays of Yonkers, NY, (www.popdisplaysusa.com).
Brown Forman Displays Tequila el Jimador
Brown-Forman is promoting Tequila el Jimador with a “100% Agave, 100% Real” campaign created by AOR Draftfcb Chicago, in conjunction with Draftfcb Mexico City. The campaign delivers the primary brand message: “el Jimador is the most authentic tequila celebration.” This authenticity is brought to life through a visual of a Mexican wood carving that illustrates the brand story and is a tapestry of icons and symbols that relate to el Jimador's history, production process and tequila celebration. The bilingual campaign includes television, print, and special point-of-purchase displays that feature real agave plants to drive home the fact that Tequila el Jimador is made with 100% real agave.
Chaotic Beverage Launches Based On Trading Card Game
4Kids Entertainment and U & Me Marketing have launched a new beverage based on Chaotic, the #1 trading card game in Canada, and the animated TV series.
Each can will have a specially designed tab that when removed, will reveal a code which can be uploaded on www.ChaoticGame.com. The beverage will be offered as individual purchase items or as a four-pack, which will include a booster pack of Chaotic trading cards.
Coca-Cola Runs ‘Ingles sin Barreras’ Promo
Coca-Cola is rolling out new marketing programs to help Hispanics fulfill their dream of learning English. Reinaldo Padua, Assistant V.P., Hispanic Marketing, Coca-Cola, said, “With this new marketing and promotional programs, we are inviting Hispanic consumers to open a Coke and open happiness.”
Coca-Cola is creating an exclusive partnership with Lexicon Marketing, the marketer of Inglés sin Barreras, the bestselling video-based English learning program in the U.S. Coca-Cola will feature in-store promotions that provide consumers with opportunities to obtain English learning premiums such as bilingual English-Spanish mini-dictionaries and a special DVD lesson from the Inglés sin Barreras collection. The program will be rolled out to more than 11,000 convenience and grocery stores in Hispanic areas across the country.
Buffalo Wild Wings Runs Promo With Coca-Cola
Buffalo Wild Wings and Coca-Cola recently ran a cross promotion featuring a football challenge that offered a chance to win a trip to a game in Florida and meet and greet players on the field. Large posters were printed full color on glossy stock, and easel cards were mounted and die cut and placed in restaurants to increase awareness of the promotion. These printed pieces were placed in kits and shipped to over 600 locations around the country. The promotion was run by Premiere Global Sports NY. The P.O.P. pieces were created by Proprint Services Inc., of Toronto, Canada.
Pyramid Runs Slickrock ‘Mountain Bike’ Promotion
Pyramid Breweries recently conducted a sweepstakes offering adventure-seekers the chance to win an all-expenses paid trip to Moab, UT, a GT mountain bike, and additional performance gear.
The Pyramid “Win a Slickrock Mountain Bike Expedition” followed the recent roll-out of the brand's new packaging that celebrates the energy and activity in the communities where Pyramid brews, lives and plays everyday.
Consumers could log onto www.PyramidBrew.com/Slickrock for their chance to win a trip for four on a "Best of Moab" guided tour provided by Rim Mountain Bike Tours.
The grand prize package included a trip for winner and three friends to Moab including airfare, lodging and meals, a 2009 GT Marathon Carbon Pro mountain bike, a custom Pyramid Camelbak hydration system, and a custom Pyramid Haywire Hefeweizen bike jersey to outfit the winner on their biking adventure.
Coca-Cola Announces Commitment To Place Energy Info On Front Of Packaging
Coca-Cola Co. has announced global plans to include energy information per serving on the front of nearly all product packages in a move to increase consumers’ awareness about the calorie content of its beverages. Coca-Cola is the first company in the beverage industry to make this kind of international commitment.
The new labels seek to make it easier for consumers to make informed decisions about the beverages they drink based on their own individual taste preferences and nutritional needs. Coca-Cola’s global commitment is to have front-of-pack energy information on all products by the end of 2011. Muhtar Kent, Chairman and CEO, said, “Now more than ever, people expect facts about the products they consume to be both readily available and visible.”
Sutter Home Advances Sustainability With 187mL Plastic Wine Bottles
Sutter Home Winery, a leading producer of single-serving 187mL wines, is now using PET bottles from Ball Corp. for all 187mL wine bottles sold throughout the U.S. The bottles feature Plasmax(R), a transparent, internal silicon oxide (SiOx) barrier coating technology that protects the wine inside the bottle, provides exceptional clarity and does not contaminate the PET recycling stream because it is easily removed during the recycling process.
“Sutter Home switched to plastic wine bottles because of our ongoing efforts to become more environmentally friendly,” said Wendy Nyberg, Marketing Director for Sutter Home. “The plastic bottles weigh only one sixth what the glass bottles weigh, so consumers get the same amount of wine in a smaller, unbreakable, less wasteful and recyclable bottle.”
Coca-Cola Unveils 90-Calorie Mini Can
Coca-Cola has introduced a new 90-calorie mini can to give consumers a better way to manage their calories. The 7.5-fluid ounce mini can carries the distinct Coca-Cola contour-shaped bottle image in white with a red background.
“The Coca-Cola mini can is a great option for smaller thirst occasions, and for calorie-conscious consumers,” said Hendrik Steckhan, president and general manager, Sparkling Beverages, Coca-Cola NA.
Anheuser-Busch Launches Bud Light Golden Wheat
Inspired by the growing popularity of wheat beers, Anheuser-Busch has introduced Bud Light Golden Wheat - an unfiltered wheat brewed with citrus.
“Bud Light has the unique ability to introduce wheat beers to a broader audience of beer drinkers,” said Mike Sundet, Sr. Director of Bud Light brands. “Bud Light Golden Wheat appeals to light beer drinkers who seek a variety of flavor options from their beer.”
Hansen Introduces Blue Sky Free
Hansen Beverage Co.has launched Blue Sky Free 100% all-natural, guilt free soda. Blue Sky Free is calorie and caffeine free, and contains no artificial ingredients or preservatives.
Remaining true to its core values of “go natural, use less, live free,” Blue Sky Free is naturally sweetened with Truvia, an all-natural sweetener extracted from the stevia plant.
Testrite Visual Products offers the Brand-A-Stand, an attention-getting sign and literature holder. The Brand-A-Stand can feature custom laser cut headers, logos, bases or other decorative elements for prominent brand identification. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com
MasonWays™ offers l6" Diameter Round side stack and spot merchandising display bases. The base is built using indestructible roto-moulded seamless plastic. 1/4" fiberboard slip sheets are available. The bases may be used for bulk displays, tie-in sales, side stack, shelf products, etc. For more information, contact MasonWays™ Indestructible Plastics, 580 Village Blvd., West Palm Beach, FL 33409; (Tel) 800-837-2881; (Web site) www.masonways.com
Diet Coke Conducts 'Eat Tastefully Campaign'
Diet Coke has launched an ‘Eat Tastefully’ campaign with renowned Chef Tom Colicchio and the American Dietetic Association. The campaign will feature a traveling pop-up kitchen where consumers can learn how simple it is to create great taste.
“Diet Coke recognizes that today's consumers demand great taste. We're committed to providing these consumers with the resources they need to live tastefully,” said William White, Global Brand Director, Diet Coke.
The ‘Big Apple Bog’ Kicks-Off Ocean Spray's Anniversary Celebration
Ocean Spray recently invited Americans to celebrate its 80th anniversary harvesting cranberries as a grower-owned cooperative with festivities at New York’s Rockefeller Center focusing on a 1,500 sq. ft. free-standing cranberry bog containing more than 2,000 pounds of cranberries. Recreating the beauty of the cranberry harvest, third, fourth and fifth generation growers told the story behind the cooperative's rich agricultural heritage.
Larry Martin, V.P., Marketing at Ocean Spray, said, “We're proud to partner with our grower-owners to share their personal stories and bring the stunning scene of cranberry harvest to life for Americans who have never seen a real harvest.” Visitors had the opportunity to discover the fruit’s versatility and unique health benefits, and sample Ocean Spray products. The character growers featured in Ocean Spray’s ad campaign also made a special guest appearance. Following Rockefeller Center, the bog traveled to New England’s Gillette Stadium.
Falling Star Argentine Wine Enters 3L Bag-In-A-Box Category
Falling Star, an Argentine wine imported to the U.S. by Frederick Wildman and Sons, has entered the 3L bag-in-the-box category with two reds and a white-Malbec, Cabernet Sauvignon, and Chardonnay.
The demand for value wines has surged with the recession, according to Wildman. “We saw it necessary to enhance and diversify,” said Francine Kowalsky, Brand Manager for Falling Star, “and took this opportunity to the next level since boxes are gaining in popularity with consumers as screw caps have, in the last few years.”
Dole Juice Launches Hispanic Campaign
Dole Juice is conducting the “Sacondole Jugo a la Vida” campaign to celebrate people who are making the best of life. The brand is joining celebrations throughout Los Angeles to surprise consumers in public venues like parks with family entertainment such as clowns, magicians and face painters.
“This effort builds on our insights into the lives of our Hispanic consumers who place a high value on the moments in life that bring them together,” said Ignacio Sola, a Dole marketing representative. “Whether they are having a family picnic or celebrating a quinceaera, Dole believes that enjoying every moment is what makes a difference!”
Dole will award consumers with juices cash prizes at select retail locations including the chance to win a SUPREME PARTY prize: $400 plus free Dole Juice coupons. In-store P.O.S. materials promote the cash prize campaign.
Glenlivet Offers Golf Trip To Scotland
The Glenlivet, the number-one selling single malt Scotch whisky in the U.S., kicked off whisky season with online golf destination World Golf Tour (WGT) by hosting The Glenlivet Whisky Season Open. Free to enter, The Glenlivet Whisky Season Open will be hosted on the virtual version of The Old Course at St. Andrews Links.
Golf and whisky fans may enter The Glenlivet Whisky Season Open by registering and playing one nine-shot challenge on St Andrews Links at wgt.com. Once the challenge has been completed, eligible players will be entered into a sweepstakes to win a vacation for two to Scotland, including a round of golf at St Andrews Links and a private tour of The Glenlivet distillery.
“The Glenlivet and golf have a storied history together, and our partnership with World Golf Tour elevates the way our enthusiasts enjoy these pastimes by creating a unique online experience with the ultimate pay off for the winner,” said Ron Zussman, brand director for The Glenlivet.
Green Mountain Beverage Roll-About Display
This colorful 4-shelf roll-about Woodchuck Draft Cider Display merchandises nine cases of product with 4 different flavors. The casters provide the capability to move it around the store to cross merchandise. It also offers a second in-store location for the product and allowed customers the opportunity to try/test a different product from the cluttered beverage category. The Green Mountain Beverage Roll-About Display was created by Nashville Display, 306 Hartman Drive, Lebanon, TN 37087. (Web site) www.nashvillewire.com
Cooler Cabinet Bridge Expands Cooler Cabinets
This display is designed to expand cooler/freezer cabinets and offers the opportunity to merchandise product in seldom used space. The 12" wide bridge is produced from heavy duty sheet metal, tube and wire and its arms expand from 68 to 82 inches. The arch design gives the bridge strength to hold over 300 lbs. of product, ie: 54 - 750 ml. bottles. The area below the arch allows the retailer additional merchandising space that can hold an addition 24 bottles on their sides. The Cooler Cabinet Bridge was created by Practical Retail Merchandising Inc., 7 Williamsburg Road, Evanston, Illinois 60203.
Sutter Home Build A Better Burger Display
Sutter Home's Build a Better Burger promotion offers supermarkets can a variety of merchandising display options and case displays built around a simple pole topper. This dimensional pole topper uses rich photography of a very tasty burger paired with Sutter Home wine. Also, recipe and coupon offers with co-branded partners of all of 'the fixin's' creates traffic around the store and moves wine. The Sutter Home Build A Better Burger Program was created by Packagingarts, 700 Walnut Avenue, Mare Island, CA 94592.
(Web site) www.packagingarts.com
Special K Beverage Display
This display is built with wire, tubing and sheet metal, powder-coated and decorated with 4-color process graphics on styrene. The objective was to create a bold visual statement highlighting the protein and calcium enhanced water, and to encourage single serve trial of the product. The display is designed to highlight the Special K logo. This display was created by Racks, Inc., 7684 St. Andrews Ave., San Diego, CA 92154. (Web site) www.racksinc.com
SunnyD Samples Smoothies With Flavor Strips
Sunny Delight Beverage Co. wanted consumers to experience the taste of its Smoothies but the problem was that it was not possible to get a refrigerated sample into consumers' hands and mouths. They contracted with First Flavor to use Orange Whirl flavored Peel 'n Taste® strips as an innovating sampling device to generate trial. The dispenser allows customers to sample the SunnyD flavors in the supermarket aisle. The SunnyD Smoothie strips were produced by First Flavor, Inc., 146 Montgomery Ave Bala Cynwyd, PA 19096. (Web site) www.firstflavor.com
Modular Shelf Bottle Pusher Display System
Marketing Impact Limited has introduced a modular shelf bottle pusher display system, which makes it easy for supermarkets to organize and display all types of different bottles. The display system adjusts to fit most bottle diameters. The system easily installs on all gondola displays. It is offered in depths of 18” and 16”. This Shelf Bottle Pusher System is available from Marketing Impact Limited, 50 Planchet Road, Concord, Ontario, Canada L4K 2C7. (Web site) www.displaypeople.com
Extrude-A-Scent Mouldings
Extrude-A-Sent Mouldings are designed to increase product shelf appeal through the power of scent. There is an unlimited choice of scents available for incorporation into any type of moulding. The product may be used for a variety of flavor and fragrance point-of purchase display applications. Extrude-A-Scent Mouldings are available from Outwater Plastics Industries, 24 River Road Bogota, NJ 07603. (Web site) www.outwater.com
Flair Display offers an environmentally friendly stock Wine Rack display. The unit is constructed of formaldehyde free MDF. This display can hold three to four cases of product. It offers a large area for custom graphics. For more information, contact Flair Display, Inc., 3920 Merritt Avenue, Bronx, New York 10466. (Web site) www.flairdisplay.com
Steep & Brew Gondola Merchandiser
Steep & Brew required a customized modular coffee merchandiser. This display can be knocked down and carried in the back of a salesperson’s vehicle and easily set up. The light-weight concept is attractive and economical with convenient features like a tamper-proof bar across the bulk bins. The Care Fair - Steep & Brew Gondola Merchandiser was created by Hoffman Manufacturing Corp., 5002 Blazing Star Dr., Madison, WI 53718. (Web site) www.hoffmanmc.com
Whole Foods Market Chalkboard Display
Like a favorite gourmet cheese shop, the Artisan cheese department at Whole Foods Market is renowned for selection and service. In order to highlight the Artisanal Cheese of the month and educate shoppers about the featured cheese, Whole Foods chose a double sided chalkboard printed with 4 color process artwork. The chalkboard also featured a wooden base to help it stand erect above the cheese display. The chalkboard was created by Heritage Sign & Display Inc., 344 Industrial Road, Nesquehoning, PA 18240. (Web site) www.popsigns.com
Above All Advertising Inc. offers The Frog,™ a durable indoor/outdoor Signage Stand. The Frog(FM) was created to meet market demand for a durable, reusable, inexpensive water stand more portable than most water base stands, weighing 4.2 lbs. when empty and only 30 lbs. when full. It may be used at storefronts and shopping malls, convention centers and trade shows. For more information, contact Above All Advertising, Inc., 6980 Corte Santa Fe, San Diego, CA 92121. (Web site) www.abovealladvertising.com
WM Display Group offers a gondola fixture with only a few components that has been transformed into an old world wine shop. Oak panels flank each side of the gondola and oak millwork creates a front channel for UPC and pricing information. Shelf inserts are color-coded to the type of wine and food symbols offering menu pairing for each wine. Bottle organizers on each shelf safely inventory stock. Aisle signs command attention. Standing out from the typical clutter of a store shelf each wine is featured on a shelf extender. For more information, contact WM Display Group, 1040 West 40th Street, Chicago, IL 60609. (Web site) www.wmdisplay.com
Proprint Services Inc. offers basewrap which is available on a fast turnaround. The basewrap shown was printed full color for a SunnyD back to school promotion. For more information, contact Proprint Services Inc., 5-5621 Finch Avenue East, Suite 5, Toronto, Ontario, Canada, M1B 2T9. (Web site) www.pop-online.com
MasonWays Indestructible Plastics offers Pallet Guard™ which enhances palletized merchandise. It is available in 4 models and 3 heights and in many colors. Pallet Guards resist damage from shopping carts and do not require maintenance. They are made of indestructible polyethylene and can be used again and again. They are available in 5.25", 6" and 9" high. The Guards are expandable and designed to hide all popular pallet sizes. For more information, contact MasonWays Indestructible Plastics, 580 Village Blvd., #330, West Palm Beach, FL 33409. (Web site) www.masonways.com
Joseph Struhl Co., offers a line of Sidewalk Signs available in stock, for same day shipping. New is a Quick Load A-Frame Sidewalk/Curb Sign available in three versions: 'Ready 4 Graphics', Message Boards and Snap Frame. These signs offer the benefit of quick change graphics, the sign panel slides in or out in seconds. The sign panels slide into curved tracks and will not blow out. The curved design looks great, adds strength to the sign face and deflects wind. Hidden security screws prevent the sign from being pulled out. Recessed 2.5" diameter wheels offer portability. The signs offer maximum impact with a small footprint. For more information, contact Joseph Struhl Co., 195 Atlantic Ave., PO Box N, Garden City Park, NY 11040. (Web site) www.magicmaster.com
Flair Display offers an environmentally friendly stock Wine Rack display. The unit is constructed of formaldehyde free MDF. This display can hold three to four cases of product. It offers a large area for custom graphics. For more information, contact Flair Display, Inc., 3920 Merritt Avenue, Bronx, New York 10466. (Web site) www.flairdisplay.com
Nashville Display offers this four shelf wire floor display which is available from stock as SKU 7l42-2. It features adjustable shelves, dimensions 24 l/2" wide x 17 1/4" deep x 48" high. Each shelf holds up to 25 pounds. It has an eggshell white powder finish. A five shelf display is also available. Displays are in stock and will be shipped within 48 hours of receiving an order. For more information. Contact Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087. (Web site) www.nashvillewire.com
T. M. Shea Products offers The PowerPillar, which hold a large quantity of product in a minimum of floor space. PowerPillars are versatile, attractive and durable. They can merchandise alltypes of products. PowerPillars are freestanding spinner displays that can accommodate pegged, shelved, and bottle products. They were developed to provide a uniform look for promotional floor merchandising. They come in peg/shelf and dump bin versions, stand five feet tall, and have a 18-inch footprint. Each unit also has five casters, two of which lock. For more information, contact T.M. Shea Products, 984 Livernois Rd., Troy, MI 48083. (Web site) www.tmsheaproducts.com
Plastic Power Corp. offers its Expandable Pallet Guard made of injection molded plastic panels. The unit is expandable from 31" to 54" and 6" high. The EZ Pallet Guard's dimensions allow it to wrap around the pallet easily and requires no tool to assemble or disassemble. The Pallet Guard is available in several colors. For more information, contact Plastic Power Corp. 4046 Tugwell Street, Franklin Park, IL 60131. (Web site) www.plasticpower.com
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