BACARDI Launches BACARDI® OAKHEART Spiced Rum
BACARDI is launching BACARDI® OAKHEART,™ a smooth, spiced rum with a hint of smokiness. Straight from the heart of charred American white oak barrels, this premium, dark rum specialty contains natural flavors and spices. Toby Whitmoyer, V.P. & Brand Managing Director, Rums Category, said, “BACARDI OAKHEART was created to bring together a new generation of rum drinkers -- a generation that lives for adventure, freedom and spontaneity.”
The launch will be supported by the “OAKHEART Challenge,” a program designed to bring the brand to life through a series of events, competitions and ultimate shared adventures to show that BACARDI OAKHEART can stand up to any challenge. BACARDI OAKHEART will be supported with point-of-purchase displays, print and out of home advertising and experiential marketing.
Constellation Wines Introduces Dreaming Tree Wines
Sonoma County winemaker Steve Reeder and world-renowned musician Dave Matthews have introduced The Dreaming Tree wines - a collection of approachable, high-quality wines developed in partnership with Constellation Wines U.S. The Dreaming Tree wines portfolio, founded and harvested in California's wine country, is aptly named after the Dave Matthews Band track, “The Dreaming Tree.” The Dreaming Tree wines offer consumers distinct flavors and aromas unique to California’s North and Central coasts.
The commitment to providing a high-value, environmentally conscious product is an important aspect of The Dreaming Tree brand.
Bottles used for The Dreaming Tree wines are 50% lighter than the average wine bottle, resulting in a smaller carbon footprint.
Half Pallet Display Outpost Created For K-Cup Products
Ardent Displays & Packaging, Inc. created this half pallet display outpost for K-cups beverage product to be sold near the Keurig beverage machines at retail, to increase product availability and sales. The convenience of locating the refill product near the beverage machines boosted beverage sales per machine.
The melamine and acrylic display structure features litho printed graphic panels in slip-in sign channels for seasonal changes as required. Displays were shipped to retail distribution centers nationwide pre-assembled except for graphic panels. Ardent Displays & Packaging, East Hartford, CT, (www.ardentdisplays.com), created this half pallet display.
Coffee Bean & Tea Leaf Kiosk Placed In Supermarkets
This Coffee Bean & Tea Leaf Kiosk provides self-serve coffee to shoppers. The display was produced to expand Coffee Bean & Tea Leaf's presence in supermarkets. The display is constructed of a solid wood structure with a solid surface counter top, overhead lighting, direct printed graphics, dimensional lettering signage, cut dispensers and cooler. The Coffee Bean & Tea Leaf Kiosk was produced by Rich Ltd, (www.richltd.com), a display manufacturer located in Oceanside, CA.
Trinchero Family Estates Holiday Display
This display was designed in collaboration with Trinchero Family Estates to provide a mass display that had the interchangeability of components and imagery for Halloween, Thanksgiving and the Christmas Holiday Seasons. The display was produced of custom molded foam for the brick columns, sheet metal bases, molded polyurethane for the gargoyles, routed and painted MDF for the header branding arch, with red Christmas ornaments, ghost and fall printed fabric overlays, Christmas wreaths with 6 LED lights and 3 season printed card sets for the columns. The Trinchero Family Estates Holiday Display was created by Harbor Industries, a Grand Haven, MI-based display firm.
Gatorade Displays G Series
Gatorade has powered sports teams for decades as one of PepsiCo's billion-dollar brands. However, having grown beyond its athlete core user and with a higher than average price point, the brand began losing market share in the fragmented sports drinks category. PepsiCo engaged WD Partners, a Dublin, OH-headquartered retail design firm, to help refocus Gatorade on its athlete constituency. The lynchpin for the brand’s revival would be the launch of the G Series and G Series Pro lines.
WD developed in-store merchandising strategies and graphic systems that increase their visibility in the center aisle and highlight product features as well as planograms to maximize product pack out and secure incremental space. The G Series and G Series Pro lines have been rolled out in thousands of grocery, c-store, general nutrition, and sporting goods retailers nationwide.
Dr Pepper Displays Million Dollar Tuition Giveaway
Dr Pepper will give away more than $1 million in tuition money as part of the Dr Pepper Million Dollar Tuition Giveaway. Dr Pepper fans can submit videos online at DrPepper.com to explain why they deserve tuition money for a chance to compete to win various prize levels, including one of five $100,000 grand prize scholarships.
Ten lucky Dr Pepper fans will compete during halftime of four conference championship football games. Selected contest finalists will throw footballs into a two-foot hole in an oversized Dr Pepper can replica. The Dr Pepper fan at each game that successfully completes the most throws in 30 seconds will win a $100,000 scholarship, with the runner-up taking home a $23,000 scholarship prize. The promotion will be supported with an array of in-store displays and promotional materials.
Heineken Displays Noche Buena Winter Seasonal Beer
Heineken USA has launched Noche Buena, a Bock-styled Lager brewed by Cerveceria Moctezuma, S.A., specifically made for the Fall/Winter season. “We are excited to be slowly expanding the availability of Noche Buena, Mexico’s highest regarded seasonal beer," said Paul Smailes, Senior Brand Director for Dos Equis, Heineken USA. “We’re confident this fantastic beer, brewed in limited quantities, will be savored by those consumers looking for an exclusive winter seasonal.”
Dairy Innovation Center Identifies Display Opportunities
The Innovation Center for U.S. Dairy is testing various Dairy Merchandising Solution concepts. The concepts leverage consumer testing that identifies grocery shopping needs as they pertain to meal creation. “The Dairy Merchandising Solution concepts build upon Dairy Department Reinvention best practices that are proven to drive sales. They position dairy and complementary products together to increase sales by addressing shopper needs at various meal occasions,” said John Stephens, Research and Insights committee chair with the Innovation Center for U.S. Dairy. “By introducing total solutions that include dairy and make shopping for meals enjoyable and convenient, the Dairy Merchandising Solution concepts will help enhance consumer engagement.”
Dairy Merchandising Solution concepts being tested include: Breakfast Zone: highlighting quick, breakfast recipes. Fuel Your Day: A snacking area highlighting options for between or with meals. What’s for Dinner: one-stop-shopping for a dinner that’s easy to prepare. Chef's Creation: showcasing restaurant-quality meal solutions. Perfect Pairings: cross-merchandising complementary dairy products in the produce section.
yellow tail Toasts Its Role For Holiday Season
The new yellow tail campaign portrays consistency in a fresh, hip, and cool tone that the company believes will drive consumer interest through the holiday season. Renato Reyes, Chief Marketing Officer, W.J. Deutsch, which markets yellow tail in the US, said, “Our research showed that because of its exceptional quality for the price, yellow tail is the automatic ‘go-to’ choice for millions of wine consumers. Our consumers told us that we have the right to own the everyday wine occasion, so we created a campaign that does just that in a contemporary, aspirational and fun manner.”
“yellow tail gives consumers a fun way to enjoy wine,” said Mike Burns, Managing Partner, The Burns Group, developer of the brand campaign. “The new campaign takes a fresh approach at bringing this notion to life.” The integrated campaign is supported by point of sale materials.
Bernard Griffin Wines Runs Christmas Promotion
Wines Of Washington Promotion, the Marketing Agency, Seattle, created this Back Card for stadium & tray-cut wine case off-premise retail displays. These are designed to attract customers to special off-shelf featuring and end-aisle wine displays. The creative was devised to stimulate consumer take-away of Barnard Griffin wines as the perfect stocking stuffer and housewarming gift for wine lovers during the Thanksgiving through Christmas period.
Coca-Cola Launches Lower Priced Mini Can
Coca-Cola will provide a more affordable price point for the popular 7.5 oz. mini can to expand consumer's options for enjoying their favorite Coca-Cola beverage. The new price point will make the mini can more accessible during smaller thirst occasions. Said Katie Bayne, President & General Manager of Sparkling Beverages, Coca-Cola North America, “Consumers today want affordable options for their favorite beverages. And the new mini can pricing makes it even easier for consumers to enjoy the great taste of their favorite Coca-Cola beverage.”
GUINNESS® Black Lager Launches Nationally
GUINNESS is launching GUINNESS Black Lager. This new beer combines the refreshing taste of lager with the unique character and flavor of GUINNESS. “The U.S. beer market is evolving and we believe this is the right time to introduce a lager to meet consumers’ needs,” said Doug Campbell, Brand Director, GUINNESS.
Coors Light Conducts ‘Dream Game’ Promo.
This season, Coors Light and Fox Sports Net (FSN) are giving consumers the opportunity to enter the “Dream Game” promotion for a chance to win exclusive access to their pick of college football games. Each “Dream Game” grand prize experience for the winner and three friends will be tailored to the specific game chosen. In addition to roundtrip airfare and hotel accommodations, various opportunities such as locker room access, a meeting with coaches, field passes and more will be identified by FSN.
To enter the promotion, consumers can text in codes found on specially marked packages of Coors. The promotion will be supported with retail POS and promotional packaging. “During football season, every weekend is a Coors Light occasion -- a reason to celebrate and get together with friends,” said Dan Hennessy, Sr. Marketing Director, Coors.
Jones Soda Releases Pink-Capped Bottles For Breast Cancer Awareness
Jones Soda Co recently added the most important flavor yet to its colorful roster of sodas: Breast Cancer Awareness Cream Soda. The special edition soda, developed to generate funds and awareness for breast cancer, was released in support of National Breast Cancer Awareness Month.
“Jones has a long history of releasing limited edition flavors and colors for all kinds of pop culture moments, but this time we are pleased to be doing something more meaningful by supporting a very important cause,” said Bill Meissner, CEO of Jones Soda. The bright pink, limited edition Breast Cancer Awareness Cream Soda features various pink-themed images, including a black-and-white photo of world snowboarding champion Lindsey Jacobellis, the newest member of the Jones Soda Athletic Team. A portion of the sales from Jones Soda Breast Cancer Awareness Cream Soda will be donated to the non-profit Boarding for Breast Cancer (B4BC)
Gallo Family Vineyards Runs ‘Every Cork Counts’ Campaign To Help Fight Senior Hunger
This holiday season, Americans have the chance to raise funds for Meals On Wheels Association of America (MOWAA) by taking part in the Gallo Family Vineyards Every Cork Counts™ campaign. For every Gallo Family Vineyards cork submitted, a $5 donation will be made to aid in MOWAA's hunger relief efforts. Stephanie Gallo, VP, Marketing, E&J Gallo Winery, said, “With Every Cork Counts, we can raise awareness and funds for this very important issue.”
oca-Cola & WWF Partner To Protect Polar Bears
Coca-Cola and World Wildlife Fund (WWF) are joining forces in a bold new campaign to help protect the polar bear’s Arctic home. For the first time ever, Coca-Cola is turning its iconic red cans white in celebration of the polar bear and committing up to $3 million to WWF's polar bear conservation efforts. The Company is also asking fans in the U.S. to join the “Arctic Home” campaign by texting donations.
“We want to help the polar bear-a beloved Coca-Cola icon since 1922-by helping conserve its Arctic habitat,” said Muhtar Kent, Chairman & CEO of Coca-Cola. “That’s why we’re using one of our greatest assets-our flagship brand, Coca-Cola-to raise awareness for this important cause.” This holiday season, more than 1.4 billion white Coke cans will help raise funds to protect the polar bear’s home.
Gatorade Super Bowl Jumbotron
Gatorade used this Jumbotron display to call attention to its G Series line in supermarkets for a special Super Bowl promotion. The Jumbotron is constructed of UV coated full litho mounted “B” flute corrugate. This Gatorade Super Bowl Jumbotron display was created by Great Northern Corp., P.O. Box 939, Appleton, WI 54912; (Web site) www.greatnortherncorp.com
Asahi Beer Mobile Display
Nashville Display created this Asahi Beer Mobile Display with display graphics that provide strong branding to build brand awareness. The true red display color stands out and dramatically showcases the product. The mobile display can be moved to different sections of the store for cross merchandising. This Asahi Beer Mobile Display was created by Nashville Display 306 Hartman Dr., Lebanon, TN 37087; (Web site) www.www.nashvilledisplay.com
Yellow Tail Wire Rack
Yellow Tail is using this wire rack to merchandise several of its different wines. The display holds a large number of bottles in a minimum of floor space. The header and top shelf provide strong visibility for each of the wines being merchandised. The unique yellow color of the display supports the brand identity. This Yellow Tail Wire Rack was created by Flair Display, 3920 Merritt Ave., Bronx, NY 10466; (Web site) www.flairdisplay.com
Long Trail Pole Topper
Long Trail Brewing is using this custom designed, recyclable, temporary-to-permanent pole topper for its Long Trail Ales. This display is constructed of a sturdy wooden base and two-part display pole that can be disassembled to become a permanent on-premise sign. The digitally printed and CNC shaped sign provides great visibility with its eye-catching form and 6' height reinforcing Long Trail’s regional brand. This display was created by Heritage Sign and Display, Inc., 344 Industrial Road, Nesquehoning, PA 18240; (Web site) www.popsigns.com
In-Store Sampling Podium Display
Above All Advertising offers this podium display for in-store product sampling. The podium is easy to assemble and disassemble and it features high quality color graphics printed on durable Abatex material. This in-store sampling podium display is available from Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Web site) www.abovealladvertising.net
Aquafina Permanent Endcap
This display is produced with roll-formed side shelves, C.N.C. steel formed center shelves, steel uprights, wire supports, styrene digital top headers, and front graphic panels. The display was designed to have a larger pack out while also being more attractive than Aquafina’s previous endcaps. This Aquafina Endcap was created by Lingo Manufacturing, 7400 Industrial Rd., Florence, KY 41042; (Web site) www.lingomfg.com
Constellation Wines Quad Display
Constellation Wines U.S. is using this custom permanent wine display to serve as a centerpiece for wine or deli departments in Raley’s, Save-Mart and big box stores. This elegant, non-branded wood display holds up to twelve cases of wine. The display can also cross merchandise deli and bakery items. A chalkboard adds a ‘marketplace’ feel to the display for daily offers. This display was created by Packagingarts, 700 Walnut Ave., Mare Island, CA 94592; (Web site) www.packagingarts.com
Georgeo Vodka Counter Display
This Georgeo Vodka Counter Display uses dramatic illumination to call consumers’ attention to Georgeo Vodka. The display highlights three different Georgeo vodka flavor offerings. This Georgeo Vodka Counter display was created by Displays by NHG, 16290 NW 13 Ave., Miami, FL 33169; (Web site) www.displaysbynhg.com
Heritage Sign and Display has introduced LED illuminated signs that are only 3/4" thick. The energy-efficient units are available with low minimum orders in stock or custom shapes. This LED Edge lit marker board with custom wood frame, glass backer and special chalk marker was made in the USA for Wild Turkey American Honey. Custom graphics reinforce the iconic flag colors. The custom frame is painted a pantone red, a blue backer and white stars along with four color process bottle and label art are featured. The special chalk marker glows when used to print drink specials on the unscratchable surface. For more information, about LED Illuminated Signs, contact Heritage Sign and Display, 344 Industrial Road, Nesquehoning, PA 18240; (Web site) www.popsigns.com
Flair Display offers an environmentally friendly stock Wine Rack display. The unit is constructed of formaldehyde free MDF. This display can hold three to four cases of product. It offers a large area for custom graphics. Graphics can be provided on the sides and front of the display.For more information, contact Flair Display, Inc., 3920 Merritt Avenue, Bronx, New York 10466; (Web site) www.flairdisplay.com
Masonways Indestructible Cubes
Masonways produces 11 different size cubes designed to display products off the retail floor. The displays are easily customized with decals of a company image or logo. These display cubes can be used indoors and outdoors and are imperious to rain, dirt and chemicals. The cubes are easy to clean. These Indestructible Display Cubes are available from Masonways Indestructible Plastics, 580 Village Blvd., #330, West Palm Beach, FL 33409; (Web site) www.masonways.com
Heritage Sign and Display has introduced LED illuminated signs that are only 3/4" thick. The energy-efficient units are available with low minimum orders in stock or custom shapes. This LED Edge lit marker board with custom wood frame, glass backer and special chalk marker was made in the USA for Wild Turkey American Honey. Custom graphics reinforce the iconic flag colors. The custom frame is painted a pantone red, a blue backer and white stars along with four color process bottle and label art are featured. The special chalk marker glows when used to print drink specials on the unscratchable surface. For more information, about LED Illuminated Signs, contact Heritage Sign and Display, 344 Industrial Road, Nesquehoning, PA 18240; (Web site) www.popsigns.com
Expand International offers the FlagFrame exhibit system for creating a unique presentation with depth. The system sets up instantly. Graphics easily attach to frame, and they are easy to change for updating the exhibit. A variety of sizes are available so the exhibit can be set up in different configurations. Width: 30 13/16", 59 11/16", 88 9/16" and 117 3/8" (1, 2, 3 and 4 squares wide). Height: 30 13/16", 59 11/16" and 88 9/16" (1, 2 and 3 squares high). For more information, contact Expand International, 400 Long Beach Blvd., Stratford, CT 06615; (Web site) www.expandmedia.com
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