Jim Beam Brands Features Illuminated Clock Display
Jim Beam Brands wanted to reinforce awareness by featuring this illuminated display with an integrated digital clock. The digital clock was integrated to ensure multiple viewings.
The Jim Beam Brands Illuminated Display was created by Clearr Corp., a Minnetonka, MN-based p.o.p. display and signage firm.
Sutter Home Features Millennium Mega-Mass Display
Sutter Home Winery, Napa Valley, CA, has launched the promotion, “Here’s To Each and Every Century.” The promotion pairs Sutter Home with CompuServe 2000 featuring the giveaway of two million CompuServe 2000 CD-ROMs offering consumers one month of free Internet access. In turn, CompuServe during the holidays, will feature Sutter Home banner ads on its Web site.
The centerpiece of the promotion is a futuristic Millennium Mega-Mass Display accommodating over 100 cases of Sutter Home wines and featuring a two-sided, 3-D, holiday-themed spectacular and holders for 150 CompuServe 2000 CD-ROMs. Additional POS includes a smaller Millennium Motion Display (ideal for 50-plus cases and featuring a three-sided motion pole topper), and two-sided case cards
Display Promotes ‘Mustaches Of The Millennium’
The American Dairy Association is helping to draw consumers to the dairy aisle by featuring this turn-key Mustaches of the Millennium Celebrity Calendar Shipper Display. The calendar is free with the purchase of 2 gallons of milk.
This year’s calendar features 12 celebrities sporting milk mustaches plus trivia facts and valuable coupons to help drive cross-category sales. Over 10 million calendars will be distributed to more than 20,000 supermarkets nationwide.
A traffic-stopping shipper display delivers maximum impact in a small 2’ x 2’ footprint. The display ships pre-packed with 500, 11” x 7 1/8” wall format calendars.
The 2000 Mustaches of the Millennium Celebrity Calendar promotion was developed and implemented by McCracken Brooks, a Minneapolis, MN-based promotion agency.
Nestle Introduces NesQuik Iceman
Nestle is using this Iceman Ice Barrel display from Paul Flum Ideas, St. Louis, MO, to promote its NesQuik chocolate milk.
The Iceman display, a replica of the new Nesquik bottle, helps to promote the name change, while generating impulse purchases by gaining off-shelf display space for cold beverages. The colorful graphics appeal to kids.
The Iceman display has a unique drainage system requiring less maintenance by store personnel. The system keeps the product out of water and ice, and has a “leak proof guarantee
Holiday Egg Nog Display
Heaven Hill Distilleries, Inc. is helping retailers boost sales of its Christian Brothers Holiday Nog this holiday season with a variety of point-of-sale materials.
Christian Brothers Holiday Nog is made with Christian Brothers Brandy, the #1 and #2 selling brand in most markets, according to Susan Overton, Director of Marketing for Heaven Hill.
The marketing materials for Christian Brothers Holiday Nog include a shelf talker with space for special pricing, a case card to remind customers that Christian Brothers Holiday Nog is a once-a-year treat, a counter display for impulse sales, and a cold box sign.
Jack Daniel’s “Snow Globe”
This Jack Daniel’s holiday display features the theme “A Holiday Tradition.” Off-premise locations will be decorated with Jack Daniel’s 36” x 40” replica of a traditional “Snow Globe Shaker.”
The Jack Daniel’s holiday globe display has a moving replica train that can be used as a pole topper or suspended from the ceiling.
All displays are accompanied by special holiday gift catalogs of selected Jack Daniel’s signature merchandise. Each catalog includes a gift certificate that gives the consumer $25.00 off of the regular price of some of Jack Daniel’s most popular items.
Also available are the globe case cards and flat case cards, according to Brown-Forman Beverages Worldwide, Louisville, KY, which markets Jack Daniel’s Tennessee Whiskey.
Coca-Cola Boosts Sales With Flex-End System
Coca-Cola is using this display, created by Display Technologies, based in College Point, NY, for its brands in King Soopers supermarkets,
Display Technologies developed the Flex-End System to solve many of the problems associated with high-volume beverage merchandising. Featuring tilting metal shelves and gravity feed slides, it offers a space-saving, cost-effective endcap configuration with wire side racks. It increases product capacity up to 700 2-liter bottles and reduces stocking time. It promotes both the King Soopers and Coca-Cola names. The Flex-End System’s unique configuration enables Coca-Cola to integrate a strategic mix of carbonated and noncarbonated beverages, including Powerade and Dasani bottled water
Mattel Ties In With ‘Got Milk?’ Campaign To Introduce Breakfast With Barbie Doll
Mattel’s Breakfast With Barbie doll has been launched as a joint venture between the California Milk Processor Board (CMPB), creators of the popular Got Milk? campaign, and Mattel, Inc.
Available exclusively in grocery and drug stores nationwide, the doll communicates the importance of eating a good breakfast, and highlights the role milk plays in this critical meal of the day. The doll will retail for approximately $12, and a collectible, full-size color poster featuring Barbie enjoying a nutritional breakfast, and bordered by the memorable tagline, “Got Milk?” is offered on-pak for $6.95. Featuring the first soft-body design in three years, Breakfast with Barbie is packaged sitting at a mock-kitchen table holding a milk carton emblazoned with “GOT MILK?” A box of Honey Nut Cheerios, a pink bowl and spoon, and a newspaper with the headline “Good Health” completes her breakfast table.
Svedka Vodka Introduced By Spirits Marque One
SVEDKA Vodka, imported by Spirits Marque One, is being introduced to the U.S., with a provocative promotion campaign that tempts consumers to “Try Something Swedish Tonight.” The campaign targets consumers at urban bars and clubs. The SVEDKA Sisters invite consumers to try two smooth Swedish favorites: SVEDKA Vodka and a 5 minute Swedish massage. P.O.S. includes table tents, shelf talkers and case cards.
Multi-brand Holiday Poletopper
Allied Domecq Spirits is using this poletopper display to promote its Don Pedro and Presidente brandy brands this holiday season.
The Don Pedro graphics focus on Mexican tradition and special moments. This poletopper complements the brand image advertising campaign.
The Presidente graphics convey that Presidente is a young, contemporary spirit that mixes with its consumers perfectly in any situation.
Budweiser Runs Millennium Promotion
Budweiser is commemorating the millennium with limited-edition package graphics on two billion bottles and cans along with a limited-edition Budweiser magnum bottle. The commemorative millennium packaging features a turn-of-the-century look with script type and gold highlights.
The Budweiser magnum bottle is a black glass container that resembles a traditional champagne bottle and contains 46 ounces of Budweiser. The magnum bottle will be sold as part of a gift box set that includes four, 12-ounce pilsner glasses. The millennium gift set will also serve as the centerpiece of Bud Family displays and as decoration in bars and restaurants during the holiday season.
Marketing support for the program includes TV, and radio advertising, along with on-premise promotions. The millennium celebration has four distinctive retail themes: Budweiser Millennium Party Center, Bud World Party, Millennium 2000 and Y Not 2 Kases.
Dr Pepper & Nintendo Run Holiday Promo.
Dr Pepper and Nintendo have teamed up to promote the debut of the Nintendo 64 game, Donkey Kong 64. The Dr Pepper/Donkey Kong 64 holiday promotion features a consumer sweepstakes on 2-liter and 12-packs of cans, and an instant-win game on specially marked Dr Pepper 20-ounce bottles.
The under-the-cap program, provides consumers a chance to instantly win a Nintendo 64 game system with a Donkey Kong 64 game cartridge. Sweepstakes winners can win a Panasonic home entertainment center, complete with a Nintendo 64 game system.
Extensive point-of-sale support will include a spectacular; pole sign; shelf talker; vender cling; 3-D shelf extender; ceiling dangler; cold vault dangler and static cling; and a multi-pack rolling rack with Dr Pepper/Donkey Kong 64 graphics on side panels.
Southern Comfort Holiday Motion Display
The mixability and versatility of Brown Forman’s Southern Comfort will be highlighted in a holiday promotion highlighting the “Southern Frost” cocktail. The promotion offers recipe books, and tie-ins with mixers such as cranberry juice, and ginger ale.
In support, the Southern Comfort slide-motion display shows the bold, Southern Comfort oval and then “morphs” transforming the logo into a colorful, frosted festive version of the scene
Millennium Ornament Offered For Promos
Sterling Promotional Corp., offers a Millennium New Year holiday ornament of Dick Clark counting down to the Millennium, as a unique promotional item. When buttons are pressed, the ball falls, lights twinkle and Dick Clark counts down.
For more information, contact Sterling Promotional Corp., 2 Gannett Dr., White Plains, NY 10604; (Tel) 914-694-6500.
Canada Dry Promo Ties In With Eddie Bauer
Canada Dry’s “Celebrate The Holidays” promotion offers consumers the chance to instantly win an Eddie Bauer $1,000 shopping spree or Eddie Bauer $50 and $100 gift certificates. The sweepstakes is featured under-the-cap of specially marked 2-liter and 20-ounce bottles. Scratch-off game cards are inside multi-pack cartons.
P-o-s pole signs, static clings and shelf talkers support the promotion
‘Joy Of Cola’ Mall Promo Features Pepsi Flavored With Sergio Syrups
Pepsi has launched the “Joy Of Cola,” a national interactive exhibit touring premier Simon Property Group shopping malls, featuring Pepsi flavored with Sergio Syrups.
“We were looking to add a fun twist to Pepsi’s great cola taste,” said Kristina Mangelsdorf, Marketing Manager, Pepsi-Cola Company. “We chose Sergio Syrups because of their high quality, true flavor profile and wide variety of flavors. We think consumers really will enjoy this new taste experience.”
“This is an excellent opportunity to educate consumers about fun ways to use Sergio Syrups,” said Bill Ault, Vice President, VCI Beverage Center, Distributor for Sergio Fine Flavoring Syrups. “Pepsi is truly one of the leading international brands and Sergio Syrups is honored to be a part of the Joy of Cola tour.”
Grand Marnier Counter Display
This display is designed to secure premium countertop space, drawing the customer’s attention, while at the same time providing security. The customer was looking for a creative design of a “Clerk Security Display” for the high end brand. They wanted a visually appealing “upscale” look using minimal space. The display uses limited, premier counter space in a desirable location near the cash register. The display features a Mahogany stained wood base with screen printed logo and copy on the face of the base. Laser is featured in the display. There is a locking security door with screen printed acrylic on the from of the unit. This is an upscale piece using multi-media (acrylic, wood, brass) in functional harmony that complements the high quality of the brand. The Grand Marnier Counter Display was created by Acrylic Designed, Inc., 100 River Street, Springfield, VT 05156.
Finlandia Martini Glass Case Stacker
This display was designed to provide a unique, eye-catching centerpiece for stacking displays that would boost brand recognition in liquor stores. The giant martini glass features a clear vacuum formed top and sturdy PVC base that allows the retailer to fill the martini glass with a variety of seasonal promotional props to customize the display. The tall stem provides plenty of clearance for stacking cases of product under the martini glass. The unit’s recognizable martini glass shape and prominent Finlandia logo help the display attract attention and form a cognitive link between the product and its use as an ingredient in martini drinks. The versatile unit proved popular with shop owners because it allows them flexibility in designing their own in-store displays. The Finlandia Martini Glass Case Stacker was created by Heritage Frame & Glass Creations, P.O. Box 158, 344 Industrial Drive, Nesquehoning, PA 18240
Pepsi End Aisle Display
This 48" x 48" Pepsi End Aisle Display is printed 4-color process with varnish on 80 lbs. paper and mounted to b-flute corrugated. Special die cut panels are in dimension to create excitement. The display scores in half for shipping efficiency. The Pepsi End Aisle Display was created by Art Merchandising, 601 West 26th Street, New York, NY 10001.
Grolsch Premium Lager In Sturdy Corrugated Display
Seagram Beverage Company, marketer and distributor of Grolsch in North America, is featuring this sturdy versatile corrugated display to promote this authentic premium lager to the America consumer. The display is stackable and capable of carrying up to 225 lbs. This display offers flexibility and can accommodate bottles, cans or the popular new "5 litre Kegs", allowing retailers to merchandise SKU’s based on local market appeal. The display also features a two sided litho header for further flexibility. The body of the display and shelves are flexographically printed and UV coated; the header is 4-color litho mounted. The unit sets up in minutes. The Grolsch Premium Lager Corrugated Display was created by Meridian Display, 162 York Avenue East, St. Paul, MN 55117.
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