Trinchero Debuts Super-Premium Wine Bran
Trinchero Family Estates, the Napa Valley wine company that owns the Sutter Home, Trinchero, and Montevina wineries, is introducing a new entry in the fast-growing super-premium category. The new brand, called Trinity Oaks, will feature Chardonnay, Cabernet Sauvignon, Merlot and Zinfandel.
The Trinity Oaks launch will be supported by print, and outdoor advertising, point-of-sale, and special events marketing to reach people attending concerts, art fairs and street festivals.
Evian Is Featuring New Nomad Rack
Dannon Water of North America recently turned to Display Technologies, College Point, NY, to develop a unique merchandising tool for its promotional line of Nomad bottles of Evian Water.
The Evian Nomad Rack features a curved profile that resembles the contour and colors of the new Nomad promotional bottle. The wire rack is white powder coated with peg hooks to hang the bottles. A colorful cardboard header that resembles the color and shape of the unique blue bottle top attaches to the top of the floorstand.
The wire rack has an impressive pack-out of 64 24-ounce Evian bottles. It also accommodates .75 liter bottles.
The versatile Evian Nomad Wire Rack is available for distribution to a broad range of retailers, including supermarkets, convenience stores, health spas and gyms.
Budweiser Debuts Bud One Motion Sign
Budweiser is using this Bud One Blimp to help link brand awareness to the blimp seen at major sporting events. With hovering motion and blinking LED’s, the replica simulates the real-life blimp.
The vacuum formed pre-screened blimp replica is made using vacuum formed metallized bright silver, silk screened logo decal, LED’s, battery pack and a 120 volt motion motor.
The motion sign replica is an attention-grabbing way to link to the Bud One blimp, indoors and outdoors, on-premise and off.
The Budweiser Bud One Motion Sign was produced by Everbrite, Greenfield, WI.
Moet & Chandon Showcased In Acrylic Case Fixture
Schiefflin & Somerset has introduced this Acrylic Case Fixture to highlight and showcase its Moet & Chandon product. The fixture has been well received by retailers who have embraced the sleek, elegant design.
The fixture is manufactured in clear acrylic, powder coated steel, and a wood and brushed aluminum base. It has a slide up back panel on the top section to display bottles, and a lock on the door to prevent pilfering.
The display was produced for Schiefflin & Somerset by Art Merchandising, Inc., a New York City-based point-of-purchase display firm.
Wild Turkey Mass Display Establishes Strong Presence
The New York City-based sales promotion agency, Coddington, Chadwick & Meyerson sought a unique display for the Wild Turkey brand.
Acrylic Designs, Inc. of Springfield, VT, created this display, which provides a massive presence for the brand in club stores and large liquor retailers. The display is solidly constructed with a 4x4 wood framework, powder coated metal and wood roof shingles.
Pepsi Launches Dole Line Of Single-Serve Juices
Brown Forman’s Woodford Reserve Distiller’s Select has launched a promotion tempting consumers to see for themselves the distinctive qualities that have set this premium small batch bourbon apart from the others.
For the On-premise campaign, the unique POS materials reflect the quality and character of the bourbon they represent. From bottle-shaped table cards to handcrafted white oak risers, consumers will be impressed by the interesting brand facts and endorsements from critics across the country. Off-premise materials include a solid oak display that gives consumers a flavor for Labrot & Graham Distillery where Woodford Reserve is made. Three changeable inserts, including a holiday season, copper pot stills, and thoroughbred country images, can be alternated.
Pepsi Launches Dole Line Of Single-Serve Juices
Pepsi-Cola Co. has introduced Dole single-serve juices.
The non-carbonated, caffeine-free, single-serve Dole line includes nine natural fruit flavors. Dole single-serve juices are geared toward a broad range of active consumers looking for a great-tasting, better-for-you refreshment beverage.
Introductory marketing support includes outdoor advertising and in-store merchandising materials inviting consumers to “chug a fruit.”
Miller Runs St. Patrick’s Day Promos
With an on- and off-premise promotion that kicks off this St. Patrick’s Day, Miller Lite and Miller Genuine Draft are making that important retail connection between great times and great-tasting beers.
“This year, St. Patrick’s Day falls on a Saturday, which allows for a full weekend of celebrations, particularly in the on-premise,” said Joe Jones, Brand Promotion Director. “With these promotional materials, retailers can take full advantage of the St. Patrick’s holiday season to drive awareness and create additional sales opportunities.”
On-premise materials include banners, pennants, table tents, satin flags, streamers, wall decorations and danglers featuring a variety of Irish themes. A “hidden message” wristband enables on-premise retailers to feature special promotional giveaways at parties. Off-premise display materials include display cards, case cards and cutouts.
General Foods International Coffee Tower
The General Foods International Coffee (GFIC) “Discover The Flavors” Tower was established by Kraft Foods as a new way to bring the brand “experience” into stores.” The Tower system combines breakthrough national advertising creative carrying strong emotional appeal with interactive, consumer promotion elements.
The Tower is constructed of injection molded Three Sided trays that revolve on a steel tubular column set into an injection molded base. The display also contains corrugated vertical side panels and a corrugated crown header that are both finished with 4/color litho mounted to the corrugated and die cut to final size. The 30-case Tower features GFIC’s four most popular flavors and also holds full-color GFIC product brochures and a new richer, creamier recipe to deliver added value.
The GFIC “Discover The Flavors” Tower was produced by New Dimensions Research Corporation, Melville, NY.
Soft Drink Sales Increased .5% In 2000
Carbonated soft drink sales increased 0.5% in the U.S. in 2000, based on statistics released from Beverage Marketing Corp. Per capita consumption fell for the second year in a row after several decades of unabated growth. Per capita consumption dipped to 55.7 gallons in 2000 from 55.9 gallons per person in 1999.
Diet soft drinks grew 0.9%, while regular soft drinks grew 0.3%. Flavored soft drinks, such as orange and root beer, grew faster than colas.
“Higher prices, an aging population and heightened competition from non-carbonated beverages have contributed to slower growth for carbonated soft drinks in the last two years,” said Michael Bellas, Chairman, Beverage Marketing Corp.
The Neon Source offers custom neon signs and displays; neon clocks, promotional and spun metal; plasma clocks and color changing clocks. It also offers luminous motion products including plasma bottle displays, animation and electroluminescent P.O.P.; superslim lightboxes and menu boards. For more information, contact The Neon Source, 3428 Pickwick Street, San Diego, CA 92102; (Tel) 800-504-NEON, (Fax) 619-239-6370, (Web site) www.neonsource.com.
Miller Genuine Draft Jet Tour Sweepstakes
With former Miss USA Ali Landry as official spokesmodel, Miller Brewing’s Genuine Draft beer is giving music fans the chance to party like rock stars, via private jet. “The Miller Genuine Draft Jet Tour is an ideal way for retailers to reach a key demographic group, and advance their sales,” said Joe Jones, Director of Brand Promotions.
A special element of the on-premise promotion is the MGD Limited Edition Jet Tour bottle. Consumers have the chance to win by removing the neck label from their MGD or MGD Light bottles. A Grand Prize trip will be given away on the MGD.com Web site once a week for four weeks. Displays featuring Ali Landry will be featured both on- and off-premise. Display kits include case cards, static stickers, danglers, banners, table tents, and streamers.
Nightlife TV Service Is Launched
Big Fat, Inc., and EchoStar Communications have partnered to launch Nightlife TV, an on-premise TV network broadcasting trade education and consumer promotion television. Night life TV enables on-premise establishments to participate in simultaneous national promotions.
For more information, about Nightlife TV, contact Big Fat, Inc., 25 West 43rd Street, New York, NY 10036; (Tel) 212-931-2600, (Web Site) www.bigfatpromo.com.
Glen Moray Featured In Off-Premise Promo.
Brown-Forman Beverages is conducting an off-premise promotion for Glen Moray Premium Speyside Single Malt Whisky. The promotion features POS materials that encourages blended scotch drinkers to trade up to Glen Moray.
Shelf and floor display materials, case cards, case bins, shelf talkers, and product fact cards are available to retailers.
Yahoo! And 7-Eleven Run Slurpee Campaign
Yahoo! Inc. and 7-Eleven have conducted a Slurpee campaign complete with a signature Yahoo! yellow and purple Slurpee cup, promoting Yahoo! Greetings.
As part of an integrated Yahoo! Fusion Marketing program, the relationship offered consumers a unique way to connect with someone special. Consumers could head to 7-Eleven stores and purchase their own Slurpee powered by Yahoo! The co-branded Slurpee cup highlighted Yahoo! Greetings, Yahoo!’s free online greeting card service. People could also head online to Yahoo’s Web site to send a “buy one, get one free” Slurpee drink coupon to a friend. Each online card included a 7-Eleven coupon with bar code that consumers could print from their desktop.
Anheuser-Busch Rolls Out New Cans Backed By POS Items
Anheuser-Busch is making Michelob and Michelob Light available in 16-oz. contoured cans. The new can design resembles the classic Michelob tear-drop bottle and will be sold in 12-packs and as singles.
A line of point-of-sale items will introduce the 16-oz. contoured can to consumers, and new secondary packaging will highlight the can’s innovative look.
Bundaberg Runs Instant Win Promo.
Bundaberg Rum & Cola from United Distillers & Vintners has introduced the “Take the Money and Rum” promotion utilizing PopStraw’s new Pop ‘N Win promotion device. The device is a plastic prize capsule placed inside beverage cans that delivers instant prizes. Bundaberg customers had the opportunity to instantly win $100, $50 or $20 in real cash.
The PopStraw Co., Roseville, MI, (Tel) 810-773-9940, has also commercialized applications for drinking straws inside cans, bottles, and cartons.
Hawaiian Punch Launches Movie Promo
Hawaiian Punch has announced “Hawaiian Punch Takes You To The Movies” promotion, targeted at 12- to 15-year-old multicultural teens.
Teens can win free admission to a theater with “Movie Cash.” Other prizes include special feature film screenings complete with movie tickets, snacks, prizes and Hawaiian Punch. Special point-of-sale materials will grab teens’ attention.
Cruzan Rum ‘Jump Up’ Party
Cruzan Rum has selected Creative Alliance Marketing & Communications, Southport, CT, to create on-premise promotions. To capitalize on the heritage of Cruzan Rum, Creative Alliance’s network of Brand Ambassadors will replicate the party atmopshere enjoyed by St. Croix islanders. Borrowing the islanders term for a local party, a “Jump Up”, the program will bring “Jump Up” events and a “Jump Up” sweepstakes to U.S. markets.
On Cruzan “Jump Up” nights, bars will feature the look of the “Jump Up” party using themed p.o.s. materials. Patrons will be encouraged to enter the Cruzan “Jump Up” Party sweepstakes whereby one prize winner and three of their friends will receive a four night trip to St. Croix.
UDV Conducts ‘Malibu Loves Fruit’ Tour
Target Marketing & Promotions’ Malibu Loves Fruit Tour for UDV North America is bringing Malibu Coconut Flavor Rum’s mixability message to the masses. The Tour dresses up Malibu’s Coconut Flavor Rum’s mixability message as a cast of fruity characters. Traveling in a branded convertible, the costumed fruits create a party wherever they appear. Partnerships with local radio stations are driving consumers to the Malibu appearances. Winners of radio contests are taking home concert tickets, trips to Malibu, and CDs.
“Consumers can’t help but see the message that Malibu Coconut Flavor Rum mixes well with a variety of beverages,” said Michael Currie, Brand Manager.
Paul Flum Ideas, Inc., St. Louis, MO., will be showing this combination Pepsi Ice Barrel and Newspaper Showman, a perfect vehicle for cross merchandising with the local paper. The mini barrel holds cold beverages. Two flat shelves at the bottom can be used to stock additional papers, or a take home product. To learn more about this display, contact Maynard Johnson at POP Marketplace, Boot 7414; or call 314-423-9777.
Proprint Services Inc., Toronto, Canada will be showing its BASE WRAP - continuous rolls printed on card or poly stock. High quality flexo printing provides clear picture images to be printed without the lines of corrugate. The BASE WRAP can be printed in line for up to 8 colors. It’s excellent for indoor use around displays and is water resistant to avoid crumbling. To learn more about the Base Wrap Center, contact, Marc Salsky at POP Marketplace, Booth 8641; or call 888-776-7768.
3 Strikes, Stamford, CT, will be showing this bar mat created for United Distillers and Vintners’ “Margarita” machine. 3 Strikes has develped a technique for coating its MATRIX 4-color process terry cloth that maximizes its absorbency. Matrix washable bar mats are designed with a non-slip backing to ensure stability on countertops. To learn more about MATRIX bar and counter mats, contact Mark Kaufman at POP Marketplace, Booth 7239; or call 203-359-4559.
Nashville Display, Nashville, TN, will be showing this Bacardi Limon 7 Shelf Display. This unique presentation of product features the product on suspended coiled wire shelves with metal bottoms that are welded to round tubing formed in an interesting shape. The wire and metal parts have a silver powder finish. The base is made form plastic and has the Bacardi logo on two sides. The product is definitely the hero and the design of the display gives the product greater appeal. To learn more about this display, contact Richard Hornsby at POP Marketplace, Booth 8035; or call 615-743-2900.
Coastal Woodworks, Nobleboro, ME, will be showing this Nantucket Nectors Display, which was engineered to hold and show over 200 bottles. The unit was created and manufactured to Coastal Woodworks. To learn more about this display, contact Charles Agnew at POP Marketplace Booth 8647; or call 207-563-1072.
TECATE CHALKBOARD. This chalk board is used to promote and convey the authenticity of Tecate Beer in bars and restaurants featuring a Mexican theme. It offers an attractive design while providing a convenient place to advertise in-house specials and featured items. Its functional uses helps to ensure prominent placement, enhancing the product's image as a traditional Mexican beer. Created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240. POPAI AWARD ENTRY.
CUERVO 1800 LIT BOTTLE DISPLAY. This display was designed to meet a product marketing concept. The design is replica of a Mayan temple, using cast polyurethane for a base with authentic hand hammered tin for the backing and header. The display is illuminated to highlight the product. Created by Acrylic Designs Inc., 100 River Street, Springfield, Vermont 05156. POPAI AWARD ENTRY.
BRITNEY SPEARS GOT MILK STANDEE. The two-sided Britney Spears Back To School Locker Poster Display is a full litho wrap. It had to be designed within the limitations of a 72" offset press. The solution was to make it a 2-piece unit with each half being glued together. The display sets up in less than three minutes and is under the UPS oversized limit, which saved thousands in distribution costs. Created by Meridian Display, 162 York Avenue E., St. Paul, MN 55117. POPAI AWARD ENTRY.
Coca-Cola Classic Counter Fitter Iceman
This ice barrel for Coca-Cola Classic, was designed specifically to fit right up against the Counter. It features a "No Lift" lid, which allows the retailer to maximize the space surrounding the cooler. The unique ice barrel is constructed of high impact styrene. The Coca-Cola Classic Counter Fitter Iceman was created by Paul Flum Ideas, Inc, 11100 Linpage Place, St. Louis, MO 63132.
Pepsi/Frito-Lay Millennium Merchandiser
This display was designed to cross merchandise in a new market for Pepsi/Frito-Lay products as part of Pepsi's overall "Power of One Initiative." The display had to look upscale and be accepted into all types of corporate cafeteria and food service environments. It also had to hold a significant amount of product. The display has helped open up a burgeoning retail channel by providing an impulse generating, cross merchandising vehicle in the food service industry, where fountain beverages traditionally took the majority of the market. The unit supplements fountain sales by providing a faster alternative to food service consumers. The Pepsi/Frito-Lay Millennium Merchandiser was created by New Dimensions Research Corporation, 260 Spagnoli Road, Melville, NY 11747.
Molson Canadian Pub Sign
This pub sign has overall dimensions of 18" wide by 30" high by ½ " deep. The sign consists of a wide fully dimensional circular sign molded from rigid polyurethane foam decorated in eight colors. The 2" deep Molson letters are also molded form rigid polyurethane foam and are finished all around to match the metal bracket. The sign is supported and mounted to the wall with a custom fabricated powder coated metal bracket. This permanent wall-mounted pub sign reinforced the brand's upscale image and identity in the Northeast, an area important to the brands' growth. The red Maple Leaf is a strong visual which the client wanted in all its POS items. The use of the Maple Leaf ties directly back to packaging and other merchandising elements for a consistent marketing message. The Molson Canadian Pub Sign was created by MoldRite Products, Inc., N29 W22870 Marjean Lane, Waukesha, WI 53186-1016.
Kahlua Shape Write™ Display
This display features a lighted logo and edge-lit write on surface. The display was designed to provide a highly visible, versatile display that would increase long term brand recognition in mid-range to upscale venues. It was designed to promote the use of Kahua as an ingredient in mixed drinks and to increase brand recognition and impulse purchases in on-premise settings. The top of the display uses back lighted, screen printed acrylic to produce a highly visible sales message. The light source is a standard fluorescent lighting fixture which provides economical illumination, ease of maintenance and long-term cost effectiveness. The practicality of this unit helped achieve rapid and extensive placement in the field. The Kahlua Shape Write™ Display was created by Heritage Sign & Display, 344 Industrial Drive, P.O. Box 158, Nesquehoning, PA 18240.
Canadian Mist Inflatable World Globe
This Hanging Inflatable World Globe features an inflatable bottle inside it. The globe was used at the point of purchase offering instant brand awareness for Canadian Mist. The globe measured 36" but was available in any size. The inflatable display offered ease of installation and also used air space instead of the hard-to-find floor space. The Canadian Mist Inflatable World Globe was created by Alvimar Manufacturing Co., 51-02 21st Street, Long Island City, New York, 11101-5875.
The Gambrinus Company Corona Inflatable Sea Plane
The Gambrinus Company needed an inflatable to be created in two sizes, 60" and 30" to allow for placement according to the space available. This exciting, colorful inflatable Sea Plane was produced and met the need for a high impact, eye-catching display. The Corona Inflatable Sea Plane, was created by Sterling Promotional Corp., 3010 Westchester Avenue, Purchase, NY 10577.
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