Pepsi Profit Pod Holds The Brand Family
This display allows for incremental placement of Pepsi, secondary brands and new product launches in a limited footprint of only 36" in diameter; this at a relatively low cost per unit, gaining valuable off-shelf placements for Pepsi, Slice, Mountain Dew, Brisk and Mug products.
The display offers interchangeable graphics features, which means longer term placements in the field. It offers easy access to the product with instantaneous product awareness since Pepsi’s colorful brand packaging drives awareness and stimulates impulse purchases.
Pepsi’s Chris Demarco said: “This display concept has been so successful that plans are in the works to use it as a promotional anchor for several upcoming promotions in 2003.”
This Pepsi Profit Pod was created by New Dimensions Research Corp., a Melville, NY-based p.o.p. display firm.
Early Times Runs “Tool Times” Promotion
Early Times celebrates the efforts of handymen and handywomen with its off-premise promotion entitled “Tool Times.”
The promotion features attention-getting posters and double-sided case cards showing the 1.75 Liter Early Times bottle, dressed to take on any handy project.
In addition, where available, the 750 ml and 1.75 Liter bottles will feature an on-pack of a measuring tape with a built-in leveler.
Also, an Early Times rolling tool chest will be available to consumers at participating locations.
Dewars Three Case Rack Gains Display Space
Bacardi U.S.A. is using this display to gain incremental display space throughout the year.
The unit occupies a minimum of floor space. The foot print is no larger than one case. A vertical stack is used to gain product recognition. The pyramid shaped base features the Scotsman logo while lending stability to the unit.
The display’s three trays are designed to fit 750mls; 1 Lts; and 1.75 ml. bottles, giving the retailer flexibility.
The bright red metal structure doesn’t compete with the product and it stands out against the clutter of a liquor store environment. The use of wood panels to carry the logos conveys an upscale look.
This display was created for Bacardi by MBH Presentations, Inc., a Floral Park, NY-based point-of-purchase display firm.
Nestle Offers Retailers Mass Island Display
Nestle Puerto Rico developed this display to meet the needs of the grocery retail market in Puerto Rico.
The display is designed to hold in excess of 500 pounds as well as 500 packages of product. It is shoppable from all 4 sides.
This display can be easily set up and ready for product stocking in less than 10 minutes. The graphics are complementary to the Nestle product line.
The unit is rod coated B-flute corrugated with offset labels for the side panels and header mounted to the corrugated. Plastic channel clips lock the shelves into position.
This display was created for Nestle by Meridian Display & Merchandising, a St. Paul, MN-based p.o.p. display firm.
Tuaca Display Rack Gains In-Store Attention
This Tuaca retail display rack is designed to create a strong product presence within a retail setting.
This is accomplished using an oversized cocktail shaker for a back drop. Five eye-catching flashing LED lights are also placed randomly around the logo at the top.
The four shapes in the logo are repeated on the front of each shelf to unify the entire piece.
The rack holds 24 750ml bottles.
This display was created for Tuaca by Palmer Promotional Products, a St. Clair Shores, MI-based p.o.p. display firm.
Display Showcases Root 66 Root Beer
Roadside Beverage, LLC wanted to place its premium, handcrafted Root 66 Root Beer into a featured position in the retail environment. Root 66 Root Beer is fueling its sales based on a growing wave of nostalgia surrounding America's legendary highway-Route 66. The introduction of this 20-case display showcases the roadside attractions of Route 66.
“It’s a new level of commitment with our current distributors and retailers and a key component in our strategic message of Root 66 Root Beer as a nostalgic brand,” said Paul Manning, President of Roadside Beverage. “Distributors have been able to place these highly noticeable displays in stores, giving Root 66 valuable visibility in the aisle. The strategy is to put a mass of products on display, and separate them from the main-line beverage stacks.”
The Root 66 display was produced by Richmond Corrugated Box Company, a p.o.p. display firm located in Richmond, VA.
Old Forester Runs Baseball Promotion
Old Forester is running an off-premise promotion featuring a commemorative baseball case card, poster or shelf talker. Consumers can purchase a personalized Old Forester Louisville Slugger baseball bat or enter the baseball sweepstakes for a chance to win two tickets to a Chicago Cubs baseball game.
Amstel Light To Sponsor Iceland Open
Amstel Light is sponsoring Time4 Media’s annual Iceland Open, the amateur golf tournament scheduled to take place in Reykjavik, Iceland in June.
The Amstel Light Iceland Open takes advantage of round-the-clock daylight in Iceland due to the Summer Solstice. The tournament features tee times at midnight and includes a 36-hole tournament played on two of Iceland’s finest golf courses.
Dennis Peters, Brand Manager for Amstel Light, said, “The incredible combination of world class golf and the trendy destination of Iceland, not only continues Amstel Light’s longstanding relevance with golf, but it will be seen and remembered by millions of Amstel Light consumers for years to come.”
Amstel Light will offer trips to the Iceland Open through numerous promotions supported with an array of p.o.s. materials.
Bud Soccer Motion Display Targets Latinos
Anheuser Busch’s primary marketing objective for this Budweiser Soccer Motion Display is to heighten brand awareness in the Latino community. Another objective is to provide retailers with an eye-catching display that will spur them to provide off-shelf positioning for a four to six week period.
What is particularly innovative about this display is the smooth motion of a soccer player bouncing a ball off his knee. The motion uses a linkage created from the same material as the display itself, eliminating the additional expense of a wire. This achieved significant cost savings. A DC motor with two D cell alkaline batteries provides the motion.
This display was created for Anheuser-Busch by Rapid Displays, a Chicago, IL-headquartered p.o.p. display firm.
Hiram Walker Rolls Out Fruja Liqueur
Allied Domecq is rolling out Hiram Walker’s latest product extension, Fruja. Fruja Mango, Fruja Raspberry and Fruja Tangerine were developed to meet consumer demand for refreshing cocktails. “We have seen the need for more innovation in the flavored liqueur category; and we are responding by introducing unique products like Fruja to the marketplace,” said Simon Cunningham, Exec. V.P., Marketing, Allied Domecq Spirits.
According to Craig Johnson, Group Brand Director, Innovation, “Bartenders are demanding liqueurs that taste ‘juicy and not candy sweet’ and consumers love the idea of a ‘fresh and fruity drink.’” As tropical fruit flavors drive liqueur category growth, Fruja offers consumers three of the most popular liqueur flavors -- mango, raspberry and tangerine.
The introduction is being supported with these colorful display racks off-premise.
Bud Light Sponsors 3 Doors Down
Bud Light is serving as a presenting sponsor of the 3 Doors Down Tour. Bud Light is supporting its sponsorship of the band with TV and radio ads, as well as point-of-sale display materials and promotional products.
“3 Doors Down has a sound that appeals to contemporary adults, which makes the band a perfect fit for Bud Light,” said Dan McHugh, Director Bud Light Marketing. “Our partnership with the group is another example of how Bud Light utilizes music and entertainment to communicate the quality image of our brand.”
As a presenting sponsor, Bud Light will have concert signage and will conduct club promotions in tour markets.
Dr Pepper Launches Raging Cow
Dr Pepper has launched Raging Cow, a milk-based product sold in single serve plastic bottles. “Raging Cow is a very different way of looking at flavored dairy drinks,” said Dr Pepper/Seven Up President, Mike McGrath. “We describe it as a milk-based drink ‘gone wild’ because there are outrageous, flavor combinations such as Pina Colada Chaos, Jamocha Frenzy, and Chocolate Insanity.”
Snapple Launches Snapple A Day
Snapple is introducing a meal replacement beverage, Snapple-a-Day, in three fruit flavors.
“We are providing an alternative to the medicinal taste associated with meal replacements, not to mention the stigma of dieting,” said Sheryl Adkins-Green, Sr. V.P., Marketing, Snapple. “Our resealable bottle allows people to enjoy Snapple-a-Day on-the-road for breakfast or lunch.”
Dr Pepper Annouces “X2” Promotion
Dr Pepper has announced plans to team this summer with the X-Men, stars of Twentieth Century Fox movie release of “X2.” The promotion’s starring attraction will be the chance to instantly win $100,000 by looking under the cap of specially-marked 20-ounce bottles or on game pieces inside specially-marked 12- and 24-packs. Additional prizes include movie tickets and 12-packs of Dr Pepper products.
“The X-Men franchise is a compelling match for our primary promotional target of 12- to 24-year olds,” said Cindi Clark, Dr Pepper Sr. V.P., Marketing. “The ability to reach high-volume consumers, combined with the early summer release date, make X2 a dynamic promotional partner for Dr Pepper and Red Fusion.”
Dr Pepper will release commemorative X2 cans, and customers can redeem Dr Pepper X2 20-ounce labels to receive a Dr Pepper/X2 T-shirt. The promotion will be supported with extensive p.o.s. materials.
Miller Lite Invigorates Brand With New Logo
Miller Lite has introduced a new logo that reflects the brand's new spirit. “We’re out to reinvigorate the adult beer drinker’s experience with Miller Lite,” said Bob Mikulay, Miller’s Exec. V.P., Marketing. “We are unveiling a new look and attitude for Miller Lite with a year-long commitment to creating memorable and exciting experiences for consumers to share with this great beer.”
The new Miller Lite logo will adorn all bottles, cans, packaging, point-of-sale materials and signage in stores and on delivery trucks.
The unveiling of the new logo was celebrated with a special event at which illusionist Criss Angel escaped from a straightjacket while suspended by a crane above Miller’s headquarters.
Acrylic Designs
American Lighting Inc., Denver, Colorado, will be showing this edgelit transparency sign which uses a cold cathode light source. The base illuminates a 3/8" thick acrylic panel from the edge, at which point the transparency is dropped in front of the Edgelit acrylic. This creates the backlighting for the transparency. It is available in various lengths ranging from 6" to 26". To learn more about this display, contact Randy Schultz at GlobalShop, Booth 455; or call 800-997-9004.
Hankscraft Motors, Reedsburg, WI, will be showing this Jim Beam Rotating Holiday Bottle. This multi-dimensional display was produced with a variety of materials, cardboard, styrene, and EPS. It operates on one battery motor, but has a 2 way motion. Because of the 2-way motion, the graphics can be viewed from any location in the store. It was the first display produced with this motor by Hankscraft. To learn more about this display, contact Dave Laridaen at Booth at GlobalShop; or call 608-524-4341.
Trion Industries, Wilkes-Barr, PA, will be showing its Expandable Wire Tray Shelf Management System. The newly updated system accommodates almost any style and size package, and easily adjusts form 5" to 12" wide, while the new mini version adjusts form 3" to 6". Designed for use on standard shelf, wire shelf, or as a table to display, it also finds application in freezers and coolers. It is an economical, adjustable stock system that allows for easy customization. The open design promotes air circulation and sheds dust. The powder coated galvanized wire offers long life and is available in colors. It can be ordered as stand-alone single-facing units, pre-assembled multiple interlocking units for low-cost, one-piece installation, or as components. To learn more about this display, contact Steve Kort, at Booth 2940, at GlobalShop; or call 800-444-4665.
Proprint Services, Inc., Toronto, Canada, will be showing this In Store End Aisle, which is printed on 24 pt. Board, die cut to shape with other parts mounted to be board and die cut. The poles are covered in yellow and were drilled and kitted with feet for distribution to over 750 locations for the Superbowl, with other game cards, coasters, displays and mounted boxes. To learn more about this display, contact Marc Salsky at Booth 884, at GlobalShop; or call 416-754-3028 x248.
Clearr Corporation, Minneapolis, MN, will be showing its Triad® p 3-message floor display, which is a standard TriAd unit attached to a pedestal, which allows it to stand independently at viewing height. A spotlight draws extra attention to the moving graphics. The products it is promoting are positioned around it, complementing the unit's graphics. This concept may be used in a retail setting to merchandise any product of a reasonable size. To learn more about this display, contact Ryan Lester, Booth 3202, at GlobalShop; or call 763-398-5400.
Triangle Display Group/Div. Menasha Packaging Co., Philadelphia, PA. Will be showing this one piece glued stacker display with incredible stacking strength. The display features a very small footprint and can be set up within 30 seconds plus the time to place the cases of Starbucks DoubleShot beverage in place. The brand colors and logo are a prominent part the display graphics. Full color photos of the product are also easily visible. To learn more about this display, contact Rich Burke at GlobalShop Booth 876 or call 215-526-7110.
Delaney Industries, Newcastle, CA, will be showing this color changing bar table, an example of its edge lit technology which lights pieces form the inside. This creates never before possible effects for displays. With changing color lights and the ability to link the pieces, there are unlimited design possibilities. To learn more about this display, contact Tim Delaney at GlobalShop Booth 3149; or call 888-771-4547.
CAPRI SUN GRAVITY FEED. The Capri Sun Big Pouch Springload Tray provides an organized shelf area for the Capri Sun Drink product with its unique soft packaging in the refrigerator case of 7/11 stores. The display opened up the cold single serve category for the Capri Sun beverage, where there was none before. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
HORNSBY'S SIX PACK INFLATABLE 12" X 12". With the introduction of new packaging, the team was looking for a new, innovative way to communicate the change. The inflatable allowed the brand to compete in the "beer arena" by depicting the entire six-pack. This allowed for more dimension and life-life quality. The inflatable has great impact, critical in building brand awareness and recognition. Created by Sterling Promotional Corp., 3010 Westchester Avenue, Purchase, NY 10577.
WOODCHUCK 4 TIER ROLL-ABOUT DISPLAY. This 4 shelf roll-about merchandiser features a 4-color litho mounted, colorful die cut header sign, which provides strong brand identity. The brand logo is also on each shelf front. The display holds 9 cases of product. The unit can be rolled and placed in high traffic locations to cross merchandise, next to the beverage cooler, at the check-out or at an end cap. Created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.
BUDBOWL 2003 DISPLAY. This display conveys the eye-catching look of reporter Melissa Stark holding a six-pack of Budweiser while standing inside a football stadium. Assembly takes only two minutes because lug-ons are attached. The display can also be used as a counter unit, case stacker or pole display. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-4439.
PUCKER NEON. The Colorful World of Pucker is brought to life through the use of neon. Each flavor of Pucker Schnapps is brightly represented with colored neon letter. The neon power supply has a dimming feature, which allows for versatility. The lightweight Pucker Neon sign uses less than 3 square feet of space. Created by Everbrite, Inc., 4949 S. 110th Street, Greenfield, WI 53228.
Sauza Lighted Mirror
Allied Domecq Brands and Miller Brewing used this high profile P.O.P. sign to support the introduction of Sauza Diablo flavored malt beverage brand. This large, backlit mirror features the brand’s distinctive crest. The UL approved backlit sign is surrounded by a special red “holographic” film which gives the display the illusion of movement and depth. The Sauza Lighted Mirror was created by Heritage Sign & Display, 344 Industrial Drive, Greenacres Park, Nesquehoning, PA 18240.
Jose Cuervo Cantina
This display uses four-sided structural columns supporting the entire piece, making it look like a genuine, three-dimensional building. The legs/columns feature an innovative two-piece structural design that permits ease of assembly and enhances durability at the retail level. The large-format "store within a sore" display grabs attention, providing a free-standing space with a compact footprint. It can be used as an endcap or as a two-sided unit. The Cuervo Cantina was created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-4439.
Skyy Blue Neon Sign
The Skyy Blue Neon is an oversized replica of the label seen on its bottle. In order to get ahead of its competition, the Skyy Blue neon needed to simply shine through all other advertising noise and promote the unique Skyy Blue beverage. The sign was designed to fit into any retailer's window and to be hung up in a matter of minutes. The vertical orientation assures the sign's placement in any retail environment. The Skyy Blue Neon Sign was created by Everbrite, Inc., 4949 S. 110th Street, Greenfield, WI 53228.
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