WinesandRecipes.Com Kiosk Boosts Sales
WineMiner, LLC has introduced the WinesandRecipes.Com kiosk, an addition to its internet service that enhances consumers' wine-buying experience with recommendations for complementary cheeses and recipes.
The customizable configuration of this merchandising tool results in a rich environment for the cross-selling of wines, cheeses and food items. The kiosk also provides targeted promotional opportunities at the point of selection.
The kiosk is targeted to the retailer's inventory. For the retailer, this service increases the opportunity for repeat business and loyalty while increasing the average transaction amount per sale.
“The kiosk expands the unique shopping experience by allowing our clients to research potential wines during the selection process,” said Bob Leavey, one of the owners of d'Vine Wine Bar and Shop where the kiosk has been in pilot. “They can then find recipes and cheeses to match the wines.”
Pepsi Runs “Drink, Win, Play” iPod Promotion
The Pepsi-iPod Drink, Win, Play promotion offered consumers the chance to look under the cap of specially-marked Pepsi products for the chance to win 1 of 10,000 iPod minis or Pepsi product.
Promotional materials included a counter display, cooler topper, cooler decals, a wobbler/dangler, entry pads and stickers.
The promotional elements were printed on many different substrates, kitted, packed and distributed by Proprint Services, Inc., based in Toronto, Ontario, Canada.
Bija Tea Features Upscale And Stylish Counter Display
Flora wanted a stylish and upscale counter display for its Bija teas as a companion to its floor stand. Flora wanted to capitalize on multiple placements within the same store, and needed a display with a small footprint that could hold lots of product. Another goal was to create excitement in the natural foods channel and open new retail doors for Bija Teas.
This display is going to be in the field for more than three years so the utilization of wire and steel was crucial for longevity. A four-color header draws attention. A rustic powder coat finish gives the display a natural, rustic look.
This display was created by Lingo Manufacturing Co., a p.o.p. display firm based in Florence, KY.
Okanagan Spring Brewery Displays Sleeman Brand
Okanagan Spring Brewery wanted to increase brand presence of its Sleeman brand in on-premise establishments by giving retailers a piece of signage that would be prominently displayed and draw attention to its logo.
The sandwich board increases sales of Sleeman by letting consumers know that the establishment carries the brand, as well as informing consumers about the brand. Retailers like the utility of the sandwich board, which enables them to write specials on it, and draws consumers into the establishment.
The Sleeman Sandwich Board was produced by Heritage Sign & Display, Nesquehoning, Pennsylvania.
Nescafe Taster’s Choice Joins With “The Apprentice”
Nescafe Taster’s Choice recently joined forces with NBC's “The Apprentice” for an array of promotional activities including a product sampling campaign and sweepstakes.
During a commercial following a recent episode, the brand announced a nationwide offer for a free, two-week supply of Nescafe Taster’s Choice, the first time it has conducted a product sampling campaign of this magnitude. Consumers were also invited to go to TastersChoice.com to enter for a chance to win a trip for two to The Apprentice season finale. Other promotional activities in conjunction with “The Apprentice” partnership included a national newspaper coupon, in-store grocery displays and an online partnership with Yahoo!
“NBC’s ‘The Apprentice’ contestants developed some very creative ideas to showcase the great taste and the variety of different ways our coffee can be enjoyed,” said Marty Sharkey, Marketing Manager, Nescafe Taster's Choice. “Now, we are inviting fans of the show and coffee drinkers to try a free, two-week supply of Nescafe Taster’s Choice by visiting www.TastersChoice.com.”
PepsiCo Conducts Smart Spot Promotion
PepsiCo is conducting a major national retail promotion supporting its Smart Spot program and products. The Smart Spot designation indicates the product meets nutritious criteria based on the U.S. Food and Drug Administration and the National Academy of Sciences. More than 100 products from PepsiCo including brand names like Tropicana, Quaker, Dole, Gatorade, Diet Pepsi and Baked! Lay’s carry the Smart Spot symbol.
The national promotion will be featured at PepsiCo’s largest U.S. retail customers. Significant point-of-purchase displays will include Smart Spot products in categories ranging from snacks to breakfast products to sports drinks, juices and other beverages.
The promotion also features a national sweepstakes, national rebates on the purchase of Smart Spot products and special offers.
Beck’s Premier Light Is First Low Carb Import
InBev USA has launched Beck’s Premier Light. With just 64 calories, Beck’s Premier Light will be the lowest calorie beer in the U.S.
Victor Melendez, Director of Marketing, InBev USA., said, “Not only does the beer have incredibly low calories, but it will be the first low carb import to hit the U.S. market.”
Coca-Cola Launches Coca-Cola With Lime
Coca-Cola N.A. has launched Coca-Cola with Lime. The new product will be supported with an extensive marketing campaign.
“Many people already enjoy a slice of lime with their Coca-Cola so it seemed natural to include a splash of lime flavor in our flagship brand,” said Randy Ransom, Sr. V.P., Coca-Cola.
Budweiser Select Launched Nationally
Anheuser-Busch is launching Budweiser Select, a “new kind of beer” that is brewed for a crisp taste with no aftertaste. The brand spends approximately twice as long as regular beers in the brewhouse and is described as a sophisticated, upscale beer for all drinking occasions.
Budweiser Select is supported by a full line of p.o.s. and merchandising materials.
Digital Menu Boards Drive Sales
Pepsi has partnered with Kodak and Scala to provide theatre owners with digital menu boards. Featuring 40”x16”x9” wide screen LCD displays, these hi-tech menu boards are automatically refreshed over the Internet or via satellite. The system also has the ability to adapt the menu automatically at different times of the day, and feature different menu items or pricing based on demographics of the customers that day, that week, or that hour.
Local branding of the new digital menu boards is an option as well as local control over the pricing.
For more information, contact Scala, Inc., 350 Eagleview Blvd., Exton, PA 19341; (Tel) 610-363-3350; (Web Site) www.scala.com.
Hacker-Pschorr Runs 'Head for Pschorr'
Hacker-Pschorr will kick off “Head For Pschorr,” an on- and off-premise promotion this spring.
Branded kayaks will be available to create awareness and encourage trial of Hacker-Pschorr Weiss beer. The kayak display enhancers reflect Hacker-Pschoor’s adventurous spirit, and speak directly to the target consumer who thirsts for true experiences.
“The ‘Head For Pschoor’ promotion really leverages the brand's spirit and consumers’ desire to have real, authentic experiences,” said Mary Anschutz, Hacker-Pschoor Brand Manager for Star Brand Imports. “The Hacker-Pschoor kayaks will grab consumers’ attention while increasing recognition and trial of Hacker-Pschoor.”
Additional promotional items include a national sweepstakes entry form to win a kayak. Case card snipes will also call attention to the promotion.
Coaster CD Is New On-Premise Media
Coaster CD is a new promotional drink coaster that also holds a 3 or 5 inch CD or DVD and is being distributed in bars, restaurants, lounges and other exclusive outlets.
As a combination drink coaster and CD, it contains entertainment such as music videos, video games, album releases, sports highlights and marketing information.
Said Kevin Bartanian, CEO of Intellix Media, “With Coaster CD, we will reach consumers where they are already spending money such as at restaurants, bars, lounges, etc.
For more information on Coaster CD, visit the Web Site at www.coastercd.com.
Clearly Canadian Launches ‘Vacation Under Every Cap’ Sweepstakes
Clearly Canadian Beverage Corp. has launched a national U.S. retail under-the-cap sweepstakes offering 3.4 million prizes under specially marked caps of Clearly Canadian sparkling flavored water.
The “Vacation Under Every Cap” promotion offers consumers a chance to win a grand prize all-inclusive Carnival Cruise vacation or one of seven Mexican resort vacations. Also available are 3.4 million $100 travel vouchers under specially marked caps redeemable through Odenza Marketing Group, a full service travel incentive agency.
“We view this promotion as an opportunity to reward our consumers, since every cap is a winner!” said Douglas Mason, President and CEO, Clearly Canadian Corp.
Clearly Canadian's marketing campaign for the “A Vacation Under Every Cap” promotion features point-of-sale materials including shelf talkers, cooler decals and in-store merchandising.
Proprint Services Inc., Toronto, Canada, will be showing this Pepsi-iPod Drink Win Play promotion which was created and manufactured on many different substrates. The counter piece and cooler topper were litho printed on l00# coated stock which was then mounted to chipboard and then die cut. The 3 versions of cooler decals were litho printed on repositional cling vinyl and then trimmed or die cut. The wobbler/dangler was litho printed on hop syn, die cut with tape applied. The stickers were flexo printed and rewound onto rolls. All elements were kitted and packed in shipping containers and distributed across the country. To learn more about this promotion, contact Marc Salsky at Global Shop, Booth 6228; or call 888-776-7768 X246.
Clearr Corporation, Minneapolis, MN, will be showing this TriAd P Floor Display which features a standard TriAd unit with an attached pedestal, which allows it to stand independently at viewing height. The display serves as a spotlight which draws extra attention to the moving graphics. Products that the display is promoting are positioned around it, complementing the TriAd P's graphics. To learn more about this display contact Ryan Lester at Global Shop, Booth 4413, or call 763-398-5400.
Robert Mondavi Refrigerated Rack. Bulkly end isle refrigerators are being replaced with sleeker displays that do a better job at marketing. This Cooler display was created for Mondavi luxury brands. Created by Ruszel Woodworks, Inc., 2980 Bayshore Road, Benicia, CA 94510.
Makers Mark "Add a Fifth" Golf Cart Case Stacker. The objective was to make Makers Mark stand out in a crowded bourbon marketplace by creating a link between their fine bourbon and golf outings. The unit is designed to look like a golf cart to market to a specific group in a catchy way. Created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240.
Captain Morgan Prize Awarding Treasure Chest. This is a new type of display in a new category called experiential marketing. The unit is meant to travel along with a "character" dressed in a pirate suit as the main attraction at Bar and Night Club events, promoting Captain Morgan Rum. The Treasure Chest is a prop the Captain uses to raffle off prizes at the event. Created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240.
Mountain Dew "Signs of Dew". This program was a tremendous success for Pepsi. Individual bottlers who must purchase the merchandising from Pepsi, purchased many of the signs following their initial debut, and a re-run of an additional 12,500 signs was required to meet retailer demand. Retailers also loved the signs because they became instant collectibles after the program was over. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Smirnoff Twist Watermelon Mass Display. This display was designed to increase awareness and stimulate demand for Smirnoff Twist Watermelon by using a larger than life slice of watermelon in the shape of a martini glass. Created by Rapid Displays, 4300 West 47th Street, Chicago, IL 60632.
Bacardi Flavors Line Mirrored Sign
Bacardi USA wanted to show off its entire line of flavored rum products. They wanted a display that would effectively and inexpensively feature their product and portray them as exciting and hip. They wanted a display that "on premise" owners wanted to receive and use in order to decorate and inform their customers. The mirror portrays the line of Bacardi flavored rums in an exciting new way. The hip young look is highlighted by the translucent blue color and obviously chilled straight up cocktail glass. The printing and mirroring techniques provide a unique sign while keeping costs down and matching the product shots with the screen printed reflections of the product in the reflective pool of liquid below. The Bacardi Flavors Line Mirrored Sign was created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240.
No. Ten By Tanqueray
This display is a three case rack which was used to introduce the l.7 liter size of Tanqueray. The unit is constructed of metal with a wire frame which is powder coated silver. The shelves are of green glass Acrylic which catches reflected light that attracts the eye of the customer. The base is brushed silver Melamine and the back panel is printed 4-color process. The unit holds three cases of the new size Tanqueray. The No. Ten By Tanqueray was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466.
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