Budweiser In-Store Displays Promote SI Swimsuit Issue
Anheuser-Busch’s Budweiser brand is the exclusive promotional partner of Sports Illustrated’s annual Swimsuit Issue. Budweiser is also partnering with SI supermodel Molly Sims for exclusive point-of-sale and promotional materials.
Sims will appear on Budweiser’s co-branded point-of-sale materials, including a stand-up display, table tents, banners and a limited edition poster. Additionally, adult consumers may save $1 on the SI Swimsuit Issue when they purchase a 12-pack of Budweiser.
“SI is excited to combine the power of the world’s most widely-read magazine issue with the world’s most recognized beer brand,” said Jeff Price, Chief Marketing Officer, Sports Illustrated. “This relationship leverages the most important elements of the Swimsuit franchise: advertising in the magazine, retail, event marketing and consumer promotions.”
Tecate Revs It Up For Toyota Grand Prix
Cerveza Tecate is the official beer sponsor of the 32nd Annual Toyota Grand Prix of Long Beach, CA.
“It is important for Tecate to have a presence at the Toyota Grand Prix of Long Beach not only because an increasing number of Hispanics are attending, but also because we have seen a growing appreciation for Tecate among non-Hispanic consumers, as well,” said Jorge Cornejo, Heineken USA. “Tecate is thrilled to participate in this event, which supports our efforts to connect with consumers through various unique promotions.”
Tecate’s sponsorship of the Toyota Grand Prix of Long Beach will be supported by p.o.p. displays that encourage consumers to 'Rev It Up!'
New Rack Display Shows Off Fat Bastard Wines
Smirnoff Vodka has introduced Smirnoff Lime, a new addition to its number one-selling line of flavored vodka.
“Flavored vodkas continue to fuel the growth of the vodka category and Smirnoff leads the pack,” said Mark Breene, Vice President, Smirnoff. “Smirnoff Lime is a natural extension to our flavor line as lime has long been a staple flavor in the creation of cocktails.”
Smirnoff Lime flavored vodka is highly mixable and extremely versatile. It pairs will with a simple mixer like cola or tonic water, yet also is a delicious complement to more complex cocktails like the Smirnoff Lime-Island Iced Tea or the Smirnoff Tall Lime Cosmo.
An array of point-of-purchase materials support the launch including shelf strips, banners and displays.
New Rack Display Shows Off Fat Bastard Wines
Click Wine Group is using this wire display rack to create a presence at retail for its Fat Bastard brand of Sauvignon Blanc and Merlot wines, which are imported to the U.S. from France.
Eye-catching and distinctive, this rack shows off the bottles, attracting attention to the brand and encouraging first time and return purchases.
With a non-traditional approach to wine and wine drinkers, Fat Bastard is displayed as an affordable and approachable brand.
The display rack is specially designed to have a four-case capacity and a sleek profile to fit into limited floor space.
Strong Fat Bastard branding from both sides, reinforces brand name and quality while attractively displaying the wine. When on display, Fat Bastard shows dramatic sales increases, according to the Company.
Zima XXX Hard Punch Flavor Debuts
Coors Brewing has introduced Zima XXX Hard Punch in grocery, liquor and convenience stores nationwide. Hard Punch is a new flavor for the Zima XXX brand and is bold red in color, 5.9% alcohol by volume and available in six-pack bottles and 24-ounce cans.
“We are dedicated to offering consumers the new flavors and variety they want,” said Todd Howerter, Brand Director for Zima XXX. “With its unique tropical taste and eye-catching color, Zima XXX Hard Punch fits the bill and gives consumers yet another Zima XXX option for entertaining or simply relaxing at home.”
The introduction of Zima XXX Hard Punch will be supported through point of sale, and print advertising.
Vincor’s Growers Uses Screen3D To Entice Consumers
Scribblers’ Club Canada featured the Screen3D™ imaging process in this 16" x 20" display for its Vincor's Growers Brand.
This new 3D technology was used to grab the consumers’ attention, emphasizing the refreshing taste of the cider and enticing the consumer to visualize biting into a crisp apple. Printed onto acrylic only 3mm thick, the clouds, bottle and ice visually float 6" above the sky background. The Screen3D process gives depth without the “shifting” effect inherent with traditional lenticular products.
Screen3D is an exclusive 3D imaging process developed by Kenpren 3D Imaging, located in Jefferson, MD.
Starbucks To Participate In Marketing Of Liongate’s Film, ‘Akeelah And The Bee’
Starbucks Entertainment has formed a partnership with Liongate and 2929 Entertainment to participate in all aspects of the marketing of their new film, “Akeelah and the Bee.”
Through an innovative marketing campaign, Starbucks will engage its store customers. This includes offering a large number of Starbucks baristas the opportunity to screen the film prior to its release. Starbucks will also launch an in-store promotion to allow millions of Starbucks customers to experience the fun and inspirational feeling of the movie, including opportunities for sneak previews for its customers and a Wi-Fi network promotion.
“Our customers can look forward to us introducing them to the movie in a fun, experiential way-not the way movies have traditionally been marketed by other quick service restaurants. Just as we have demonstrated with music, we believe that Starbucks can ultimately change the rules of the game for film marketing,” said Howard Schultz, Starbucks Chairman.
Bennigan's Introduces Express Concept
Bennigan’s Grill and Tavern has opened its first Bennigan’s Express restaurant in the Diversia Fun Center in Monterrey, Mexico. The Express concept is a smaller version of a traditional Bennigan’s and features a condensed menu for customers on-the-go.
Vince Runco, President Worldwide Franchising for Bennigan’s, said, “Diversia attracts a mix of families and singles looking to enjoy a day of fun and games, and Bennigan's is a restaurant that mixes good food and a lively environment. The flexibility of the Express concept allows us to fit within the space limitations without sacrificing the Bennigan’s experience.”
Michael Collins Irish Whiskey Is Launched
Sidney Frank Importing Co. has added Michael Collins Irish Whiskey to its portfolio of award-winning wines and spirits. It is named for the legendary Irish hero, Michael Collins, who spearheaded Ireland’s struggle for independence and was the architect of the Treaty of 1921. Michael Collins Whiskey is contained in an elegant bottle inspired by the crystal of Ireland.
Coca-Cola Cinnabon Coffee Drink Debuts
Coca-Cola Consolidated is introducing three Cinnabon coffee drink flavors based on the super-premium Cinnabon sweet roll brand. Coffee lovers will be able to enjoy Cinnabon coffees in Cinnamon Vanilla Latte, Caramel Nut Latte and Espresso & Cream flavors at convenience stores, grocery stores and restaurants.
Coca-Cola Consolidated has partnered with New York-based Brain Twist Inc. to enter the growing ready to drink coffee beverage category.
Heritage Sign & Display has introduced P-O-P On Demand,™ which allows for buying p.o.p. in a new way with lower setup costs, smaller quantity production runs, quicker sampling and fast turnaround for production orders. P-O-P On Demand is ideal for Mirrors, Chalkboards, Dry Erase Boards, Edge-Lit Markerboards, Lighted Signs, Clocks, Wood Signs, Wood Displays and Counter Displays. For more information on P-O-P On Demand, contact Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240; (Tel) 570-645-8701, (Fax) 570-645-2178; (Web Site) www.popsigns.com.
Focus Packaging offers p.o.p. signage featuring such technologies as fiber optic, fluorescent, LED and LCD combined with custom injection molded, vacuum-formed and extrusion frame components. Focus offers in-house creative and production departments along with global sourcing of parts and production. For more information, contact Focus Packaging & Display Group, 11409 W. Bernardo Court, San Diego, CA 92127; (Tel) 858-695-3353; (Web Site) www.focuspackaging.com.
Forest Corp. has introduced instant on-line estimating and ordering capabilities on its web site at www.forestcorporation.com. Forest produces full color banners, pennant strings, p.o.p. signage, stand-ups, pole displays and more. Forest Corp. offers digital printing, screen printing, and large format offset printing as well as mounting and laminating services. For more information, contact Forest Corp., 1665 Enterprise Parkway, Twinsburg, Ohio 44087; (Tel.) 330-425-3805; (Fax) 330-425-9604, 1-800-637-6434; (Web ) www.forestcorporation.com.
Brown Forman Urges Consumers To ‘Start Things Up’
Brown Forman has launched a marketing campaign for its Southern Comfort brand to promote SoCo Lime drinks.
“SoCo gives the brand an energetic personality,” said Ann Stickler, Global Marketing Director, Southern Comfort. “We recognize that today’s consumer personalizes Southern Comfort to make it their own, and SoCo Lime is the way they call for it.”
“The new ad campaign is vibrant, fun, and energetic, just like SoCo, and SoCo Lime is the invitation to friends that says its time to get the night started,” said Stickler.
The fully integrated campaign features TV, print, internet, out of home and in-store advertising. Point-of-purchase materials include case cards, pennants, and neon signs, all featuring bright green graphics.
Dunkin' Donuts Lifesize Coffee Cups Placed At Logan Airport
Airline passengers at Boston’s Logan Airport recently have been greeted by several life-size Dunkin' Donuts coffee cups located near terminal ticket counters. The cups have become conversation pieces and visitors have been taking photos by the pink and orange logo, which has a strong association with the New England region.
To create these eye-catching icons, Dunkin' Donuts partnered with Hill, Holliday and Airport Marketing Income (AMI). Designed by Hill, Holliday, each cup is constructed using a wooden frame and wrapped in fiberglass. Two of the cups stand alone, anchored by 800 lb. concrete bases. Dunkin' Donuts also has a 117’ graphic at Logan.
Displays Help Launch Green Point Wines
Moet & Chandon was looking for a dramatic two-case display to introduce Green Point, a premium category wine into the highly competitive U.S. market.
Multi Dimensional Resources, located in Carlstadt, NJ, designed, engineered and manufactured this display, which was created with a small footprint and would reinforce the brand’s bottle label, primarily the arches, to distinguish the bottle from others while creating an identity at retail.
An upscale, open-air styled rack creates a dramatic archway to reinforce the Green Point label art. The display, which accommodates two cases of product, was designed to offer flexibility of the product mix at retail.
Korbel Displays In Floral Depts.
The Korbel floral rack was designed to cross merchandise Korbel champagne in floral departments of grocery stores.
This display holds six cases of product, a quarter of which stand upright for brand recognition. Side panels and magazine/card racks are detachable for limited space. The rack has wheels for movement throughout the store The display is designed to help grocers make the most of special occasion purchases.
The Korbel floral rack was created for Korbel by PriceWeber, a sales promotion agency based in Louisville, KY.
BooKoo Beverages Xtreme Sweepstakes Targets Young Males
BooKoo Beverages, Dallas, TX, recently promoted the launch of its 16-oz. energy drink with the BooKoo Xtreme Sweepstakes, giving consumers a chance to win a trip for two to the 2006 Summer X Games.
The package includes a roundtrip airfare, a 3-night stay at a 4-star hotel, and various X Games tickets. BookKoo is also giving away 140 pit bikes to second-place winners in the drawing. Consumers can enter the contest by signing up at www.bookooenergy.com/win.
“This promotion will be a definite traffic-driver at retail,” said Daniel Dower, President of BooKoo Beverages. “Retailers will be featuring some eye-catching POS materials to support the promotion and we’ve made the whole process easy for any retailer to get involved.”
The promotion ties in with the company’s sponsorship of the BooKoo Arenacross Series.
Red Bull Flugtag 2006 Takes Off In U.S.
The 2006 Red Bull Flugtag is scheduled to take off from Tempe, AZ on April 29 as well as in Baltimore, MD in Oct.
"Flugtag" means "flying day" in German, but more importantly, it's American for a bunch of creative geniuses strapping themselves to totally outrageous homemade, human-powered flying machines and launching off a 30-foot ramp into the wild blue yonder, or alternatively, straight into the water.
Thirty teams, each consisting of five members, will be selected in each city to turn the fantasy of human-powered flight into reality.
Teams are judged on three criteria: distance, creativity and showmanship. Past Red Bull Flugtag entries have included a pregnant cow, a diaper-delivering stork, a pimped-out Cadillac and a lobster named Larry.
Dickens Conducts ‘Taste the Difference’ Promotion Campaign
Dickens Energy Cider has launched the “Taste the Difference, Feel the Difference” campaign, whereby it allows customers at the store to buy any other energy drink in the store and get a Dickens Energy Cider free.
The Company already knows that Dickens Energy Cider wins side by side taste tests with over 70% of the people preferring its drink over that of its competitors.
With this promotional campaign, the retailer receives point-of-sale materials including gas pump signs, banners, window posters, cash register signs, lights, cooler stickers and/or cooler suction cup racks.
This promotion will be rolled out to approximately 100 new stores per distributor per month and has been very successful to date.
M. Calosso & Son, Inc
Grupo Modelo Debuts Corona Billboard At Times Square
Grupo Modelo, the leading Mexican brewer, has put up twin billboards of its starship brand Corona Extra in the center of Times Square in New York City. This is the first lime in the history of Times Square, known for its spectacular ads, that a Mexican brand will hold a place of honor.
The billboard consists of two signs, each showing the famous image of the transparent Corona beer bottle with a lime wedged in its neck.
At 92 feet high and 35 feet wide, the signs are among the largest in Times Square.
Clip Strip Corporation, Hackensack, NJ, will be showing its "Roto Clips" which grab customer attention with these fun, flexible and functional clear plastic sign holders. This new product is ingeniously designed for a variety of uses and can't help but draw the eye to a message. They are available in 8 eye-appealing versions. To learn more about "Roto Clips" from CSC, contact Arc Shelichach at Global Shop, Booth 2737; or call 973-727-4155.
Slencil Co., Orange,MA will be showing its Coilpen Replica a useful product which brand marketers are featuring using the convenience store distribution channel. The concept is to provide a high quality replica which is combined with the commercial duty coilpen to be placed at the check out station or lottery terminal, or wherever the pen could be used. The pen draws attention to the branded product inducing an impulse purchase. Boxed goods such as vitamins, medicine, donuts, etc. are all items that may be used as replicas because of the stock shape. To learn more about the Coilpen, contact William Goodwin at Global Shop, Booth 11138; or call 978-544-2171.
Bud Racing Tach Dangler. This display was designed to reinforce brand awareness and to keep Bud in the mind of nascar fans at the kick off of the racing season. The display is 80# litho mounted to E flute corrugate, diecut, and provided with hanging hardware. It is 30"l x 5"w x l8"h. It has been distributed to liquor stores and supermarkets and is expected to be there for 4 - 6 weeks. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632.
Bushmills Irish Whiskey Display Program
Digital Printing technology was recently used to create a line of P.O.P. items including mirrors, a chalkboard and a Shape-Write ™. There are two mirrors with similar designs but were produced in two different sizes l8" x 24" and 24" x 36". Each mirror features four-color artwork with deep acid-etch effects and metallic foil. The chalkboards feature four-color process digital printing of bottle artwork. The Shape-Write ™ features a custom backlit acrylic header, and a custom digitally printed black melamine back. The digital printing technology allows for new services including acceptance runs of products under the previous minimum as well as providing shorter turnaround times. It also allows for customized messages. The program was created, designed and produced by Heritage Sign and Display Inc. 344 Industrial Road, Nesquehoning, PA 18240.
PanoramaT SensifierT Virtual Environment
Clearr Corporation introduces its PanoramaT SensifierT, a virtual environment created by combining the elements of sight, smell and sound into one attractive display unit. It started with a convex-face backlit display with added sight and sound modules. Interfacing is another option which allows viewers to activate the scent and/or sound functions. There are over 33,000 scents giving the Panorama T. SensifierT applications in countless retail, P.O.P., tradeshow and corporate environments. For more information contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Melita Gourmet Coffee Floor Display
The challenge for this display was to bring Gourmet Coffee to ordinary grocery channels. The graphics on the unit tell the whole story of the product. Consumers are attracted to the "warm" graphics.The design "invites" the consumer to pick up the package. The display highlights the "flavored" coffees of the month while attracting the consumer to the package graphics and the smooth aroma while promoting the brand. The display has a very small footprint and offers quick set up for this prepack display, ideal for grocery channels. Promoting the coffee brand as well as the filters (on the shelf) was integral to the overall marketing strategy. The program achieved a sales lift of 65% over non-display grocery stores. The Melita Gourmet Coffee Floor Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
Gatorade End Aisle Display
This seven foot high display was printed in full color on litho l coated sheets, mounted to corrugate and then die cut into a triangular shape. The display was one part of a whole print pos promotion which included cling vinyl, tent cards, toppers and wobt. The displays were strategically located next to Gatorade products which allowed the consumer to pick up the product and become aware of the current promotion. Since hockey is back this year, the promotion to win a trip to meet phenom rookie Sidney Crosby was a big coup and the display provided vivid graphics along with entry forms to attract consumer attention to the promotion. The program was successful achieving increased sales as well as awareness of Gatorade. The Gatorade End Aisle Display was created by Proprint Services Inc., 562l Finch Avenue East,Toronto, Ontario, Canada MlB 2T9.
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