Life-size Standee Promotes Socko’s Hogan Energy
Pop culture icon Hulk Hogan has partnered with Bliss Beverage to launch “Hogan Powered By Socko” energy drink. Hogan Energy cans as well as point-of-sale standees feature the life-size image of Hulk Hogan.
Hogan Energy powered by Socko is fortified with Taurine, vitamins B12, B6 and Horny Goat Weed for enhanced endurance while increasing mental awareness without unwanted carbohydrates. Entertainment and marketing company Bischoff-Hervey Entertainment, responsible for branding Socko on a global level through non-traditional based marketing initiatives, approached Hogan to market the energy drink.
Dr Pepper Hunt For More Promotion Launched
Dr Pepper is hiding 23 gold coins worth a collective $1.7 million as part of the Dr Pepper Hunt For More promotion.
One lucky consumer could win $1,000,000 by solving clues and finding a special gold coin hidden in a secret location. In addition to the $1,000,000 gold coin, 22 other gold coins, redeemable for amounts varying from $10,000 to $250,000, will be hidden in various locations throughout the U.S. and Canada. Clues revealed online each day will provide hints to help Dr Pepper fans/detectives locate the money. The clues will test consumers' knowledge of geography and world events. Each Dr Pepper Hunt For More Gold coin will have a unique code and toll-free number on the back so the winner who finds the coin can call to claim the prize.
Special in-store displays support the promotion.
Pepsi-Cola Unveils New Global Look And Marketing Approach
Pepsi-Cola is reaching out to consumers in a different way then ever before via a global brand restyle-a 360-degree marketing campaign that will be reflected all over he world on TV, radio, print, packaging, in-store and online.
The first effort will be new package graphics for Pepsi-Cola that change every few weeks to reflect themes close to the hearts of teens and young adults, such as sports, music, fashion and cars, marking the first time that Pepsi has altered its look so frequently. This steady rotation of designs reflects the fast, ever-changing interests of the elusive "millennial" generation. Not only will the packages look different, Pepsi bottles, cans and cups will give consumers access to exclusive online content, games, contests and sweepstakes through unique web addresses on each of the designs. The restyle will also come to life in-store with merchandising, account-specific promotions and point-of-sale materials that will showcase an array of packaging.
“On the surface, this might look like a packaging update, but it's much more than that,” said Cie Nicholson, Sr. V.P. & Chief Marketing Officer of Pepsi-Cola NA. “We’re changing the way we interact with consumers-and now we’re doing it on their terms. When people pick up a Pepsi, they'll be getting much more than a great tasting cola. They'll be getting a passport to the things they enjoy most.”
“We’ve learned that young people embrace change and seek discovery, connectedness, personalization and multiculturalism,” said Ron Coughlin, Chief Marketing Officer, PepsiCo International. “We believe this restyle touches on all these trends.”
Imported Beer, Spirits And Wine Chipping Away At Sales Of Domestic Beer
With sales estimated to reach $90.3 billion for 2006, the domestic beer category is facing strong competition from other alcoholic beverage categories, and now represents 42% of spending on alcoholic beverages. Only one quarter of American adults over the age of 21 drink regular domestic beer, a decrease of 15% since 2001, according to Mintel Research.
The light beer segment is the only domestic segment to gain sales over the last two years, growing 4.8% in volume. It accounts for nearly 60% of all domestic beer sales by volume, consistent with consumer interest in other low-calorie food and beverages.
Volume sales of imported beer increased 27% over the last five years. In contrast, regular domestic beer posted a 19% decline during the last five years. The exceptions to the rule lie in premium, craft, regional, seasonal and specialty brews, which show gains. Along with the increase in imported beer, this suggests that Americans are “trading up” when it comes to beer purchases and alcoholic beverages in general.
Increased Consumption Of Adult Beverages At Restaurants
Adult consumers have reported increased across-the-board consumption of alcoholic beverages when dining out, according to the new Adult Beverage Category Report from Technomic Information Services.
Among those who go out to eat, roughly two-thirds indicated they are drinking more of their preferred alcoholic beverage simply because they enjoy it more. Increased use of restaurants is also helping to drive rising consumption; among those who say they increased their consumption of adult beverages recently, 40% say they are doing so because they are going out to restaurants or bars more than before.
While increased consumption is reported across the board, consumers under 40 years old are truly driving incremental growth in on-premise adult beverage sales. These younger consumers are also open to trying new and unique adult beverages. Wine purchases have outpaced growth in all other categories of adult beverage consumption, with 22% of consumers indicating they are buying more wine than they did a year ago.
New Carpe Diem Functional Beverage Line Introduced
Carpe Diem Beverages, a natural functional beverage line, the brain child of Red Bull founder Dietrich Mateschitz, has joined the AMI Brands portfolio. “Just as Red Bull opened up a new beverage category, Carpe Diem will offer a new healthier drinking experience,” said Dietrich Mateschitz. “Based on the knowledge of botany and homeopathy we selected a blend of 25 botanical ingredients, with a taste profile unlike any other beverage.”
Carpe Diem’s Botanic Waters are made with a blend of herbs, each offering a concrete functionality: Relaxing, Vitalizing and Harmonizing.
Kajmir Introduced By Centerra Wine Company
Kajmir, a unique blend of premium brandy, vodka and warm vanilla has been introduced by Centerra Wine Co., based in Canandaigua, NY.
From its alluring bottle design to its exotic color and flavor, Kajmir is on trend with the expectations of the image conscious, trend-setting consumers (ages 25-45) who have more than doubled the volume of the flavored spirits category in the last four years.
Gavin Mfg. can fulfill all your promotional needs including the production of mounted counter cards, easel backed counter cards, case cards, table tents, wobblers, neckhangers, display boxes & ledge props, posters, danglers, shelf talkers, E-decals, kitting and distribution. For more information, contact Gavin Mfg. Corp., 1700 Ocean Avenue, Ronkonkoma, NY 11779; (Tel) 631-467-0040, (Fax) 631-467-0039, (Web site) www.gavinmfgcorp.com.
Clearr Corp. produces Graphic Revolutions®, medium- and large-format, internally-illuminated 3-message displays, providing exceptional visual impact to medium-format interior display applications. The Graphic Revolutions® CF “cylindrical format” is ideal for promoting beverages and other products, which are cylindrical in shape. Graphic Revolutions® integrate tastefully into the most elegant retail décor and are available in various heights. For more information, contact Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427; (Tel) 763-398-5400, 800-548-3269, (Fax) 763-398-0134, (Web Site) www.clearrcorp.com.
Coors Conducts Soccer Themed Promotion To Reach Hispanics
Coors recently sponsored an exhibtion match between two top soccer teams to help reach Southern California’s soccer-crazed Hispanic community.
To leverage the popularity of Ronaldinho, Barcelonas star player, Coors chose the patented MATRIX photographic reproduction process from 3 Strikes Activation, Rahway, NJ, to create collectible POS materials.
By designing the art carefully, distributors were able to choose from three different large format signs without large minimums and without additional setup charges.
The same art was also offered for smaller format “functional” signage such as fan flags, bench towels and sport towels. All of these materials served as “Non-traditional Media,” communicating the same impactful message. The program was turned around within 15 days from receipt of artwork.
For more information, contact 3 Strikes, 1905 Elizabeth Ave., Rahway, NJ 07065; (Tel.) 732-382-3820. (Web Site) www.3strikes.com.
Dole Tent Card Promotes Product Awareness For Sparklers In Cans
Dole featured this tent card to raise awareness that the three flavors of Dole Sparklers are now available in cans and therefore, increase sales. The signs were strategically placed on top of pallets of Dole Sparklers beverages.
This full color litho printed piece was printed on a 6 color Heidelberg press directly onto the board stock. It was then die cut into shape and shrink wrapped in packages of 15 for distribution.
The Dole Sparklers tent card was produced by Proprint Services, Inc., (Web Site) www.pop-online.com, a Toronto, Ontario, Canada based point-of-purchase display firm.
LIV Sports Drink Launches ‘Truth’Poster Campaign
LIV Natural, a new sports drink, has launched a poster campaign called “Truth,” challenging consumers to explore the ingredients in their sports drinks.
The GoPoster ads will run via street level poster boards located on high traffic streets. The campaign will continue in South Florida, Philadelphia, Boston and Denver.
Made with agave nectar, a natural, unprocessed source of sugar that the body breaks down more slowly, LIV is able to provide a better, more balanced recovery after exercising or any other strenuous activity.
LIV Natural sports drink is produced by Princeton, NJ-based Ritorna Natural.
Illy’s Exhibits “Beauty Has A Taste”
Illycaffe recently opened the “Beauty Has A Taste” exhibit at New York City’s Time Warner Center, celebrating its dedication to art, cultural events and coffee.
Upon entering Beauty Has A Taste, visitors could awaken their senses to a unique blend of coffee at the Illy Taste Bar with complementary Illy beverages. During the exhibit’s one-month run, coffee lovers could also attend Illy’s weekly CoffeeSense classes, hosted by leading food journalist David Rosengarten.
Home to CoffeeSense, the Illy Lounge is designed to take visitors on a journey of coffee history, taste and culture.
Sterling Promotional Corp. will be showing its patented Snow Globes, available in three sizes: 15", 4' and 6'. The interior scene of the Snow Globe is fully customizable to bring a brand to life. This 3 Blind Moose Snow Globe, features a caroling moose. The Snow Globes are easy to set up; simply plug in, and they self-inflate in seconds. To learn more about these inflatable Snow Globes, contact Steve Linder at Global Shop, Booth 6449, or call 914-694-6500.
Heritage Sign & Display will be showing its P-O-P On Demand service. Through new state-of-the-art technology, this service offers p.o.p. materials created with lower setup costs, making them cost effective for custom smaller quantity runs, available with a quick turnaround. P.O.P. materials offered through P-O-P On Demand include decorated mirrors, bottle glorifiers, custom chalkboards, changeable letterboards, clocks, and Edge-lit Write-On Boards. To learn more about P-O-P On Demand, contact Jason Amodea at Global Shop, Booth 6440; or call 570-645-8701.
Great Northern Corporation Consumer Packaging and Display, Racine, WI, will be showing these Tsing Tao Case Stacker Displays, for Crown Imports, LLC. The objective for these displays was to develop a temporary Floor display with permanent display aesthetics that would merchandise cased product. The display appearance had to reinforce the "Asian" feel of the brand. The display featured overall one color and UV coated "E" Flute Base. Litho Wrapped fiber poles supported the (2) side silkscreened stitched Poly Banner. To learn ore about these displays contact Pat Graf at the Show, Booth 6238; or call 3l2-96l-4576.
Robb Murray & Associates will be showing a wide portfolio of banners and display graphics created using the latest technologies and tehniques. The company offers dye sublimation, screen printing, lithographic banners and embossed metal display graphics, continuous roll banners, static clings, and more. Look for this Budweiser Year of the Boar 2007 banner created for Anheuser-Busch. To learn more about this display program contact Robb Murray at Global Shop, Booth 6740; or call 415-662-6883.
Stella Artois Upscale Floorstand. Stella Artois wanted to convey an upscale image with a display flexible enough to merchandise different products in various locations. The Stella Artois Floorstand was designed with a stunning Silver colored header that was constructed of curved steel with bold Stella Artois logo. The display featured changeable graphics and the capabilities to handle different packaging sizes. The two top shelves were created for Stella products while the lower shelves could be used for other brands in the portfolio. Created by Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072.
Inflatable Barefoot Wine Football Field. The purpose of the display was to promote Barefoot wine during January, which is Super Bowl month. The display is a football field which is 80” high and 70” wide. Cases of Barefoot wine were placed on the green football mat in front of the goal post and between the bleachers. The display conveyed that wine goes along with football games just as much as beer does. The inflatable clearly displayed the "Barefoot Logo" and its distinctive "purple" color complemented the color of the Barefoot wine product. Created by The Inflatable Marketplace, 1810 Gillespie Way, El Cajon, CA 92020.
Promo Print Solutions offers The Snap Mobile,© which is easy to assemble and use. Custom die cut the Snap Mobile© to hold a product or to be the shape of a product. Snap Mobile© is offered in sizes ranging from 3” to 6’. It ships flat and assembles in a “snap.” For more information, contact Promo Print Solutions, Inc., 420 S. Koeller Street, Suite 208, Oshkosh, WI 54902; www.promoprintsolutions.com.
This ceiling crasher is printed full color litho on a 28 x 40 Heidelberg press with aq coating. The sheets were then mounted to foamcore and die cut. Each unit was packed individually for nationwide distribution. On premise, this system is advantageous as it is not affected by air conditioning/heating winds and does not move to set off alarm systems. For more information, contact PROPRINT Services Inc., 5621Finch Avenue East, Unit #5, Toronto Ontario, Canada M1B 2T9; www.proprintservices.com.
Island Display has introduced a new patent pending sign system called the SkyBox. The advertising displays are made of modified acrylic and can be installed on the existing fluorescent light that you see on a drop ceiling or they can be equipped with its own lighting source and suspended by cable directly over the merchandise. SkyBox bridges the gap between retailer, consumer and brand by leveraging existing space for advertising/informational purposes. For more information contact Island Display, 1601 Harvest Glen Drive, Flower Mound, TX 75028; www.islanddisplay.com.
La Route Des Vignobles Wine Display
La Route Des Vignobles is using this display to merchandise it’s wines. The display holds a large quantity of product, yet the display requires a minimum of floor space. The display is on casters so retailers can easily position it in their stores. The display’s unique design attracts attention, while encouraging consumers to examine the bottles of wine. The full-color display header helps to convey the brand personality. This display was created by Point l Displays Inc., 8479 Devonshire Place, Montreal, Quebec, Canada H4P 2K1.
Blue Moon With Gallery Light
Blue Moon is using this framed poster with gallery light to convey an upscale image at on-premise accounts. The gallery light and gallery style imagery of the piece allows it placement in upscale white table cloth accounts as well as any other venue. New graphics for The Blue Moon Framed Gallery Sign are offered each season to keep the program fresh. Blue Moon has received great placement for this sign, and bar & restaurant staff simply need to turn over art to have new recognition and brand awareness. This Blue Moon with Gallery Light upscale signage program was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
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