Tanqueray Floor Display Introduces Line Extension
Schieffelin & Somerset wanted an upscale, retail friendly display with a small footprint to introduce Tanqueray No. Ten, a premium brand line extension for Tanqueray.
The display is brushed aluminum laminated to MDF, to form a hexagon shaped base. It is wire and tubing powder coated and constructed to hold one case. The header is made of brushed aluminum and acrylic and has interchangeable graphics capabilities.
The Tanqueray No. Ten display was produced for Schieffelin & Somerset by Flair, Inc. a Bronx, NY-based point-of-purchase display firm.
POS Debuts New Look For ZiegenBock Beer
Anheuser-Busch has introduced new packaging for ZiegenBock, the company’s bock beer sold only in Texas. The new packaging features an outline of the state of Texas and the head of a goat, a traditional symbol of bock beer, over the tagline, “Brewed and Available Only In Texas.”
New p.o.s. advertising including table tents, cooler stickers, wire racks and stringer pennants incorporate the new design.
“ZiegenBock’s new look is an exciting step for the brand,” said Dave Peacock, V.P., High End Brands, Anheuser-Busch. “The new packaging, along with advertising should appeal to contemporary Texas consumers.”
Miller Sweepstakes Offers “Time Off This Summer”
Miller Brewing is conducting an on- and off-premise promotion that gives winners a week-long vacation. “We expect a huge consumer response to this program, which includes promotional packaging, and eye-catching elements at retail,” said Buz Cady, Brand Promotions Manager. “It’s exactly what retailers and consumers say they want in a promotion.”
Winners can take three friends on a vacation, choosing between a “high roller” suite in Las Vegas, a resort in Key West, Florida and a beach house in Malibu, California.
Off-premise p.o.s. includes a display spectacular, case cards and base wrap.
Slush Puppie Launches New Marketing Strategies
Slush Puppie Brands, a division of Dr Pepper/Seven Up, Inc., Plano, TX, recently launched the biggest promotion in its history to help increase product distribution, purchase frequency and brand relevance.
In support of this new marketing plan, the Company has produced new branded slush cups, new point-of-sale materials and machine decals, and developed new graphics for each of the Slush Puppie brands, which include Slush Puppie, Vita Plus, Thelma's Lemonade, Pacific Bay, Smooth-E, Lanikai Frozen Cocktail Mix and CaFreezo.
Targeting teen consumers, the Company has launched a promotion, which is offering them a chance to win cash prizes from specially marked peel-and-win Slush Puppie 16-oz. cups.
Checkers Drive-Ins Promote New Kahlua Shakes
Checkers Drive-in Restaurants, Inc., the nation's leading double drive-thru chain, has introduced its newest shake flavor, Kahlua, through an exclusive licensing agreement with Allied Domecq Spirits USA. Targeting adult taste preferences, Checkers’ shake-version of this popular flavor is a non-alcoholic beverage.
“Checkers and Rally's unique and award-winning approach to advertising and marketing has delivered the results these brands have long deserved,” said Richard Turer, Vice President of Marketing, Checkers/Rally’s. “We’re excited to add Kahlua shakes to our marketing mix and look forward to the introduction of additional menu items as the year progresses.”
In addition to new products, the Company has launched a new advertising campaign and accelerated store remodels.
Smirnoff Backbar Unit Displays Twist Flavors
UDV North America is using this fluorescent and frosted acrylic backbar unit with fluorescent lighting to provide a high impact, lit presentation that conveys the flavors of the Smirnoff twist brands. The unit displays five Smirnoff bottles including Vanilla Twist, Orange Twist, Raspberry Twist, Citrus Twist and regular Smirnoff.
This Smirnoff backbar display was created by Acrylic Designs Inc., a Springfield, VT-based p.o.p.display firm.
Sauza Tequila Runs ‘Cinco Only Better’ Promo
Sauza Tequila is kicking off summer, the biggest tequila-selling season, with a “Cinco Only Better” promotion.
The “Cinco Only Better” promotion is designed to help retailers and on-premise accounts drive sales by delivering a visually exciting program that enables consumers to catch all the fun and spirit of Mexico at their favorite tequila retailer or on-premise establishment.
The promotion includes on- and off-premise items such as Sauza branded beach hats and stadium cups, Sauza string lights and inflatable display enhancers.
Foster’s Launches ‘SurfAustralia!’ Promotion
Foster’s is inviting consumers to take the ride of a lifetime in the Australian surf this summer as part of the “Surf Australia!” promotion.
Consumers can enter to win one of 30 10-day trips to Australia that will culminate with VIP treatment at an Association of Surfing Professionals sanctioned world championship tournament event. Consumers can enter the sweepstakes via “take one” offers appearing on in-store displays.
A wide range of materials will help drive the program. Off-premise items include display cards, case cards, danglers and static stickers. On-premise materials include banners, table tents, streamers and pennants.
“Surf Australia” is part of a broader commitment to surfing and is anchored by the Foster's Pro Surfing Tour, the official tour of professional surfing in North America.
Blockbuster & Coca-Cola Announce Alliance
Blockbuster and Coca-Cola have announced a global marketing alliance. The agreement includes the distribution of Coca-Cola products in 8,000 Blockbuster stores and provisions for major promotions. Coca-Cola is purchasing space on Blockbuster’s in-store television network and point-of-sale coupon system. “Not only are we an excellent distribution point for Coca-Cola’s beverages, but we offer them access to our established media vehicles targeted to an affluent, loyal base of members,” said Jim Notarnicola, Chief Marketing Officer for Blockbuster.
The first marketing campaign, the Blockbuster and diet Coke “Steal the Scene” promotion, features an instant win game on 90 million packages of diet Coke. The promotion also extends to concession stands at more than 1,400 movie theaters. The grand prize is a trip to Los Angeles with a walk-on movie role.
Starbucks & Pepsi Launch DoubleShot Espresso
Starbucks and PepsiCo have introduced Starbucks DoubleShot. “Starbucks DoubleShot-the consummate ‘get-you-going’ morning beverage, will be available in the cold drink case,” said Keith Reimer, General Manager of the North American Coffee Partnership.
Starbucks DoubleShot targets young adults. Aggressive in-store merchandising supports the launch.
Sam Adams Debuts Utopias
Samuel Adams has introduced what it calls the world’s strongest beer, Sam Adams Utopias MMII, with 24% alcohol by volume or 48 proof.
Sam Adams Utopias MMII is packaged in a unique collectible copper-finished brew kettle. Priced at approximately $100 a bottle, Sam Adams Utopias MMII is an ideal after-dinner drink.
Gatorade Xtremo Caters To U.S. Hispanics
Gatorade has launched Gatorade Xtremo, created for Latino consumers with an exotic blend of fruit flavors and a bilingual label. Gatorade Xtremo is available in three exotic fruit flavors-Mango, Tropical and Citrico.
Mary Dillon, V.P., Global Product Offerings, at Gatorade, said, “The growth of the Latino population, now estimated at 35 million people, gave us the opportunity to create Gatorade Xtremo.”
Display Industries has introduced the Mini Shop Aisle, a flexible mobile merchandising vehicle that can promote any product. The Mini Shop Aisle can easily be placed in any store environment. For more information, contact Display Industries, 2990 Olympic Industrial Drive, Smyrna, GA 30080; (Tel) 800-241-9889, 404-350-4800, (Fax) 800-453-1884, (Web) www.displayindustries.com.
Sterling Promotions
Dr Pepper Enlists Students To Preserve Beaches
Dr Pepper enlisted the support of vacationing college students to help preserve the beaches of leading Spring Break destination, Panama City, FL, by planting several thousand sea oats plants along eroding dunes. Students were transported from the Dr Pepper Cabana Café, a 30,000 sq. ft., oasis built on the sand in front of the Summit Resort, to areas throughout Panama City beaches.
“The Dr Pepper Cabana Café is a high-tech, low-pressure, beach hangout for college students to experience spring break, and the great taste of Dr Pepper,” said Cindi Clark, Dr Pepper’s Sr. V.P., Marketing. The College Kit, based in West Lebanon, NH, helped Dr Pepper create the Dr Pepper Cabana Café.
Maker's Mark Glorifier
This display is designed to capture a moment frozen in time, creating the illusion that the bottle has just been used to stamp hot wax with the Mark". The rotationally molded plastic bottle holder that comprises the upper portion of the display is based on a sculpted clay prototype, artistically created to capture a sense of action. The oak base features a black lacquer finish and combining a lacquered oak base with a rotationally molded upper section provides a greater perceived value than a display made entirely of plastic. The display helps brand loyal consumers readily identify the product at the point of purchase. This display which won a Gold OMA in the Liquor, distilled spirits, non-illuminated category, was created by Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA 18240.
General Foods International Coffee Tower
This display delivers high-impact stopping power in-store through picturesque images of natural beauty, inviting consumers into the brand/display. The display also carries hundreds of pounds of product in a stable design with a rotational feature which allows consumer accessibility to the entire line of General Foods International Coffees. The display also offers information via a product brochure with recipes. The 30-case Tower of Power features the brand’s most popular flavors. The display which won the Gold OMA in the Grocery and General Merchandise Products was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Bud Light Latino Mirror. This culturally aware design complements the décor of upscale Latin and Mexican themed clubs, bars and restaurants. Screen printing effects were specifically developed for this project using specially formulated inks to resemble hand leaded stained glass. The display combines a Spanish sales message with a full color product shot. Created by Heritage Sign & Display Inc., 344 Industrial Road, Nesquehoning, PA 18240. BRONZE AWARD.
Anhueser-Busch Doc Otis Lemon Cooler. This ready-to-drink cold merchandiser advertises the Doc Otis product attributes. The "themed" display was not only fun, but different, and led to ease of placement and trial for the new malt based beverage. Brand awareness and trial were the primary goals for the display. Created by RTC Industries Inc., 2800 Golf Road, Rolling Meadows, IL 60008. BRONZE AWARD.
DeKuyper® Pucker™ Schnapps On Premise Backbar Display. This back bar on-counter display incorporates a lava lamp and custom-designed bottle glorifier to capture consumer attention. More than 600 units were created. A solid aluminum logo is highlighted with enamel. The lava lamp replicates the rich-red raspberry hue. Metal construction creates a sturdy pedestal for the Pucker and the lava lamp. Created by Visual Marketing Inc., 154 W. Erie Street, Chicago, IL 60610. BRONZE AWARD.
DJ Graphics
Bud Light Mardi Gras Neon Sign. This one-of-a-kind sign incorporates the use of green and purple sequencing rope lights to simulate animated Mardi Gras beads. An animated controller in back of the sign allows the retailer to change the bead’s sequence. The use of state-of-the-art, yet inexpensive material allows the sign to stand out from other point-of-sale pieces. Created by Everbrite, Inc., 4949 S. 110th Street, Greenfield, WI 53228. SILVER AWARD.
Early Times Whiskey Inflatable Replica Bass Fishing Boat
Early Times Whiskey is using this eye-catching Bass Boat inflatable at the point of sale to attract attention to the product and the outdoor theme. The inflatable replica of a Bass fishing boat has dimensional features including an outboard motor and propeller, two seats and steering wheel. The inflatable is 48" long by 22" wide. The material is 0.20 mm PVC in custom PMS color. Three hang points are included to achieve a dramatic hanging position. The displays were installed in stores at the point of sale during April. For more information, contact The Inflatable Marketplace, 1810 Gillespie Way, Suite 202, El Cajon, CA 92020.
Coors Light Inflatable Baseball Glove Chair
With the baseball season upon us, this fun inflatable chair in the shape of a baseball glove was produced for Coors Light. The chair can be used as a point of sale display as well as premium. For more information on custom inflatables, from 6 inches to 30 foot cold air giants, contact Sterling Promotional Corp., 3010 Westchester Avenue, Purchase New York 10577.
Moldrite Products
Anheuser Busch Shortie Fly Guy Dynamic Inflatable
This inflatable was designed for use by distributors to increase awareness of the new Doc Otis Malt Beverage. The inflatable is a “Shortie”™ Fly Guy in yellow with a “Doc Otis” banner attached to its torso. The dancing and grooving of this dynamic inflatable is a “can’t miss” attention-getter. The 10' height is perfect for use by bars. For more information, contact Air Dimensional Design Inc., 14141 Covello St., Building One, Van Nuys, CA 91405.
Imperial 20' Inflatable Bottle
This display was designed to create brand association with attendees at Soccer stadiums. Exhibiting at these functions draws approximately 75,000 attendees and sports enthusiasts who view this giant inflatable, increasing brand awareness by 25%. The giant is easily inflated with a constant running pump that deflates instantly when power is shut-off. Alger Creations is one of the largest manufacturers of miniature p.o.p. inflatables as well as the Giants which start at 8'. For more information, contact Alger Creations, Inc., 91-31 Queens Blvd. Ste 610, Elmhurst, NY 11373.
Triangle Display
Molson Gold Ball Chair and Golf Ball
The Inflatable Golf Ball Chair and Golf Ball for Molson USA were part of Molson’s Snow Links Party Promotion and were sent to Molson distributors nationwide to generate additional sales at on and off-premise locations. Genesis Creative Group, Inc., worked with the Integer Group to produce these inflatables. According to Julie Schimelpfenig, Merchandise Manager at The Integer Group, the promotion was a great success in building both positive brand awareness and incremental sales for Molson USA. For more information, contact Genesis Group, 640 3 Mile Road NW, Grand Rapids, MI 49504.
Reebok Fitness Water Merchandising Center
The CC Beverage Corp. used this Reebok Fitness Water Merchandising Center to introduce this new product. The display has four 24" diameter transparent round shelves, all transparent supports and a crisp silver header. The transparent display allowed the product, with its distinctive bottle and instantly recognizable brand, to speak for itself. The display helped CC Beverage place large volumes of its new fitness water into thousands of retail stores. The Reebok Fitness Water Merchandising Center was created by NYSCO Products LLC, 2350 Lafayette Avenue, Bronx, NY 10473.
Concha Y Torro Floor Display
This floor display was created for Banfi Vintners who wanted to combine its family of wines in one upscale unit for presentation to the consumer. The Concha Y Toro Wine Rack features trays of DK Burgundy woodgrain Melamine. The legs are tubular metal powder coated and the header is silk screened on frosted Acrylic and framed with the same Burgundy woodgrain Melamine. Placement requests for the display have exceeded the initial order quantity. The C. Concha Y Toro Floor Display was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466.
Mountain Dew End Cap
This large format End Cap display co-merchandises warm 12 oz. 12-packs and 2 liter bottles. The expanded footprint accommodates increased product assortment. Eye catching swirl graphics reinforce Mountain Dew’s high energy brand positioning while attracting consumer attention at the point-of-sale. The capacity of the display is 530 2L bottles and 96 12 packs. The Mountain Dew End Cap was created by Display Creations, Inc., 1970 Industrial Park Road, Brooklyn, NY 11207.
Jameson Irish Whiskey Display
This display offers cutting edge, contemporary design to help the Jameson brand transition from its traditional image to a more modern presence. The display is constructed of powder coated metal, CNC routed, laminated panels, greenglass acrylic shelves, stainless steel cables and wood laminate base. These displays were very well received by retailers with preliminary results showing greatly increased placement. The Jameson Irish Whiskey Display was created by Acrylic Designs Inc., 100 River Street, Springfield, VT 05156.
Starbuck’s DoubleShot Stacker Display
This display was designed for Pepsi-Cola to drive the trial of a new product launch, primarily in C-stores on the West Coast and Florida. The unique design showcases seven cases of the DoubleShot Espresso & Cream Beverage surrounded by brilliant 5/color litho graphics mounted on C-flute corrugated board with visual emphasis on the highly recognizable Starbuck's logo. Initial response to this particular unit has been very positive. Created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Baron Philippe De Rothschild Wine Floor Display
This Floor Display was designed to show a quality wine. The elegant display uses wire and wood painted and powder coated in the blue color of France. It may be used at the point of sale and consumers can select and buy wines directly from the display. The display helped increase sales through better showing of the wines and also helped the consumer make the right choice. The Baron Philippe De Rothschild Wine Floor Display was created by Kosakura and Associates, 2215 S. Standard Avenue, Santa Ana, CA 92707.
Bass Beer Interactive Pole Display
Bass Beer introduced an interactive pole display to retail liquor and grocery outlets across the U.S. This bottle-shaped display features an informational panel which informs the consumer about the Outdoor Adventure Program, a die-cut brochure holder and a dissolve unit, which switches between the Bass bottle label and an action shot of a mountain bicyclist. The eye-catching display educates the consumer about the program and increases brand awareness; and works with product case stackings to maximize retail space. The Bass Beer Interactive Pole Display was created by Colangelo Synergy Marketing and Rapid Displays, 4200 W. 47th Street, Chicago, IL 60632-4476.
Glen Ellen and Beaulieu Vineyards Wine Cart
The objective of this floor display is to cross-merchandise a selection of premium wines form United Distillers & Vintners, with cut flowers, in supermarkets across the country. The combination of a nice bottle of wine and a bouquet of flowers suggest the perfect gift for any occasion. This completely functional wine cart was constructed from Easter White Pine and Baltic Birch panels. The wheels are injection molded plastic and the flower section of the cart is die-cut Sintra. The Glen Ellen and Beaulieu Vineyards Wine Cart was engineered and created by Coastal Woodworks & Display, P.O. Box 137, Nobleboro, ME 04555.
Tecate Beer Chalk Board Sign
This chalk board sign is being used to promote and convey the authenticity of Tecate Beer in bars and restaurants featuring a Mexican theme. It is designed to enhance the establishments' ambiance while providing a convenient and attractive place to advertise in-house specials and featured items. The functional sign helps to insure prominent placement as well as build strong identity. The wood signs are designed with a weathered look to resemble the top of an old packing create with the sales message “Hecho en Mexico” reinforcing Tecate’s authentic Mexican origins. The Tecate Beer Chalk Board Sign was created by Heritage Sign & Display, 344 Industrial Drive, P.O. Box 158, Nesquehoning, PA 18240.
Anheuser-Busch “Doc’s” Hard Lemon Venue Cart
This large mobile display was designed to hold 10-12 cases of Doc's product in Stadiums and other venue type placements. The unit has a galvanized metal roof with heavy duty casters. It has attractive graphics on the tube and header. The unit captures the brand’s Lemon Theme as a summer time refreshing beverage. It also introduces this new product into channels that had previously been somewhat dull, offering an exciting new means to promote the Doc’s brand. It encouraged trial and helped grow the sales for the new drink. The Doc’s Hard Lemon Venue Cart was created by RTC Industries Inc., 2800 Golf Road, Rolling Meadows, IL 60008.
Sam Adams Light SlimVision Illuminated Sign
The Sam Adams Illuminated Sign is a light box which uses a patented optical lens system. The light box is only 1.5" deep. It offers several installation options including free standing, hanging on a wall or it can be hung from the ceiling. The frame of this SlimVision light box has a permanent illuminated Sam Adams Logo. There is an updateable translite installed in the visual opening. The Sam Adams Light SlimVision Illuminated Sign was created by Palmer Promotional Products, 23001 W. Industrial Drive, St. Clair Shores, Michigan 48080.
Pepsi Cooler Power End
This display drives sales by cross merchandising Pepsi and Frito-Lay salty-snack products. Various product tiers generate a high return for retailers while using only a limited amount of floorspace adjacent to the beverage refrigerator which is an area that is often overlooked as an impulse locale. The unit replaces an existing configuration that could only be shopped from one side. The Pepsi Cooler Power End was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, New York 11747.
Nestle Free Standing Pop-Up Display
Nesquick brands wanted special off-shelf attention for its product, in conjunction with retailer advertising. The display is simply removed from its shipper and “Pops-Up” completely assembled. It has a capacity to hold over 200 lbs. of merchandise. Trays are loaded, pre-packed, onto the assembled displays. The display helped to achieve record sales and spurred a reorder of displays to keep the momentum up. The display has been so effective it is now being used for other Nestle Brands. The Nestle Free Standing Pop-Up Display was created by Meridian Display, 162 York Avenue. E., St. Paul, MN. 55117.
LED Lighting Technology
Delaney Industries has developed a proprietary system for internal illumination which is especially designed for the Beverage Industry. The company designs and manufactures light assemblies, controllers, which incorporate into edge-lite signs, displays and menu boards. The new system creates the ability to light objects in ways that were never possible before. For more information, contact Delaney Industries, 9198-B Ridge Road, Newcastle, CA 95638.
LaBatt USA Cinco De Mayo Large Cantina Display
This display was designed to raise awareness of beer branding tied to a holiday event. Full sized in-store P.O.P. was used in stores which house the product. The client reported increased sales of the product due to the eye-catching creative P.O.P. The Cinco De Mayo P.O.P. was created by Proprint Services Inc., 5621 Finch Avenue E #5, Toronto, Ont. M1B 2T9.
Jim Beam Illuminated Display With Integrated Digital Clock
The objective of this campaign was to increase top-of-mind awareness of Jim Beam Brands as well as establish/maintain a long-term presence using a P.O.P. display. The clock was integrated to ensure multiple viewings. The display increased brand awareness and attracted attention allowing the consumer to focus on the product. The Jim Beam Illuminated Display with Digital Clock was created by Clearr Corporation, 6225 Sandburg Road, Minneapolis, MN 55427.
Back to Top
To See previous issues of Creative Beverage click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
