Woodfood Reserve Conducts Kentucky Derby Promo
Brown-Forman’s Woodford Reserve, the “Official Bourbon of the Kentucky Derby,” recently conducted an On- and Off-premise promotion highlighting the distinctive qualities that set this honored bourbon apart from the rest of the pack.
Vibrant three-sided table tents featured a recipe for the perfect cocktail to enjoy during the world’s most legendary horse race -- the Woodford Reserve Ultimate Mint Julep.
In addition, eye-catching case cards detailed the ingredients for the perfect Kentucky Derby event; horses, a television and a bottle of Brown Forman’s Woodford Reserve Bourbon.
Famous Grouse Conducts “Shoot For Birdie” Promo
The Famous Grouse “Shoot for Birdie” sweepstakes offers consumers the opportunity to win one of two Grand Prize trips to St. Andrews, Scotland for four nights and five days. Trips will include a round of golf with a renowned European PGA golf champion and CBS golf analyst, as well as a visit to The Famous Grouse Experience.
Point-of-purchase materials supporting the promotion include a unique “Shoot for Birdie” display, case/counter cards and shelf talkers. Entry forms for the sweepstakes are inserted in a special Golf Ball On-Pack available on 750 ml bottles of The Famous Grouse Finest Scotch Whisky.
In an effort to increase sales in bars, restaurants and country clubs, bartenders are being offered an opportunity to display branded replica vintage St. Andrew's posters and promotional banners.
Branded messages will also reach golfers at top golf courses around the country. Famous Grouse ads will be displayed on-screen in golf carts.
TSE Sports and Entertainment, New York City, will handle fulfillment for the program.
Shiner Celebrates Texas Independence
Shiner Bock is celebrating Texas Independence this Spring with a new point-of-sale program that captures the true independent spirit of Texas -- good times, good music and good beer. Called “Celebrate Texas Independence,” the on- and off-premise displays feature bold Shiner Bock yellow branding.
The promotion includes collapsible Shiner Bock camp chairs with carrying cases, Texas-proud pennant strings, as well as counter cards, table tents, posters and life-size standees featuring an attractive, independent songwriter with her Texas state flag guitar.
The Spoetzl Brewery, which markets Shiner Bock, is the oldest independent brewery in Texas.
Red Stripe Features In-Store Beer Hut
This Red Stripe Beer display replicates the appearance of a Caribbean corrugated tin roof shack. The display, created with distortion printing, helps to convey a tropical look and feel for the Jamaican Lager.
This display uses 80-pound enamel litho-printed four-color process, mounted to B-flute corrugated. “Single Face” corrugated distortion is printed prior to corrugation.
The display features a compact footprint. It is very easily shopped form both sides. Its high-profile Red Stripe banner across the roof is easily spotted by consumers.
This display was created for Diageo by Rapid Display, a Chicago, IL-headquartered display firm.
Triangle Display
Nestle Nesquik Launches Vending Initiative
Nestle USA has launched a Nesquik Milk Vending Initiative that addresses schools’ nutritional concerns by providing campuses with the nutrients of milk in an eight-ounce serving of Nesquik ready-to-drink (RTD) flavored milk.
Nesquik’s vending machines are branded with one of the most recognizable characters worldwide -- the Nesquik Bunny. In addition to Chocolate and Strawberry, the flavored-milk options include Fat Free Chocolate, Buncha Banana, Double Chocolate and Very Vanilla.
Andy Hill, Marketing Manager for Nestle Nesquik RTD, said, “There’s a need for more nutritional beverages in schools. Nesquik meets this demand without compromising taste or nutrition.”
In addition to schools, the Nesquik vending program is targeting locations such as sports arenas and amusement parks.
White Cloud Coffee End Cap Display System
White Cloud Coffee is bringing America’s National Parks to retailers with its End Cap Display System.
The eye-catching display features thirty-four bulk bins, sixty-nine facings for its 12-oz. coffees, and thirty-nine facings of 1.75-oz. Bags, to accommodate White Cloud coffees and provide additional space for merchandising accessory items.
The display’s signage reflects White Cloud Coffee’s “Coffee for Every Journey” slogan and is enhanced by the company’s National Parks packaging.
White Cloud Coffee’s display is designed to simplify the product replenishment and to catch the eye of each passing customer.
Amstel Light P.O.P. To Feature Monsieur Z
Amstel Light has signed renowned illustrator Monsieur Z to design its creative for point of sale materials in 2003.
Since bursting into the art scene in the late 90’s Monsieur Z has regaled the art/advertising world with his unique combination of retro and modern sensibilities that has made him one of today’s most sought after artists.
“Monsieur Z is a natural fit for the irreverent personality of the Amstel Light brand and our 2003 programs,” said Dennis Peters, Amstel Light Associate Brand Manager. “His contemporary, upscale style will play a great part in our efforts to break through the POS clutter and provide retailers and consumers with visually creative and exciting materials.”
Sobe Merchandises Healthy Refreshments Line
PepsiCo is using this merchandiser to support the launch of its SoBe brand of Healthy Refreshments. The merchandiser was created for Pepsico by Display Technologies, College Point, NY, which customized the Serpentine merchandisers from its TechStoc line of pretooled displays.
The SoBe Serpentine Dispenser is an innovative shelf management system that displays cans on their sides while providing automatic stock rotation. It offers a two-row, gravity feed structure, and horizontal modularity, which enables the unit to be expanded across the shelf using as many modular sections as needed.
To maximize consumer awareness for the SoBe brand, the Visi-Slide features the logo on an angular front facing, while the Serpentine is distinguished by the colorful logo on the top row’s front face.
White Wave & Starbucks Announce Marketing Agreement
White Wave, a subsidiary of Dean Foods, has announced an exclusive relationship that will make its Silk® soymilk the brand of choice in 4,000+ Starbucks locations in North America. Starbucks will offer an exclusive Silk soymilk formula designed to complement its hand-crafted beverages.
The Silk soymilk brand will be identified on the menu boards in Starbucks stores and the two companies plan to support Silk’s availability at Starbucks with joint advertising and in-store promotions.
“Starbucks is committed to offering quality beverages that appeal to our diverse customer base,” said Darren Huston, Starbucks Sr. V.P., Branded Products. Steve Demos, White Wave’s President, said, “White Wave is committed to leading the integration of soy foods into the mainstream American diet. This partnership furthers that mission by making Silk available to millions of loyal Starbucks customers.”
Heineken and Black Cinema Cafe Launch Joint Promotion Program
Heineken USA and Black Cinema Café (BCC), an organization committed to showcasing independent Black films, have teamed up to present a special series of movie screenings. As part of the relationship, Heineken and BBC will showcase more than thirty films in five different markets across the country in 2003. These events will expose urban audiences to a unique movie-going experience - as well as give individuals an alternative to a typical night at the theater.
The screenings will be held in non-traditional venues ranging from museums to restaurants to ensure a comfortable environment and to promote a social atmosphere.
A special discussion session and after-party will also take place after each viewing featuring the principal cast, writer, director, and/or producer - hosted by Heineken and BCC.
Coca-Cola Launches Sprite Remix
Coca-Cola Co. has launched Sprite Remix, a line extension of its lemon-lime soft drink. Sprite Remix will feature a new tropical version of Sprite and will be launched with a unique graphic treatment of the signature Sprite logo.
“Sprite Remix gives people another way to enjoy their Sprite,” said Chris Lowe, Chief Marketing Officer, Coca-Cola.
Pepsi Announces ‘Mountain Dew LiveWire’
From Memorial Day through Labor Day, Pepsi-Cola will offer Mountain Dew LiveWire, combining the citrus taste of Mountain Dew with a bold orange flavor.
Dave Burwick, Chief Marketing Officer for Pepsi-Cola, said, “Consumers have been clamoring for more flavor options under the Mountain Dew trademark, so we've developed LiveWire as a summer-only proposition.”
Mountain Dew LiveWire will be supported with an aggressive marketing plan, including broadcast and point-of-sale advertising.
New Snapple Elements Line Is Launched
Snapple is introducing a sleeker, silver Elements in an aluminum bottle. The aluminum bottle allows people with action-packed lives to take Elements on all of their adventures. The bottle chills fast and stays cold.
“We wanted to create a bottle that matches the lifestyle of our consumers,” said Michael Sands, Chief Marketing Officer, Snapple Beverage Group.
Skyy Spirits Introduces Flavored Vodkas
Skyy Spirits has added SKYY Spiced, SKYY Berry, and SKYY Vanilla to its line of super premium vodkas.
SKYY Spiced is a blend of spice flavors including cinnamon and nutmeg that taste perfect with Coke. SKYY Berry is a blend of berry flavors perfect for mixing with 7-UP. SKYY Vanilla has a taste perfect for SKYY Vanilla Martinis.
Aggressive on premise and off premise promotional support is planned.
Folgers Introduces Cappuccino
Folgers has introduced Cappuccino to the creamy coffee segment.
According to Information Resources, the creamy coffee segment has grown 10% over the past two years, while the overall coffee category grew at 2%.
Max Rangel, Folgers Marketing Director said, “Folgers is committed to offering coffees that meet consumers’ busy lifestyles. The great thing about creamy coffees like new Folgers Cappuccino is that you simply add hot water and enjoy.”
Budweiser Conducting Summer Promotion
Consumers have a chance to win one of 99 great electronic prizes, such as personal music players or camcorders, during Budweiser’s “Open For Summer” promotion. Dan Hoffmann, Director, Retail Sales Promotion, Anheuser-Busch, said, “The opportunity to win great prizes and receive substantial savings with our partner cross-merchandising coupons makes this an exciting program.”
New for this summer is the “Think Fresh, Drink Fresh” theme that combines food with Budweiser and Bud Light. Consumers can pick up a “Summer Savings Booklet” at Budweiser displays, which offer instant savings with cross-merchandising partners such as Kingsford, K.C. Masterpiece, Hidden Valley and Pringles.
Canadian Mist Promo. Ties In To Hockey
Canadian Mist is running a “Canadian Mist On Ice” promotion.
Featuring a hockey sport theme, promotional items include a Canadian Mist Inflatable Zamboni as well as a double-sided hockey case card featuring a hockey goalie. An extra incentive includes a one-of-a kind hockey jersey available at participating locations.
In addition, the Canadian Mist Hockey Sweepstakes offers a chance to win a big screen HDTV.
BarTV To Air Film Previews
Magic Media Networks’ BarTV, and Fahlgren Entertainment have partnered to promote major film releases from 20th Century Fox and Columbia Pictures.
Advance screening promotions will be held at select BarTV locations. Fahlgren will provide BarTV with the same theatrical release materials used at movie theaters.
For more information about BarTV, contact Magic Media Networks at (Tel) 954-754-0579, (Web) www.magicmedianetworks.com.
Moosehead Featuring Inflatable Road Sign
Moosehead Beer is using this inflatable road sign to gain attention at retail outlets. The sign is a fun way to bring the brand to the consumers’ attention.
The road sign is made of extra heavy gauge material and can be used indoors or out.
The sign was created for Moosehead by Sterling Promotional Corp., 3010 Westchester Ave., Purchase, New York 10577; (Tel) 914-694-6500 (Web) www.sterlingpromo.com.
Heineken Launches Triple Team Challenge
In celebration of basketball and music, Heineken USA is launching the Heineken Triple Team Challenge, a promotion which will feature 3-on-3 basketball tournaments in five major markets: New York, Chicago, Atlanta, Detroit and Los Angeles. Each tournament will feature the sounds of a cutting edge DJ and performances by national recording artists. A portion of the proceeds, raised through team registration fees, will be donated to charities in the local community.
The springtime promotion will offer consumers the chance to win a special Grand Prize as well as Heineken basketballs and CD's through an online sweepstakes. Contemporary and street-wise POS, including posters and counter cards, will support the promotion.
Robert Mondavi Luxury Brand 4 Case Display
The design objective for this display was to provide a high-end look to promote Robert Mondavi Luxury Brands. The materials featured birch plywood, various species of soft wood molding, water based stain and lacquer to give the display a furniture finish. Branded graphics were used to keep the look of the display elegant. This display was recently placed into the market and placement requests have already exceeded the initial order quantity. This display which won the Gold OMA in the Beverages - Liquor Cordials and Wines Category, was created by Ruszel Woodworks, 2980 Bayshore Road, Benicia, CA 94510.
Dekuyper Pucker Neon
The colorful World of Pucker Schnapps is brought to life through the use of Neon. Each flavor, Sour Apple, Peach Tree or Peppermint, is brightly represented with its own rich colored neon letter. The lightweight Pucker Neon sign uses less than 3 square feet of space and is designed to fit in virtually any window or wall. The dimming feature on the neon power supply allows the retailer to choose how bright the sign should be during the day or nighttime. The sign immediately informs consumers that the retail establishment offers multiple flavors of the Pucker liqueur. The display, which won the Gold OMA in the Distilled Spirits-Illuminated or Motion Category, was created by Everbrite, Inc., 4949 S. 110th Street, Greenfield, WI 53223.
Budweiser Crystal Program. This program creates a complete lighting feature for on-premise accounts, It provides an inherent look and quality specific to the Budweiser brand. The functionality of the pieces provides a light source for perimeter areas. Each of the pieces is clearly identified promoting availability to the consumer. Created by Everbrite, Inc., 4949 S. 110th Street, Greenfield, WI 53228. BRONZE AWARD.
Acrylic Designs
E & J Gallo Black Swan Mass Display. E & J Gallo wanted to establish Black Swan as "The Australian Wine". The display further promotes the tag line "Just Landed". Unfinished pine and plywood with printed and branded graphics give the display a "shipping crate" look. Created by Ruszel Woodworks, 2928 Bayshore Road, Benicia, CA 94510. BRONZE AWARD.
Corona Extra/Light Lenticular Neon Sign. This unique sign features the two brands which share the same impression/advertising space using lenticular flip technology. This creates multiple impressions at half the cost. The use of backlit lenticular is the exception in the neon sign industry. The lightweight sign is shipped assembled and packed with hanging hardware. Created by Everbrite Inc., 4949 S. 110th Street, Greenfield, WI 53228. BRONZE AWARD.
Nestle Island Display. This display is designed to hold in excess of 500 pounds as well as 500 packages of product. It is shoppable from all 4 sides. It is easily set up and ready for stocking in less than 10 minutes. The graphics are complementary to the Nestle product line. Created by Meridian Display, 162 York Avenue East, St. Paul, Minnesota 55117. SILVER AWARD.
7 UP Inflatable Cooler Barrel
This display was designed to promote 7 Up in an attractive, yet inexpensive way. The inflatable provides brand awareness with large, eye-catching identification. It offers maximum impact at very low cost, and is an effective retail solution for a non-traditional promotion. For more information, contact Crew Design Inc., 391 Kent Cornwall Road, Kent, Connecticut 06757.
Imperial Beer Circular Illuminated Display
This display introduced Costa Rica's leading beer into the U.S. Market. The test market was Atlanta, GA. The Luminaire Display featured a simulated neon halo, which attracted the consumers' attention. The success of this campaign has led to the expansion into other U.S. markets. The Imperial Beer Circular Illuminated Display was created by Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427
Bud Light Corral Display
This corrugated display has a foot print of 66" x 40" x 56" and is constructed of 80# litho mounted to 1 cp printed and flood coated b flute corrugate, and die cut. There is a 3 foot fence around the stacked product which surrounds the bull and the rider. The Bud Light 12-packs are stocked four cases high so that all that remains seen is the bull's hind legs and the cowboy on top. The display provides an impressive sight attracting the attention of passing consumers. The Bud Light Corral Display was created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632.
Makers Mark Decorated Fireplace
This Fireplace Display was decorated for the Holiday Season and was fully labeled with film lamination over the entire surface. The mantle piece was 3-dimensional and was offset from the display. The unit helped increase sell-through of product during the Holiday Season and also provided Makers Mark with premium floor space at retail locations. Reports indicated substantial sales increase where the displays were placed. Allied Domecq will be running three spring promotions focused on fishing, golf and outdoor grilling. The Makers Mark Decorated Fireplace was created by Archbold Container Corporation, 800 West Barre Road, Archbold, Ohio 43502.
Seven-Up Co. Jewel Showoff 111 Display Merchandiser
This innovative display was designed to "turn the beverage aisle upside down" to differentiate the brand during its recent rollout. The unit features an upside down wheelbase atop the display. There are translucent green plastic shelves with clear poles and clear plastic Flip shelf inserts which, are used for holding 2-liter bottles upside down. The display of 2-liter bottles upside down is an industry first, designed to appeal to targeted, iconoclastic consumers. The Seven-Up Jewel Showoff 111 Display was created by Paul Flum Ideas, Inc., 11000 Linpage Place, St. Louis, MO 63132.
Stacker Display For Starbuck's DoubleShot
Pepsi-Cola required a display to drive the trial of a new product launch primarily in C-stores on the West Coast and Florida. This display features a unique design which showcases seven cases of the DoubleShot Espresso & Cream Beverage, surrounded by brilliant 4-color litho graphics mounted on C-flute corrugated board. The display offers visual emphasis on the highly recognizable Starbuck's logo. Response to the display has been very positive. Created by Triangle Display Group, Div. Menasha Packaging Company LLC, 601 E. Erie Avenue, Philadelphia, PA 19134.
Thor's Hammer Backbar Illuminated Display
This Display was developed to obtain prime back bar position and with its flashing light, be seen by consumers, leading to brand switching and impulse sales. The bouncing illumination helps define the Thor's Hammer Vodka logo. The display is constructed of injection-molded plastic, silk screened styrene and a computer chip activates the super bright LED's and batteries. The unit is battery operated and its placement is not restricted by an electrical outlet. Thor's Hammer Backbar Illuminated Display was created by Visual Marketing Inc., 154 W. Erie Street, Chicago, Illinois 60610.
Rolling Rock Heinz Field Pittsburgh Steelers Mirror
In an effort to establish more of a regional connection and brand presence, along with a strong tie to professional sports, Latrobe Brewing Co. commissioned this Pittsburgh Steelers Mirror featuring artwork which commemorates the opening of the Steelers' new home, Heinz Field. These 18" x 24" mirrors feature a black half round frame, with custom screen printed and lithographic art. The Steelers/Heinz Field artwork is set on a background featuring a prominent shot of the Rolling Rock Label. The mirrors are achieving a high placement rate with their local market/sports ties. The Rolling Rock Heinz Field Pittsburgh Steelers Mirror was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
Pepsi Ceiling Breakthrough
This ceiling breakthrough is a new display that is becoming very popular. It features an image printed on two sides with a ceiling base that attaches to the ceiling therefore keeping free precious floor space. The sign may be viewed from both sides. Eye popping graphics ensure that the message won't be missed. The Pepsi Ceiling Breakthrough was created by Proprint Services Inc., 888-776-7768, ext. 246, Fax: 416-754-3119.
Coca-Cola Contour Bottle Island Display
This display offers an efficient use of retail floor space because it encourages sales of Coca-Cola Products as well as other products related to the brands. The graphics play a major role in overall consumer attraction. All graphics elements are interchangeable giving the display necessary longevity in the market. The display is focused on improving sales of 2 liter product and large can packs, and also through the cross merchandising it offers. The unit is easily assembled, is very durable and requires minimal maintenance. The Coca-Cola Contour Bottle Island Display was created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008.
Pillsner Urquell USA Sign Program
The client specified high quality throughout the program. The bottle Glorifier was stamped metal to express the brand's elegance. Seven white LED's gave the bottle glorifier an upscale glow. The light box features a gold colored frame accomplishing the high-end look. The use of cold-cathode tubes shining from all four sides and a screened light conductor insert helps direct the light evenly across the face of the sign and four-color litho insert. The program works well in any upscale urban restaurant and/or hotel establishment. The Pilsner Urquell USA Sign Program was created by Everbrite, LLC, 4949 S. 110th Street, Greenfield, WI 53228.
Glen Ellen and Beaulieu Vineyards Wine Cart
This display cross-merchandises a selection of premium wines from United Distillers & Vintners, with cut flowers. The display appears in supermarkets across the country, suggesting the perfect gift for any occasion - a bottle of wine and a bouquet of flowers. The functional wine cart was constructed from Easter White Pine and Baltic Birch panels. The wheels are injection molded plastic and the flower section of the cart is die-cut Sintra. The Glen Ellen and Beaulieu Vineyards Wine Cart was created by Coastal Wood Woodworks & Display, P.O.P. Box 137, Nobleboro, ME 04555.
Pepsi Profit Pod
This display allows for incremental placement of Pepsi, secondary brands and new product launches in a limited footprint of only 36" in diameter. The display gains valuable off-shelf placements for Pepsi and secondary brands for a relatively low cost per unit. The design and engineering of the unit allows it to accommodate two times the actual product load. Retailers can easily erect a Pepsi pedestal tower of product in any high traffic location. Interchangeable graphics means longer term placements in the field. The Pepsi Profit Pod was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
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