Anheuser-Busch Adds Bacardi Silver Limon
Anheuser-Busch has added Bacardi Silver Limon to its flavored malt beverage line. Bacardi Silver Limon is a premium flavored malt beverage with the natural flavors of lemon and other citrus varieties.
Bacardi Silver Limon will be available in retail accounts where Anheuser-Busch beverages are sold, such as supermarkets, convenience stores, clubs, bars and restaurants.
The new product will be supported with custom point-of-sale materials and promotional items including this vertical column display, pub signs, mirrors, cooler clings, posters and pole displays.
“This beverage category is all about what’s new and Bacardi Silver Limon’s unique flavor fits right in,” said Marlene Coulis, Director, New Products, Anheuser-Busch.
Corona Cantina Display Promotes ‘Drinko For Cinco’
Barton Beers, Ltd. recently reminded consumers that Cinco de Mayo celebrations aren’t complete without Corona.
On-premise turnkey merchandising kits designed to make any account a Cinco de Mayo headquarters include inflatable maracas, Cinco party beads, Cinco Countdown Calendars, coasters, table tents, 5' x 3' vinyl banner, pennant strings and wall tackers. Off-premise merchandising elements include display/case cards, pennant strings, base wrap, oversized vertical vinyl banners and C-store pricing cards. The popular Corona Cantina with reversible lug-on header and the smaller five-case stacker also help maximize display activity in any size account.
Michelob Golf Spectacular Grabs Consumer Attention
Anheuser-Busch is using this Michelob Golf Spectacular display to promote the Michelob family of beers to the golf enthusiast in an effort to increase brand awareness and sales.
The display is positioned on the stacks of beer cases to increase the range of visibility. Featuring the golf bags in 3-D provides a realistic effect and grabs consumer attention. More than 1,000 displays were distributed to retail liquor stores and supermarkets.
The Michelob Golf Spectacular was designed and produced by Rapid Displays of Chicago, IL; display graphics were produced by The Sparks Agency.
Triangle Display
Southcorp Introduces Little Penguin Wine Brand
Southcorp, Australia’s largest winemaker and producer of premium wines, is releasing a new brand, the Little Penguin, in the North American market.
The range will consist of four single-varietal wines (Chardonnay, Merlot, Shiraz, and Cabernet Sauvignon), which will be available in both 750ml and 1.5L formats.
Doug Rogers, Southcorp.’s Sr. Vice President of Marketing, said, “We wanted a non-traditional brand and what better Australian character to grace the label than one of the country’s least ‘traditional’ animals, the penguin, which also happens to live around the southern coastline of Australia, the very same coastline that frames Australia’s best wine growing regions.”
Yuengling Offers Special Anniversary Mirrors
Yuengling Brewery has provided beverage retailers with special mirrors to celebrate its 175th Anniversary.
The mirrors convey Yeungling Brewery’’s proud heritage and highlight the fact that Yuengling is America’s oldest brewery.
The mirrors have proved to be popular for on-premise and off-premise display. They have also become a popular collectible for consumers.
These anniversary mirrors were created for Yeungling by Heritage Sign And Display, Inc., a point-of-purchase display firm based in Nesquehoning, PA.
Paulaner Summer Promo. Offers Patio Umbrellas
This summer, Paulaner beer is offering U.S. consumers a chance to relax in the shade with custom-made Paulaner umbrellas. The offer is part of Paulaner’s June promotion which will prominently feature the branded umbrellas both on-premise and off-premise.
Off-premise, retailers can use Paulaner umbrellas as display enhancers in stores to re-create the beer garden atmosphere and draw attention and sales. Customers will have an opportunity to purchase a Paulaner umbrella for home use, via a tear pad offer.
“The June promotion provides tools to introduce consumers to Paulaner Hefe-Weizen while encouraging them to try one, especially if they are not familiar with the brand,” said Mary Anschutz, Star Brand Imports Brand Manager for Paulaner beer.
Moretti Promo. Ties In With Summer Dining
Moretti Beer will be highly visible in Italian restaurants this summer. Moretti is offering restaurants Moretti branded serving kits including olive oil cruets, napkin holders, serving trays and “daily special” chalkboards.
The promotion will be accompanied by the release of a Moretti sponsored guide to America’s Italian eateries.
Donal O’Sullivan, Marketing Manager at Star Brand Imports, said, “The promotion provides bars and restaurants with an easy way to build consumer awareness of Moretti as a great beverage choice when dining in their establishment.”
The grocery store promotion will pair Moretti with $2-off coupons for Italian cheese. The formula of pairing Moretti with grocery items has proven very successful over the last year. For liquor stores, Moretti entices buyers with a chance to purchase six Moretti glasses for $6.49.
P.O.P. materials support on- and off-premise efforts.
Woodford Reserve Ties Into Kentucky Derby
Woodford Reserve Distiller’s Select bourbon has conducted an on- and off-premise promotion to celebrate its title as the “Official Bourbon of the Kentucky Derby” for the sixth year.
Vibrant recipe table tents feature the perfect way to celebrate the world’s most legendary horse race-the Woodford Reserve Ultimate Mint Julep, Woodford Old Fashioned and the Woodford Reserve Manhattan. Elegant rocks glasses and coasters feature both the Woodford Reserve and Derby logos.
Woodford Reserve is marketed by Brown-Forman Corp., Louisville, KY.
Allied Domecq Launches Atelier Courvoisier Luxury Goods Label
Allied Domecq PLC has launched Atelier Courvoisier, a signature luxury brand line, in Spring 2004 under the creative design direction of renowned fashion designers Brian Wolk and Claude Morais of Ruffian.
The duo has joined Atelier Courvoisier to create a Men’s and Women’s Luxury Apparel and Accessories collection that captures the essence of the Courvoisier brand, dating back to the 1800’s and Napoleon.
The Atelier Courvoisier collection will be sold in boutiques and select department stores in key cities in fall of 2004.
“Allied Domecq believes that the influence of the Courvoisier trademark has already transcended the beverage alcohol industry, earning it attention and respect from fashion tastemakers around the world,” said Kim Manley, Chief Marketing Officer, Allied Domecq PLC. "We are making an investment to develop what we believe will be products that capture the imagination of consumers, but retain the essence of the Courvoisier trademark.”
Hansen Beverage Targets Gen-X Market With Lost Energy Brand
ansen Beverage Co., has formed a partnership with surf industry icon Lost International to develop Lost Energy drink, targeting the skeptical, hard-to-reach Gen-X beverage consumer.
Mark Hall, Hansen’s Sr. V.P., who heads up the new Lost Beverage Company, said, “We see tremendous opportunity to leverage the equity in the Lost brand.”
“From the very beginning, the Lost brand represented the attitude of people who didn't follow the mainstream-didn’t fit into the typical groove,” said Joel Cooper, CEO of Lost. The strong identification with our brand has created a dedicated following. When Hansen's proposed branding its new energy drink with the Lost persona, it seemed a great opportunity for both companies, one we could not turn down.”
Piggly Wiggly Rolls Out Pay By Touch
Piggly Wiggly Carolina Co. and Pay By Touch Inc., San Francisco, CA, have formed a partnership that will give grocery customers in South Carolina and Georgia the option of paying for purchases using a finger scan linked to their financial accounts.
The one-time enrollment process for Pay By Touch at a store takes less than a minute-shoppers scan their finger, enter a search code and swipe reward cards and/or payment cards as well as checking account information to build their Pay By Touch eWallet. The Pay By Touch finger scanning technology creates a set of geometric points that allows for a secure identity match at retail point of sale. After enrollment, customers simply scan their finger and select their preferred payment method, eliminating the need for cash, cards or checks.
“We’re confident our customers will embrace this faster, safer way to pay in our stores,” said David Schools, Sr. V.P., Piggly Wiggly Carolina Co. “Pay By Touch allows us to get them through check-out faster, and to make their payments more secure.”
Absolut Spirits Launches Level Vodka
The Absolut Spirits Company, Inc. has launched Level Vodka, a super-premium vodka combining two distillation methods for the perfect balance of smoothness and character.
The $10 million launch campaign includes TV advertising, print advertising, on-premise promotions and events.
Coors Launches Aspen Edge Low-Carb Light Lager
Coors Brewing Co. has introduced Aspen Edge, a super-premium, low-carb light lager. “In qualitative research, guys told us if there was a low-carb beer that also tasted great, they’d try it,” said Ron Askew, Coors Chief Marketing Officer. Aspen Edge received high marks for taste, full flavor, and aroma in consumer focus studies.
The launch is supported by a full media campaign, including TV, outdoor, radio, print, sponsorships and point-of-sale materials.
P&G Introduces Home Cafe Single-Cup Brewing System
Procter & Gamble has introduced Home Cafe, a single-cup coffee brewing system, in a collaboration with Applica (Black & Decker), Krups, Sunbeam (Mr. Coffee) and Hamilton Beach. Home Cafe will exclusively feature P&G's Folgers coffee brand and Millstone coffees, and the appliances will be marketed under the Black & Decker, Krups, Mr. Coffee and Hamilton Beach brands.
Home Cafe’s introduction will be supported by a $50 million marketing campaign including in-store displays.
Beyond Billboard Productions is a new advertising medium well suited for a variety of venues including utility poles in parking lots, ski areas, liquor stores, speedways, malls, restaurants, food courts and fair grounds. This format offers high impact messaging for both permanent or temporary programs. For more information, contact Beyond Billboards, 77 Harbor Avenue, Marblehead, MA 01945; (Tel) 781-775-5785; (Web Site) www.beyondbillboards.com.
Diet Coke Ties Into Comedy “13 Going On 30”
Diet Coke recently tied into the romantic comedy “13 Going on 30” through a promotion that features a grand prize trip to Hollywood to meet a star from the film. Point-of-sale materials for the promotion featured actress Jennifer Garner.
During the promotion, one in three packages offered a free companion ticket to see the movie.
3-A-Day Dairy Promo. Targets Moms
The American Dairy Association recently conducted the “Win 3 Ways with 3-A-Day” promotion.
The promotion awards a 3-Room Prize Package to one lucky mom. Consumers could collect 3-A-Day of Dairy logos from packages of milk, cheese and yogurt and mail them in with an entry form for a chance to win the 3-Room prize package including GE appliances for the kitchen; a plasma flat-panel TV, DVD player, theater system and VCR; and a minivan for the garage.
P.O.P. support for the promotion included mobiles, banners, and shelf danglers.
Bella Sera Mass Holiday Display
This display combines a classically associated Italian icon, the Farmer's Market Stand with a specific and unique "branded" awning. This easy-to-assemble piece provided one-stop consumer shopping and looked good enough to provide stopping power to a consumer. The unit is shoppable from all sides and offers product information, coupons, recipes, etc. The brand name is shown prominently to provide brand awareness. The unit helped to gain new account placements and increased the average months display size. It enabled easy refilling of the display driving increased sales. 95% of the displays reached retail accounts. The Bella Sera Mass Holiday Display won a Gold OMA in the Beverage/Wine Category and was created by Vintage Wood, 9l33 Green Valley Road, Sebastopol, CA 95472.
World Select 5 Case Bin & Image Column
This display captures floor space and organizes product stacking. The bin header and triangular image column have large product and logo identification for brand reinforcement. The image column can sit on the floor, stack on product or hang from the ceiling. The display educates the consumer about the introduction of a new premium lager beer called "World Select". This display won a Gold Oma in the Beverages-Beer Category. It was created by Baird Display, 5325 West Rogers St., Milwaukee, WI 532l9.
Coors Light Official Tailgate Headquarters - Labor Day. The objective of this tailgate display is to attract the consumer's attention by the realistic looking truck with the motion of the tailgate. The consumer can locate the Coors Brands quickly in the retail location. The display is graphically appealing and is unique in its motion. Created by United States Display, l040 Industrial Park Blvd., Montgomery City, MO 6336l. SILVER AWARD.
Maker's Mark Barrel Program. This display used a real whiskey aging barrel with a red polystyrene topper to represent the brand's trademark wax bottle seal. A barrelhead sign also featured a real wax seal as part of its design. The barrel is used as a shelving display and the barrelhead sign functions as a wall sign. Created by Heritage Sign & Display Inc., 344 Industrial Road, Nesquehoning, PA l8240. BRONZE AWARD.
Budweiser NFL Team Mirrors. The units use screen printed mirrored glass with a washout area to display different NFL team lithos allowing a national P.O.P. program to be targeted to specific geographical markets/NFL teams. The mirrors increase brand awareness and create a direct connection between Budweiser and the various NFL markets. Created by Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA l8240. BRONZE AWARD.
Turning Leaf 2003 Holiday Mass Display. This flexible display allows the retailer to cross merchandise products to create a mass display or to simply enhance the Turning Leaf Display within the store. The unit is easily assembled and is an efficient use of retail space. The retailer can assemble the entire display in a free standing location. Created by Vintage Wood, 9l33 Green Valley Road, Sebastopol, CA 95472. BRONZE AWARD.
Pepsi Multi-Brand Cooler. This display was the first of its kind for the beverage industry. The three-tier ice cooler allowed Pepsi to merchandise brands from its core portfolio, such as Pepsi and Diet Pepsi, with lesser known brands such as Twist, Code Red and LiveWire. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll747.
Pepsi Halloween Haunted Castle Display. This seasonal display was designed to attract attention during Halloween. It included a full audio unit looping spooky sounds. The promotion provided 2,800 displays for the in-store retail promotion. The corrugated unit with full-service audio was created by Rapid Displays, 4200 W. 47th Street, Chicago, IL 60632-447l6. SILVER AWARD.
1800 Tequila Floor Display
Skyy Spirits LLC used this permanent display to gain floor space as well as incremental distribution. The unit was constructed of wood, wire and sheet metal to help promote l800Tequila as one of the leading brands in the store. The display helped to reinforce new package labeling and brand awareness. The l800 Tequila Floor Display was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, NY l0466.
Woodchuck 4 Tier Roll-About Display
This 4 shelf display merchandises Woodchuck ciders in a visible, appealing manner. It features a 4-color litho mounted die cut header sign and the brand logo on each shelf front for strong brand identity. The display holds 9 cases of product and allows the customer the opportunity to try/test a different product in the cluttered beverage category. The versatile unit can be moved around the store to cross merchandise. The Woodchuck 4 Tier Roll-About Display was created by Nashville Display, l4l5 Elm Hill Pike, Nashville, TN 372l0.
E & J Gallo Corporate Tie In Partner Bin
This display showcases all Gallo of Sonoma portfolio wines. It is easily merchandisable and shoppable at 360 degrees. The configuration is flexible to fit in various size stores and layouts. The display helped secure joint display with Gallo of Sonoma and Carr's Crackers. The program proved very successful in the market with sales increases reported of +60%. The E & J Gallo Corporate Tie In Partner Bin was created by Vintage Wood, 9l33 Green Valley Road, Sebastopol, CA 95472.
Coca-Cola Luma-Go-Round
Luma-Go-Round is a counter-top, compact, light-weight, three-sided rotating backlit display. It comes in three sizes and two configurations, counter-top and wall/ceiling mounted. This display features Coca-Cola and other Coca-Cola products such as Dasani. The display requires only a l0 inch diameter space for rotation. Graphic replacement is simple and takes less than 15 seconds per side. The Coca-Cola Luma-Go-Round was created by Stuff 4 Stores, 7730 Trinity Road, Memphis, TN 380l8.
Buffalo Trace Distillery Display
This display was designed to leverage the equity of the Buffalo Trace brand to help get shelf space for some of the lesser known brands, particularly in areas of the country where bourbon loses market share. Some 800 units are now rolling out across the nation. They hope to get permanent shelf position for four facings which are often squeezed out on the shelf. The Buffalo Trace Distillery Display was created by Visual Marketing Inc., l54 W. Erie Street, Chicago, IL 606l0.
Tropicana Twister Launch Program
The Tropicana Twister Launch program is a brand new product launch. It consists of pole signs, cling vinyl die cut posters, tent cards, and wobblers, which were part of a whole pos kit that was sent to distributors. Each promotional piece was printed 4-color process with a fifth neon green color. The bright design and colors were created to show the product in a light summer, breezy manner to entice the consumer to try this new product. The Tropicana Twister Launch Program was created by Proprint Services, Inc., 562l Finch Avenue East, Unit #5, Toronto, Ont. Canada MlB 2T9.
Pepsi Cooler Door Handle
This Pepsi Cooler Door Handle created product awareness as soon as the consumer entered the store. Special ties were designed to ensure that the handle fit snugly on a variety of cooler door configurations, regardless of their design. The door handle is easy to affix and drives impulse sales. It immediately directed consumers to Pepsi's refrigerated product offerings in the very competitive refrigerator case. The Pepsi Cooler Door Handle was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll747.
Maker's Mark Golf Cart Case Stacker Display
Allied Domecq has been running a golf-themed marketing program for some time now and wanted a large, attention-getting case stacker display to tie in with the golf theme. They also wanted to increase floor space for Maker's Mark in off-premise establishments. This display is constructed to look like the back of a golf cart, with the cases sitting where you would normally find golf bags. The display features a "roll bar" that frames a Maker's Mark poster and "tail lights" which are larger versions of the Maker's Mark red wax seal. The cart has been a huge success giving Maker's Mark prime placement at off-premise retailers and drawing attention with its unique design. The Maker's Mark Golf Cart Stacker Display was created by Heritage Sign & Display, 344 Industrial Rd., Nesquehoning, PA l8240.
Beverage Merchandising Update Canadian Club Back Bar Display
This unique back bar unit helped to highlight the bottle of Canadian Club and attract the eye. The car is a promotional item which provided a new look for the display every time the car was exchanged for a new one. The display measures one foot from left to right and 8 inches from top to bottom. The unit is a single piece of bent Acrylic with attachments glued on. The unit provides an inexpensive way to offer an attractive presentation of the Canadian Club bottle. The Canadian Club Back Bar Display was created by M.I. Plastics, LLC, l665 South Waukegan Road, Waukegan, IL 60085.
Pepsi-Cola/Starbucks Corrugated Board Display
This display was part of a national brand launch and was integral in driving awareness and trial for the product. B-flute corrugated board was used because the product was heavy and the display would be located in a high traffic environment subjected to a lot of wear and tear during the product launch. The distinctive and uniquely compact design allowed it to be used in unique locations in the retail store. It was used in Starbucks retail store kiosks located at the entrance to several grocery retailers. The Starbucks Coffee Display was created by Menasha Display Group Philadelphia, 60l E. Erie Ave., Philadelphia, PA l9l34.
Propel Large Inflatable Cooler
Promote-It International used this clear inflatable cooler which measures 38" tall x 24" wide with 2-color logos. The inflatable ships flat at a fraction of its display size, enabling it to be packed in with the complete promotional package and shipped nationwide. It holds over (75) l7 oz. Propel bottles and the cooler's clear exterior allowed the Propel Fitness Water bottles to be highly visible. The unit was placed in over 2500 health and exercise facilities nationwide. For more information contact Crew Design, 39l Kent Cornwall Road, Kent, CT 06757.
Jim Beam Illuminated Display With Integrated Digital Clock
This display was designed to increase top-of-mind awareness of Jim Beam Brands and to maintain a long term presence. The clock ensures multiple viewings. The display becomes a permanent unit due to the integrated clock. The illuminated display attracts attention and increases brand awareness. The Jim Beam Illuminated Display was created by Clearr Corporation 6325 Sandburg Road, Minneapolis, MN 55427.
Energy Brands Wire Soft Drink Display
This all wire display features the product hanging by its neck on the unit. The display features highly visible and easily accessible multi-flavored soft drinks. The display has a 4-color printed header. The objective was to create high visibility placement in a compact footprint in supermarkets and conveniences stores for the product, an innovative and unique beverage line of a vitamin water. The display met with high retailer acceptance resulting in reorders from many distributors. The Energy Brands All Wire Soft Drink Display was created by NYSCO Products LLC, 2350 Lafayette Avenue, Bronx, NY l0473.
Corona Beer - Summer 2004
This Corona Summer display is a dimensional unit that offers a little bit of vacation with its headline "Get Away To Corona Beer". It also connects to the advertising campaign. The unoccupied chair is an invitation to sit back, relax and enjoy an ice-cold Corona. The display can be used on coolers, on cases, etc. The Corona Beer - Summer 2004 Display was created by Rapid Displays, 4300 W. 47th St., Chicago, IL 60632-4476.
Anheuser-Busch "King B" Program
This collection of "King B" elements is an example of target marketing for Budweiser to help the brand connect with consumers who are younger and more affluent in environments more upscale in nature. The design features a deep tone of Budweiser's signature red color combined with the new "King B" logo to create a look which is true to the Budweiser heritage while enhancing the brand image. The collection also provides greater impact than a singular element and allows Budweiser to create a visual presence delivering the desired brand image. The design resonates with the target audience. The collection includes pool table lamp, game table lamp, cash register lamp, booth lamp, and bottle glorifier. The Anheuser-Busch "King B" Program was created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, Illinois 60008.
Hornsby's Six Pack Inflatable Display
Hornsby introduced new packaging for its Draft Cider and was looking for an innovative way to communicate the change. This inflatable display allowed the brand to compete in the "beer arena" by depicting the entire six-pack. The inflatable provided great impact and helped to build brand awareness and recognition. The Hornsby's Six Pack Inflatable Display was created by Sterling Promotional Corp., 30l0 Westchester Avenue, Purchase, NY l0577.
Troppy Soda Floorstand
This eye catching display was created to merchandise the numerous flavors of Troppy soda in c-stores and supermarkets. The unit was created with a variety of processes including injection molding, vacuum forming and extrusions from both stock and custom components. The display was capped by a 4-color process 4 way header and supported by a mobile. The Troppy Soda Floorstand was created by Alair Display LLC, 970 Severin Dr. Bridgewater, NJ 08807.
Molson Arch Inflatable
This inflatable was created for a special event for Molson. Inflatable advertising is an important tool for a business, event or show to dramatically increase traffic and awareness. From smaller units designed for trade shows and point of purchase, to giant, world-class record breakers, inflatables are an important marketing tool. For more information, contact What On Earth Inflatables, Inc., ll504 l70th Street, Suite l04, Edmonton, Alberta, Canada T5S lJ7.
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